Soft Tissue Treatment Revolution with Dr. Matt Maggio
273 episodes - English - Latest episode: 9 days ago - ★★★★★ - 2 ratingsWelcome to the Soft Tissue Revolution, a podcast exclusively for Manual Therapists. Through this podcast, I'll show you how to transform your client assessments, skillsets, outcomes, and communication so they can give people in pain the treatment and results they deserve.
My cutting-edge treatment system and no-nonsense approach allow you to avoid the profession's struggles, the stress of running a business, destroying your body with long hours and little pay, and the burnout from it all.
We want to end pain pill abuse by giving people in pain access to quality soft tissue treatment.
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Episodes
Intuitive Healer Nonsense.
April 17, 2024 07:00 - 9 minutes - 8.55 MBAnyone who has been listening to this podcast for the past few years knows exactly how I feel about why quality hands-on soft tissue treatments are the most effective, safest, and best way to help heal an injury so people can stay the hell away from the traditional medical model that ruins peoples lives. You also know how much I believe Massage Therapists are best equipped to deliver world-class soft tissue treatment. Unfortunately, the rest of the world doesn’t always see it like I do and d...
Some Awesome & Big Changes Are Coming Soon!
March 13, 2024 11:03 - 2 minutes - 2.09 MBI wanted to use the message this week to update you on some awesome changes that are coming down the pipe here in the next few months in my goal to help get quality soft-tissue treatments to more people all over the world so that people who are injured and in pain can stay the hell away from pain pills, injections, and surgeries, which only make things worse and ruin people's lives!
Be Very Careful Who You Take Any Advice From.
March 06, 2024 08:00 - 10 minutes - 9.33 MBI try my best to stay off social media as much as possible, understanding that I can use it to grow my business, but fight like hell to not let it use me. On the rare occasion that I do end up scrolling, I am amazed and dumbfounded by the abundance of self-proclaimed experts giving out advice, especially those selling for that advice who have no grounds whatsoever to do so. The internet can fool anyone into thinking someone is more viable in the advice realm than they are, leading to dumb ...
How to sell treatment packages without giving any discounts?
February 28, 2024 08:00 - 12 minutes - 11.5 MBIn this episode I share the importance of having your clients buy at least 8 treatments in advance, with no discounts. Expect to learn why charging more and having your clients commit to the process is better for you and crucial to their treatment success. --------------- We just launched our brand new and free soft tissue injury evaluation and treatment training, called The Peak Method, if you want to start getting in the right direction from being a service provider to a solution provid...
How Focusing On My Own Longevity Caused My Business To Skyrocket.
February 21, 2024 08:00 - 13 minutes - 12.1 MBBack in 2018 when I was still a young man I thought I was invincible and could see 100 clients per week and essentially redline it every day. I was making a ton of money, but being that dialed in took all my focus and my health took a backseat. I kept saying that I would eventually make my health a priority once things settled down, which never happened and I ended up blowing up and having to step away from my practice for almost a year to get back on track. I was always focused on the s...
How I Get My Clients To Stop Seeing Other Horrible Providers That Are Only Messing Them Up?
February 14, 2024 08:00 - 12 minutes - 11.9 MBIn this episode, I wanted to share an interaction in my clinic with a new client who was currently seeing 6 different providers for a neck injury, all of whom were all over the place and doing nothing to help the problem. I share my lessons and insights from this interaction, but most importantly go through my process to help a client stop seeing a provider, or many providers in this case, that have no clue as to what is going on and are only making the problem significantly worse. I hope ...
Therapeutic, Recovery or Relaxation? Quit Trying To Do All Of Them & Focus On Only One!
February 07, 2024 08:00 - 10 minutes - 10.1 MBSomething that I struggled with in the early years of my practice was trying to essentially be a jack of all trades, which in turn caused me to become a master of none. I wanted to be the one-stop shop for all aspects of the client injury presentation, often causing me to miss out on the mastery level. In this episode I make the case for choosing exactly what provider you want to be and the importance of focusing solely on that. I hope you gain some new perspectives and enjoy the show! -...
My Poor Communication Caused My Client To Have A Poor Treatment Outcome.
January 31, 2024 08:00 - 11 minutes - 10.8 MBAs manual therapists we know the most important skill set we can have is amazing treatment skills and technique mastery, without that we wouldn’t be in business for too long. I would argue that another skill, which is almost equally important is to have proper communication skills and an ability to educate our clients, which ends up being the underlying cause of treatment failures with a client. For years I have invested just as much time properly communicating to the client about the enti...
The Importance Of Making And Sharing Content For Your Business Consistently .
January 24, 2024 08:00 - 12 minutes - 11.9 MBSometimes it may seem like I am a broken record with some of the statements I make, especially that marketing and sales are the lifeline of your business. For many years I struggled with how to even market correctly, resorting to outsourcing it to some company and just wasting time and money. Many of us overthink marketing and then get into a position where we don’t even bother doing it, if we do get around to doing it, we often miss the point and are inconsistent. Marketing is simply mak...
The Problem With Being A Technique Certification Junkie.
January 17, 2024 08:00 - 14 minutes - 13 MBOne of the most important lessons I learned over the years was trying to answer a simple, yet vastly important question… “Do I need more tools in my tool belt for applying treatment, or do I just need to sharpen the ones I already have?” In this episode I cover the mistakes I made over the years of thinking I had to take every single technique course, have every certification and always be at the cutting edge of all the new fancy treatment methods, only to learn the hard way that excelling...
How To Handle A Difficult Client That Refuses To Rest Their Injury, But Still Blames You For It Not Getting Better?
January 10, 2024 08:00 - 14 minutes - 13.3 MBAnyone of you who have been listening to me over the years knows how strongly I feel about quality soft tissue treatments being the best option to fix an injury, way more than a random adjustment from a Chiropractor or some cookie cutter exercise and stretches from a physical therapist, who is just a glorified personal trainer. Being dialed in and being the best of the best at using your hands to fix an injury are some tremendously powerful tools to have and give the client significant impr...
Q and A: How Do I Explain To My Client That Getting Chiropractic Adjustments Are Making Their Problem Worse, Without Bashing The Doctor❓
December 06, 2023 08:00 - 12 minutes - 11.4 MBIn this edition of Q & A, I got a great question from a Massage Therapist from Ohio… “ I used to work in a Chiropractic office before I opened up my own office and was amazed at how many clients told me they didn’t like getting adjusted and often would feel worse afterward, preferring to only get the massage work. When I was there I had to be careful not to say anything bad about the doctor in fear of losing my job. Now I am out on my own and have several of my clients that also still s...
Q & A: How To Market My New Business Without Spending Too Much❓
November 29, 2023 15:17 - 14 minutes - 13.6 MBIn this edition of Q and A, I got a great question from a Massage Therapist in Georgia who is getting ready to open up their practice after working as an employee for several years… “ I am getting ready to open up my clinic by the beginning of next year and am feeling all the emotions of excitement and crippling anxiety of how I am going to be able to get new clients in and earn a living. I ended up having to put most of my money into getting the space set up and looking nice, now I’m not...
Q & A: What Books Do You Recommend I Read To Improve In My Business❓
November 15, 2023 20:00 - 15 minutes - 14.1 MBOne of the greatest quotes I have ever heard was, “A person who can read but chooses not to, is more ignorant than a person that can’t read.” I have gotten lots of questions over the years on what books I recommend to help grow a business, increase sales, and help with marketing and I decided to make a full episode dedicated to that. In this episode, I share 5 of the best and most powerful books that have helped me scale and grow my business over the years, with the goal of also being able...
20. Less Sympathy & More Empathy For Your Clients.
October 11, 2023 07:00 - 14 minutes - 13.7 MBWe live in a society that has less and less connection among people as time goes by. So many people are struggling emotionally with all the weight of life and pressures. It’s even worse when someone is injured and in pain, getting jerked around by the medical system and never feeling like they are heard or that the provider gives a damn about helping them. We often get stuck in the trap of feeling sorry for someone, better known as sympathy for them, instead of understanding what they are ...
19. Q & A: How To Take Home 125K Per Year, Working Less Than 20 Hours Per Week⁉️
September 27, 2023 09:03 - 13 minutes - 12.7 MBMany times in business we try to set our pricing and what we want to make based on emotions, never fully looking at actual facts and data. In this episode, I explain how to price accordingly, specifically for this provider who wants to have a take-home pay of $125,000.00 per year, with about 20 hours of clinic time per week. I do my best to help you conquer your limited beliefs about money, the importance of providing the highest value and lay out exactly what to charge and what a typical s...
18. The Good & Bad That Comes With Treating Pro Athletes.
September 20, 2023 07:00 - 15 minutes - 14.1 MBGetting to work with and treating some of the greatest pro athletes in the world was one of my proudest accomplishments so far in my career, but it also came with a lot of headaches and frustrations. There are many awesome things that come with working with pro athletes and teams, but sometimes chasing after that dream comes with a complicated process, many roadblocks and not having it be the “dream” we hoped it would be. This episode was inspired by a fellow practitioner asking me about m...
17. Unleash The True Power That Comes When You DOUBLE Your Prices❗️
September 13, 2023 07:00 - 15 minutes - 14.3 MBNothing gets people’s bullshit detectors higher than when I say that I created a system that will allow you to cut your treatment times by at least 50 percent, all while doubling your income. I get lots of pushback that there must be some trick or gimmick, or it must be unethical… Those who even consider it possible soon come up with a million reasons why it would never work for them and that they don't even care about money and just want to make their treatments affordable for everyone… ...
16. Be Your Own Brand & Not Somebody Else’s❗️
September 06, 2023 07:00 - 13 minutes - 12.4 MBIt took many years of endless seminars, lots of certifications, and deflating my ego to learn that nobody cares what technique or treatment I used to fix their problem, or even how I went about fixing it, they just cared that I could fix it! In this episode, I share my journey in thinking I needed to market and sell myself under a specific brand and technique to be better recognized, but what set me apart was focusing on being my unique brand that fixed injuries other providers couldn’t! I...
15. Stop Letting Your Clients Tell You How To Do Your Job❗️
August 30, 2023 07:01 - 16 minutes - 15.2 MBNothing is worse than dealing with a client who is a know-it-all and tells you what, where, and how to treat! I have had numerous experiences with these annoying clients and had a recent run-in with one and wanted to share some insights learned on why this happens, how to handle it when it happens, and most importantly how to keep it from happening and pissing you off! -------------------------- We just launched our brand new and free soft tissue injury evaluation and treatment training, c...
14. The #1 Dumbest Thing 99% Of Massage Therapists Do In Business🤦♂️
August 23, 2023 07:00 - 10 minutes - 9.77 MBIn this episode I share some insights and bring to attention a GIANT, DUMB & COMMON mistake 99 percent of Massage Therapists make in their business, so big and dumb that it costs them a significant chunk of change and even causes them to work for free! I hope you learn from this episode and stop making this mistake yourself in your own business! **During this episode I made a reference to a video about why shorter treatment times are better for you and your clients, you can watch that by c...
13. How To Use Social Media To Grow Your Business, But Not Letting It Use You‼️
August 16, 2023 07:00 - 12 minutes - 11.3 MBSocial Media is a potent tool to help grow and scale your business to new levels you never imagined! There are so many awesome benefits for your business using this fantastic tool, but the key to remember is to use IT, don't let it use YOU. In this episode, I share some tactical and easy/free ways to leverage the power of social media to grow your practice and help more people find out about your business, as well as tools/strategies to make sure you don't get sucked into letting the "mac...
12. When Life Decides To Kick Your Ass The Key Is To Focus On What Is In Your Control❗️
August 09, 2023 07:00 - 10 minutes - 9.77 MBI have been MIA on the podcast for the past few months as life decided to throw me a major challenge that I wasn't quite ready to handle! In this episode, I update you on what has happened to me and what to expect from me going forward, all with my "loving" side to help motivate you to take yourself to that next level! Glad to be back to the show and hope you enjoy it! -------------------------- We just launched our brand new and free soft tissue injury evaluation and treatment training,...
11. Simplicity Scales: Solve One Problem With One Skillset.
June 10, 2023 08:00 - 12 minutes - 11.3 MBIn this episode, I dive deep into how making what you do simpler can help you make more money and treat less. I help lay out the strategy plan to help you make well over 150k per year, with less than 20 hours per week of hands-on treatment, focusing on doing less treatment, only better! I hope you change your perspectives and learn something new from this radical, yet simple, concept! -------------------------- We just launched our brand new and free soft tissue injury evaluation and trea...
10. How To Handle A “Know-It-All” Client 🙄 That Tells You What & How To Treat ⁉️
June 03, 2023 08:00 - 14 minutes - 13.2 MBThis past week in my clinic I had the unfortunate interaction with one of those clients that just seems to "know-it-all" and tried to take control of the entire evaluation and treatment process. One of those clients that make you want to roll your eyes and tell them to hit the road! Luckily in my years of experience and frustrations with similar clients, I was well prepared to handle this and switch the client from being a giant pain to one that was on board for the process and trusted my ex...
9. Why I Don’t Post My Prices On My Website & Why You Shouldn't Either⁉️
May 27, 2023 08:00 - 12 minutes - 11.7 MBIn this episode I share how not posting my prices on my website has allowed me to work with better clients and charge more and position myself as a true expert in my area! -------------------------- We just launched our brand new and free soft tissue injury evaluation and treatment training, called The Peak Method, if you want to start getting in the right direction from being a service provider to a solution provider this is a great start. It is the first step in learning how to work sma...
8. What Clients You Say No To Are More Important Than The Ones You Say Yes To❗️
May 20, 2023 08:00 - 15 minutes - 14.5 MBIn this episode, I share an important lesson a mentor taught me years ago about my practice... "If you are for everybody, then you are for nobody!" The key is to identify precisely what type of clients you want to work with and aggressively say no to any that don't fit those criteria! -------------------------- We just launched our brand new and free soft tissue injury evaluation and treatment training, called The Peak Method, if you want to start getting in the right direction from bein...
7: Quit Being A Technique & Certification Junkie❗️
May 06, 2023 12:34 - 10 minutes - 9.93 MBIn this episode, I try my best to help anyone in the loop of being a certification & technique course junkie provider, which I was myself for too many years! I hope you gain a new perspective & even learn something new! -------------------------- We just launched our brand new and free soft tissue injury evaluation and treatment training, called The Peak Method, if you want to start getting in the right direction from being a service provider to a solution provider this is a great start. ...
6. Stop Blaming Failures On Circumstances or Other People❗️
April 29, 2023 08:00 - 9 minutes - 8.96 MBWe have virtually zero control over what happens to us in life or business, but we do control how we think and respond to bad things happening. When life hits you hard and it seems like everything is spinning out of control, most weak people resort to blaming everything going wrong on circumstances or other people, further facilitating more anxiety and fear. In this episode, I bring a real talk to help you when things inevitably go wrong and equip you with some tools to not give up or make ...
5. Full Price OR Free, NEVER Discounts❗️
April 22, 2023 10:19 - 14 minutes - 13.5 MBIn this episode, I dive deep into why offering discounts is horrible for your clients, but even worse for your own business! I hope you enjoy the show and learn to NEVER EVER give a discount on the valuable treatments you provide! -------------------------- We just launched our brand new and free soft tissue injury evaluation and treatment training, called The Peak Method, if you want to start getting in the right direction from being a service provider to a solution provider this is a gre...
4. How To Respond To A Client That Thinks & Says Treatment Isn’t Working⁉️
April 15, 2023 08:00 - 16 minutes - 15 MBA big problem in the treatment world of musculoskeletal injuries is having the client take an active role in the process, even though most want to go along passively. Another issue arises from unrealistic expectations and a lack of logic looking at the state of their injury and relying solely on the provider to fix the problem completely. When the treatment results don't happen right away, go as expected, or require the client to take an active role they automatically default to that the t...
3. Showing Your Clients How To “Treat” or “Release” Their Own Injuries Is Dumb🤦♂️
April 08, 2023 08:00 - 9 minutes - 8.55 MBThis episode is an epic rant, with a large number of expletives (fancy word for foul language) about the absolute idiocracy of showing a client how to fix their own injuries. It is not only bad for the client, but downright dangerous, even worse it will devalue any treatment you try to provide. I hope you enjoy my rant and think twice before trying to be "helpful" to your clients by doing this nonsense! -------------------------- We just launched our brand new and free soft tissue injury...
2. How Long Is Your Current Treatment Load Sustainable, Before You Can’t Work Anymore⁉️
April 01, 2023 08:00 - 11 minutes - 10.9 MBIn this episode, I took some time to have a real talk with any manual therapist out there that is beating the absolute hell out of their body by working way too hard and on the verge of that full-blown burnout. I pose the question of how long that treatment load is sustainable and how I messed up a few years back by being delusional about how much my body could take and do, almost to the verge of losing my practice and business for good. If you are in this vicious cycle of destroying your ...
1. The Podcast Is Back And Better Than Ever With Some Big Changes‼️
March 25, 2023 08:30 - 9 minutes - 8.6 MBI was pleasantly surprised with all the messages I got from therapists from all over the world that were saddened to hear the podcast was ending and let me know how valuable it had been to them. I never realized how many people it actually reached and how it was helping, I was just getting overwhelmed with still running my own clinic and everything else that came with life. I found myself missing doing this show, especially the older version where I just told it how it is, didn't care if I...
My Final Episode & Insights On How To Be Great❗️
January 05, 2023 21:53 - 15 minutes - 28.9 MBI started doing this podcast with one goal in mind of helping share my knowledge of quality soft tissue work with other providers to help more people in pain get good treatment and stay away from pain pills and surgeries, which only make things worse and ruin people's lives. Over the past 3 years, I have recorded over 300 episodes and connected with awesome manual practitioners from all over the world trying their best to become true masters at their craft. A big reason I created The Soft...
To Successfully Solve An Injury We MUST Follow An Order Of Operations (No Exceptions🙅♂️)
December 10, 2022 09:00 - 19 minutes - 18 MBThere are never-ending debates and discourses all over the internet from every practitioner out there about what the best treatment is. Often these debates get rather heated and eventually lead to hurling insults back and forth at each other, with no clear "winner" of what is actually the best treatment available. Many of these debates are full of biases, lots of feelings and emotions, but no real focus on the reality of what is going on. Remember that facts never care about your feelings....
⁉️Q and A # 38: Why Do You Bash Chiropractors; Can't We All Just Work Together To Help The Client❓
December 03, 2022 09:00 - 17 minutes - 16.4 MBIn this episode of Q & A, I wanted to share a question that came out of a discussion on LinkedIn with a Massage Therapist... " I don't agree with everything you say about the treatment process, especially that Chiropractic adjustments are not helpful and make the problem worse. I strongly disagree with that idea. Why can't you work together with Chiropractors to give the client the best treatment options possible? What do you get out of bashing Chiropractors so much? It can come across as ...
Facts Over Feelings in ALL Aspects Of Your Business🔥
November 26, 2022 09:00 - 16 minutes - 15 MBIn this episode, I cover a very common problem that I suffered from over the years and also see other practitioners making the same mistake... Making decisions on all aspects of our business solely on our emotions and feelings, instead of focusing on the facts at hand! A great line I always hear is that facts don't care about your feelings! During this episode, I dive into my struggles with that over the years and equip you with the right tools and mindset to get out of this trap that wil...
⁉️Q and A # 37: How Should I Structure My Pricing To Stay Competitive To Others, Without Charging Too Much❓
November 19, 2022 09:00 - 18 minutes - 17 MBIn this episode of Q & A, I got a great question from a Massage Therapist in Florida... " I think I have something really unique and different from other therapists in my area. I am trying to figure out what my pricing should be for my specialized treatment. I don't want to be too expensive to keep clients from coming in, but I do want to be competitive and make more money. How should I structure my pricing and how do I figure out that number?" In this episode, I tackle several issues arou...
The Most Important Question You MUST Answer Before Ever Doing Any Treatment❗️ WHY❓
November 12, 2022 09:00 - 13 minutes - 12.8 MBI have been mentoring and training Massage Therapists for going on two years now and the number one thing they shy away from is the idea of critical thinking in the role of solving problems. Some are intimidated by it and try to avoid having to do it by using the cop-out statement, "I'm not legally allowed to diagnose in the scope of my license, so I avoid doing it to stay compliant." This one I get and it is often the fault of the entire profession being too focused on providing service-ba...
⁉️Q and A # 36: How To Recognize & Address Mental Illness In Your Client⁉️
November 05, 2022 08:00 - 17 minutes - 16.3 MBBeing in chronic pain and getting the runaround from the nightmare that is the current medical model can cause people to become frustrated, hopeless, and downright cynical about any chance of getting a resolution for their injury and pain. As manual therapy practitioners, we make the mistake of trying to isolate the injury presentation to being implicated just by the tissue issues and ignore the other factors involved. So many people in this crazy and hectic world are struggling more each ...
🔥Real Talk: Do You Need More Tools In Your Tool Belt OR Do You Need To Sharpen The Ones You Already Have⁉️
October 29, 2022 08:00 - 12 minutes - 11.8 MBI have been guilty over the years of being stuck in a trap called, "Shiny Object Syndrome" as a Soft Tissue Practitioner and I see many other practitioners being in that loop as well. We want to have EVERY tool available in our treatment tool belt and try to take every available training out there in hopes of finding "the next breakthrough treatment," only to get lackluster results and go in search again for the next new thing! We get stuck in a loop of, " being a jack of all trades and ma...
⁉️Q and A # 35: What are you thoughts about getting certified in Active Release Techniques❓
October 22, 2022 08:00 - 14 minutes - 13.5 MBIn this episode of Q & A, I wanted to answer a question I have gotten several times on my opinion of getting certified in Active Release Techniques and what I thought about the treatment process of it. In this episode I go over the following: 1. How to determine if getting certified in anything is going to improve your practice and business? 2. My own experiences being certified with ART. 3. What do I like about ART? 4. What I don't like about ART? 5. Should you invest in the training ...
Real Talk: If Your Client’s Are Also Seeing A Chiropractor or PT For Their Injury They Don’t Think You A Viable Option To Fix It❗️
October 15, 2022 08:00 - 13 minutes - 12.4 MBI have been outspoken for the past few years that the key to solving the pain pill epidemic is making the conservative care treatment model better. What is considered front-line practitioners are PTs & Chiropractors and often Massage Therapists are looked at as a lesser effective option, which couldn't be further from the truth! In this episode, I hit you with a real talk episode to help motivate you to understand why soft tissue-specific providers, just like you are the far superior optio...
⁉️Q and A # 34: Seems Like Everyone Is Raising Their Prices, Should I Too? If So, How Much More & How To Tell My Clients❓
October 08, 2022 08:00 - 16 minutes - 15.6 MBIn this episode of Q & A, I got a great question from a Massage Therapist in Texas... "It seems like everyone in the profession has or is going to raise their prices for their treatments. I've been sitting on the fence about doing it and haven't increased my prices in at least 4 years and I have a very awesome and loyal client base, in a booked-out practice. I know everything else in the world seems to be raising prices, so should I be doing the same? If so, how much shou...
What I Learned From A Dental Practice That Completely Changed My Own Business & How I Educate My Clients❗️
October 01, 2022 08:00 - 19 minutes - 18.3 MBThe foundation of your business is always having an amazing product that can solve people's problems. In order to scale that amazing product, you must be able to properly educate and help the client buy the solution you are offering to fix their problem. I struggled for years on how to properly educate the client about how I can help, communicate to them what sets me apart from other options out there and get them to pay a premium price for what solutions I was offering. Back in 2015, I sa...
⁉️Q and A # 33: Answers To FAQs About Our Training Programs❗️
September 19, 2022 08:00 - 18 minutes - 16.7 MB𝗪𝐞 𝐠𝐞𝐭 𝐚𝐭 𝐥𝐞𝐚𝐬𝐭 𝟑 𝐭𝐨 𝟒 𝐦𝐞𝐬𝐬𝐚𝐠𝐞𝐬 𝐩𝐞𝐫 𝐝𝐚𝐲 𝐚𝐬𝐤𝐢𝐧𝐠 𝐚𝐛𝐨𝐮𝐭 𝐰𝐡𝐚𝐭 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐩𝐫𝐨𝐠𝐫𝐚𝐦𝐬 𝐢𝐧 𝐓𝐡𝐞 𝐏𝐞𝐚𝐤 𝐌𝐞𝐭𝐡𝐨𝐝 𝐚𝐫𝐞 𝐚𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞, 𝐰𝐡𝐢𝐜𝐡 𝐢𝐬 𝐚𝐰𝐞𝐬𝐨𝐦𝐞, 𝐚𝐧𝐝 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐨𝐟 𝐐 & 𝐀, 𝐈 𝐝𝐞𝐜𝐢𝐝𝐞𝐝 𝐭𝐨 𝐚𝐧𝐬𝐰𝐞𝐫 𝐬𝐨𝐦𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐟𝐫𝐞𝐪𝐮𝐞𝐧𝐭𝐥𝐲 𝐚𝐬𝐤𝐞𝐝 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬... 𝐈𝐧 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐈 𝐠𝐨 𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠: 𝟷. 𝘉𝘳𝘦𝘢𝘬𝘥𝘰𝘸𝘯 𝘰𝘧 𝘰𝘶𝘳 𝘧𝘳𝘦𝘦 𝘢𝘯𝘥 𝘱𝘢𝘪𝘥 𝘱𝘳𝘰𝘨𝘳𝘢𝘮𝘴. 𝟸. 𝘛𝘩𝘦 𝘱𝘳𝘰𝘮𝘪𝘴𝘦𝘥 𝘨𝘰𝘢𝘭𝘴 𝘰𝘧 𝘦𝘢𝘤𝘩 𝘰𝘯𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘱𝘪𝘦𝘤𝘦𝘴 𝘰𝘧 𝘵𝘳𝘢𝘪𝘯𝘪𝘯𝘨. 𝟹. 𝘞𝘩𝘰 𝘵𝘩𝘦 𝘵𝘳𝘢𝘪𝘯𝘪𝘯𝘨𝘴 𝘈𝘙𝘌𝘕'𝘛 𝘧𝘰𝘳? 𝟺. 𝘞𝘩𝘰 𝘵𝘩𝘦 𝘵𝘳𝘢𝘪𝘯𝘪𝘯𝘨𝘴 𝘈𝘙𝘌 𝘧𝘰𝘳? 𝟻. 𝘞𝘩𝘺 𝘵𝘩𝘪𝘴 𝘪𝘴𝘯'𝘵 𝘫𝘶𝘴𝘵 𝘢𝘯𝘰𝘵𝘩𝘦𝘳 𝘵𝘦𝘤𝘩𝘯𝘪𝘲𝘶𝘦...
Don't Let Your Clients Be Victims... And Definitely Don't Be One Yourself❗️
September 12, 2022 20:11 - 13 minutes - 12.5 MBIn our society, we are plagued with a complete lack of personal responsibility for pretty much everything, especially when it comes to our own health and wellness. So many people not only are stuck being a victim, they actually embrace it. I have been dealing with my own significant low back injury for the past month and even had to miss time in my clinic. I just recently went back and had quite a run-in with a client that decided they wanted to stick to being a victim and be delusional abo...
⁉️Q and A # 32: Why Do You Go To Bed By 8pm Every Night, Including Weekends❓
September 05, 2022 19:21 - 14 minutes - 13.7 MB𝐈𝐧 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐨𝐟 𝐐 & 𝐀, 𝐈 𝐰𝐚𝐧𝐭𝐞𝐝 𝐭𝐨 𝐬𝐡𝐚𝐫𝐞 𝐚𝐧 𝐚𝐧𝐬𝐰𝐞𝐫 𝐭𝐨 𝐚 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐭𝐡𝐚𝐭 𝐈 𝐡𝐚𝐝 𝐟𝐫𝐨𝐦 𝐚𝐧 𝐚𝐰𝐞𝐬𝐨𝐦𝐞 𝐌𝐚𝐬𝐬𝐚𝐠𝐞 𝐓𝐡𝐞𝐫𝐚𝐩𝐢𝐬𝐭 𝐟𝐫𝐨𝐦 𝐈𝐧𝐝𝐢𝐚𝐧𝐚 𝐰𝐡𝐨𝐦 𝐈 𝐡𝐚𝐯𝐞 𝐛𝐞𝐞𝐧 𝐦𝐞𝐧𝐭𝐨𝐫𝐢𝐧𝐠... " 𝘐 𝘬𝘯𝘰𝘸 𝘐 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘨𝘦𝘵 𝘵𝘰 𝘣𝘦𝘥 𝘦𝘢𝘳𝘭𝘪𝘦𝘳 𝘢𝘯𝘥 𝘴𝘵𝘰𝘱 𝘸𝘢𝘴𝘵𝘪𝘯𝘨 𝘵𝘪𝘮𝘦 𝘥𝘰𝘪𝘯𝘨 𝘮𝘪𝘯𝘥𝘭𝘦𝘴𝘴 𝘴𝘵𝘶𝘧𝘧 𝘢𝘵 𝘯𝘪𝘨𝘩𝘵. 𝘐 𝘩𝘦𝘢𝘳𝘥 𝘺𝘰𝘶 𝘴𝘢𝘺 𝘺𝘰𝘶 𝘢𝘭𝘸𝘢𝘺𝘴 𝘨𝘰 𝘵𝘰 𝘣𝘦𝘥 𝘣𝘺 𝟾 𝘱𝘮 𝘦𝘷𝘦𝘳𝘺 𝘯𝘪𝘨𝘩𝘵, 𝘪𝘯𝘤𝘭𝘶𝘥𝘪𝘯𝘨 𝘰𝘯 𝘵𝘩𝘦 𝘸𝘦𝘦𝘬𝘦𝘯𝘥𝘴. 𝘍𝘪𝘳𝘴𝘵 𝘰𝘧𝘧, 𝘞𝘏𝘠 𝘥𝘰 𝘺𝘰𝘶 𝘥𝘰 𝘵𝘩𝘢𝘵? 𝘚𝘦𝘤𝘰𝘯𝘥 𝘰𝘧𝘧, 𝘏𝘖𝘞 𝘥𝘰 𝘺𝘰𝘶 𝘮𝘢𝘯𝘢𝘨𝘦 𝘵𝘰 𝘥𝘰 𝘵𝘩𝘢𝘵?" 𝐈𝐧 𝐭𝐡𝐞 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐈 𝐠𝐨 𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠: 𝟷. 𝘞𝘩𝘺 𝘐 𝘋𝘰 𝘛𝘩𝘪𝘴? 𝟸. 𝘏𝘰𝘸 𝘐 𝘋𝘰 𝘛𝘩𝘪...
Marketing Made Simple: Consistency✅ & Clear Messaging✅
August 29, 2022 20:27 - 13 minutes - 12.4 MBThe idea of marketing your business can cause a lot of stress and anxiety when you decide you are going to do it. All marketing is at its core is awareness about how you can help. I get a good amount of questions regarding the concept of how to effectively market a soft tissue-based practice, most centering around the idea of they just don't know where to start, so they completely freeze and do nothing. In this episode, I lay out a simple, effective, and no-cost strategy to help you clear u...