Don't Go All In On Pivoting Your Business To Completely Online, Instead Work On A Hybrid Model👍

We are now full-blown in the middle of this crisis and it really is a crisis we are all experiencing. Whenever there is a crisis there are always opportunity vultures out there trying to sell some type of program or transformation to help fix everything.

These people make lots of lofty claims and give you business "advice" without any real data about what is going on in the market and what to expect.

Here's the thing... 

Nobody knows how long this is going to last, what the long-term financial implications are going to be with all this and really what the world will look like.

So specifically what I have seen is a lot of self-appointed "gurus" out there telling massage therapists to go all-in on shifting to an online business model and giving lofty claims that they are still able to charge just as much and people are gladly paying for that.

Don't fall victim to these people or believe their nonsense.

The truth behind all this is that you are going to have to drastically change how you provide treatment, how you market and how you run your business, but shifting completely to online is not a smart strategy long-term and I cover why it isn't in this episode.

I also make a real and fact-based argument of how to change your business so you can thrive whenever all this chaos finally settles down and challenge you to make some real foundation shifts in your hands-on approach going forward. 

One is what to do in the short term and the other is what to do long-term to set yourself up for success, so your business doesn't die.

Please consider joining our ’Soft Tissue Revolution’ community on Facebook, where it’s a lot easier to engage as a group. It's an awesome group on Facebook covering topics in Injury Diagnosis, Treatment, Patient Communication, Practice Marketing, Increasing Sales, Scaling Business and a few other topics of interest in the Soft Tissue Injury Space.

As always if you want to be part of the soft tissue practice revolution here's what you need to do:

1. Visit our Facebook page https://www.facebook.com/groups/softtissuerevolution and request to join our group.

2. Answer all the questions, there are only 3 and if you don't answer you won't be approved.

3. Get approved and become one of us!⁣