The Pubcast with Jon Loomer
604 episodes - English - Latest episode: 11 months ago - ★★★★★ - 35 ratingsBusiness, entrepreneurship, and Facebook advertising challenges discussed over a beer.
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Episodes
20 Factors: 15. Sample Size
October 01, 2020 10:00 - 4 minutes - 7.64 MBSample size matters when it comes to analyzing and acting on results. To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.
20 Factors: 14. Email List
September 30, 2020 10:00 - 4 minutes - 8.7 MBIf you have a strong email list, you have a built-in advantage for targeting Facebook ads. If you don't, it's a weakness -- and something you should correct. To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.
20 Factors: 13. Website Performance
September 29, 2020 10:00 - 4 minutes - 7.65 MBAre people clicking on your ads but not doing anything once they get to your website? It could be due to poor website design or performance. To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.
20 Factors: 12. Facebook Pixel and Events
September 28, 2020 10:00 - 5 minutes - 10.7 MBHaving the Facebook pixel on your website isn't enough. You need to have the proper events as well. This is critical to tracking, optimization, and targeting. To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.
20 Factors: 11. Website Traffic
September 27, 2020 10:00 - 4 minutes - 8.94 MBThe amount of traffic that goes to your website could make a major impact -- positive or negative -- on your advertising results. To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.
20 Factors: 10. Budget
September 26, 2020 10:00 - 6 minutes - 11.9 MBThe amount you spend will impact your results. But it's not just a matter of spending more to get more results. You can spend too much for the size of an audience. Or maybe you won't spend enough to properly optimize. To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.
PUBCAST: Text in Ad Images Rule is Dead
September 25, 2020 17:06 - 20 minutes - 37.6 MBThe text in ad images rule is dead... So, now what?? Today's Pubcast absorbs the latest news, takes a step back, and analyzes where we've been and what to do now. Read the related blog post at www.jonloomer.com/20-rule.
20 Factors: 9. Landing Page
September 25, 2020 10:00 - 6 minutes - 12.5 MBYou may struggle to find success and it may have nothing to do with your ads. It could be the landing page. To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.
20 Factors: 8. Targeting
September 24, 2020 10:00 - 8 minutes - 15.2 MBTargeting may impact your results more than any other factor. The perfect ad won't be effective if it reaches the wrong people. To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.
20 Factors: 7. Placements
September 23, 2020 14:00 - 8 minutes - 14.8 MBFacebook can show your ads in a number of placements on Facebook, Instagram, Messenger, Audience Network, and more. What you choose may impact your results. To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.
20 Factors: 6. Optimization
September 22, 2020 14:00 - 5 minutes - 10.7 MBFacebook ad optimization helps surface your ads to the people most likely to perform your desired action. But, how should you optimize? To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.
Welcome to the Social Media Pubcast!
September 21, 2020 16:41 - 1 minute - 2.61 MBJust a quick welcome to make you feel... welcomed. Go to jonloomer.com to learn more about me and how I might be able to help you!
20 Factors: 5. Frequency
September 21, 2020 14:00 - 5 minutes - 9.96 MBIs there a frequency that's too high? Too low? Over how much time, or does it matter? To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.
20 Factors: 4. Bidding
September 20, 2020 14:00 - 6 minutes - 12.2 MBShould you trust Facebook's auto-bidding options, or should you take action into your own hands? To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.
20 Factors: 3. Ad Format
September 19, 2020 14:00 - 6 minutes - 12.4 MBDo certain ad formats work better than others? Are some formats better for some actions? We look at how to approach these questions. To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.
20 Factors: 2. Creative
September 18, 2020 14:00 - 5 minutes - 10.9 MBAre there specific rules to follow when using imagery in an ad to get the best results? We explore. To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.
20 Factors: 1. Copy
September 17, 2020 14:00 - 5 minutes - 10.9 MBAre there specific rules to follow when using text in an ad to get the best results? We explore. To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.
20 Factors: Introduction
September 16, 2020 14:00 - 6 minutes - 11.7 MBThere are 20 primary factors that impact your Facebook advertising results. This is a discussion of how the impact of each factor will vary from brand to brand, and how an advertiser has varying levels of control over each one. But, they must focus on what is within their control. To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.
Facebook Pixel Basics: 5. Installation of the Pixel
September 15, 2020 17:21 - 10 minutes - 18.7 MBThe pixel won't work for you if you don't have it installed properly on your website. This is an introduction to the things to think about when adding the base pixel code. To get access to the free Facebook Pixel Basics video series -- or the entire Facebook Pixel Masterclass -- go to jonloomer.com/fpm.
Facebook Pixel Basics: 4. The Facebook Pixel and Targeting
September 15, 2020 17:04 - 8 minutes - 16.4 MBTargeting may be the most important factor related to the success or failure of your ads. If you're not using the pixel, you lose out on extensive options that are leaving you hamstrung as an advertiser. To get access to the free Facebook Pixel Basics video series -- or the entire Facebook Pixel Masterclass -- go to jonloomer.com/fpm.
Facebook Pixel Basics: 3. The Facebook Pixel and Optimization
September 15, 2020 16:53 - 8 minutes - 16 MBA big part of what makes Facebook advertising so effective is optimization. Facebook shows your ads to people most likely to perform a desired action, limiting waste. Without the pixel, you can't optimize for some critical actions. To get access to the free Facebook Pixel Basics video series -- or the entire Facebook Pixel Masterclass -- go to jonloomer.com/fpm.
Facebook Pixel Basics: 2. The Facebook Pixel and Tracking
September 15, 2020 16:40 - 8 minutes - 15.7 MBThe Facebook pixel is critical to the tracking of conversions and visits to your website -- particularly for, but not limited to, your advertising. To get access to the free Facebook Pixel Basics video series -- or the entire Facebook Pixel Masterclass -- go to jonloomer.com/fpm.
Facebook Pixel Basics: 1. What is the Facebook Pixel?
September 15, 2020 16:28 - 9 minutes - 18.2 MBAs we explore the Facebook pixel, let's start from the beginning. Why is the pixel important? To get access to the free Facebook Pixel Basics video series -- or the entire Facebook Pixel Masterclass -- go to jonloomer.com/fpm.
An Evolution: Will They Pay For It? (Solopreneur Project)
November 07, 2019 15:00 - 9 minutes - 17 MBThis entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to jonloomer.com/solo.
The Permission (Solopreneur Project)
November 06, 2019 15:00 - 2 minutes - 4.05 MBThis entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to jonloomer.com/solo.
The Hustle Fallacy (Solopreneur Project)
November 05, 2019 15:00 - 4 minutes - 8.1 MBThis entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to jonloomer.com/solo.
Evergreen vs. Nevergreen (Solopreneur Project)
November 04, 2019 15:00 - 5 minutes - 10.3 MBThis entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to jonloomer.com/solo.
Create a Routine (Solopreneur Project)
November 01, 2019 21:00 - 7 minutes - 13.1 MBThis entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to jonloomer.com/solo.
Something You Own (Solopreneur Project)
October 29, 2019 19:49 - 4 minutes - 8.3 MBThis entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to jonloomer.com/solo.
Following the Crowd (Solopreneur Project)
October 29, 2019 19:26 - 6 minutes - 12.3 MBThis entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to jonloomer.com/solo.
Establish Your Core Values (Solopreneur Project)
October 29, 2019 18:58 - 4 minutes - 8.81 MBThis entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to jonloomer.com/solo.
The Freedom to Say "NO" (Solopreneur Project)
October 29, 2019 18:42 - 3 minutes - 6.6 MBThis entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to jonloomer.com/solo.
"Does It Energize You?" (Solopreneur Project)
October 29, 2019 18:16 - 4 minutes - 8.79 MBThis entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to jonloomer.com/solo.
Create without Judgment (Solopreneur Project)
October 29, 2019 17:57 - 6 minutes - 12.4 MBThis entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to jonloomer.com/solo.
My Big Why (Solopreneur Project)
October 29, 2019 17:52 - 4 minutes - 8.46 MBThis entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to jonloomer.com/solo.
PUBCAST: The Fundamentals of Facebook Advertising
February 25, 2019 23:34 - 1 hour - 158 MBIn this special 90-minute Pubcast, Jon shares an audio version of his webinar that focuses on the 7 fundamentals of Facebook advertising. This episode includes about 70 minutes of content and another 15-20 minutes of questions answered. Cheers!
PUBCAST: Final Jon and John?
December 20, 2018 19:10 - 37 minutes - 43.4 MBIn the final Pubcast of 2018, Jon contemplates plans for the new year, and what could be the final Jon and John.
PUBCAST: Your Branding Story
December 20, 2018 19:05 - 39 minutes - 45.2 MBJon and John Robinson discuss the branding story for your business. In between, Jon admits an embarrassing, but relevant, story about his contact.
PUBCAST: Cash Money
December 06, 2018 14:51 - 35 minutes - 40.4 MBJon and John discuss money -- the good, the bad, and everything in between -- and how it relates to our happiness on this week's Pubcast.
PUBCAST: Breakout
December 06, 2018 14:50 - 32 minutes - 37.3 MBWhat would a breakout month or year look like for your business? What are the things you should be doing right now to prepare for a breakout 2019? Jon and JR discuss on this episode of the Pubcast.
PUBCAST: What is Marketing?
November 25, 2018 00:09 - 40 minutes - 46.2 MBOn the Thanksgiving edition of the Pubcast, Jon and JR debate a simple question -- with answers that go in multiple directions.
PUBCAST: Gamechangers
November 24, 2018 23:41 - 33 minutes - 38 MBJon and JR discuss the gamechangers that happened during the past year that impacted how we will be doing things going forward.
PUBCAST: Business Development
November 12, 2018 17:39 - 38 minutes - 44.5 MBJon and JR discuss business development and how it applies to Jon's business. Enjoy!
PUBCAST: At Bat, On Deck, and In the Hole
October 30, 2018 15:13 - 32 minutes - 37.3 MBJon and JR use a baseball analogy to discuss planning and execution of upcoming projects.
PUBCAST: Sunset It
October 26, 2018 00:46 - 30 minutes - 35.3 MBJon and John discuss a process and exercise to use in order to determine the right time to sunset -- end, stop doing -- a project, relationship, etc.
PUBCAST: Massive Teamwork
October 26, 2018 00:44 - 39 minutes - 44.8 MBJon and John discuss how to appreciate and recognize when you need help in your business. Pop a bottle...
PUBCAST: Finding Joy in Entrepreneurship
October 10, 2018 17:43 - 28 minutes - 32.8 MBJon and JR discuss how entrepreneurs can find joy -- directly and indirectly -- in what they do.
PUBCAST: Your 90-Day Plan
October 10, 2018 17:42 - 36 minutes - 41.3 MBJon and JR discuss executing a 90-day plan for your business, whether it be the final quarter or any 90-day block.
PUBCAST: Your Business Model
September 29, 2018 13:51 - 50 minutes - 57.8 MBJon invites John Robinson to the Pub, and they discuss questions you should ask yourself regarding your business model.
PUBCAST: How I Write a Blog Post
September 19, 2018 17:24 - 38 minutes - 44.2 MBJon walks through his detailed process for writing a successful blog post.