The Pubcast with Jon Loomer

Facebook Ads Reporting: Not All Website Clicks Are Created Equal

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-reporting-clicks-quality/

Happy Holidays: The Season of Failing with Facebook Ads

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-holidays/

The Value of a Facebook Post [Experiment]

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-post-value/

It May Be Time for You to Quit Marketing on Facebook

This is the audio version of the blog post found at https://www.jonloomer.com/quit-facebook-marketing/

No More Promotional Posts: Facebook Will Penalize More Brand Content

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-promotional-posts/

Facebook Doesn’t Care About Your Reach — And Neither Do Users

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-unfollow/

Daily Unique Reach: Limit Frequency of Facebook Ads to Once Per Day

This is the audio version for the blog post found at https://www.jonloomer.com/daily-unique-reach-facebook/

How Using Facebook URL Tags Can Help Measure Viral Impact of Posts

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-url-tags/

What Copyblogger Could Have Done With Its Facebook Page

This is the audio version for the blog post found at https://www.jonloomer.com/copyblogger-facebook-page/

How to Drive More Website Traffic with Facebook Ads

This is the audio version for the blog post found at https://www.jonloomer.com/website-traffic-facebook-ads/

Facebook Power Editor: Track and Optimize for Multiple Conversions

This is the audio version of the blog post found at https://www.jonloomer.com/track-optimize-multiple-facebook-conversions/

My Story: How a Business Was Built in Three Years

This is the audio version for the blog post found at https://www.jonloomer.com/business-build/

PUBCAST: Lowest Common Denominator

This post is a plea to entrepreneurs to stop appealing to the lowest common denominator. Produce for your target audience -- a very tight niche -- and you will see results.

Facebook Updates Custom Audiences TOS: No Scraping UIDs

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-custom-audiences-no-scraping-uids/

How to Create Facebook Website Custom Audiences for Multiple Websites

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-website-custom-audiences-multiple-websites/

No More Click Bait: Facebook Explains How to Share Links

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-links-click-bait/

Facebook Updates Campaign Structure Again: New Ad Sets and Ads

This is the audio version for the blog post found at https://www.jonloomer.com/new-facebook-campaign-structure/

PUBCAST: So You Wanna Be a Blogger?

JR puts Jon on the spot this week as he breaks down his process for blogging and what it takes to find success with content.  Jon also has a special message for a small friend who could use some positive thoughts.

No More Facebook Like-Gating: What It Means and Why You Should Care

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-like-gating/

8 Effective Targeting Strategies for Building Facebook Page Likes

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-page-likes-strategies/

Facebook Ad Clicks vs. Website Clicks: Do You Know the Difference?

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-clicks/

How Much Should You Budget for Facebook Ads?

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-ads-budget-2

PUBCAST: Progression from One-to-One to One-to-Many and Many-to-Many

New BIGGER Facebook Right Hand Column Ads: What You Need to Know

This is the audio version for the blog post found at https://www.jonloomer.com/bigger-facebook-right-hand-column-sidebar-ads/

PUBCAST: Monetizing a Website: Transitioning Away From Sponsors

PUBCAST: Why Facebook Page Likes Still Matter

How to Target Facebook Users Based on the Car They Drive

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-ads-targeting-cars/

Core Audiences: How to Target Facebook Ads Using Behaviors

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-ads-targeting-behaviors/

PUBCAST: Unforgettable Oatmeal Stout: Building the Foundation For a Great Podcast

This episode was broken down into the following sections: Starting a Podcast The Equipment Breakdown Creating a Content Strategy What is my Theme? Resources Creating the foundation of your Podcast: Before you get started answer the question WHY? Why should I have a podcast? Will this be helpful for my business? Are you comfortable talking? Will I reach my audience? Start Simple: It can be overwhelming. Learn the basics and experiment. Don't stress over all the details of getti...

Core Audiences: How to Target Facebook Ads Using More Demographics

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-core-audiences-more-demographics/

Pubcast Unplugged: Singing, Dancing and Struggling with Setting Up a Referral Program

This episode was unplugged without sound effects or editing, though Jon includes his own tunes (BEWARE!). The main topic this week is the process of setting up a referral program, broken down as follows: Why He Set Up a Referral Program Struggles How He Set it Up The Program Itself Dealing With Complaints Looking Forward Pop a bottle! Let's do it...

It’s Here: The Jon Loomer Digital Referral Program

This is the audio version for the blog post found at http://jonloomer.com/program.

Advanced Facebook Ads: View Performance by Placement and Demographics

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ad-reports-placement-demographics/

Know Your Facebook Ad Rates: CPM and Cost Per Page Like by Placement

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-ad-rates-placement/

PUBCAST: Lightning Strikes: On Price Changes, Inquiries and Responses

This episode was broken down into the following sections: Growing Pains of Business Growth Price Changes: Setting Your Price of Your Products and Services Responding to Your Audience: Working Through Questions and When to Respond. Some Things to Consider... Business growth comes with change including pricing of your products and services. As you look to set your pricing, stop, make a list and ask yourself the following: How much time does it take you to create, manage, etc.? Wh...

Facebook WCA: How to Create a Sales Funnel Without Email Addresses

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-wca-nurture-sequence/.

PUBCAST: Chocolate and Stout: Finding a Niche within a Niche

This episode was broken down into the following sections: The Pubcast: Changing Direction with listeners questions Going Niche Relationship Between Delegating and Business Growth Some Things to Consider... Finding your niche. Let's Do It! Make a list: What are you good at? What are you passionate about What is your target audience about? What do they need help with? Where is the opportunity? What niche requires an investment? Moving on...keep your list going Keep in mi...

Facebook Conversion Tracking: Why Aren’t the Numbers Adding Up?

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-conversion-tracking-google-analytics/

Facebook Content Strategy: Is it Better to Post at Non-Peak Times?

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-content-strategy/

PUBCAST: Get out the Guinness! A Lesson Learned: You CAN Do it!

This episode was broken down into the following sections: Social Media Marketing World Rocks! Tales From My Session A Lesson Learned My Presentation Mentioned and Related Links Following are links that were either mentioned during this episode or are relevant to the discussion: 2 Years Later: From Laid Off to Successfully Doing Uncomfortable Things About me Building a Business: The Importance of Structure 4 Steps to an Effective Facebook Sales Funnel Facebook Website Cu...

Facebook Lookalike Audiences: Website Visitors, Fans and Conversions

This is the audio version of a blog post that can be found at https://www.jonloomer.com/facebook-lookalike-audiences-wca-fans-conversions/

PUBCAST: Breaking Down the Facebook News Feed with Chad Wittman

This episode was broken down into the following sections: The Rollout of the New New Newsfeed The Composition of the Newsfeed Reaching Fans Organically Mentioned and Related Links Following are links that were either mentioned during this episode or are relevant to the discussion: The Changeup: Facebook Timeline, Newsfeed and Scheduled Posts Facebook Page Timeline Redesign: The One Important Change How to Maximize Organic Reach in the Facebook News Feed A Second Test: Ar...

PUBCAST: Building a Business: The Importance of Structure

This episode was broken down into the following sections: Going Outside of our Comfort Zone Business Structure: Know When to get Help Reaching Milestones: Setting Business Goals My Story Mentioned and Related Links Following are links that were either mentioned during this episode or are relevant to the discussion: 2 Years Later: From Laid Off to Successfully Doing Uncomfortable Things Social Media Marketing World 2014 A Facebook Page’s Growth Charted Over a Two Year Perio...

PUBCAST: The Changeup: Facebook Timeline, Newsfeed and Scheduled Posts

This episode was broken down into the following sections: The Balancing Act : Baseball vs. Work Facebook Timeline Redesign The "New" Newsfeed Organic Posts are Alive! Save Time: Scheduling Posts Mentioned and Related Links Following are links that were either mentioned during this episode or are relevant to the discussion: Facebook Page Timeline Redesign: The One Important Change A Second Test: Are Brands Organically Reaching the Facebook News Feed? Controlled Test Resu...

Facebook Page Timeline Redesign: The One Important Change

This is the audio version of a blog post that can be found at https://www.jonloomer.com/facebook-page-timeline-redesign/

A Second Test: Are Brands Organically Reaching the Facebook News Feed?

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-reach-experiment/

PUBCAST: Keeping it Real, The New Facebook Ad Campaigns, and Facebook Page Tagging

This episode was broken down into the following sections: Balancing Work and Home: It's okay The New Facebook Ad Campaign Facebook Page Tagging Mentioned and Related Links Following are links that were either mentioned during this episode or are relevant to the discussion: New Facebook Advertising Campaign Structure: The Addition of Ad Sets News Feed FYI: Showing Stories About Topics You Like Website Custom Audiences: Target Visitors with Facebook Ads (Not FBX!) WCA Lookal...

New Facebook Advertising Campaign Structure: The Addition of Ad Sets

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-campaign-structure/

Facebook Did Something and Marketers Will Screw it Up

This is the audio version of a blog post found at https://www.jonloomer.com/facebook-marketers-screw-it-up/

PUBCAST: Geek Out With Andrew Foxwell on Facebook Ads

This episode was broken down into the following sections: WhatsApp Acquisition The Value of Facebook Ads The Power of Website Custom Audiences Using Facebook Ad Reports [Tweet "Geek Out! Beer, Andrew Foxwell and Facebook Ads"] Thanks to my friend and fellow Wisconsinite, Andrew Foxwell of Foxwell Digital for sharing a beer, his worldly travels, and  his wisdom on ads. Mentioned and Related Links Following are links that were either mentioned during this episode or are rele...