The Pubcast with Jon Loomer
604 episodes - English - Latest episode: 11 months ago - ★★★★★ - 35 ratingsBusiness, entrepreneurship, and Facebook advertising challenges discussed over a beer.
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Episodes
PUBCAST: Making the Shift with Facebook Ads
February 21, 2014 21:48 - 37 minutes - 42.8 MBFacebook Fraud Response: Are Facebook Ads a Waste of Money? http://www.jonloomer.com/2014/02/11/facebook-fraud-response/ Virtual Bagel experiment Virtual Cat My issues when Optimized CPM first came out My entire Facebook strategy is based on building a relevant audience How I Got 35X ROI on Facebook Ads How an Online Facebook Offer Targeted at Fans Resulted in 9.5X ROI Popular Viral Video Claiming "Facebook Fraud" Has It All Wrong.www.fangdigital.comAn online video decry...
The Death of Facebook Interest Targeting: Shifting Budget Priorities
February 18, 2014 03:06 - 11 minutes - 10.8 MBThis is the audio version of a blog post written on JonLoomer.com. Read that post at https://www.jonloomer.com/facebook-ads-interest-targeting/
PUBCAST: Blogging Tips to Success & Facebook's Call to Action Buttons
February 13, 2014 07:35 - 37 minutes - 42.5 MBFACEBOOK CALL TO ACTION BUTTONS What they are Why it’s a big deal Creating for ads Creating for organic posts How to use BLOGGING TIPS TO SUCCESS Reflection… TIPS
WCA Lookalike: Target Facebook Users Similar to Website Visitors
February 12, 2014 19:35 - 8 minutes - 7.33 MBThis is the audio version of a blog post written on JonLoomer.com. Read that post at https://www.jonloomer.com/facebook-wca-lookalike-audiences/
Facebook Fraud Response: Are Facebook Ads a Waste of Money?
February 12, 2014 01:26 - 27 minutes - 25.1 MBThis is a bit of an experiment. The written version of this blog post is found here: https://www.jonloomer.com/facebook-fraud-response/ Do you like having an audio version? Let me know!
PUBCAST: Experimenting with Facebook Website Custom Audiences (And a Celebratory Beer)
February 07, 2014 09:27 - 35 minutes - 40.9 MBSME Top 10 - Grateful. Thanks to SME, the judges and YOU! - Congrats to the others on the list as well as those who didn’t make it. Use it as motivation! - 300k page views in January - Diversifying into blog coaching? But how? - How does this change things? Does it at all? IMPACT OF WCA - Cut CPL in half - Strategies - Build Likes - Drive Traffic - Increase sales IMPORTANCE OF EMAIL LIST MONTHLY REACH AND FREQUENCY DISTRIBUTION 15 posts in Janu...
PUBCAST: Website User Custom Audience - HUGE News!
January 31, 2014 03:05 - 39 minutes - 45.3 MBTopics: Website User Custom Audience (HUGE!) Why you shouldn’t build a business entirely through Facebook You’re more than a marketer Continuing to build my business Sign up for my weekly mini-webinar Website Custom Audiences: http://jonloomer.com/wca You're More Than a Marketer Why You Shouldn't Build a Business Entirely through Facebook Sign up for my weekly Mini-Webinar
PUBCAST: Time Management, Networking Tips, and Successful Business Strategies with NYT Best Selling Author Chris Brogan
January 24, 2014 05:47 - 36 minutes - 42.1 MBChris Brogan: Owner Magazine (Publisher) Human Business Works (CEO/President) Keynote Speaker Consultant to big brands like Disney, Microsoft, Coke, Pepsi, Google New York Times bestselling author of six books (The Impact Equation, Trust Agents w/ Julien Smith) Lives in Mass Blogged since 1998 Podcast: The Human Business Way Recorded podcasts and launched small media network in 2006 Affiliates and disclosures Podcast: How are you using it? My Goals Don’t ...
PUBCAST: Is Facebook Organic Reach Under Reported? Also: Why Bad FB Marketing Ruins Ad Targeting + 6 Ad Changes
January 16, 2014 06:40 - 40 minutes - 46.7 MBIs Facebook Organic Reach under reported? My reported bug: https://developers.facebook.com/x/bugs/1432813043619820/ Clarification from Facebook about Total/Organic/Paid Reach on help center: https://www.facebook.com/help/207514762649219 About my controlled test Why Your Bad Facebook Marketing Strategies are Ruining Ad Targeting * Twitter Ads * Facebook Interest Targeting * Buying likes, trading likes/reciprocation, Fan Page Friday, Favors * Waters down interest targeting ...
PUBCAST: 14 Goals You Should Implement in 2014
January 10, 2014 04:26 - 46 minutes - 53.2 MBCOACHING -jonloomer.com/coach LAS VEGAS NMX REFLECTING ON 2+ YEARS GOALS FOR 2014 1. Share More Frequently 2. Establish a Facebook Sales Funnel 3. Target email subscribers with link shares 4. Retarget website visitors 5. Create a Saved Target Group in Power Editor 6. Try oCPM (again) 7. Try the Sidebar (again) 8. Track Conversions 9. Create an Online Offer 10. Create a saved facebook ad report 11. Confirm referral traffic in Google Ana...
PUBCAST: Closing Out The Year in Style
December 20, 2013 22:38 - 43 minutes - 50.3 MBMy last episode of 2013! Pull up a barstool... - New Infographic - jonloomer.com/infographic - Final Word on Reach - EdgeRank Checker post - 12.6% reach in September - Now 7.7% - About 3/4 of brands impacted. Some Crushed - Those crushed typically only sent links to their own site - Engagement .29% to .26% - Engagement per fan for Links, .12% to .11% - Engagement rate for all content types from 3.49% to 3.86% - Clicks per person reached up from .71% to .85% - 2013 R...
PUBCAST: Overcoming a Drop in Facebook Reach and How to Build an Audience the Right Way with Chad Whittman
December 13, 2013 05:52 - 1 hour - 72.7 MBPull up a barstool! Here’s this week’s show notes: REACH - Story in AdAge TWITTER - Unreasonable Expectations REACHING WITHOUT ENGAGEMENT - Companies treat social media like billboards MARKETERS LEAVING - Competition How to Reach More Fans Organically - When your fans are online (EdgeRank Checker also including this in their tool) - Post Frequently - Reshare Old Content - Produce Highly Engaging Content -...
PUBCAST: How I turned $230 into $1000+ using a FB Offer, FB Link Algorithm Changes, & why I did a 180 with Auto-Play Video
December 04, 2013 06:34 - 35 minutes - 40.4 MBPull up a barstool! Here are this week’s show notes: · Speaking at the Inside Social Marketing conference in NY 12/4/13 o Social Media Metrics: What Does it all Mean? § Measuring ROI § Importance of conversion tracking § Right column success · Facebook’s Link Algorithm Change o Traffic to media sites up 170% o Update to story bumping · My Facebook Offer o My findings in fans vs. non fans sales o Budgeting strategy for the campaign...
PUBCAST: Advanced Facebook Advertising with Andrew Foxwell
November 22, 2013 09:24 - 38 minutes - 44.1 MBPull up a bar stool! Here's this week's show notes: - Sidebar vs. News Feed vs. Mobile: Click here for the blog post - Most advertising goes into mobile focus - FBX - Why Andrew doesn't recommend ever using a lifetime budget - What number Andrew recommends is the highest ad frequency you should never pass - The new News Feed and why doesn't Jon have it yet?! Do you need help with Facebook ads management? Contact Jon at [email protected]. Want to be a referral partner...
PUBCAST: Being in Business for 2 Years: A Retrospective & Why Advertising on Facebook is Worth It
November 07, 2013 06:55 - 34 minutes - 39.2 MBPop a bottle! Here's this week's show notes: 2 Year Retrospective * Beginning to Now * First post: Why I started my Facebook Page. * Virtually no engagement the first month. * First year-plus, experienced some solid growth. * It wasn’t until this year — Beginning in July — when my business truly took off on Facebook. * Lesson: 1) Don’t Quit. 2) Build an audience through providing value. 3) Sell is final step, not first. 4) INVEST — time and money for positive ROI ...
PUBCAST: New Custom Audience Features: Is it Ethical? Learn 5 Creative Uses for it and 5 Important Metrics to Follow
October 31, 2013 23:28 - 33 minutes - 38.3 MBPull up a barstool! Here's this week's show notes: FB Marketing Advanced University: Insights •Multiple sections of lessons, from beginner to advanced •Completely self-serve — Learn at your pace! •Written lessons •Video lessons •A daily assignment to hold you accountable •The option to subscribe to a different lesson emailed to you every weekday •Define all relevant terms •Learn how to use the web version of Insights •Learn how to use Page Level Expo...
PUBCAST: New Insights Training Course, New Website Retargeting Feature and the Importance of Recharging to Reduce Stress
October 24, 2013 23:23 - 36 minutes - 25.1 MBPull up a barstool! Here’s this week’s show notes: * Why no guests for now * Featured Fan Segment - Featured Fan #1: Barry Tubwell - Q: Paid Post (CPM or oCPM) - Promoting a Product (CPM or oCPM) - Featured Fan #2: Cathy - Q: New client with 7k fans, no engagement - Sporadic posting - Christmas coming up, sales - How to make best use of advertising budget - Reengage current fans * How to submit your own question - jonloomer.com/awesome * Recharging - Va...
PUBCAST: If Mark Zuckerberg Could Grant Me 3 Facebook Wishes & New Changes w/Custom Audiences & Exports
October 18, 2013 07:06 - 33 minutes - 22.8 MBPull up a barstool! Here’s this week’s show notes: 11) New Featured User Question Segment -If I could interview Mark Zuckerberg and he would grant me 3 Facebook wishes... - Premium Support (live chat) - Better interface for Power Editor - Allow anyone to access any test feature they want Want to be a featured fan on the Pubcast and have your question answered by Jon? Click here: jonloomer.com/awesome 2) 2) On Vacation/Broken iPhone woes ...
PUBCAST: Latest FB Changes: Ad Flow, Objectives & Insights. Join the new Pubcast Featured Fan segment!
October 11, 2013 00:25 - 37 minutes - 25.6 MBShow Notes for this week’s Pubcast: Become a Featured Fan on the Pubcast! Click JonLoomer.com/awesome - Subscribe via iTunes - Review the Pubcast - Leave a question Transition to Infusionsoft - I need a VA with Infusionsoft experience! - email [email protected] JonLoomer.com/mini-webinar - Go sign up! - 4-4:30p every Wednesday EST Social Media Success Summit - Public speaking tips Ad Create Flow Updated - Deja Vu (June...
PUBCAST: News Feed Ads Strategies, New Graph Search Changes and Facebook's Life Cycle with Blake Jamieson
October 03, 2013 23:09 - 46 minutes - 32.1 MBPull up a barstool and pop a bottle! On this week’s Pubcast, Jon sits down with social media consultant, surfer and author Blake Jamieson to discuss the latest news and strategies for Facebook marketing: Here are a few things they covered… His upcoming book Social Hustle Surf, and discussion of the value of writing a book A creative way to get a wall-sized whiteboard for free Local businesses and news feed ads; strategy and value in general related to reaching non-fans in the ne...
PUBCAST: Using Facebook Hashtags and Optimizing Image Sizes for Shares and Traffic with Chad Wittman
September 26, 2013 05:42 - 38 minutes - 26.2 MBPull up a barstool and pop a bottle! On this week’s Pubcast, Jon sits down with one of his favorite guests, Chad Wittman to discuss the latest news and strategies for Facebook marketing: But first, they had to discuss a little NFL and the Green Bay Packers New Optimization Image Sizes Link thumbnail + stats: – do they lead to more shares and web traffic? New API – Robust search functions and the Twitter model for news events Hashtags Study – What happens with viral reach?...
PUBCAST: Special Interview with JJ Loomer, CEO of JJ Loomer Wizibido - also, 4 Steps to Growth and Contests
September 20, 2013 00:25 - 30 minutes - 20.7 MBPull up a barstool! On this week’s episode of the Pubcast, Jon sits down for a very special interview with JJ Loomer, CEO of JJ Loomer Wizibido, discussing how he went from no job to owning a business and having clients the next day. Pop a juice box! Also on this episode, Jon discusses his 4 steps on Growth and Contests: The Challenge: Grow to 20,000 Likes Step 1: Know Your Value Proposition Fans are users. Users are people. People aren't robots. People lead to business. Fans ar...
PUBCAST: Measuring Facebook Ad Success: Stop Wasting Time on These Silly Stats!
September 11, 2013 02:54 - 30 minutes - 21.3 MBPull up a barstool! On this week's Pubcast, Jon goes solo and shares with you the most important Facebook news of the week as well as his strategies and tips for effective Facebook sales funnels and measuring ad success. Check out some of the topics he’ll cover in this week's episode: The latest changes with Facebook links – what’s 1:91:1 all about and why is it a big deal? How to measure Facebook ad success – what are “silly stats” vs good stats? The 5 stats you need to follow for...
PUBCAST: Secrets, Strategies and Sales with Amy Porterfield
September 05, 2013 04:19 - 46 minutes - 32.1 MBPop a bottle! On this week's Pubcast, Jon sits down for an in depth Facebook marketing discussion with public speaker, blogger, podcaster, webinar and workshop queen, Amy Porterfield. Check out some of the topics they'll cover in this week's episode: Amy's secrets and strategies for creating a successful sales funnel Different models for using Facebook ads Turning fans into leads - split testing tabs vs outside landing pages Collecting leads with giveaways and sales pages ...
PUBCAST: Making a Difference and Changing Lives with Marcus Sheridan
August 30, 2013 04:34 - 43 minutes - 39.8 MBMarcus Sheridan -- the man, the myth and the legend -- pulled up a barstool and we got sensitive on this week's Pubcast. Here are a few of the topics we covered this week: Balancing the life of an entrepreneur and fatherhood Making a difference and changing lives Technology and the creation of art Financial security vs. innovation The obsession over stats Storytelling and earning trust Here are a couple of links mentioned in this episode: Father, Speaker, Traveler: A Personal ...
PUBCAST: An Epic Conversation with Chad Wittman of EdgeRankChecker.com
August 21, 2013 03:46 - 57 minutes - 39.4 MBPop a bottle! On this week's Pubcast, Jon pulls an all nighter at the pub with Chad Wittman of EdgeRankChecker to dive into his recent studies, projects and strategies. They were on a roll! This is one of the best episodes from the Pubcast, you don't want to miss it! Check out some of the topics they'll cover in this week's episode: Chad's recent study about the best time to post on Facebook - no universal truths, but insightful and sure to give you new ideas! Does Facebook penalize y...
PUBCAST: Promoting Posts, Metrics That Matter, and a Bit of Comedy with Brian Carter
August 15, 2013 04:15 - 44 minutes - 30.3 MBPop a bottle! On this week's Pubcast, Jon sits down for a drink with speaker, author, consultant and comedian, Brian Carter, to go over his strategies for promoting posts and the metrics that matter. Check out some of the topics they'll cover in this week's episode: How Brian transitioned into a comedy career after being frustrated working in e-commerce Choosing your career path and deciding what works for you as a business owner The science behind promoting posts successfully on Faceb...
PUBCAST: Story Bumping and the Secret to Getting Relevant Facebook Likes
August 08, 2013 22:22 - 31 minutes - 21.9 MBPop a bottle! Jon joins you at the pub on this week's Social Media Pubcast to talk about the biggest news in a while: Story Bumping. So what is Story Bumping? Is EdgeRank dead? He addresses these questions head on. Jon also reveals a secret process he's been using for his own page and recommending to others to get highly relevant Facebook Likes efficiently. You can't miss this! Related Links: Facebook News Feed: Story Bumping, Last Actor, Chronological The Secret Process to Increasi...
PUBCAST: Geeking Out with Andrew Foxwell
August 02, 2013 00:14 - 34 minutes - 24 MBThis week's episode was one of my favorites -- I'm always excited to geek out with a fellow social media marketer about ads, optimizing, metrics, the new ad reports and -- of course -- Power Editor. Andrew Foxwell is the director for social for PPC Associates and is a brilliant young mind with a lot of great information to share. Check out the episode and geek out with us! Topics discussed: Andrew's background working for the US Congress social media team Our thoughts on Custom Audien...
PUBCAST: New Training Course: FB Marketing Advanced University
July 24, 2013 22:15 - 36 minutes - 25.4 MBToday was a big day. I Finally launched my new training course, "Facebook Marketing Advanced University." In this episode I'll discuss what the course is all about, how I implemented it, the importance of Power Editor and entrepreneurial tips learned along the way. Topics discussed: Background on how I started my own business Overcoming fears and trials as an entrepreneur The strategy behind the creation and promotion of a scalable online product Layout of course materials The imp...
PUBCAST: Welcome to the Social Media Jungle with Jason Miller
July 19, 2013 04:51 - 33 minutes - 30.7 MBJason Miller, formerly of Marketo and now of LinkedIn, popped open a beer and we ranted about social media marketing in this awesome episode. Topics discussed: Jason's new gig as Content Marketing Manager for LinkedIn How to maximize LinkedIn as a marketing channel Moving beyond the tired, philosophical approach of marketing and focusin on results How to measure social media ROI Automation tools for advanced marketers 80s hair metal Karaoke Links mentioned include: Jason's gue...
PUBCAST: Writing 1,000 Blog Posts with Heidi Cohen
July 12, 2013 05:06 - 44 minutes - 30.7 MBHeidi Cohen stopped by the Social Media Pubcast to celebrate her 1,000th blog post. Heidi, who has been named to the Social Media Examiner Top 10 Social Media Blogs list two years running, had endless useful tips for struggling bloggers. Here are a few topics that were covered: 1,000 Posts and Lessons Learned Blogging Strategies: How many times per week and why? Avoiding Burnout And a few links that were mentioned: BoostBlogTraffic.com Social Media Engagement for Dummies by Eliza ...
PUBCAST: Dispelling the Myths of Hashtag Privacy with Mari Smith
July 05, 2013 06:57 - 39 minutes - 36.2 MBMari Smith, the Queen of Facebook, was my guest on this week's Social Media Pubcast, sponsored by TabSite. Here are some of the topics we covered: How she went from start in 2008 to 100,000 Fans now on Facebook Facebook hashtags and dispelling the myths of hashtag privacy The conflicts between the removal of the 20% text rule and good design for cover photos Mari's Facebook advertising strategy (and how Jon promotes posts) The exciting news about changes to the Facebook ads manager ...
PUBCAST: Facebook Hashtags, Favorite Tools and the Life of an Entrepreneur
June 28, 2013 04:52 - 33 MBMy special guest this week is YOU! Welcome to the virtual pub, where you and I get drunk on social media. I sipped on a Sam Adams Porch Rocker this week while I discussed the following topics... The Life of an Entrepreneur and Life/Work Balance The nice thing about recording by myself this week is that it gave me an opportunity to give you some insight into some of the things I'm dealing with. I don't have it all figured out, and I go through many of the struggles you do. My life has b...
PUBCAST: Going Fishing for Facebook Hashtags with Jeff Korhan
June 21, 2013 05:35 - 40 minutes - 36.9 MBJeff Korhan pulls up a barstool on this week's Social Media Pubcast, and we get drunk on Facebook Hashtags and Graph Search. Here are a few of the topics we covered: The dangers of hashtag spam The great potential of Facebook hashtags for businesses Hashtag best practices Narrow vs. broad hashtags The potential of Graph Search Content marketing and the realities regarding small business Content attracts, media engages and sales processes convert Here are a few of the links th...
PUBCAST: Creepy, Freaky and Helpful: Influence Marketing with Danny Brown
June 14, 2013 06:32 - 35 minutes - 32.8 MBThis week I invited the man, the myth and the legend -- Danny Brown -- to the show. Danny's a friend of the show and a friend of mine. He sipped a Sleeman's Original while I downed a Moose Drool. And, of course, we got drunk on social media. Here are a few topics that we discussed: Focus on customer vs. influencer 4 Ms of Influence Marketing (Make, Manage, Monitor, Measure) Facebook and micro targeting How targeting is increasingly creepy, freaky and helpful Today's Marketer and t...
PUBCAST: Unique Facebook Content Publishing Strategies with Josh Parkinson
June 07, 2013 05:59 - 37 minutes - 34.2 MBJosh Parkinson of PostPlanner stopped by the Pubcast with an espresso and Bailey's in hand, and he and Jon got drunk on Facebook content strategies. Jon, sipping a Longboard Lager, peppered Josh with questions on how he could make his own Facebook publishing more efficient. Topics in this episode include: Is it smart to repost old content? The most underrated component of EdgeRank Frequency vs. Distribution Using PostPlanner to bulk upload evergreen content Content Engine vs. Goog...
PUBCAST: 4 Steps to Going Mobile with Jamie Turner
May 31, 2013 05:19 - 40 minutes - 37.5 MBJamie Turner of 60SecondMarketer.com pulled up a barstool this week and we got drunk on mobile marketing. On this episode of the Social Media Pubcast, sponsored by JoBarnesOnline.com, we talked about the following topics: Marketing schemes to get free beer (seriously!) 4 easy things you can do today to get involved in mobile Apps and WordPress themes to help you go mobile Throughout this episode, a few links and tools were mentioned. Here they are: WPTouch WordPress plugin Genesis F...
PUBCAST: How to Get People Talking About Your Brand with John Haydon
May 24, 2013 18:19 - 46 minutes - 42.2 MBJohn Haydon stopped by the Social Media Pubcast this week, and the result is a power packed 45 minutes about Facebook marketing. John and I met at an NTEN conference in Atlanta about four years ago, and he's also a very big reason why I'm doing what I'm doing today. Listen for more on why. Following are some of the topics we discussed: The advantage of non-profits: Giving people meaning Differences and similarities in approach to and struggles with Facebook between non-profits and for-p...
PUBCAST: The Best Social Media Marketing Tools with Ian Cleary
May 17, 2013 05:07 - 37 minutes - 33.9 MBIan Cleary of RazorSocial stopped by the Social Media Pubcast this week with a Guinness in hand to share the lowdown on social media marketing tools that can help make your job easier. On this episode, sponsored by TabSite, we talked about the following topics: The quick rise of RazorSocial from obscurity to Social Media Examiner Top 10 in six months The blogging process and the importance of finding a niche Networking, conferences, book writing, guest blogging and public speaking Ian...
PUBCAST: Crushing Facebook Marketing ROI with Blake Jamieson
May 10, 2013 05:44 - 49 minutes - 45 MBSurfer dude and kickass Facebook marketer Blake Jamieson stopped by the virtual bar this week, and we got absolutely drunk on Facebook marketing. On this episode of the Social Media Pubcast, sponsored by TabSite, we talked about the following topics: FBX and measuring ROI News Feed ads and the balance between success and not ticking off users Big time results with mobile install ads Funding his awesome project, Dawn Patrol Truck Here are a few links that were mentioned on this episod...
PUBCAST: Exploring Facebook EdgeRank -- with Chad Wittman
May 03, 2013 05:09 - 40 minutes - 37.4 MBChad Wittman of EdgeRank Checker pulled up a barstool to the virtual bar, and we got nerdy over Facebook stats. This episode of the Social Media Pubcast, sponsored by TabSite, was loaded with great points, themes and topics: Is EdgeRank an official term? Affinity is built through repeated engagement Comments drive four times the clicks as likes The impact of Negative Feedback on EdgeRank A theory on declining Reach The future of "best time to post" Make sure you follow Chad's wor...
PUBCAST: Facebook Changes and the Power of Contests -- with Andrea Vahl
April 26, 2013 04:18 - 30 minutes - 27.5 MBThis week's Pubcast, sponsored by TabSite, was an absolute blast. Andrea Vahl, AKA Grandma Mary, stopped by, and we chatted about the following hot topics: The birth of Grandma Mary The value of social media marketing conferences Power Editor and using it to learn about your subscribers The death of the Notifications Box in the Admin Panel The change to Promoted Posts, removing "Fans Only" option Facebook contests, and the tools Andrea uses (including TabSite!) Here are some link...
PUBCAST: Advanced Facebook Ad Targeting -- with Dennis Yu
April 19, 2013 07:51 - 26.9 MBDennis Yu of BlitzMetrics is one of my go-to people regarding advanced Facebook advertising topics. He is deep in it, and often has access to tools that very few are using or knowledge of tools that aren't yet released. This is a must listen! Topics include the potential impact of Partner Categories and creative ways to realize incredible results from Custom Audiences. We also dip a bit into where Dennis thinks Facebook is heading. Some links and topics mentioned: Partner Categories C...
PUBCAST: Social Media Marketing World, Changes to Facebook Ads and a New Pubcast Format
April 12, 2013 04:58 - 24.1 MBThe Pubcast got an upgrade! New intro music, new structure, new fun. Take a listen and let me know what you think! In this week's Pubcast, I drink at the virtual bar by myself. But there's still plenty of fun stuff to talk about, including... Social Media Marketing World I had an amazing time in San Diego at this event sponsored by Social Media Examiner. Virtually everyone was there, and I had an awesome time. I share what I learned and how this event was inspiration for me to make ch...
PUBCAST: Content Warfare and the Battle for Attention -- with Ryan Hanley
April 05, 2013 06:48 - 40 minutes - 36.7 MBRyan Hanley stopped by the Social Media Pubcast to discuss "Content Warfare" and the battle for attention. This pretty much became a Marcus Sheridan lovefest, but we did find time to talk about some interesting topics that include blogging strategies, effectively using video and the potential impact of Twitter cards. Links discussed in this episode are below: Marcus Sheridan - The Sales Lion Jon's appearance on the Content Warfare podcast Content Warfare Podcast RyanHanley.com Yoa...
PUBCAST: The Moneyball of Social Media Marketing
March 29, 2013 05:41 - 40 minutes - 37.2 MBJeff Ferguson of Fang Digital visited the pubcast today and we got crazy nerdy with stats. We talked about the similarities between what the Moneyball Oakland A's meant to baseball and how social media marketing needs a similar movement to help the industry start focus on the right metrics. We also talked about the dismantling of SEO and how that industry is also in for an awakening. Jeff is giving away an ebook on social media marketing, free to my listeners. >> Get that here! << Finall...
PUBCAST: Facebook and the Evolution of Creepiness -- with Mike Maghsoudi
March 15, 2013 03:47 - 41 minutes - 38.3 MBMike Maghsoudi of PostRocket pulled up a barstool, becoming the first ever two-time guest on the Pubcast. We cover a wide range of topics, including: * The new Facebook Timeline and outdated interests * Scams and annoying Facebook users * How I think the new News Feed could help Pages that suck * Why Mike thinks that the Following feed could lead to mass unliking * How big, beautiful photos could lead to a drop in engagement * Graph Search, utility vs. creepiness and the evolution of ...
PUBCAST: Business Bootstrapping and the New Facebook News Feed -- with David Foster
March 08, 2013 07:21 - 36 minutes - 33.6 MBDavid Foster of Hubze pulled up a seat at the virtual bar this week to cover a wide array of topics. We talked so much that I ended up having to edit out 20 minutes of this conversation. What is left is podcasting gold! David is an amazing example of a guy who built a company from scratch, bootstrapping with no formal training in programming or design. Hubze is a successful company today, and they are preparing to launch a very exciting new product. To learn more about the product and how ...
PUBCAST: The Facebook Marketing Metrics that Matter -- with Blake Jamieson
March 01, 2013 06:32 - 38 minutes - 35.3 MBBlake Jamieson pulled up a seat at the virtual bar on this week's Social Media Pubcast and we had an absolute blast. Blake's main claim to fame is taking the Pool Supply World Facebook Page from nothing to more than 75,000 engaged Fans in a very short period of time. Blake shares his secrets of success. We also talk about Graph Search. I find it hilarious that neither of us have it yet, but Blake's mom does. Blake's mom actually comes up a couple of times in this chat! Blake and I also t...