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PUBCAST: Is Facebook Organic Reach Under Reported? Also: Why Bad FB Marketing Ruins Ad Targeting + 6 Ad Changes
The Pubcast with Jon Loomer
English - January 16, 2014 06:40 - 40 minutes - 46.7 MB - ★★★★★ - 35 ratingsBusiness Technology social content digital facebook marketing media Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Is Facebook Organic Reach under reported?
My reported bug: https://developers.facebook.com/x/bugs/1432813043619820/ Clarification from Facebook about Total/Organic/Paid Reach on help center: https://www.facebook.com/help/207514762649219 About my controlled test
Why Your Bad Facebook Marketing Strategies are Ruining Ad Targeting
* Twitter Ads
* Facebook Interest Targeting
* Buying likes, trading likes/reciprocation, Fan Page Friday, Favors
* Waters down interest targeting
* If your page has a bunch of irrelevant likes and I target your audience, it impacts my results
* Bad for users —- irrelevant ads
No More Sponsored Stories: 6 Big Changes Coming to Facebook Ads
* Warned since June of 2013
* All ads will have social context going forward
* Ad Image Cropping
* Targeting redefined to fall into following cats: Locations, Demographics, Interests, Behaviors
* Unified Interests
* Geographic Targeting (inclusion/exclusion)
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