The Pubcast with Jon Loomer
604 episodes - English - Latest episode: 9 months ago - ★★★★★ - 35 ratingsBusiness, entrepreneurship, and Facebook advertising challenges discussed over a beer.
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Episodes
The Source of Motivation
August 01, 2023 08:00 - 1 minute - 3.13 MBJon draws on the ups and downs of his business to explain what has motivated him the most -- and what has led to a lack of motivation.
How Meta Credits Ads for Conversions
July 27, 2023 08:00 - 1 minute - 2.99 MBIf someone is served three ads on the day they ultimately convert, which ad gets credit? Do multiple ads get credit? Do they all get credit? Here's how it works...
How to Publish One Video Per Day
July 25, 2023 08:00 - 1 minute - 3.01 MBThe idea of publishing a video every day is overwhelming to most people. But the truth is that it's actually not that hard, as long as you're committed to it and have a no-excuses approach. It's not about batch-recording your videos either...
The Surprising Impact of an AI Chatbot
July 20, 2023 08:00 - 1 minute - 3.12 MBWhen I started testing an AI chatbot, I knew it had the potential to add value. But what I didn't anticipate was the indirect impact it's had on my content creation.
Remarketing and the 80-20 Rule
July 18, 2023 08:00 - 1 minute - 3.1 MBHow much of your budget should you dedicate to remarketing? Start with the 80-20 rule. But there are four primary factors that could impact this approach.
When Should You Use Advantage+ Placements?
July 13, 2023 08:00 - 1 minute - 3.13 MBMeta wants you to turn on Advantage+ Placements every time you create an ad set. If not, when should you? And when should you be more careful?
Is Detailed Targeting Dead?
July 11, 2023 08:00 - 1 minute - 3.12 MBThey may not be dead yet, but all signs are that we're heading in this direction. Here's why...
The Potential Problem with AI Chatbots
July 06, 2023 08:00 - 1 minute - 3.11 MBAI chatbots are new and exciting, but they're coming out so quickly that we may miss some obvious issues with how they work.
You Should Republish Underperforming Videos
July 04, 2023 08:00 - 1 minute - 3.02 MBIf you have a video that does way worse than your typical videos, don't be afraid of republishing it. You may be surprised by the results that you get.
Why Aren't Some Ad Reviews Instantaneous?
June 29, 2023 08:00 - 1 minute - 3.1 MBIt makes sense why some ad reviews can take a while. But there are others where there's no excuse. The inefficiency likely costs Meta.
Meta Is So Bad at Naming Stuff
June 27, 2023 08:00 - 1 minute - 3.1 MBIs it possible that Meta gave two different products nearly exactly the same name? It sure appears so. And what's the deal with naming everything Advantage and Advantage+? And what does that + even mean?
Update Your Assumptions
June 22, 2023 08:00 - 1 minute - 3.12 MBOver time, we tend to get stuck in our ways. We learn from what works and what doesn't work for us, and this results in strong opinions and rigid processes. This can be dangerous.
Stop Blaming the System
June 20, 2023 08:00 - 1 minute - 2.99 MBStop blaming the system when your ads aren't working. Don't tell me that Facebook ads don't work. They don't work for you. The way that you're using them. But, they could work for you!
The Most Important Skill of an Advertiser
June 15, 2023 08:00 - 1 minute - 3.09 MBIf you're a Facebook advertiser, I encourage you to be curious. Don't worry so much about what others are doing. Instead of asking whether you should do something, try it. Experiment!
The Metrics You Should Care About
June 13, 2023 08:00 - 1 minute - 3.11 MBMeta gives you a whole bunch of metrics to distract you with. Be careful. Ultimately, there are only a couple of metrics you should truly care about. Everything else is merely secondary or tertiary.
Keep it Simple with Facebook Ads
June 08, 2023 08:00 - 1 minute - 3.11 MBWe often overthink things with Facebook ads. Whether it's the optimization, targeting, placements, number of ads, or number of ads. While there are exceptions, less is almost always more.
Understand How the Algorithm Works
June 06, 2023 08:00 - 1 minute - 3.09 MBThis isn't about exploiting the ads algorithm or understanding how to create ads it prefers. It's knowing that it's powerful, literal, and not perfect. Know how it works and why. And know how that can help and hurt you.
Be Ethical to a Fault
June 01, 2023 08:00 - 1 minute - 3.09 MBBeing ethical should be a habit. The risk otherwise to your business is too great. Know the rules inside and out and do all you can to follow them. Ignorance is not an excuse.
Links Are Down on Facebook, But Does It Matter?
May 30, 2023 08:00 - 1 minute - 3.1 MBIn a recent report, Meta reported that the percentage of views that included links is down to 7.7%, which is nearly cut in half since the third quarter of 2021. What might explain this? And does it really mean anything?
How are Meta's Changes to Aggregated Event Measurement Possible?
May 25, 2023 08:00 - 1 minute - 3.1 MBMeta recently announced huge changes to Aggregated Event Measurement, which is their protocol for handling opt-outs. It seems to be great for advertisers, at least in terms of making it easier. But I have lots of questions!
Do Not Ignore Meta's Twitter Competitor
May 23, 2023 08:00 - 1 minute - 3.13 MBIt would be foolish to ignore Barcelona, Meta's Twitter competitor which is due to drop in June. While Meta doesn't have the best track record with copying competitors, this could be different...
Embrace 'It Depends'
May 18, 2023 08:00 - 1 minute - 3.09 MBIf you're a Facebook advertiser, understand the nuance. There are so many factors that determine whether or not your ads are successful, and many of these factors are outside of your control. It's okay to say "It Depends."
5 Reasons for a Drop in Meta Ad Prices
May 16, 2023 08:00 - 1 minute - 3.09 MBMeta announced that the average ad price dropped for the fifth straight quarter, year-over-year. How is that possible? Here are five potential explanations...
Guaranteed Hack for Facebook Ads Success
May 11, 2023 08:00 - 1 minute - 3.13 MBIt doesn't matter what your budget, industry, or product. This approach will work... Right??
The Impact of Reels on Instagram Growth
May 09, 2023 08:00 - 2 minutes - 4.4 MBI started my short-form video journey on October 1, 2022. Prior to that point, I mostly used Instagram as an ad placement. From that point forward, I've published more than 250 videos to Instagram Reels. Here's what happened...
What Happens When You Publish to YouTube Shorts Every Day
May 04, 2023 08:00 - 1 minute - 3.09 MBI've had a YouTube channel since 2012, but I've been very inconsistent with it. While I recently surpassed 15,00 subscribers, much of that came during the first few years. Very little happened on my channel up until November. And then I started publishing my short-form videos there, too.
Should You Be Everywhere?
May 02, 2023 08:00 - 2 minutes - 4.19 MBFor the longest time, I would have agreed that it's a bad idea to try to be everywhere, and that you should focus on one or two platforms. That feeling changed with short-form video. Here's why...
How to Increase Your Facebook Ads Budget Slowly and Safely
April 27, 2023 08:00 - 1 minute - 3.09 MBYou're bound to find yourself in a situation where you want to increase your budget. Unfortunately, it's entirely unclear how much you can increase it without ruining your results -- and Facebook's guidance on this is awful. Here's how you can approach it...
You're Looking at Your Facebook Ads Budget All Wrong
April 25, 2023 08:00 - 1 minute - 3.09 MBYou start testing at a low budget. You get great results. Then you want to increase your budget, but you're afraid to make any changes that would restart the learning phase and impact those results. Maybe we're looking at this backward...
How ChatGPT Sent Me Business
April 20, 2023 08:00 - 4 minutes - 8.48 MBA really interesting thing happened recently. Someone who had never heard of me before, typed in a prompt to get a recommendation from ChatGPT for courses and resources to learn more about Facebook ads. The result was that it referred business to me. This marks a shift in how marketers look at ChatGPT and other answer engines powered by AI.
The Benefits of Publishing a Video Every Day
April 18, 2023 08:00 - 1 minute - 3.13 MBJon just hit 100 days in a row publishing a video to start 2023, and he can feel this in his bones. This is the best way to make progress -- even if it isn't blatantly obvious from day-to-day or week-to-week.
The Secret of Streaks and Maintaining a Productive Routine
April 13, 2023 08:00 - 1 minute - 3.11 MBIf you struggle to maintain a productive daily routine, this is for you. I've struggled with this myself, but I've found a solution: Streaks.
Why Isn't My Facebook Ads Budget Spending?
April 11, 2023 08:00 - 1 minute - 3.11 MBIf you're having issues with Meta spending your ads budget, it's often due to a restriction of the algorithm related to one of four things.
The Importance of Stubborn Consistency
April 06, 2023 08:00 - 1 minute - 3.15 MBIt doesn't matter what type of content creator you are, this is the key to success.
How to Build an Audience on TikTok
April 04, 2023 08:00 - 1 minute - 3.09 MBThese are the things that I did to grow to 10,000 followers on TikTok in under six months. The number isn't everything, but it does matter.
How Long Should Your Short-Form Video Be?
March 30, 2023 08:00 - 1 minute - 3.16 MBWhat's the ideal length of a short-form video? Jon talks about what he does and why.
Recap of the Latest AI Updates
March 29, 2023 08:00 - 44 minutes - 80.6 MBIn the latest Pubcast, Luke and I recapped the latest in AI... 1:40 OpenAI, Google, and Bing AI Announcements 3:30 GPT4 Demo 8:31 Website Prototyping, Apps integrating with GPT (example: Be My Eyes) 15:54 OpenAI going closed source, visual element of GPT 22:20 Competition to be first, how everything is moving so fast 25:27 Hands-on with AI Search 37:56 Wrapping up, what should you do to keep up? Enjoy!
How Often Should You Publish a New Video?
March 28, 2023 08:00 - 1 minute - 3.11 MBIs there an ideal frequency for publishing short-form videos? Some have said 3-5 times. What does Jon do?
Facebook Ads Mistakes and Conversion Rate
March 23, 2023 08:00 - 1 minute - 3.09 MBOne of the biggest mistakes Facebook advertisers make is related to conversion rate. Here's an example of how not all clicks are created equal and how your overall conversion rate can make you do crazy things.
Should You Ever Turn on Audience Network?
March 21, 2023 08:00 - 1 minute - 3.13 MBWhile the Audience Network placement has earned its bad reputation among Meta advertisers, there may be times when you should keep it on...
Clone Your Voice with AI
March 16, 2023 08:00 - 1 minute - 3.04 MBJon used Resemble.ai to clone his voice for this episode. What do you think?
Is Remarketing on Facebook Dead?
March 14, 2023 08:00 - 1 minute - 3.07 MBIt's been popular lately to claim that Facebook remarketing is now dead. While certain types of remarketing (particularly general remarketing of all of your website visitors) may not be as effective or necessary as it once was, there are certain types of remarketing that are absolutely still useful. And if you aren't using them, you're missing an important opportunity.
Should You Repost TikTok Videos?
March 09, 2023 09:00 - 1 minute - 3.12 MBYou may have heard creators recommend reposting the same video multiple times on TikTok. I decided to try this out, and here's what happened...
The Three Phases of Procrastination
March 08, 2023 09:00 - 25 minutes - 46 MBJon put off this episode for as long as he could. He discusses the three phases of procrastination that he has dealt with, and maybe it can help you. 1. Shame 2. Acceptance 3. Dealing with It Productively
Publish One Video Per Day
March 07, 2023 09:00 - 1 minute - 3.15 MBI have the goal of publishing at least one video per day in 2023, and it has very little to do with strategy.
How Should You Set up the Conversions API?
March 02, 2023 09:00 - 1 minute - 2.94 MBWhat is the best, easiest, and cheapest way to set up the Conversions API? The answer isn't that simple. How are you managing the pixel right now? Does that tool have a built-in solution? Do you want to continue using that tool?
Website Performance, GA4, and Preparing for AI with Joel Hughes
March 01, 2023 09:00 - 48 minutes - 88.2 MBJon invites Joel Hughes to the Pub to discuss WordPress, GA4, and AI. Joel is the founder of Glass Mountains, which is a web support agency with clients in the UK and US (including Jon). Topics covered... 0:23 Music, CDs, minidisc players, and what they're drinking (Corona and Manic Confidence Hazy Enough IPA). 5:00 The work Joel's team does for Jon as well as feelings on Cloudflare, Zaraz/GTM for pixel and API management, and the biggest mistakes people make with their websites. 19:...
The Huge Potential Problem with Meta Verified
February 28, 2023 09:00 - 1 minute - 3.13 MBThere is a huge potential problem with Meta Verified that no one is talking about, and it's about what happens when a previously verified person cancels their subscription.
What I Think About Meta Verified
February 23, 2023 09:00 - 1 minute - 3.12 MBNow that the Meta Verified subscription package test is rolling out, what do I think about it? Yeah, I have some thoughts...
What We Know About Meta Verified
February 21, 2023 09:00 - 1 minute - 3.12 MBThe test for the Meta Verified subscription package has begun in Australia and New Zealand. Here's what we know...