The Pubcast with Jon Loomer
604 episodes - English - Latest episode: 11 months ago - ★★★★★ - 35 ratingsBusiness, entrepreneurship, and Facebook advertising challenges discussed over a beer.
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Episodes
How You Can Prepare for the Future of Search
February 16, 2023 09:00 - 1 minute - 3.16 MBIf you're a brand and business owner who relies heavily on organic search referrals, the future of search may be scary to you. What can you do to prepare?
Google Bard, Bing, and the Future of Search
February 15, 2023 09:00 - 52 minutes - 96.1 MBLuke and I meet at the Pub to discuss the latest news related to search and AI. In this episode of The Pubcast, we talk about the following... 2:30 Bard and Bing Search announcements and what they mean 13:00 The future of Search referrals 21:23 Searching businesses: “What Does Jon Think?” 28:00 The future of content indexing 35:18 How SEO might be impacted 40:35 The ChatGPT timeline 49:17 AI going mainstream Don't forget to subscribe, rate, and review!
The Impact of Future Search Engines on Content Creation
February 14, 2023 09:00 - 1 minute - 3.1 MBHow would AI-driven search engines (Answer engines) impact website content strategy? This is a question I've been asking myself as I consider the potential impact these search engines may have on organic referral traffic.
How Does AI-Driven Search Impact Referral Traffic?
February 09, 2023 20:56 - 1 minute - 3.01 MBIf you rely heavily on organic search referrals, you need to start asking this question. Your world may change very soon.
Why Does Facebook Suck at Detecting These Scams?
February 07, 2023 09:00 - 1 minute - 3.1 MBOn one hand, we're in the midst of an AI renaissance. Facebook has the reputation of being on the cutting edge of automation, machine learning, and optimization. And yet, they still can't detect and deal with the most basic scams. Why?
We're Still So Early: ChatGPT and AI with Rachel Woods
February 01, 2023 09:00 - 53 minutes - 97.5 MBJon and Luke were joined at the Pub by Rachel Woods, founder of The AI Exchange (https://theaiexchange.com/). In addition to being an AI founder, Rachel is a must-follow on TikTok (The.Rachel.Woods), where she creates short videos that make the complex easier to understand. In this episode, Rachel talks about... 2:06 Her background working for Meta 6:54 How she built her TikTok account quickly starting in November of 2022 11:22 How Rachel decided to work in AI while working in the wine...
We Don't Like Change
January 31, 2023 09:00 - 1 minute - 3.01 MBThe future of AI is both exciting and scary. Some of the scary stuff is based on predictions, and we really don't know what's going to happen. Seriously, I don't know. It's not my expertise. But what absolutely is scary is the required change that is coming. We will need to change how we do business. How we consume content. Even how we live. Everything is going to change super fast. And we don't know exactly what's going to change or how. That's freaky. We can prepare the best we c...
A Little Bit of Luck
January 26, 2023 09:00 - 1 minute - 3.15 MBIt's okay to admit that you need a little bit of luck. I don't mean that we don't deserve our success. But there's an element of being in the exact right place at the exact right time. As I look back at the 11+ years in my business, I can't help but notice this. But I failed to appreciate it at the time. I was laid off at the end of 2011. I wrote about Facebook ads -- not because I thought it was a smart topic (although it was), but because that's what I knew. I wrote a LOT because tha...
The Struggles of Building and Maintaining Business Relationships
January 25, 2023 09:00 - 34 minutes - 62.4 MBIn this episode, Jon and JR explore the contradictions related to the way many business partnerships start and why Jon struggles to form them.
ChatGPT Wrote a Movie
January 24, 2023 09:00 - 1 minute - 3.12 MBI worked with ChatGPT to create a 60-second movie and then I recorded it. Creating this script was a process. I asked ChatGPT some specific questions. I didn't like the initial results. I gave it more instruction. It was a series of many prompts. It's important that you understand that this isn't as simple as telling it to write you a movie and it comes out the way you want it. You have an important role.
Will ChatGPT and AI Make Your Job Obsolete?
January 19, 2023 09:00 - 1 minute - 3.16 MBIf you have anxiety about ChatGPT and AI making your job obsolete, allow me to talk you off of this ledge. Is it scary? Yes. Absolutely. This technology is likely to be more impactful and disruptive than anything we've seen since the birth of the internet. That's scary. But think back to the advent of the internet. Think back to how business was done prior to that point. It was different. Was the internet scary? Yes! Your clients suddenly had access to all of the information in the w...
AI Just Leapt Forward with ChatGPT. What Happens Now?
January 18, 2023 09:00 - 1 hour - 112 MBJon and Luke discuss the potential impact and use cases of ChatGPT and AI during this incredible time of discovery, innovation, and change.
A Misunderstanding of ChatGPT and AI
January 17, 2023 09:00 - 2 minutes - 3.98 MBMuch of the criticism and skepticism in reaction to ChatGPT and AI is misplaced due to a misunderstanding of its value and purpose. Let's shed some light on how you should look at it...
How Often Should You Update Facebook Ad Creative?
January 12, 2023 09:00 - 1 minute - 3.16 MBThis is a question I get a lot. Should you update your creative every couple of weeks? Every month? How can you avoid ad creative fatigue? There are three factors to consider.
How I Edit My Videos
January 10, 2023 09:00 - 1 minute - 3.16 MBThe most common question I get these days is how I edit my videos. In some cases, I think the question is misguided. But I explain what I do here...
5 Ways to Start Your Year
January 05, 2023 09:00 - 1 minute - 3.04 MBIf you're an entrepreneur, this is a critical time of the year. Start 2023 by doing these five things.
Content Marketing Production Goals for 2023
January 03, 2023 09:00 - 1 minute - 3.15 MBYou should have revenue and KPI goals. But first, you need to establish content marketing production goals. If you accomplish them, you'll be more likely to reach those KPI goals.
Auction Overlap Can Impact the Delivery of Your Facebook Ads
December 28, 2022 09:00 - 1 minute - 3.12 MBWhile the claim that you can compete against yourself in the same auction is a myth, Auction Overlap can still lead to problems. In this Shot, Jon explains what Auction Overlap is and this issues that can result.
Stopping the Bleeding is Growth, Too
December 21, 2022 09:00 - 47 minutes - 86.3 MBThe Pubcast is back! After a long hiatus, Jon invites John Robinson, his business manager and Backup CEO, back to the Pub with drinks in hand. Topics discussed: • Taking the Pubcast for granted • The importance of trying new things • How velocity contributes to learning • Why you should create bad videos • The source of motivation • Making the cash register go ka-ching • The similarities between baseball and business • Swimming and learning to float Don't forget to subscribe, ra...
How to Create a Video Funnel with Facebook Ads
December 19, 2022 21:43 - 1 minute - 3.12 MBHere's how to create a powerful video funnel with Facebook ads. 1. Publish videos regularly to Facebook and Instagram. I'm publishing one or two Reels per day. 2. Create an audience of anyone who watched 95% of any of your videos during the past 7 days. You'll need to update this audience every time you publish a new video. 3. Target this group with another video. I use an Awareness campaign with Reach optimization because this is a small group, but use what you're comfortable with. ...
How to Get Started with Short-Form Video
December 16, 2022 09:00 - 1 minute - 3.12 MBThe content creation graveyard is littered with creators who started and gave up. The beginning is the hardest part. This is how you can approach short-form video with the right frame of mind...
When View Through Conversions Happen
December 15, 2022 09:00 - 1 minute - 3.1 MBSome of the conversions that Facebook reports in Ads Manager never required someone to click on your ad. Here are two examples.
Get to the Damn Point
December 14, 2022 09:00 - 1 minute - 2.98 MBIf you host a podcast, it really is that simple...
How Facebook Could Highlight Organic Conversions
December 13, 2022 09:00 - 1 minute - 3.16 MBIf someone shares your ad and the person you did not pay to reach converts, Facebook will not report it. They could, but they don't. Likewise, if you have the pixel and conversion events on your website, Facebook knows if someone who engaged with your organic post converted. Facebook could highlight that, too. So, why don't they?
How Facebook Ads Get Credit for a Conversion
December 12, 2022 09:00 - 1 minute - 3.15 MBOne of the most common sources of confusion among advertisers is a misunderstanding of how Facebook credits an ad for a conversion. Here's a quick explanation of how that works.
How to Plan for a Successful 2023
December 09, 2022 09:00 - 1 minute - 3.13 MBA successful 2023 starts with a plan. A plan requires prioritization and grouping of similar tasks by day to be as focused as possible. Here's how you can approach it...
Stop Winging It
December 08, 2022 09:00 - 1 minute - 3.16 MBDo you feel disorganized and scattered? It's probably because you're winging it. Here's how you can get focused and specialized...
Stop Chasing Easy
December 07, 2022 09:00 - 1 minute - 2.87 MBSome of the most popular content attempts to tell us how easy it is to accomplish some of the most difficult things. We want easy when we are unable or willing to do the hard stuff. Embrace the difficulty. That's how you'll grow!
Why Can't We Do This With Video Views Audiences?
December 06, 2022 09:00 - 1 minute - 3.18 MBThere are a couple of updates Facebook advertisers desperately need that could drastically improve the quality and effectiveness of video views audiences.
Should You Go Broad?
December 05, 2022 09:00 - 1 minute - 3.18 MBShould you go completely broad with your Facebook ads targeting? No interests, no lookalike audiences, nothing? The strategy actually has some merit, but only for certain circumstances.
The Impact of Short-Form Video
December 02, 2022 09:00 - 1 minute - 3.18 MBThe frustrating part about short-form video is that it's not always evident that you're making an impact. If you create videos the way I do, you will rarely see direct ROI. But I was given two powerful examples recently of the impact that these videos are making.
Why Aren't Your Facebook Ads Working?
December 01, 2022 09:00 - 1 minute - 2.74 MBThere are countless factors that contribute to the performance of your ads -- some that you can control and some you can't. Here are 20 in under 60 seconds...
The Solution to Audience Expansion
November 30, 2022 09:00 - 1 minute - 3.14 MBThe Audience Expansion products should work, in theory. But there's one underlying problem with how they work now. And that problem could easily be solved with the addition of a very basic feature.
The First Thing You Should Do Before Running Ads on TikTok
November 29, 2022 09:00 - 1 minute - 3.02 MBIf you're new to TikTok, you're not ready to create ads yet. Take a step back and go through this process first...
The Most Important Lesson when Adjusting to Short-Form Video
November 28, 2022 09:00 - 1 minute - 3.14 MBYou cannot assume that all platforms are the same. Your goals can change because people on some platforms consume content differently. Here's what I learned...
Consider Pulling Back on Your Advertising
November 23, 2022 09:00 - 1 minute - 3.19 MBAs we head into Black Friday, Cyber Monday, and the holiday shopping season generally, know that this time isn't ideal for every brand. It's possible you should consider pulling back on ads by either lowering your budget or pausing for now.
Facebook Needs Quality Optimization Option
November 22, 2022 09:00 - 1 minute - 3.14 MBTraffic and engagement campaigns for Facebook advertising are mostly unusable. But that could instantly change if Facebook made this one option available...
How to Run Ads for High Value Purchases
November 21, 2022 09:00 - 1 minute - 3.14 MBYou can have Facebook optimize for a high Return on Ad Spend rather than focusing on the volume of purchases. Here's how that works...
Is Jon Abandoning Facebook?
November 18, 2022 09:00 - 1 minute - 3.14 MBJon is suddenly hyper-focused on creating TikTok ads-related content. Why is that? Is he abandoning Facebook? Let's get straight to the point...
When Optimization Works Against You
November 17, 2022 09:00 - 1 minute - 3.14 MBThe algorithm is powerful. It can do things quickly and automatically that is simply not possible to do manually. But there are times when this powerful algorithm can work against you.
The Value of Free Content
November 16, 2022 09:00 - 1 minute - 3.16 MBNot every marketing effort needs to have the goal of making money. In fact, there are times when you should create content with the explicit purpose of providing value while expecting nothing in return. Here's why...
Formula for Determining Your Campaign Budget
November 15, 2022 09:00 - 1 minute - 2.98 MBHow do you establish your campaign budget? Don't guess. Here's a simple formula to get you thinking about the ideal amount to accomplish your goals.
How Slow-Talkers Can Create Short-Form Video
November 14, 2022 09:00 - 1 minute - 3.14 MBIf you're a slow-talker who fumbles your words and struggles to get to the point (not mentioning any names here), short-form video can seem especially intimidating. You can actually do it without changing yourself or adding pressure to keep a recording concise and clean. Here's how...
The Proper Setup When Managing Ads for Others
November 11, 2022 09:00 - 1 minute - 3.08 MBIn this Pubcast Shot, Jon quickly explains the best possible setup when managing ads for clients. Stay within these guidelines. It may be more work up front, but you'll be happy you did it.
A Pivot Towards Short-Form Video
November 10, 2022 17:59 - 1 minute - 3.08 MBIn this Pubcast Shot, Jon discusses his recent pivot towards short-form video, walking through what he did during the month of October.
28-Day Click Attribution is BACK!
November 01, 2022 19:29 - 9 minutes - 17 MBIn some huge news for advertisers, Meta is bringing back 28-day click attribution. This is huge for connecting conversions to our advertising efforts. Here's what you need to know.
How to Prepare for Restriction Period for Political Ads in the US
October 10, 2022 08:00 - 8 minutes - 15.7 MBMeta announced a restriction period for Facebook ads related to politics, elections, and social issues. In this episode, Jon discusses what that means, when it happens, what you can do, and what you can't do. Read the related blog post here: https://jonloomer.com/facebook-ads-restrictions-for-politics-and-social-issues-in-the-us/ Don't forget to subscribe, rate, and review!
Should You Use Advantage Custom Audiences?
October 04, 2022 08:00 - 13 minutes - 24.9 MBFacebook is rolling out Advantage Custom Audiences, not to be confused with Advantage Detailed Targeting and Advantage Lookalikes. Is this good? Should you use it? Well... It depends! Read more here: https://www.jonloomer.com/facebook-advantage-custom-audiences/ Don't forget to subscribe, rate, and review!
What Gated Content for Lead Ads Means for Advertisers
September 27, 2022 08:00 - 20 minutes - 37.2 MBFacebook is finally rolling out Gated Content for lead ads. This is a big update that allows users to immediately access a digital download after completing a lead form. What does it mean? Who will benefit most? Jon discusses in this episode of the Pubcast. Read his tutorial here: https://www.jonloomer.com/facebook-lead-ads-gated-content/ Don't forget to subscribe, rate, and review!
Ways to Use Custom Metrics in Ads Manager
September 14, 2022 18:10 - 11 minutes - 21.4 MBCustom metrics can be hugely valuable when the basic metrics provided in Ads Manager are ineffective at telling a complete story. With custom metrics, you can combine multiple metrics into a formula to better summarize and express what you care about most. I walk through some specific examples of how I do that here. You can also read a blog post I wrote on this: https://www.jonloomer.com/custom-metrics-facebook-ads-manager/ Don't forget to subscribe, rate, and review!