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Ways to Use Custom Metrics in Ads Manager
The Pubcast with Jon Loomer
English - September 14, 2022 18:10 - 11 minutes - 21.4 MB - ★★★★★ - 35 ratingsBusiness Technology social content digital facebook marketing media Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: What's up with these weird ads??
Next Episode: What Gated Content for Lead Ads Means for Advertisers
Custom metrics can be hugely valuable when the basic metrics provided in Ads Manager are ineffective at telling a complete story. With custom metrics, you can combine multiple metrics into a formula to better summarize and express what you care about most. I walk through some specific examples of how I do that here.
You can also read a blog post I wrote on this:
https://www.jonloomer.com/custom-metrics-facebook-ads-manager/
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