The Pubcast with Jon Loomer
604 episodes - English - Latest episode: 11 months ago - ★★★★★ - 35 ratingsBusiness, entrepreneurship, and Facebook advertising challenges discussed over a beer.
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Episodes
What's up with these weird ads??
August 30, 2022 08:00 - 49 minutes - 90.7 MBWe did something different and Jon invited Luke in to discuss several important topics. During this episode they talk about: • Facebook scams (why does this keep happening??) • Advertisers getting shut down • Does Facebook care about exploited weaknesses? • Why don't these options exist? • What's up with these weird ads coming from Facebook's Facebook page? Don't forget to subscribe, rate, and review!
Special Ad Audiences are Going Away
August 26, 2022 19:16 - 9 minutes - 16.7 MBIf you advertise for a Special Ad Category (housing, credit, employment, politics), Special Ad Audiences are going away. Here's a breakdown regarding what this means, the dates you need to be aware of, and what to do next. Don't forget to subscribe, rate, and review.
New B2B Targeting Options for Facebook Ads
August 16, 2022 08:00 - 13 minutes - 25.3 MBMeta has released a series of new B2B targeting options to allow you to reach business decision makers and admins of new businesses. Here's how it works. Don't forget to subscribe, rate, and review!
How Advantage+ Creative Works
August 09, 2022 08:00 - 11 minutes - 20.7 MBYou've likely seen a new feature that allows you to make up to three different creative optimizations of your Facebook ad. This isn't scary. It's Advantage+ Creative, and here's how it works...
How Meta Could Leverage Outbound Clicks
August 04, 2022 08:00 - 13 minutes - 24.4 MBIf you sell a product on Amazon or another third-party site, the struggle is real with advertising. You can't remarket to people who clicked on your ad. Your optimization options aren't ideal. But, Meta has something they could do that, while it wouldn't solve every problem for this group, it would make things better. I explain on this episode. Don't forget to subscribe, rate, and review!
Audience Network Rewarded Video Placement and Inflated ThruPlay Numbers
August 02, 2022 08:00 - 14 minutes - 27 MBIf you're optimizing your Facebook ads for ThruPlay and you're getting results that are just too good to be true, they probably are. And I will be that it's related to the Audience Network Rewarded Video placement. Here, I walk through what ThruPlay is, how I spotted a problem with my campaign, and the weaknesses of this placement and Facebook ads optimization in general. Don't forget to subscribe, rate, and review!
When Life Gets in the Way
May 23, 2022 18:00 - 5 minutes - 9.16 MBThis episode is going to be a little (or a lot) different than most. Not about Facebook ads. This is about balancing the million and one things you're doing both in and outside of work. It's about the guilt and shame of not doing it all. And it's about forgiveness and being kind to yourself...
Lead Filtering, Gated Content, and Creative Flexibility Coming to Lead Forms
May 20, 2022 18:00 - 3 minutes - 7.06 MBMeta announced several new features that are either being tested or coming soon to your lead forms. While not a ton of details were provided, there is plenty that we can talk about...
New Feature: Marketing Messages from Meta Business Suite
May 18, 2022 18:00 - 3 minutes - 6.8 MBMeta announced a bunch of new features recently related to messaging and lead generation. One that got my attention was the ability to send marketing messages to people who opt-in via Messenger in Meta Business Suite. This could be really interesting...
A Rant About Building Your House on Rented Land
May 16, 2022 18:00 - 5 minutes - 9.88 MBOne of the most common refrains from marketers when a feature gets taken away or a platform gets shut down is "This is why you don't build your house on rented land!" While there's certainly some thread of truth here, it's a phrase that is so misused and overused that it loses all meaning. Here's a rant...
Meta Needs Facebook Search Ads Based on Search Terms
May 13, 2022 18:00 - 3 minutes - 6 MBWhile you can make use of the Search placement, wouldn't it be nice to be able to bid against certain search terms when people use Facebook search?
Meta Needs Lead Form Integration with Instant Experience Ads
May 11, 2022 18:00 - 3 minutes - 5.84 MBThe truth is that this existed at one time, but it was a buried template that most advertisers never knew about it. But, it would be so helpful if this was brought back in some way. Let me explain...
Meta Needs Breakdowns for Any Type of Audience Expansion
May 09, 2022 18:00 - 3 minutes - 6.33 MBI've complained a lot during the past year about how little advertisers know about how much their targeting audience was expanded or how many results came from the expansion of their audience when Detailed Targeting Expansion or Lookalike Expansion is on. But, what if Meta added an Expansion option to the current Breakdowns feature that allowed you to break down your results and view separate rows for your targeted audience and the expanded audience?
Meta Needs an Impressions Shown Custom Audience
May 06, 2022 18:00 - 2 minutes - 5.32 MBPreviously, we discussed the need for some sort of frequency control lever when optimizing for something other than Reach. But, there could be another option that would involve creating custom audiences based on people who have seen a specific ad. This could then be used for frequency control (exclusions) and campaign planning.
Meta Needs Frequency Capping for More Optimization Options
May 04, 2022 18:00 - 2 minutes - 4.76 MBOne of the issues advertisers struggle with most is controlling frequency. Currently, the only way to set a frequency cap within the Auction buying type is with Reach optimization. While there's surely a reason for this, it sure would be nice to have some sort of control over frequency using other optimization options.
Meta Needs Facebook Podcasting Features for Advertisers
May 02, 2022 18:00 - 3 minutes - 6.48 MBFacebook Podcasts still haven't been fully rolled out, and there are rumors that Meta may change course on its investment. But, the addition of a few advertising options could make Facebook Podcasting an amazing opportunity.
Meta Needs Additional Targeting and Optimization Options for Video
April 29, 2022 18:00 - 3 minutes - 6.02 MBRight now, you can target people who have viewed your videos for a certain amount of time. And optimization can focus on those who watched at least 15 seconds of your videos. But, both targeting and optimization would improve if Meta included some very important options.
Meta Needs Follower Targeting with More Granularity
April 27, 2022 18:00 - 3 minutes - 6.62 MBImagine you could target all people who followed your page during the past 30 days. Maybe send them a special message or invite them to subscribe to something. That may be valuable, right? You can't do it right now.
Meta Needs Granularity of Page Engagement Targeting
April 25, 2022 18:00 - 3 minutes - 5.53 MBYou can use Page Engagement Audiences to target anyone who has engaged with your page or anyone who has engaged with your page's posts or ads. But, what if we could add some granularity to that targeting?
Meta Needs Standard Events for Quality Website Traffic
April 22, 2022 18:00 - 2 minutes - 4.81 MBCan you imagine if Meta offered standard events for actions that reflect quality website traffic? You could then optimize for and measure quality traffic actions like viewing two pages in a session, spending at least a minute on your page, or returning for a second session. You could then even target people based on these actions.
Meta Needs an Option to Optimize for Quality Traffic or Engagement
April 20, 2022 18:00 - 3 minutes - 5.74 MBThis one enhancement would drastically change my advertising, and maybe yours. Right now, the focus is to get you the most link clicks, landing page views, or engagement at the lowest cost. But, what if you could instead optimize for quality actions that have more value?
Meta Needs Organic Conversion Reporting
April 18, 2022 18:00 - 3 minutes - 7.04 MBI'm not the only one who wants this, right? Meta undoubtedly has this information. Why can't we see how many conversions resulted from someone seeing or clicking our post or ad, regardless of whether we paid to reach them? There would be some helpful ways to do this...
The Next Phase of The Pubcast
April 16, 2022 01:30 - 3 minutes - 6.66 MBA week ago, I published my 150th episode in 150 days. As difficult as it was to stop, it was time. I learned a ton from those 150 episodes, and now I'm going to pivot off of what I learned. Here's what to expect in the next phase...
PUBCAST: Celebrating 150 Episodes in 150 Days
April 08, 2022 14:00 - 23 minutes - 43 MBThis is it! It's the big one! The 150th episode in 150 days. Is the streak over? What did I learn from it? I discuss what I learned, what you might apply, and what it all means...
PUBCAST SHOT: Reasons I'm Concerned About the Trend Towards Automation
April 07, 2022 18:00 - 4 minutes - 7.89 MBWith the announcement of Meta Advantage products, it's obvious that the trend is towards more automation. Why am I concerned about this? I have a few reasons...
PUBCAST SHOT: When Should You Use Facebook Lead Ads?
April 07, 2022 01:11 - 3 minutes - 6.42 MBAre there times when you should use Facebook lead ads with Instant Forms instead of sending people to a landing page on your website to collect a lead? I provide some thoughts...
PUBCAST SHOT: How Do Suggested Posts Impact the News Feed?
April 05, 2022 19:26 - 3 minutes - 7.11 MBLately, I've started realizing more and more posts from pages that I don't follow -- that aren't ads -- in my news feed. I decided to dig deeper and perform a little experiment. Here's how my news feed breaks down and what we can learn from it...
PUBCAST SHOT: 7 Benefits of Domain Verification
April 04, 2022 22:34 - 2 minutes - 5.33 MBI've actually talked before about two of the primary benefits of getting your domain verified related to Facebook ads and posts, but there are actually several more reasons to get this process completed.
PUBCAST SHOT: Keep it Simple
April 04, 2022 03:39 - 2 minutes - 4.53 MBI get it. There are seemingly limitless options and features when running a Facebook ads campaign. Where do you start? How do you set up your campaign? What metrics do you care about? Keep it simple...
PUBCAST SHOT: Facebook is Testing Custom Audience Expansion
April 02, 2022 18:00 - 3 minutes - 5.53 MBFirst there was Detailed Targeting Expansion. Then Lookalike Expansion. It looks like Facebook is also considering Custom Audience Expansion. At least, I can tell you my ad account has been selected for a study to test just that.
PUBCAST: 5 Facebook Ads Tips for March
April 02, 2022 05:12 - 31 minutes - 57 MBI decided to do a Pubcast version of my 5 Facebook Ads Tips webinar, and oh... there's a story here.
PUBCAST SHOT: What Interests Are Used to Target You?
March 31, 2022 18:00 - 4 minutes - 9.11 MBQuestions were raised recently about the accuracy of Facebook interests used for targeting, thanks to a NCSU study. You may start asking those questions yourself if you dig into your ad preferences to see some of the ways that advertisers can target you.
PUBCAST SHOT: Study Finds 30% of Inferred Facebook Interests are Inaccurate
March 30, 2022 18:00 - 4 minutes - 7.79 MBResearchers in a recent North Carolina State University study found that more than 30% of the interests Facebook connected to a user, which could be used for targeting, were inaccurate or irrelevant. In many cases, it was because the process that led Facebook to infer an interest lacked important context.
PUBCAST SHOT: How to Stay Updated on Meta Ad Changes
March 29, 2022 18:00 - 5 minutes - 9.5 MBThere's a ton going on in the world of Facebook and Meta advertising, so how do you stay on top of it all? There are three main things that I recommend.
PUBCAST SHOT: 7 Reasons You Can't Merge Facebook Pages
March 28, 2022 18:00 - 2 minutes - 5.32 MBThere are plenty of good business reasons for merging Facebook business pages. There are also several obstacles to doing it. Some of these you can correct and some you can't.
PUBCAST SHOT: Facebook is Punishing Watchbait (They Say)
March 27, 2022 18:00 - 3 minutes - 5.85 MBFacebook is going to start punishing video posts that utilize "watchbait" by withholding important information, using sensationalized language, and misleading the viewer. So, why am I skeptical?
PUBCAST SHOT: An Old Man Rant About Saying 'Meta'
March 26, 2022 18:00 - 4 minutes - 7.46 MBDo you use the word 'Meta' when referring to the family of apps related to Facebook, Instagram, WhatsApp, and Messenger? I've had a bit of a personal protest against the change. Here's my old man rant on why it's been so hard for me to say 'Meta.'
PUBCAST: A Deep Dive Into Meta Advantage
March 25, 2022 14:00 - 27 minutes - 50.7 MBEarlier, I published a Shot about the basics of Meta Advantage. But, this topic deserves more attention. Here, I dig into precisely what this means -- not only now, but potentially for the future. And I have my concerns.
PUBCAST SHOT: Factors That Impact Your Facebook Ads Budget
March 24, 2022 19:54 - 4 minutes - 8.35 MBHow much should you spend on Facebook ads? I get asked this a lot. There isn't a simple answer, but there are several factors to consider when determining how much you need to spend to get the results you want.
PUBCAST SHOT: What is Meta Advantage?
March 24, 2022 03:01 - 3 minutes - 7.25 MBFacebook (or Meta) just announced that it is renaming its ad automation tools Meta Advantage. Does that mean new features and functionality are coming? What does it mean for the future of advertising optimization and automation?
PUBCAST SHOT: How to Approach Facebook Ads Scaling
March 22, 2022 21:50 - 3 minutes - 6.39 MBOne of the biggest challenges Facebook advertisers face is scaling. You can get great initial results, but either they don't last or everything collapses when you increase the budget. There are four strategies to try, depending on your business, to effectively scale.
PUBCAST SHOT: How to Schedule Regular Emails of Your Ad Reports
March 21, 2022 20:25 - 3 minutes - 5.48 MBWithin custom Facebook ad reports, you can choose to have regular emails sent (daily, weekly, or monthly) with your saved report to specific members of your team. Here's how...
PUBCAST SHOT: How You Can Still Compare Attribution Settings
March 20, 2022 18:04 - 4 minutes - 7.33 MBI've long complained about how Facebook removed the Compare Attribution feature from Ads Manager during the iOS 14+ changes of 2021. Well, it turns out that a workaround still exists -- though it's strangely buried in a way that makes little sense.
PUBCAST SHOT: How Facebook's A/B Test Feature Works
March 19, 2022 18:00 - 2 minutes - 5.06 MBIf you ever want to figure out the best creative, audience, optimization, placement, or strategy to use, a good option is Facebook's built-in A/B Test feature. Here's how it works...
PUBCAST SHOT: Dynamic Experiences
March 18, 2022 18:00 - 3 minutes - 5.75 MBFacebook is rolling out a new ads creative optimization feature called Dynamic Experiences. Here's how it works and what you need to know...
PUBCAST: 7 Facebook Ads Creative Optimization Features
March 18, 2022 14:00 - 30 minutes - 55.7 MBFacebook/Meta is really bad at naming stuff. There are several ad creative optimization features that have similar names or function in close to the same way. It's no wonder they're easily confused. I try to clear it up in this episode.
PUBCAST SHOT: An Introduction to Web Events
March 17, 2022 18:00 - 3 minutes - 6.46 MBWeb events are critical to conversion reporting, optimization, and website retargeting. Here's an introduction to how it works and what you need to know. For more info, go to https://jonloomer.com/events-intro
PUBCAST SHOT: Advantages and Disadvantages of Facebook Lead Ads
March 16, 2022 18:00 - 3 minutes - 6.53 MBFacebook lead ads have been around for a LONG time. While I don't use them exclusively for lead collection, they should be a part of every advertiser's toolbox. Here's a closer look at their advantages and disadvantages.
PUBCAST SHOT: Multiple Text Options Ad Optimization
March 15, 2022 18:00 - 3 minutes - 5.58 MBMultiple Text Options is a great feature to use when you aren't sure of the best text to use in the primary text, headline, and link description fields. But, there are some things to consider first.
PUBCAST SHOT: How Call Extension Ads Work
March 14, 2022 18:00 - 3 minutes - 5.51 MBCall extension ads are different from your typical call ads, which start a phone call as soon as you click them in the news feed. Instead, a call extension ad looks like a link ad. When clicked, it loads a page of your website. But, there's a persistent "Call" button at the bottom of the page from a mobile device. Here's how to create them...