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Meta Needs an Impressions Shown Custom Audience
The Pubcast with Jon Loomer
English - May 06, 2022 18:00 - 2 minutes - 5.32 MB - ★★★★★ - 35 ratingsBusiness Technology social content digital facebook marketing media Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Meta Needs Frequency Capping for More Optimization Options
Next Episode: Meta Needs Breakdowns for Any Type of Audience Expansion
Previously, we discussed the need for some sort of frequency control lever when optimizing for something other than Reach. But, there could be another option that would involve creating custom audiences based on people who have seen a specific ad. This could then be used for frequency control (exclusions) and campaign planning.