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PUBCAST SHOT: Study Finds 30% of Inferred Facebook Interests are Inaccurate
The Pubcast with Jon Loomer
English - March 30, 2022 18:00 - 4 minutes - 7.79 MB - ★★★★★ - 35 ratingsBusiness Technology social content digital facebook marketing media Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Next Episode: PUBCAST SHOT: What Interests Are Used to Target You?
Researchers in a recent North Carolina State University study found that more than 30% of the interests Facebook connected to a user, which could be used for targeting, were inaccurate or irrelevant. In many cases, it was because the process that led Facebook to infer an interest lacked important context.