The Pubcast with Jon Loomer
604 episodes - English - Latest episode: 11 months ago - ★★★★★ - 35 ratingsBusiness, entrepreneurship, and Facebook advertising challenges discussed over a beer.
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Episodes
PUBCAST: Finding My Voice (Again)
December 03, 2021 19:00 - 28 minutes - 52.2 MBIn this Pubcast, I talk about the realization of the mistakes I've made and seeing the impact of some of my decisions (some I don't regret, some I do) reflected now. And then how energized I am with a plan for 2022. Pop a bottle!
PUBCAST SHOT: Targeting Audiences Facebook Needs
December 02, 2021 19:00 - 3 minutes - 5.76 MBWebsite custom audiences may become smaller and less effective with time due to iOS 14 and opt-outs. But there are so many targeting options Facebook could provide that wouldn't be impacted. And they'd be awesome.
PUBCAST SHOT: The Seasonality of CPM
December 01, 2021 19:00 - 2 minutes - 5.14 MBAdvertisers during this time of year need to understand that their conversion rates can remain the same as what they've been all year, but Cost Per Conversion may increase drastically. That's due largely to seasonality, competition, and the impact on CPM.
PUBCAST SHOT: It Depends
November 30, 2021 19:00 - 3 minutes - 5.97 MBMy most common answer to people who ask about the quality of metrics and whether a result is good or bad is "It Depends." There are so many factors that create the context to properly evaluate performance.
PUBCAST SHOT: How to Target, Track, and Optimize for Quality Traffic
November 29, 2021 19:00 - 2 minutes - 5.04 MBIf you optimize for link clicks or landing page views, Facebook doesn't care about the quality of those clicks or visits. They only care that the event happened. But, you can change actually force Facebook to optimize for quality traffic.
PUBCAST SHOT: Driving Traffic and Surprise Purchases
November 28, 2021 19:00 - 2 minutes - 5.29 MBIf you're targeting and optimizing properly, you don't even need to optimize for a purchase or promote content that sells a product. You'll reach the right people who want to purchase.
PUBCAST SHOT: How Facebook Ads Optimization Can Go Wrong
November 27, 2021 19:00 - 2 minutes - 5.06 MBWhen you optimize for an action, Facebook will show your ad to people with the goal of getting you the most actions for the lowest cost. That's not always a good thing.
PUBCAST: The Good, the Bad, and the Ugly
November 26, 2021 19:00 - 35 minutes - 64.3 MBIn a special Thanksgiving-ish episode, Jon sits down with John Robinson to reflect on the year, the struggles, the inspiration, and planning for good.
PUBCAST SHOT: Gratitude
November 25, 2021 19:00 - 4 minutes - 7.41 MBWhether you are celebrating Thanksgiving in the US or not, it's a good time to think about gratitude. Who and what are you grateful for? Who are the people who have made what you do possible, who make your life better?
PUBCAST SHOT: A Recommitment
November 24, 2021 19:00 - 4 minutes - 7.67 MBBack in 2013 - 14, The Pubcast was a huge part of my business. Somewhere along the line, that changed. But for a few reasons, I wanted to take another shot at it. But it can't be a weak attempt. I have a plan. In this Shot, I break down what I'm doing and what I hope to accomplish.
PUBCAST SHOT: Engagement Reward and Incentive Campaign
November 23, 2021 19:00 - 3 minutes - 6.73 MBOn October 22nd, I created a campaign that was meant to reward and incentivize engagement with my website. We're reaching the end of it now, and I wanted to provide an update on what I've seen and what I've learned so far that I can apply elsewhere.
PUBCAST SHOT: Can I Reach All of My Followers? (An Update)
November 22, 2021 19:00 - 3 minutes - 6.21 MBA couple of weeks ago, I started an experiment where I wanted to see if I could create a campaign that could reach most of my Facebook followers. I was curious how long it would take, how much it would cost, whether it was possible, and how Facebook would determine whom to reach first. This is an update of what I'm seeing so far...
PUBCAST SHOT: A Numbers Addict
November 21, 2021 19:00 - 2 minutes - 5.28 MBI'll admit it: I have a problem when it comes to an obsession with numbers. Especially when I've recently launched a campaign. Check. Refresh. Come back. Refresh again. Am I the only one?
PUBCAST SHOT: The Right Way
November 20, 2021 19:00 - 3 minutes - 5.79 MBI know that well-meaning advertisers can get ads rejected and get ad accounts shut down for seemingly no reason. This message is not for you. Make sure to subscribe so you'll be notified of future episodes!
PUBCAST: Is it Time We Take Podcasting on Facebook Seriously?
November 19, 2021 14:00 - 25 minutes - 47 MBI've been experimenting with podcasting on Facebook for a few weeks now, and I've gotta say that I'm bullish. I don't get excited about much. But even though it's still very new and Facebook has barely scratched the surface related to what they CAN do with podcasting, the future looks bright. In this episode, I break down what podcasting on Facebook is, why it's impactful, my experience so far, and the exciting places this could go.
PUBCAST SHOT: Facebook Ads Funnel
November 18, 2021 19:00 - 3 minutes - 5.75 MBI use a Facebook ads funnel to drive traffic, build my email list, and increase sales. In this Shot, I break down the mechanics.
PUBCAST SHOT: Where Are the Organic Conversions??
November 17, 2021 19:00 - 2 minutes - 5.38 MBIt absolutely baffles me that Facebook doesn't do more to inform marketers and advertisers of organic conversions. They have the information. It wouldn't be hard to surface it. And this information could significantly impact our overall impressions of a post or ad. More on today's Shot!
PUBCAST SHOT: The Frustrating Removal of Compare Windows
November 16, 2021 19:00 - 2 minutes - 5.13 MBOne of the most frustrating changes for advertisers related to iOS 14 is the removal of the "Compare Windows" feature and unification of an Attribution Setting. I explain in today's Shot!
PUBCAST SHOT: The Biggest Negative Impact Related to iOS 14
November 15, 2021 19:00 - 2 minutes - 5.3 MBWe hear a lot about the negative impact of changes related to iOS 14 to Facebook advertisers. Some of them are real and some are imagined. But the biggest change is one that we don't talk enough about.
PUBCAST SHOT: iOS Remarketing with Facebook Ads
November 14, 2021 19:00 - 3 minutes - 5.97 MBIf you're running website remarketing ads, you may actually mostly avoid much of the iOS frustration related to reporting -- modeling and the Aggregated Event Measurement. There may be one loophole, but even that should be limited in volume. Facebook, of course, isn't clear on how that potential loophole is handled. Details in today's Shot!
PUBCAST SHOT: Facebook Removes Targeting Options
November 13, 2021 19:00 - 2 minutes - 5.41 MBEffective January 19, 2022, Facebook will be removing thousands of interest targeting options related to health causes, sexual orientation, religious practices and groups, political beliefs, social issues, and more. I provide the details and my thoughts in this Shot!
PUBCAST: Can You Reach All of Your Facebook Followers with an Ad?
November 12, 2021 09:00 - 28 minutes - 51.3 MBOkay, maybe the question isn't just CAN you, but SHOULD you? The question inspired me to try. In this episode, I breakdown what my approach was and the truly interesting results I'm seeing so far. I'm learning some things that I will likely apply to other campaigns later. Take a listen!
Pubcast Shot: How Have Ads Been Affected by iOS Changes?
November 11, 2021 13:00 - 4 minutes - 7.7 MBToday's Pubcast Shot answers a question from Samantha Shaler. Pubcast Shots are short, bite-sized bits for when you're on the run. To submit your own question, send it to [email protected] (with the subject: Pubcast Shot Question) or send a message to my Facebook page.
Pubcast Shot: Predictions for 2022
November 10, 2021 09:00 - 3 minutes - 6.08 MBI was asked recently what my predictions were for Facebook advertising for 2022, and this was my answer. Pubcast Shots are short, bite-sized bits for when you're on the run.
PUBCAST: I Was Wrong About the Facebook Algorithm
November 04, 2021 22:04 - 31 minutes - 57.6 MBI was wrong. While I felt Facebook's algorithm made sense initially YEARS AGO and had the potential to be used for good, I was wrong. Facebook has had plenty of time to tweak and adjust and make it right. They've instead taken intentional steps that underline their own greed. Pop a bottle...
Pubcast: Getting Drunk on Meta!
October 29, 2021 01:14 - 23 minutes - 43.6 MBOoooooh, baby! Big announcement today as the "Facebook" parent company name is now "Meta." Does it matter? What does it mean? Listen to my thoughts and read my blog post here: https://www.jonloomer.com/facebook-is-meta/
PUBCAST: "This Stuff Just Doesn't Matter"
October 27, 2021 02:24 - 27 minutes - 50.9 MBThis was difficult to record. I've kept my struggles largely to myself. But in this episode, I discuss how the pandemic impacted me personally and ultimately my business. We love celebrating the big accomplishments. But it's important to talk about the downturns, too. Hopefully this is something that others can relate to. You aren't alone.
PUBCAST: The Problem with Facebook Ads Optimization
October 13, 2021 22:49 - 31 minutes - 57.3 MBIn this episode, I discuss the potential pitfalls of Facebook ads optimization, how it can lead to misleading results and watered-down custom audiences. I also give you a roadmap to deal with it to help maximize the advantages of optimization. Read the related blog post here: https://www.jonloomer.com/facebook-ads-optimization-problems/
PUBCAST: 10 Years Later (My Struggles)
October 06, 2021 23:22 - 24 minutes - 44.6 MBAs we continue to reflect on my first 10 years in business, it's important to acknowledge many of the struggles I've faced, particularly during the most recent five. There are unique challenges I was not prepared for, and many of the struggles I faced were self-inflicted if not partly by design. Pop a bottle...
PUBCAST: 10 Years Later (Year 3)
September 15, 2021 23:12 - 31 minutes - 56.8 MBDuring the third year of my business, traffic exploded. I found monthly recurring revenue and I tackled my fear of public speaking. This is that story...
PUBCAST: 10 Years Later (Year 2)
September 14, 2021 14:00 - 35 minutes - 64.6 MBTo continue this series about my first 10 years in business, I take a look at Year 2 -- a pivotal and active year in every respect. I wrote 277 blog posts this year, finding a niche in advanced Facebook marketing and advertising. I started interviewing industry experts, hosting a podcast, and launching products. It was a big, big year. Pop a bottle, and enjoy the story!
PUBCAST: 10 Years Later (Months 8-12)
September 09, 2021 19:48 - 37 minutes - 68.3 MBIn this video, I explore months 8-12 of my first year in business. It was when I finally started seeing consistent traffic (I published 134 posts during that stretch). While I had yet to create a product, I explore my early learnings from starting a podcast and initial methods of driving revenue.
PUBCAST: 10 Years Later (Months 2-7)
September 03, 2021 16:00 - 25 minutes - 46.9 MBThis episode is the third in a series that explores how Jon's business came to be, through the ups and downs. It all began 10 years ago, following a layoff. In this episode, Jon talks about one of the most critical periods of time in his business. He made mistakes and learned from them. This is the story...
PUBCAST: 10 Years Later (The First Month)
August 28, 2021 00:03 - 20 minutes - 37.1 MBThis is the second in a series where Jon reflects on building his business, 10 years later. In this episode, Jon goes through what he did during the first month after he was laid off. He started a website... And it didn't quite go the way you'd expect!
PUBCAST: 10 Years Later (The First 10 Days)
August 20, 2021 22:11 - 20 minutes - 38.2 MBJon recently celebrated 10 years since he was laid off (for the second time). While his business wasn't technically born on that day, he hasn't collected a paycheck from an employer since then. In this episode, he reflects on what was happening during that first 10 days: What he thought he wanted, what he was doing, and what he was feeling.
PUBCAST: Enforcement of iOS 14 Changes for Facebook Advertisers Begins
May 12, 2021 16:53 - 13 minutes - 25.5 MBThe iOS 14 changes related to Facebook ads are finally being enforced. What do you need to know? We cover it in this episode. Read my blog post on this here: https://www.jonloomer.com/ios-14-changes-for-facebook-advertisers/ Here are some links to ways I can help: iOS 14 Resources iOS 14 FAQ Join PHC - Elite Schedule a One-on-One
PUBCAST: How to Share Facebook Custom Conversions
March 11, 2021 21:43 - 10 minutes - 20 MBYou may want to get access to or share access for a custom conversion. This is likely to become a bigger issue related to iOS 14 and Aggregated Event Measurement. How custom conversions are shared will depend first on how they are created. Read my blog post on this here: https://www.jonloomer.com/how-to-share-facebook-custom-conversions/ If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.
PUBCAST: How to Prepare Facebook Ads Clients for iOS 14
March 05, 2021 04:02 - 12 minutes - 22.6 MBYour clients may not understand what's happening with iOS 14 or the direction of the advertising industry. They may expect better results than they received last year. It's your job to prepare them. Read my blog post on this here: https://www.jonloomer.com/prepare-clients-for-ios-14/ If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.
PUBCAST: These Ads SUCK!
February 26, 2021 07:13 - 15 minutes - 29 MBThe. changes to Facebook ads from iOS 14 will only be the beginning. We're heading down a path of less tracking, less relevant, and less personalized ads. Forget the impact on advertisers and Facebook's bottom line for a second. How will users react? Read my blog post on this here: jonloomer.com/these-ads-suck/ If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.
PUBCAST: Don't Freak Out!
February 24, 2021 06:20 - 15 minutes - 28.9 MBA LOT of Facebook advertisers are freaking out right now about iOS 14. Don't be one of them. Remain calm. We'll get through this together... If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.
PUBCAST: 8-Event Limit and Domain Verification Scenarios
February 22, 2021 06:58 - 20 minutes - 37.6 MBFacebook's made several changes to advertising lately related to iOS 14. The changes most likely to impact businesses is the 8-event limit and domain verification. Jon walks through how this impacts different types of businesses. If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.
PUBCAST: Coffee, Meditation, Run, Read
February 08, 2021 05:12 - 25 minutes - 46.5 MBThese four things have become a new part of Jon's EVERYDAY routine. But, don't get lost in what these four things are. Think more about what categories they fall into. Coffee (CREATE/HOBBY) Meditation (MENTAL HEALTH) Run (PHYSICAL HEALTH) Read (LEARN/DISCOVER) After a tough 2020 personally, Jon got away from these things. He learned how important they are to keeping him on track and leading a fulfilling life. Want to provide feedback or share your story with Jon? Email him at jon@j...
PUBCAST: Unable to Verify Domain to Configure Web Events
February 05, 2021 18:59 - 14 minutes - 26.2 MBIf you are a Facebook advertiser who sells products on a third-party website, you may be panicking right now. Jon walks you through why and what to do in the meantime. If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.
PUBCAST: “This event hasn’t been set up on any of your domains”
February 04, 2021 23:46 - 18 minutes - 33.5 MBIn this episode, Jon talks about an error you may be seeing in Ads Manager and how it's related to iOS 14. He then walks through the 8-event limit, how to set it up, and what you need to know. If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.
PUBCAST: Facebook Ads Targeting Audiences and iOS 14
February 02, 2021 16:00 - 10 minutes - 18.9 MBIn this episode, Jon breaks down how Facebook ad targeting could be impacted due to the iOS 14 updates. If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.
PUBCAST: Facebook Ads Attribution and iOS 14
February 01, 2021 18:14 - 12 minutes - 22.6 MBIn this episode, Jon breaks down how Facebook is adjusting Facebook ads attribution in response to iOS 14 and how it will impact your results. If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.
PUBCAST: Explaining iOS 14 to a 12-year-old
January 29, 2021 20:12 - 14 minutes - 26.1 MBIn this episode, Jon attempts to break down the impact of the iOS 14 update on Facebook advertising into the simplest terms. If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.
20 Factors: General Approach and Fixes
October 04, 2020 10:00 - 9 minutes - 16.9 MBNow that you understand the 20 factors and how they impact your advertising results, what can you do about them? How should you approach them? To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.
20 Factors: 17-20 (Minimal Control)
October 03, 2020 10:00 - 7 minutes - 13.4 MBThere are some factors, like industry, that you have minimal control over as an advertiser, but make a major impact on results. It's important that you consider these things when measuring your performance. To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.
20 Factors: 16. Purchase Intent
October 02, 2020 10:00 - 4 minutes - 8.8 MBUnlike Google advertising, Facebook provides few opportunities for targeting people with purchase intent. Your ads appear in their feed, in most cases, when they aren't thinking about buying. This can create a challenge. To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.