The Pubcast with Jon Loomer

PUBCAST: Managing Client Ads and Finding Success

July 24, 2015 05:22 - 37 minutes - 42.6 MB

Jon invited Andrew Foxwell to the virtual pub this week, and they chatted about the following: - ad inventory and how important that is to success - getting traction for ads early on in a campaign and how to do so - what to tell clients when something doesn't work right away - how many adjustments should you make per day in your ads? - the best way to approach proposals and pitches - building your network & finding new business

Facebook Lead Ads Simplify Opt-in Forms, and They Will Be AWESOME

June 26, 2015 08:20 - 5 minutes - 7.86 MB

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-lead-ads/

PUBCAST: Facebook Favors More Time Spent on Stories

June 19, 2015 05:44 - 40 minutes - 46.9 MB

In this week's Pubcast, Jon and Andrew discuss Facebook's latest tweak to the algorithm.

How to Build a Brand From Scratch With the Help of Facebook

June 17, 2015 04:18 - 7 minutes - 10.3 MB

This is the audio version for the blog post found at https://www.jonloomer.com/how-to-build-a-brand-from-scratch-with-the-help-of-facebook/

PUBCAST: The Importance of Doing What You Love

June 12, 2015 18:20 - 38 minutes - 44.1 MB

This week's Pubcast focused on the following topics: 1 Year of the Membership A New Project Importance of Doing What You Love Where I’m Going Staying Focused

PUBCAST: When You Get Hit By the Ball

June 04, 2015 05:47 - 39 minutes - 44.8 MB

Jon invites John Robinson to the pub this week and allows him to take the wheel. JR does his job by asking Jon questions about running his business that make him uncomfortable. Enjoy!

How Many Facebook Fans Visit Your Website or Convert?

June 01, 2015 05:02 - 8 minutes - 11.9 MB

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-fans-website-visit-conversion/

PUBCAST: Some Numbers Just Aren't That Important

May 29, 2015 08:34 - 30 minutes - 35.2 MB

In this episode of the Social Media Pubcast, Jon covers the following: Some numbers just aren't that important How much do fans still matter? Stop caring so much about the 20% rule!

How Much Do Facebook Fans Still Matter?

May 27, 2015 05:53 - 14 minutes - 20.3 MB

This is the audio version for the blog post found at https://www.jonloomer.com/do-facebook-fans-still-matter/

Pubcast: Instant Articles and Facebook Ads Features for Small Businesses

May 22, 2015 06:56 - 38 minutes - 44.4 MB

Jon welcomes Andrew Foxwell back to the virtual pub, and this week they talk about the following: Instant Articles: Are they good or bad for marketers? View Tags "Call Now" Button Changes to Events Enjoy!

Facebook Ads: 9 Factors That Impact Cost Per Conversion

May 20, 2015 18:09 - 13 minutes - 18.3 MB

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-conversion/

PUBCAST: Never Assume Anything!

May 15, 2015 06:32 - 32 minutes - 37.3 MB

In this episode of the Pubcast, the following topics were covered: 180 Days WCA Rejected Facebook Ad Convert With Confidence Video Experiment

PUBCAST: Accountability and Asking for Help

May 07, 2015 23:29 - 39 minutes - 45.6 MB

On this week's Social Media Pubcast, I invited my backup CEO and business manager John Robinson to the show. We did things a little differently this week as I let him take the wheel and ask me questions. His job was to make me feel uncomfortable. He succeeded! Themes this week: 1. Accountability 2. Recommitting 3. Asking for Help If you want to speed ahead, here is when you can find different topics: 4:30 "I don't know" mindset and quitting 6:40 Personal accountability 10:40 Te...

Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach

May 06, 2015 06:29 - 13 minutes - 18.1 MB

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-bidding/

PUBCAST: No, I Won't Follow You on Twitter (Sometimes)

April 30, 2015 22:37 - 31 minutes - 36.5 MB

In this week's Pubcast, Jon covered the following topics: How to message people to get what you want / How not to respond Facebook Video Experiment Workshop/PHC Numbers

Increased Post Frequency Is Helping and Killing Facebook Organic Reach

April 29, 2015 04:40 - 8 minutes - 11.3 MB

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-frequency-organic-reach/

PUBCAST: Time Management, the Facebook Algorithm and REACH

April 24, 2015 07:47 - 51 minutes - 59.3 MB

Join Jon and Andrew Foxwell as they talk about the following: • Time management • How entrepreneurs earn time off • Facebook's latest algorithm update • Is organic reach REALLY down to 2.6%? • Is there a Facebook ads bubble?

PUBCAST: Reflections and Celebrations

April 16, 2015 22:33 - 35 minutes - 41.2 MB

Following are the main topics for this episode: On baseball and remembering why we do what we do On seeing the fruits of our labor Reflecting on SMMW 2015 and public speaking Early returns on a new business model

Facebook Brings More Advertising Control to Location Targeting

April 15, 2015 05:06 - 4 minutes - 6.65 MB

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-location-targeting/

Faceboocaplypse: Report Proves Flaws in Facebook Reach and Shares

April 07, 2015 07:12 - 12 minutes - 16.5 MB

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-reach-shares/

Priority List: 13 Audiences to Target Using Facebook Ads

March 31, 2015 06:08 - 18 minutes - 25.7 MB

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-targeting-ads/

PUBCAST: Roundtable at Social Media Marketing World 2015

March 30, 2015 20:38 - 38 minutes - 44 MB

Jon invites his friends and hands out beers to John Robinson, Andrew Foxwell, Jenny Brennan and a "celebrity" guest before Emeric Ernoult makes a surprise appearance.

Facebook Organic Reach is Changing: Should Brands Share More Links?

March 24, 2015 05:07 - 11 minutes - 10.8 MB

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-organic-reach-links/

PUBCAST: The Construction Edition

March 19, 2015 03:41 - 42 minutes - 48.5 MB

Put on your hard hats! Jon and Andrew fight through construction and all sorts of mishaps to cover all of the latest in Facebook marketing.

How to Find Facebook Advertising Success While Playing the Long Game

March 17, 2015 05:46 - 7 minutes - 10.7 MB

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-ads-success-long-game/

PUBCAST: Public Speaking, Motivation and Creating a Working Environment

March 13, 2015 08:22 - 38 minutes - 44.2 MB

Preparing to Speak - I am not a seasoned public speaker. It makes me nervous. I have long had a fear of it. But I am learning to enjoy it. It all comes down to preparation. - DON’T WAIT UNTIL THE LAST MINUTE (or at least the VERY LAST minute) - Pick a topic you have talked about before and are passionate about. - Break it down into a pain, a story and a solution. - Create an outline first and slides second. - Ask the audience questions. Get them involved. - Plan everything but ...

68 Reasons Why Your Facebook Ad Got Rejected or Account Got Banned

March 10, 2015 07:40 - 14 minutes - 19.8 MB

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-rejected-account-banned/

PUBCAST: Play the Long Game!

March 06, 2015 18:32 - 34 minutes - 39 MB

In this episode of the Social Media Pubcast, Jon talks about the following: Quietly rolling out a new business model Stop boring your loyal readers in the name of the click! Playing the "long game" and proof of it's effectivness

Facebook Ads Relevance Score, Positive and Negative Feedback

March 03, 2015 09:21 - 8 minutes - 12.2 MB

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-relevance-score/

PUBCAST: Pirated Content, Raising Prices and the Importance of Auditing

February 27, 2015 09:01 - 34 minutes - 39.8 MB

In this episode of the Pubcast, Jon talks about the following: Pirated Content Should you care? What should you do? What does it say about your customers? Raising Prices How should you communicate it? When should you raise prices? Importance of Auditing What Jon stumbled on What you should audit Highlights of the Experiment

Facebook Dynamic Product Ads: Everything You Need to Know

February 24, 2015 01:00 - 7 minutes - 9.9 MB

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-dynamic-product-ads/

PUBCAST: Multi-Product Facebook Ads with Andrew Foxwell

February 19, 2015 05:25 - 39 minutes - 45 MB

In this episode of the Pubcast, Jon invites fellow Facebook ads geek Andrew Foxwell to chat about multi-product Facebook ads, creative optimization, Business Manager, relevance scores and Facebook ad structure strategy. There's also a secret little discount for the PHC. CHEERS!

How to Create Multi-Product Facebook Ads in Power Editor

February 16, 2015 21:42 - 7 minutes - 10.5 MB

This is the audio version for the blog post found at https://www.jonloomer.com/multi-product-facebook-ads/

PUBCAST: Lists, Negative Reviews and Pricing

February 13, 2015 07:32 - 38 minutes - 44.5 MB

In this week's episode, I covered the following topics... Lists: The good and the bad Bad reviews and what to do about them Course focused to membership focused The battle with pricing Latest on the Experiment

The 4-Step Approach to Effective Facebook Ad Targeting

February 10, 2015 01:15 - 12 minutes - 16.5 MB

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ad-targeting/

PUBCAST: Building a Business: Pain, Claim and Gain

February 06, 2015 06:51 - 38 minutes - 44.5 MB

In this episode of the Social Media Pubcast, Jon invites his friend, family and back-up CEO John Robinson to the virtual Pub. John has been an integral part to the growth of Jon's business, and there are some gold nuggets in this episode to help entrepreneurs build their business.

No, Facebook Organic Page Reach Is Not Dead

February 03, 2015 16:53 - 10 minutes - 15 MB

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-organic-page-reach-is-not-dead/

PUBCAST: Website Redesigns, Business Planning and Power Editor Updates

January 29, 2015 08:25 - 33 minutes - 38.8 MB

Pull up a barstool! In this week's Pubcast, Jon cracks open a Guinness and covers the following topics... The Redesign Why? History What? Parallax Pro New logo tweak New featured images Mashshare Commenting Support TOO MUCH FACE? More Plans Falling out of love with Infusionsoft PHC site moving PHC Revamp (more content) Referral Program Fewer Courses Updates to Power Editor Multi-product ads Partner Category Cleanup No More Unpublished Posts?

How to Promote a Podcast with Facebook Ads

January 26, 2015 05:08 - 6 minutes - 9.13 MB

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-promote-podcast/

PUBCAST: Video, Packers and Lookalikes with Andrew Foxwell

January 21, 2015 13:04 - 54 minutes - 62.7 MB

On this week's Pubcast, Jon invited nerd and fellow Facebook ads nerd and Wisconsin boy Andrew Foxwell to the virtual pub. They talked about the following topics: The Green Bay Packers debacle, and parallels to business The future of video on Facebook A closer look at Jon's Facebook ads experiment The value of Lookalikes and a hidden gem

Facebook Ads Results: Click-Through Rate and Cost Per Action Over Time

January 20, 2015 06:45 - 16 minutes - 22.5 MB

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-63-percent-ctr/

PUBCAST: 6 Steps to Entrepreneurial Success

January 16, 2015 19:28 - 41 minutes - 47.2 MB

Here's an overview of this episode... My Journey I don’t have any regrets I could have done things differently, but I didn’t — part of the journey Looking back, I wish I was more willing to invest early Looking back, I’m glad that I read A LOT to research what I needed to do, but you can put too much stock in the opinions of others. TRUST YOUR GUT! Looking back, I wish I would have started an email list immediately, found my right niche immediately and did a lot of these thing...

Should You Use Interest Targeting of Your Organic Facebook Posts?

January 13, 2015 05:27 - 10 minutes - 13.8 MB

This is the audio version for the blog post found at https://www.jonloomer.com/interest-targeting-organic-facebook-posts/

Facebook Advertising and Spam, Deception, Value and Trust

January 12, 2015 06:20 - 8 minutes - 11.9 MB

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-spam-deception/

PUBCAST: Return of the Mack: Review, Resolutions and Tools

January 09, 2015 04:52 - 41 minutes - 47.2 MB

Dan Jost, who edits my Pubcasts, insisted on the "Return of the Mack" title -- a 90s R&B reference. I figured... why not?? Here's what was covered... Review of 2014: AMAZING! Insane growth. Email list from 10k to 50k. Consistent revenue growth. Building a team — now have “backup CEO” John Robinson Wrote less — averaged once per week vs. 3-5/week Still set traffic records Personally — Baseball was awesome! Just really fun building this thing. No experience doing it. ...

The Pubcast with Jon Loomer

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