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How are Meta's Changes to Aggregated Event Measurement Possible?
The Pubcast with Jon Loomer
English - May 25, 2023 08:00 - 1 minute - 3.1 MB - ★★★★★ - 35 ratingsBusiness Technology social content digital facebook marketing media Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Meta recently announced huge changes to Aggregated Event Measurement, which is their protocol for handling opt-outs. It seems to be great for advertisers, at least in terms of making it easier. But I have lots of questions!