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PUBCAST: Making the Shift with Facebook Ads
The Pubcast with Jon Loomer
English - February 21, 2014 21:48 - 37 minutes - 42.8 MB - ★★★★★ - 35 ratingsBusiness Technology social content digital facebook marketing media Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Death of Facebook Interest Targeting: Shifting Budget Priorities
Next Episode: PUBCAST: Geek Out With Andrew Foxwell on Facebook Ads
Facebook Fraud Response: Are Facebook Ads a Waste of Money?
http://www.jonloomer.com/2014/02/11/facebook-fraud-response/ Virtual Bagel experiment Virtual Cat My issues when Optimized CPM first came out My entire Facebook strategy is based on building a relevant audience How I Got 35X ROI on Facebook Ads How an Online Facebook Offer Targeted at Fans Resulted in 9.5X ROI Popular Viral Video Claiming "Facebook Fraud" Has It All Wrong.www.fangdigital.comAn online video decrying "Facebook Fraud" recently went viral. But that doesn't mean there's much merit to its claims. Or that it's even close to accurate.
The Death of Facebook Interest Targeting: Shifting Budget Priorities
http://www.jonloomer.com/2014/02/17/facebook-ads-interest-targeting/ merger of precise and broad interest targeting you are putting a great deal of faith in the brands you focus on you won’t reach every fan target your email subscribers WCA is available 60% of my traffic comes from Google my one-on-one service Lookalike Audiences use Graph Search to help me find the interests cross interests with users on Lookalike Audience lists
WCA Lookalike: Target Facebook Users Similar to Website Visitors
http://www.jonloomer.com/2014/02/12/facebook-wca-lookalike-audiences/
Creating audio version of some blog posts
What do you think?