John Haydon stopped by the Social Media Pubcast this week, and the result is a power packed 45 minutes about Facebook marketing. John and I met at an NTEN conference in Atlanta about four years ago, and he's also a very big reason why I'm doing what I'm doing today. Listen for more on why.

Following are some of the topics we discussed:

The advantage of non-profits: Giving people meaning Differences and similarities in approach to and struggles with Facebook between non-profits and for-profits Facebook Insights and the stats that matter (Demographics, Talking About This, Frequency) Promoted Posts

Here are links to a few of the things mentioned on this show:

Alex's Lemonade Stand Foundation Facebook Insights Helper A video on overcoming adversity Social Media Fundraising Club Facebook Marketing for Dummies

You can find John in the following places:

JohnHaydon.com @JohnHaydon on Twitter Facebook.com/inboundzombie

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