Scaling SaaS Operations
75 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 5 ratingsI'm Kristine Esparza, passionate about transforming companies by scaling operations. We will reveal best practice tools, tips and processes so you can apply them to your startup SaaS. Discover ways to automate, develop efficiencies and align your internal teams to create a positive and consistent experience for your customers. It's a mix of interviews with SaaS founders and other industry experts and solo shows from Kristine you're not going to want to miss. Hit subscribe and get ready to scale your operations!
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Episodes
SSO: 019 - A conversation with Heather Burright, Founder and CEO, Skill Masters Market.
February 10, 2021 09:00 - 16 minutes - 11.3 MBDo you need help with virtual training development or facilitation? Heather Burright, founder and CEO of Skill Masters Market, specializes in creating dynamic, people-centric solutions for your organization’s most important asset – your human capital. Leveraging 15 years of experience, Heather partners with organizations to create solutions that align with their business goals, exceed their expectations, and meet their needs. Heather’s unique approach taps into big picture thinking – wha...
SSO: 018 - A conversation with Has Dosanjh, Partner at Oliver Wyman in the Digital and Consumer Practice.
February 03, 2021 09:00 - 26 minutes - 18.1 MBI had the pleasure of speaking with Has Dosanjh. He has a deep understanding of B2B and B2C dynamics and hence how to drive top and bottom line growth. Has brings a proven track record of implementing growth strategies, building strong and diverse teams and creating value for stakeholders. We specifically cover: 1. Lessons learned from his startup experience - especially around revenue and fund-raising. "Be always current" is his life value. 2. Separating product development from deliv...
SSO: 018 - A conversation with Has Dosanjh, Partner at Oliver Wyman in the Digital and Consumer Practice.
February 03, 2021 09:00 - 26 minutes - 18.1 MBI had the pleasure of speaking with Has Dosanjh. He has a deep understanding of B2B and B2C dynamics and hence how to drive top and bottom line growth. Has brings a proven track record of implementing growth strategies, building strong and diverse teams and creating value for stakeholders. We specifically cover: 1. Lessons learned from his startup experience - especially around revenue and fund-raising. "Be always current" is his life value. 2. Separating product development from deliv...
SSO: 017 TurboLaw- A conversation with Dani Whitestone, Co-Founder of TurboLaw Software.
January 27, 2021 09:00 - 24 minutes - 17.2 MBA conversation with Dani Whitestone, Co-Founder of TurboLaw Software. Dani is an entrepreneur at heart. We touched on many topics such as: 1. The journey of switching to a SaaS model and scaling the growth of the company (all bootstrapped)! 2. Investing in a culture focused on customer success early on as a growth strategy, including keeping direct connections with customers. 3. All things around hiring and making difficult employee decisions. 4. Lessons learned, mainly spend money wi...
SSO: 017 TurboLaw- A conversation with Dani Whitestone, Co-Founder of TurboLaw Software.
January 27, 2021 09:00 - 24 minutes - 17.2 MBA conversation with Dani Whitestone, Co-Founder of TurboLaw Software. Dani is an entrepreneur at heart. We touched on many topics such as: 1. The journey of switching to a SaaS model and scaling the growth of the company (all bootstrapped)! 2. Investing in a culture focused on customer success early on as a growth strategy, including keeping direct connections with customers. 3. All things around hiring and making difficult employee decisions. 4. Lessons learned, mainly spend money wi...
SSO: 016 The Atlas Group - A conversation with Loreen Dinkelacker.
January 20, 2021 09:00 - 13 minutes - 9.46 MBLoreen Dinkelacker is a recruiter who primarily works with small to mid-sized SaaS companies focusing on under-represented groups in technology. We specifically cover: 1. How Diversity & Inclusion impacts the bottom line 2. Recruitment, diversity, culture and values - how to tie these together to find the best talent 3. What is a structured interview and why it's important to incorporate into your process 4. Learn to understand diversity as a value in your business To learn more abo...
SSO: 015 Stackby - A conversation with Rachit Khator, Chief Stacker at Stackby.
January 13, 2021 09:00 - 23 minutes - 16 MBStackby takes the best of spreadsheets, databases and business APIs together in a single collaborative work management platform. Struggling to manage data with multiple spreadsheets? You don't want to miss this episode with Rachit from Stackby. We specifically cover: 1. Rachit's journey and how Stackby uniquely delivers value as a horizontal product. 2. Using Standard Operating Procedures (SOPs) to autmate onboarding and other processes to deliver the best customer experience. 3. Cus...
SSO: 015 Stackby - A conversation with Rachit Khator, Chief Stacker at Stackby.
January 13, 2021 09:00 - 23 minutes - 16 MBStackby takes the best of spreadsheets, databases and business APIs together in a single collaborative work management platform. Struggling to manage data with multiple spreadsheets? You don't want to miss this episode with Rachit from Stackby. We specifically cover: 1. Rachit's journey and how Stackby uniquely delivers value as a horizontal product. 2. Using Standard Operating Procedures (SOPs) to autmate onboarding and other processes to deliver the best customer experience. 3. Cus...
SSO: 014 RecruitGyan - A conversation with Neha Naik, CEO and Founder of RecruitGyan.
January 06, 2021 09:00 - 16 minutes - 11.6 MBHiring the right people are key to a successful company. In this episode, I talk to Neha Naik, CEO and Founder of RecruitGyan, about the importance of recruiting, especially for startups. We specifically cover: 1. Neha's process of working with early startups - including streamlining the recruitment process, identifying hiring priorities and creating the positive experience startups can provide to onboarding new employees. 2. How to overcome recruitment challenges and and why your comp...
SSO: 014 RecruitGyan - A conversation with Neha Naik, CEO and Founder of RecruitGyan.
January 06, 2021 09:00 - 16 minutes - 11.6 MBHiring the right people are key to a successful company. In this episode, I talk to Neha Naik, CEO and Founder of RecruitGyan, about the importance of recruiting, especially for startups. We specifically cover: 1. Neha's process of working with early startups - including streamlining the recruitment process, identifying hiring priorities and creating the positive experience startups can provide to onboarding new employees. 2. How to overcome recruitment challenges and and why your comp...
SSO: 013 Salesflare - A conversation with Jeroen Corthout, CEO and Co-Founder of Salesflare.
December 30, 2020 09:00 - 23 minutes - 15.9 MBIn this episode, I talk to Jeroen Corthout. Salesflare is the smarter, modern day CRM tool for small businesses. Here are just some of the highlights of our conversation: 1. Salesflare's mission to help sales people focus on their customers instead of their software with a very easy and automated system. Jeroen talks about why it's so important for SaaS companies to compete on providing a better customer relationship. 2. Jeroen walks us through the Salesflare customer onboarding pro...
SSO: 013 Salesflare - A conversation with Jeroen Corthout, CEO and Co-Founder of Salesflare.
December 30, 2020 09:00 - 23 minutes - 15.9 MBIn this episode, I talk to Jeroen Corthout. Salesflare is the smarter, modern day CRM tool for small businesses. Here are just some of the highlights of our conversation: 1. Salesflare's mission to help sales people focus on their customers instead of their software with a very easy and automated system. Jeroen talks about why it's so important for SaaS companies to compete on providing a better customer relationship. 2. Jeroen walks us through the Salesflare customer onboarding pro...
SSO: 012 Attract & Scale - A conversation with Lloyd Yip, Founder of Attract & Scale
December 23, 2020 09:00 - 37 minutes - 25.9 MBIn this episode, I speak with Lloyd Yip who is the Founder of Attract & Scale. Their focus is helping startups, including agency and SaaS companies, scale by building organic growth engines. Imagine being able to acquire users and customers without needing to do annoying manual & cold outreach, or needing to spend a boatload on ads. That's what Lloyd is all about! We dive into: 1. Organic growth - what is it and why it's important to build this as a foundation, including focusing on...
SSO: 011 LinkedCamp - A conversation with Arslan Nasir, CEO of LinkedCamp.
December 16, 2020 09:00 - 8 minutes - 5.84 MBLinkedCamp is a high-tech marketing automation tool for LinkedIn that helps businesses expand their social networks, connect with prospects and move them along the sales funnel completely on auto-pilot. Highlights from my conversation with Arslan include: 1. How LinkedCamp is making prospecting and engagement easier for businesses on LinkedIn through a quick onboarding process. 2. Using customer feedback to improve LinkedCamp features including integration with various tools. 3. Link...
SSO: 010 Simplemnt - A conversation with Sai Arora, Founder and CEO of Simplemnt.
December 09, 2020 09:00 - 22 minutes - 15.2 MBNeed help optimizing and automating your customer onboarding experience and process? You'll want to listen to this week's episode with Sai Arora from Simplemnt. Highlights from our conversation include: 1. Current onboarding challenges such as keeping customer accountable, capacity planning for your resources and streamlining the onboarding process. 2. Key lessons learned from customer interviews and research during the early stages of Simplemnt. 3. Current trends in customer experienc...
SSO: 009 Goodman Lantern - A conversation with Raj Goodman Anand, Founder of Goodman Lantern
December 02, 2020 10:00 - 21 minutes - 14.9 MBIn this episode, I talk to Raj Goodman Anand, founder of Goodman Lantern. You'll hear about his background which includes being a startup founder multiple times, raising capital and taking one venture from zero to acquisition. Highlights of our conversation include: 1. Goodman Lantern's social mission of giving back by hiring more women to help reduce gender inequality in the technology industry. 2. Tips for running a company remotely, specifically the planning and processes required...
SSO: 008 - Designed.co - A conversation with Jeremy Lessaris, Entrepreneur, Founder & CEO
November 25, 2020 10:00 - 32 minutes - 22.2 MBBootstrapping your startup? You don't want to miss this episode with Jeremy Lessaris. Jeremy is an entrepreneur and founder, CEO in Design, SaaS, BevTech and Fintech. He has built & sold 6 Companies in Tech, SaaS, Payments & Healthcare (as of 2019). Jeremy is the founder and CEO of Designed.co which is a subscription-based graphics design operations team. In this episode we talk about: 1. How Designed.co's model provides high-quality design work without the high agency design costs....
SSO: 008 - Designed.co - A conversation with Jeremy Lessaris, Entrepreneur, Founder & CEO
November 25, 2020 10:00 - 32 minutes - 22.2 MBBootstrapping your startup? You don't want to miss this episode with Jeremy Lessaris. Jeremy is an entrepreneur and founder, CEO in Design, SaaS, BevTech and Fintech. He has built & sold 6 Companies in Tech, SaaS, Payments & Healthcare (as of 2019). Jeremy is the founder and CEO of Designed.co which is a subscription-based graphics design operations team. In this episode we talk about: 1. How Designed.co's model provides high-quality design work without the high agency design costs....
SSO: 007 Incipient Corp - A conversation with Amit Shah, Partner & CEO of Incipient Corp
November 18, 2020 10:00 - 17 minutes - 12.2 MBThis week I talk to Amit Shah, Partner & CEO of Incipient Corp. Incipient Corp is a full service software development group located in Rutherford, NJ. The company started in 2010, Amit’s sophomore year in high school. The first big milestone was finally defining the mission and focus and the types of people they wanted to work with. The second milestone was where they become laser focused on their customer profile. This meant being very comfortable and looking forward to the growth that...
SSO: 006 Simplify360 – A conversation with NJ Sridharan
November 11, 2020 10:00 - 22 minutes - 15.4 MBSimplify360 started as a B2C company. Around 2013, the company evolved into a social media platform. It is one of the few non-US, non-European organizations that has built a lot of capability in social media functionality, primarily targeting the South Asia and Southeast Asia regions. Over the last 18 months, the company has evolved into a CX platform, mostly led by customers requesting a new ecosystem. Since the company’s market is predominantly social media focused, it started bidding ...
SSO: 005 Usersnap - A conversation with Klaus-M. Schremser, Head of Growth at Usersnap.
November 04, 2020 06:00 - 32 minutes - 22.5 MBUsersnap is a user feedback platform. It helps companies collect feedback from their users and customers, including their intentions and what they are looking for when interacting with your company allowing you to make actionable decisions based on key customer experiences. By doing so, it reduces the gap between the customer and your operational teams. Usersnap also integrates with other tools. It can be shared on Slack, Jira and Trello, for example. This gives your employees the direct ...
SSO: 004 User.com - A conversation with Mike Korba, one of the co-founders of user.com
October 28, 2020 09:00 - 25 minutes - 17.5 MBUser.com gathers all of the data from the users who are interacting with a company’s website and mobile application. Based on all of the data gathered, user.com can be configured so that the website reaches the right target customer with the right message for the right channel. It’s an all in one tool for marketing, sales and support departments specializing in online businesses such as ecommerce sites, SaaS applications and marketplaces. Key topics in this episode include: - Build...
SSO: 002 Convertri - A conversation with Andy Fletcher about people and reseller deals for scaling growth
October 19, 2020 23:00 - 12 minutes - 8.51 MBAndy Fletcher is the CEO of Convertri. He talks about how Convertri recently reached $1.2M ARR with 20 employees. Key topics include: - How people are the company's biggest strenght and why Andy spends a ton of time on recruitment. - Convertri will become the number one upsell product in several co-branded reseller partnerships - Andy's morning routine that sets him up for success! You're not going to want to miss this episode! Convertri
SSO: 003 Kovai.co - A conversation with Saravana Kumar and a multi-product B2B SaaS company.
October 19, 2020 23:00 - 22 minutes - 15.5 MBIt all started as a hobby for Saravana Kumar. After working as a consultant, he noticed a market gap in enterprise security, governance and monitoring solutions. That's when kovai.co was born! Saravana shares how he turned this into a multi-product company. Other topics include: - Managing a distributed team across multiple countries and products - Tips on team size, communication and leadership - Saravana's advice to new startup founders - Giving back - how Saravana and kovai.co gi...
SSO: 001 Welcome and Introduction
October 09, 2020 13:00 - 4 minutes - 2.94 MBWelcome to the Scaling SaaS Operations podcast! My name is Kristine Esparza and I am the host of this podcast. In this episode, I share some information about who I am, the reasons for launching this podcast and how it can help you! I'm passionate about transforming operations and want to share and highlight best practices around aligning your teams to provide the best customer experience. I hope you enjoy the podcast. For more information, please visit my website.