Real Estate On The Rocks

Episode 126 Flashback: Barino Barino

Barino Barino, one of our favorite podcast guests to talk to everyone as their 2020 comes to an end. This episode is packed with soooo much great information and helpful things to get your business in the right direction if it hasn't already. As many of you know, this is a market that has thrown many of us for a loop and was not the type of year we thought we would have with covid and the economy. So strap in, take notes, and enjoy this great episode. Make sure to go follow Barino on FaceBoo...

We're BACK

We're back in the studio with the team to bring you back into focus as your year is coming to an end. While we are in challenging times, the market hasn't tanked and neither political party hates our country and is trying to destroy it. So get your face out of the propaganda machine and put it back into the CRM/YOUR BUSINESS machine and grow your business. Don't be the ones struggling to do any business, while many agents around the country are having an amazing year. Contracts are going in ...

We're talking about all sorts of things!

Today we dive into a few topics for the team. We wanted to talk through a few things that was on our minds and we wanted to share them with all of you. We quickly go over some political things, the economy, and a few things that we felt would be fun to share with all of you.  As we continue to grow our show and bring in new guests, we'd love to hear from you. You can reach the team by emailing us at [email protected] Join us as we continue our education and love of knowledge by...

Episode 53 Flashback - Regrets are for the birds

Everyone has regrets and missed opportunities. It's your losses that teach you the most. Learn from the dips and implement the learning as fast a possible and keep growing your business. As you connect with more people, help more people, do more for people, your business will grow and you'll have more stability. You'll know better next time and be strong for the experiences.  Do you have any stories you want to share with the Real Estate On The Rocks community? Share them with us at info@re...

Episode 163 needs details uploaded

Episode 15 Flashback - Work Life Balance Is A LIE

You need to find something you're passionate about and joining Real Estate to have a great work-life balance is not going to get you there. You have to be passionate about this career and put in the hours, communicate with your family, and grow as fast as you can to maintain control or you'll burn out or die off if you can't figure out how to master this new world. Listen to the team jump in about balance, life, and the beginning of this career.    Do you have questions or need support? Co...

Episode 141 Flashback 5 seller objections you can overcome

5 seller objections you can overcome. As many objections as you hear, sellers only have a couple of objections and you can get past them by remembering a few easy responses and ways to navigate around them. One of the main issues is being able to prove your value and let them know you're the best person for the job and will make sure they are taken care of. Don't just brag about yourself, it's all about them and what they want and need. Stay strong, focus on areas you know you are experience...

Zillow becoming a broker....OH NO!

Zillow becoming a broker....OH NO! We know everyone is freaking out about the news, but we're not going to fall into the trap like others. You know there's nothing but hard work and dedication that will keep you competitive and have a sustainable business. It's creating that strong marketing plan, getting out in the community, serving clients in the best possible way, and staying connected with your network at a level well above others in your community.  This is the business you have chose...

Episode 111 Flashback 5 winning strategies to beat Zillow, every time with Wyatt Giles

5 winning strategies to beat Zillow, every time. Focus on being hyper-local and connecting with your database. Make sure to direct them to your site when possible and provide more value than a website can offer. Be the expert of your market and show the value past them doing their property search. Schools, local businesses, parks, and places to eat, are all things people want to know about a community they're looking for. Using video and voice content to share gives the personal touch that h...

ERP #84 Zillow Killer! James Rembert and his journey in Real Estate

It wasn't an overnight or the result of a secret Facebook ad that transformed him into the powerhouse he is today. It took fighting to grow his Real Estate business as a new agent into owning a team and then developing a program to help other Realtors scale their business as he has. Running a couple companies now, he's taking the time to tell the team how he's succeeded past the 86% and how he can help you in your career. He is one of our trusted resources that we can turn to any time we hav...

4 tips of upping your video marketing game

4 tips of upping your video marketing game. If you don't already know, video is the way forward in your Real Estate business. We can't talk enough about why video is important and how it enables you to connect with your community. Getting started has only become easier as the days pass. So unless you only want your competition to win through video and growing their business, it's time to take a dive in with the team on video. Start with your cell phone or a simple camera that shoots in 4k. G...

Never say these 7 words in negotiations

Never say these 7 words in negotiations. You want to make sure are coming from a place of strength and knowing that closing the deal is the most important thing. Screwing over the other side is not the objective and can hurt you in later deals in your career. 1) BUT is one of the words most often use the word, and that can hurt the way you communicate with people. 2) CAN'T is only a mask for something you don't want to do and isn't being honest with yourself or the person you're speaking wit...

10 ways to avoid failure

10 ways to avoid failure. Failure isn't a mystery to anyone, least of all not to those in production. Working full time or part-time, it's all about how you show up every day in your business. Having the savings or financial support to make the switch into the business so you have the runway to start and learn your business. Training is one of the vital lifelines to anyone in any profession, learn from those who came before you so you don't have the same struggles they have had. You shouldn'...

Fanatical prospecting, driven lead generation, and growth

Fanatical prospecting, driven lead generation, and growth. It's not going to walk up to you and magically elevate you to a 1% Realtor. It takes work, on a continual basis to drive the business into your system and grow you and your business. You have to take it a day at a time and stay focused on the process. While you don't have to be an expert in everything, you need to find a couple of lead generation paths that you are able to be your best in. Make sure that you're publishing the journey...

How to brand yourself in 2020 like a PRO

How to brand yourself in 2020 like a PRO. When people think of Real Estate, they think of you! The way to stand out in the crowd of Realtors is proper branding and marketing of your market and how you're the expert in the neighborhood. Always creating content that is valuable to the segment of the market you want to focus on. Create a singular and authentic voice that best represents you. Establish the digital Real Estate you plan to use for branding (KEEP IT SIMPLE) and then start the proce...

Top lead sources for the top 1% Realtors

Top lead sources for the top 1% Realtors. From referrals to geographical farming to investing in the community, which has lead to the largest amount of inbound leads for top Realtors. It's casting a wide net, inside a small pond. You're not trying to get everyone in your city, you're focused on an area you can master and show your best value to those who live in that area. If you're not bringing them value, you are of no value to them. Remember, just because you hear someone has market share...

Do you have Super Powers??

Do you have Super Powers? Today we talk about the Realtor Super Powers you'll need to succeed in Real Estate. 

3 tips on how to succeed in today's market.

3 tips on how to succeed in today's market. Find a great broker and align yourself with great Realtors, work hard and fight through the struggle, learn from others what not to do, and listen to our podcast to create a great career for yourself.  Schedule your time to practice your scripts and be an even better professional in your career. You are the leader of this ship, so remember the quote "if it's meant to be, it's up to me" on your daily journey. Continue to go for NO and work to be the...

I have my license, now what? COVID addition!

I have my license, now what? COVID addition!  It's challenging to start in this business at any time, let alone when everyone is struggling with a pandemic. So how can anyone thrive when we're all staying away from each other and some showings can be limited, depending on the property? This is when you start shifting how business is done and leveraging media and other forms of communication that keeps you safe and connected with people. Now, while you're new to the business, agents for year...

10 reasons to join EXP Realty, With Dylan King

10 reasons to join EXP Realty, With Dylan King.  The top 10 reasons why agents are making the switch.  1) EXP stock awarded to all Realtors and Brokers.  2) KVcore lead generation website.  3) Making it rain lead generation program (lead gen on autopilot) 4) Fully-staffed technology team available for all of your marketing and technology questions.  5) Customization, top-ranked WordPress websites, allowing you to build your brand.  6) Coaching and accountability workshops - collaborate with...

What a market 2020 is becoming and why you should like it

What a market 2020 is becoming and why you should like it. While 2020 has not turned out how the vast majority of us had expected it to, it's still a market that a lot of us are making into a career shifting year. If you haven't started, now is the best time to get online and build the community and brand we have been preaching about for the past 140 plus episodes. Tell your potential clients how great interest rates are, how great the home prices are, and how locking in longterm debt at gre...

Get it in writing!

Get it in writing! While you might want to trust the agent on the other side of the deal, you must protect everyone by getting everything in writing. It happens to everyone, not just new agents who want to believe the agent on the other side of the deal will act with integrity, but sadly that's not always the cast. Countless Realtors around the country have had to pay for their mistakes out of their commission. You need to also document the process, send follow up emails to confirm what was ...

Setting the state with your clients

Setting the state with your clients. While it seems like an easy concept that everyone would do, it's one of the most often missed concepts or steps of the process with most agents. By failing to set the stage and flow of the process, you're allowing for the normal issues or steps to become an unknown step that can cause a lot of fear and anxiety that could easily be averted. One of the best ways to keep a list of things that have gone wrong or ways to improve your process. Then as you speak...

Setting the stage with your clients

Setting the stage with your clients. While it seems like an easy concept that everyone would do, it's one of the most often missed concepts or steps of the process with most agents. By failing to set the stage and flow of the process, you're allowing for the normal issues or steps to become an unknown step that can cause a lot of fear and anxiety that could easily be averted. One of the best ways to keep a list of things that have gone wrong or ways to improve your process. Then as you speak...

The art of qualifying leads

The art of qualifying leads. It's not a magical superpower, it's all about understanding your client, analyzing their wants and needs, and then leading them down the path of success as a professional. You have to practice the words, internalize the substance of the conversations so it will flow from you as you're speaking with them. Ask great questions and know it's about them and how you can be of service to them. You know more about the process and system, so show your value and ask for he...

5 seller objections you can overcome

5 seller objections you can overcome. As many objections as you hear, sellers only have a couple of objections and you can get past them with remembering a few easy responses and ways to navigate around them. One of the main issues is being able to prove your value and let them know you're the best person for the job and will make sure they are taken care of. Don't just brag about yourself, it's all about them and what they want and need. Stay strong, focus on areas you know you are experien...

We're moving to Thursday

We're moving from our Wednesday show release to Thursday. We've found most of our listeners are listening on Thursday, so we're shifting our weekly release day. As always, we appreciate your support and look forward to hearing from more of you about your business and how you're standing out in the sea of regular agents floating around. You can connect with us by emailing [email protected] or texting podcast to 88000.  Take care and enjoy this quick message from Dave. 

Predicting the future in a post COVID - 19 world

Predicting the future in a post COVID - 19 world. How we're looking to grow business and thrive in a shifting business. It's not some magic pill, or secret method on how to shift. It's the simple things of reaching out to potential clients, checking in to make sure they're doing well, and letting them know the market is still in good shape. Create some videos and show people who you are and how you can be of value to them. It's not about you, your company, or anything else. It's 100% about t...

The 5 ways to jumpstart your career

The 5 ways to jumpstart your career. It's not going to move itself, it's all up to you to drive your business. Find a mentor and a brokerage that allows and pushes you to grow. Dive into video and social media. Always improve the size and depth of your database. Make the connection and be personable when you're on video and messaging people. The more relationships you build, the more deals you'll be able to do with those around you. Keep driving and leverage others to help you build your kno...

ERP Episode 13 of 3 Blind mice

Here's a rerun of a fun episode of the team diving into some great topics for our community.  Dave is out of the office today and the dream team is here to coach you into the career you've dreamed about. It's about education and the process, that's what will get you past the 86% in this game. We're cover some great topics and encourage you to connect with us on Facebook to get examples of some of the materials we're talking about. You can also email us directly for the details at info@real...

The 5 reasons to start a YouTube channel for Agents

The 5 reasons to start a YouTube channel for Agents. If you haven't already, you have to get started on your YouTube page and start creating content. Yes others are doing the same thing, and it's still not going to be the same thing as you or reach your same audience. Dive into your content and make it about who you are and the community you service. As more of the world start to integrate to virtual work, it's even more important to leverage video. Become that digital mayor and trusted reso...

Growing your business on YouTube and connecting with clients

Growing your business no YouTube has never been a more important way to connect with your clients and potential clients. It's the number two search engine in the world and where everyone goes to see someone do things they want done. When words aren't enough, or aren't able to let you connect with strangers, video breaks those barriers and puts the face to a name in a world of distancing. Don't let this opportunity to venture out and make the great impression on your community, pass you up wh...

Real Estate while social distancing

Real Estate while social distancing. Now is not the time to let your business get a virus. You have to adapt to the market, stay connected with clients, leverage virtual systems, and grow your knowledge in marketing. You have to go where your clients are and connect with them on a personal level. Join groups, follow technical leaders, and reach out to the team on how you can improve your business while others are falling behind.  Contact us at [email protected]

Leverage your Title Rep with Reagan Sansom

Listen to Reagan explain how leveraging her is the best way to grow your business. Yes, title reps are out to get your business, as are many people in our industry. It's what do you with them as business partners that set you aside from other agents. It's about leveraging their skills and abilities to know the market and find areas or homes to can communicate with. Listen to how she has grown her business and how you can use some of her ways to make better connections. While not all reps are...

We're getting raw about business and tactics during the lockdown

We're getting raw about business ant tactics during the lockdown. How agents around the country are navigating through this new time in Real Estate and how you too can make progress with your clients and start working with them to find the home they've been wanting, and help them sell in a safe and profitable way. It's not going to be easy, all you have to do is stay focused and keep working on that database. You know everyone is home a lot more now, so you know they have the free time to ta...

Why you should fire your broker

Why you should fire your broker, if they aren't the best company to leverage for your business. Remember, you don't work for them they are there to support you. So if you'r not making the choice that best fits your business plans and life goals, then it's time to move. Really look at the benefits they provide from the tech, any sharing of revenue, and especially stock so that you are growing multiple streams of income. It doesn't benefit you to be a die hard member of a group, it's only a be...

Taking market share during a shift

Taking market share during a shift is not just for the mega agents like Jeff Slanker, who've been around for years. Now is the time to dig deep in your business and start getting to the basics that make for a sustained and quality business. It's about making those contacts and connections. Making sure people know you're there to help them and do what it takes to support them. It's not the time to practice your over the phone closes. It's all about the quality of the relationships right now. ...

Don't quarantine your own business

Don't quarantine your business! In this episode we talk about how to stay relevant to your database in a shifting market and while still in quarantine. It's not easy, it takes some innovating thinking and some hard work. And that's the way you should be running your business in a great market. So listen in and make sure you're staying on track to have a profitable year in 2020.  Want to talk to the team about how you're doing and ways to up your game? Reach out to us at info@realestateonth...

Corona Virus and your business in the shift

Corona Virus and your business in the shift. While you should have been setting up your business to thrive in any direction of the market, now is the time to get everything you missed before. We went through a list of items to best leverage yourself and abilities to help your clients through a challenging time and still be safe. Read Shift again and join us in hyper local agents to see how everyone is implementing their strategies to thrive. Chat with the team at info@realestateontherocks....

Ryan Baker dives into how he's standing out in Upstate New York

Ryan Baker dives into how he's standing out in Upstate New York. Ryan is standing out in the crowd of agents by leveraging video and growing his business. Even through the winter snow, he's getting out in the community to connect with people and build relationships with other professionals. All to be the hyper-local agent and professional of his market. It's no an overnight process, it's a consistent grind to build yourself up to stand above the rest. Starting with his social media profiles,...

Borino Borino joins us to talk about how you can break out of the 86%

Borino Borino joins us to talk about how you can break out of the 86%. Don't fail out of this business, Borino Borino gives a master class on how to thrive. The FSBO and Expired Guru has joined us to talk about mastering your craft and striving in Real Estate. He tells his story of starting as a new agent, to being homeless within his first two years, to then jumping his business into hyperdrive and pushing beyond the level most agents will every arise to. It's a powerful story and Borino gi...

Internal jam session with the team.

Today we wanted to give the listeners an inside look at some of our meetings and keeping each other accountable. We're also working on ideas of how we can better circulate our episodes to our community and those who haven't heard of us yet. We keep saying we need to record some of these jam sessions we have so people can see how we're growing our brand. Well, today was the day we got that going. Let us know what you think and if you're interested in more shows like this between our intervi...

Hottest real estate marketing trends in 2020

Hottest real estate marketing trends in 2020. We're diving into the survey of what the hottest marketing trends are for 2020. In order, from highest to lowest it's as follows. Social media, professional photos, email marketing, direct mail, listing videos, single property websites, print ads or billboards, 3D tours, virtual staging, blog writing, and PPC. Now we don't agree to this order and we explain our thoughts on all of these. How will you leverage marketing to grow your business and st...

Why you should STOP making goals

Why you should STOP making goals. Those 1, 3, 5 year goals are killing your business. You're trying to win the sprint and the marathon, in the same race. You need to focus on your 90 day goals and be very specific on what those goals are and how you'll accomplish them. As you get more consistent on the 90 days, you'll be better able to forecast those goals and create a more even cycle throughout the year. Implement strategies that keep you in the front of everyone's mind and eyes throughout ...

10 things I wish I knew before becoming a Realtor

10 things I wish I knew before becoming a Realtor. It's the fundamental things that really matter most when joining this profession. 1) Your team of professionals around you is VERY important. 2) Buyers a liars, they aren't always as transparent as you'd expect them to be. 3) This business is pay-to-play, you're going to have to pay to be in the business. 4) You MUST stand out in your market to get leads and care for your clients. 5) Feast or famine, you have to budget and understand your in...

"I'm a marketer who sells Real Estate." With Dustin Brohm

"I'm a marketer who sells Real Estate." With Dustin Brohm. We dig into the way agents are forging their path forward in a digital age. How Dustin went from a struggling agent on the grind as every other agents spends their first years in Real Estate. It wasn't until around 4 years that he decided to focus on attracting the business to him instead of always hunting for it. It changed his business and launched him into another level of business as a Realtor and an influencer in the industry. L...

Unprofessional agent behaviors that need to stop, in 2020

Unprofessional agent behaviors that need to stop, in 2020. 1) Agents who won't educate - much less stand up to - their client. You have to be strong and be the knowledgeable and trusted professional they hired you to be. Don't let them make you send garbage/unreasonable requests in repair requests. 2) Believe showing a house entitles them to be unprofessional and inconsiderate about others times. Don't let clients treat the property poorly. 3) Careless with security. Make sure the lights are...

4 things you should stop paying for in 2020

4 things you should stop paying for in 2020. 1) Custom-branded closing gifts are mainly about your own image instead of a gift that matters to the client. 2) Coaching programs that cost thousands. Start with free programs! 3) Referral leads are a blessing and a curse. Make sure you control as much of the deal flow as possible. 4) Leveraging off things to others. Only leverage off tasks that keep you doing the things in your business that you're best at. Don't leverage tasks to slack off.  ...

Joining a team or brokerage?

Joining a team or brokerage? Don't know what is best or what to even look for and ask about? Don't worry, we have you covered. In this episode we talk about being in an office or remote. Commission splits with a brokerage and team, and what's important about either of those. Marketing and branding of the brokerage and yourself. Fees that can be loaded into some brokerages that they don't tell you about. Training and education provided, not only at the start of your business. Being assigned a...

10 ways to help keep you on track for 2020

10 ways to help keep you on track for 2020. Follow the plan and see how you crush 2020. 1) Be realistic. 2) Plan ahead. 3) Outline your plan. 4) Make a pros/cons list. 5) Talk about it. 6) Reward yourself. 7) Track your progress. 8) Don't beat yourself up over losses. 9) Stick to it. 10) Keep trying.  It's not magic, it's the consistent work that will get you there.  Tell us your plans and how you are going to stay on track at [email protected]