Real Estate On The Rocks

10ish marketing things to STOP doing in 2020

10ish marketing things to STOP doing in 2020. 1) No more outdated bots. 2) Asking agents to like your Realtor page. 3) Buying followers. 4) Follow and unfollow people. 5) Tagging excessively to people the post is not related to. 6) Spamming pages with your listing/open house. 7) Posting your open house flyer on Instagram. 8) Make it challenging for people to contact you online. 9) Not have your contact info clickable on your email. 10) Don't constantly change your email or contact email over...

5 tips to CRUSH 2020

5 tips to CRUSH 2020. It's not some magic pill that will change your business, it's sticking to the core aspects of your business and staying consistent. Leveraging your phone is the single most important thing you can do. It's the key to growth as technology progresses. Use your calendar and leverage the organizational apps to keep you on track and enabling you to provide the best service possible. Get serious about creating content for your community. It's 2020, you HAVE to create your own...

Not all agents are successful, are you?

Not all agents are successful, are you? It might seem like a lot of work to do every day, until you put everything into a system. Schedule out the tasks that you must complete every day, then track all those activities so you can measure your progress and where you're most successful in your business. Remember that the majority of your work will be the simple tasks of communicating with people you come in contact with, building your database, and setting appointments. It's not a magic pill t...

5 reasons you need to stop only working with buyers

5 reasons you need to stop only working with buyers. In 2020, you need to focus the majority of your energy on getting more listings in your business. It gives you the leverage in your business to grow and continue to attract more leads outside of calling people. Getting sign calls and perfecting those calls to get that lead under contract is a great source of business. Don't let them break your heart by going around you or without you on a transaction. Know your value and articulately tell ...

Today, we're talking to the struggling Realtor

Today, we're talking to the struggling Realtor. We have 10 things you can put into practice today that will change your business in 2020 and beyond. Have a dream that is attainable and big enough to push you to your future. Get tough, be strong for your clients and with them. Dress like a professional and be presentable. Make a great first impression. Stop wasting time on things that aren't important. Focus on your clients and keep everyone close to you and feeling like they are important to...

5 winning strategies to beat Zillow, every time with Wyatt Giles

5 winning strategies to beat Zillow, every time. Focus on being hyper-local and connecting with your database. Make sure to direct them to your site when possible and provide more value than a website can offer. Be the expert of your market and show the value past them doing their property search. Schools, local businesses, parks, and places to eat, are all things people want to know about a community they're looking for. Using video and voice content to share gives the personal touch that h...

Wyatt Giles joins us from the boring world of Title Insurance

Wyatt Giles joins us from the boring world of Title Insurance. Title is one of the things that is best serving you when you hardly notice them outside of the updates they email you. Make sure you find a title company and rep you can trust and start the relationship. Ask for a mock closing to help build your understanding, and leverage them as much as possible. It's one of the top parts of a high functioning team. Be an efficient business owner, keep a strong team, and stay in a constant prod...

6 Dos and DON'Ts of holiday marketing

6 Dos and DON'Ts of holiday marketing. As much as we want to connect with our clients, some things are better left to your friends. Stick to these great ideas so you can connect with them and make sure they know you're thinking of them. Don't send a business card, all you need is a simple message to them. Stay away from pictures and videos you might regret being public. Do creative ideas that match with the personality your client has. If you have troubles, check out Pinterest, or shoot us a...

5 ways to 10x your confidence as an Agent

5 ways to 10x your confidence as an Agent. 1) Confidence is the key to growing your business and effectively communicating with potential clients and clients you're working with. Negative self-talk can break you and your business if you feed those thoughts. 2) Dress the part. Dress to the market you're serving, you want to be able to relate to your clients and represent yourself as a professional. 3) Find a mentor. Leverage podcasts, online classes, and find someone locally to shadow and lea...

The compound effect

The compound effect can be applied to just about anything in your life and see significant growth. It starts with understanding what you're doing, then start taking steps to make one or two improvements over time. The lasting change you'll see starts with those simple steps, as you continue to grow and do more and more to improve, the power of compounding begins. It's how money can double, and then double, and then double again. That same principle works in Real Estate with lead generation, ...

Winter marketing ideas to have some fun during the holiday season

Winter marketing ideas to have some fun during the holiday season. While many are slacking off for the winter, stand out by setting up some events to help your community and/or create some fun events for your farm. Leverage your business partners to help fun the event and get as much of the community out and enjoying the neighborhood and community around it. Remember the large events you see didn't start that way, they started with the idea, then grew one person at a time until it became wha...

Round 2 of 100 Real Estate Marketing Weapons

Round 2 of 100 Real Estate Marketing Weapons. We had a lot of fun with the first half of the 100 marketing weapons that we had to come back to finish off part of the list that we found relevant. We highlight some of the most important parts that can help grow your business and connect you with the community and agents around you.  Tell us the ones you do best or let us know if we've missed some that you've been doing in your community. Contact us at [email protected]

What TO post on Social Media

What TO post on Social Media. You're crafting your brand, so you want to show people who are. Keeping that 93/7 split going heavy on things in the community, family, events, and other things are a great way to go. Sprinkle in Real Estate to keep that part of your life and business at the top of everyone mind. Not everyone is the same, so don't think you have to have a similar profile as others in the business. Also make sure you respond to everyone commenting to keep an engaged audience.  ...

100 (25) Real Estate Marketing Weapons

The 100 Real Estate Marketing Weapons. Which, because of the team's ADD, turned into the 25 important marketing weapons you need to build a sustainable business. We've tested all of these weapons, and we're talking to you about the most important things  to focus on for your business. It's easy getting distracted by every new object in the business, so stick to what you're good at, sample efforts to grow you as a business leader, and leverage off everything else.  Want to work your way thr...

Steve Fohl crushes another episode to make your 2020 a year unlike any other

Steve Fohl crushes another episode to make your 2020 a year unlike any other. With over a hour of information and actionable tip to get you into production unlike your classes to get licensed. You get a free class that will change your business and impact your career as we go through his path to success and how he's helped countless other agents grow a thriving business.    Sit down, take notes, and get into action! For more information and strategy, contact the team at info@realestateon...

We're back with Steve Fohl as he drops countless knowledge bombs

We're back with Steve Fohl as he drops countless knowledge bombs. Strap in, take notes, and start implementing everything you hear today. It's not often that we're able to get this much powerful information for you to instantly put into your business that is a sure win for you as you grow your business. Act now and see your business thrive.  Want more information? Stay tuned next week for the last installment of this recording. Need more help? Reach out to the team at info@realestateonther...

We celebrate Episode 100 with our great friend Steve Fohl

We celebrate Episode 100 with our great friend Steve Fohl. The amount of knowledge being shared todays is on another level and puts his last two episodes to shame. Come join us for part one of this full on attack of knowledge Steve shares with us to help make you a powerful force in the industry. Hold on tight and enjoy this amazing show.  Contact the team at [email protected]

What NOT to post on Social Media

What NOT to post on Social Media. While we want everyone to have great conversations with those around them and be a great resource to everyone, some topics are better left off of pages that much cause others around you to get upset and judge you unfairly. 1) Stay away from political posts. 2) Pushing one religion over another. 3) Taking part in or being the drama online. 4) Pictures of food and alcohol, when it's not part of your brand. 5) Complaining about the drama in your life or things ...

What NOT to do as a new agent.

Today we tell you what NOT TO DO as a new Agent. 1) Take advice from average agents. 2) Don't pay for leads. 3) Giving up too soon. 4) Not dedicating yourself to the business. Remember that negotiations are a key part of the business. Know when to and when not to speak. Stick to these simple key steps and you'll be growing your business in no time.  Want more tips or want to talk through some issues, reach out to the team. [email protected]

ERP # 50 How to avoid failure

How to avoid failure is a very important topic. Remember, Real Estate is simple, not easy. It's the simple steps to keep focused, keep your branding on point, and work on converting all your leads. It's the consistency of doing the right thing that will get you over the hump of that first deal and info fun production. As soon as you get in consistent production, you must keep the flow of new business while providing great service to your current clients.  Want more info from the team? Cont...

Top 5 reasons Realtors QUIT

Top 5 reasons Realtors QUIT. 1) Having the wrong expectations when starting out. 2) Thin skin. Too many agents are not able to handle the challenges this business is run. 3) MONEY. Lost money, don't have enough money, don't budget what you do heave, it all goes back to not having enough in the bank and bringing in the needed funds to get in and stay in this business. 4) Listening to bad advice from other Realtors. 5) Lack of education. This is a lifelong journey and things WILL change on the...

ERP #54 Go for the win and beat out other agents.

ERP #80 A goal is a dream with an action plan

This is a about making S.M.A.R.T (specific, measurable, achievable, relevant, and time-based) goals that are realistic. It's about being deliberate and committed to the goal where you're making strides every day to that goal and to your growth. You'll also want to be accountable to someone else to help keep you on track. It's not going to be easy, and you don't really want it to be. You want it to be focused and documented so you can see what is working best for you. If you need help with ...

The power of free lead generation

The power of free lead generation is a something that's not nearly utilized enough. All too often we hear about agents buying leads from every place they can find, with very little margins of profit. You can build a strong and profitable business by sticking to some simple ways of growing your business that isn't going to cost you money. Make sure you stick to your farm, continue to work the systems, an grow your business the smart way. Remember, the longer you can keep money in your pocket,...

5 ways to keep TOMA

The 5 ways to stay TOMA are not that complex, you only have to stay consistent with the work and you'll see your brand and business go. 1) You'll first want to create a brand or logo (do it on a site that has professionals) and use it on everything you do. Eventually people will recognize it and associate you, it, and Real Esate as one thing. 2) Get into the community and share the work you're doing in there. Everyone likes those who give back to strengthen their community. 3) Stand out in p...

5 key steps to consistency

5 key steps to staying consistent in our business. 1) Keep your eye on the WHY. Set near term and long term goals. 2) Pick your battle. Pick the one that's most important to you. 3) Schedule your priorities. If it's not on your schedule, it doesn't exist. 4) Ignore your feelings. Your mind will tell you to quit all the time, FIGHT back and win the day by pushing through. 5) Catch that wagon. Remember, it's not perfection that you're after, it's all about consistently moving forward on your g...

5 realsons you're going to fail

The 5 reasons you're going to fail in Real Estate, unless you keep these key points in mind. It's not about the ideas of the business, it's only about the key parts of this business and sticking to the plan. 1) Pick a brokerage that you can leverage to grow your business, give you guidance, and stay on top of your training. 2) Not having a business plan. When you fail to plan, you plan to fail. 3) Set goals that are a little bit out of reach and still attainable. You'll also want to set mini...

6 steps to hitting those goals

The 6 steps To have the life you want, you have to do things you don't want to do! It's not a complex process, you follow these simple steps and stay consistent and you'll get everything accomplished that you set your mind to. 1) fix your mind on what you want. 2) what do you intend to give up? 3) set a date/deadline to hit the goal. 4) create a plan. 5) clear/concise on what has to be done to hit the goals. 6) follow up and adjust plan as often as needed.  Need help with your goals? Conta...

Turning it up with Megan Turnipseed

For Megan Turnipseed, 2008 was the best time to take her business degree...and jump into Real Estate. It wasn't an easy path for her and she had her struggles. It was the determination and tapping into the leadership of those around her who took her from new agent to one of the leading agents in her office. She shifted from the daily struggles to selling double to triple digit acres of land and working with developers looking to break ground in Central Texas. As she's growing her team, she's...

What to do, when shit hits the fan

What to do, when shit hits the fan. Are you kicking the snake or running from it? It takes practice and it's not easy to fight your natural reaction to issues that come up. We all have issues and the deals aren't going to resolve themselves. That's why you're the professional, it's your job to work through things and smooth out the edges of things. Make sure you do at least one thing per day that stretches yourself so those difficult situations are less so each time. Stick to a solid group/f...

5 reasons why you're not closing

The 5 reasons you're not closing, are all things you can change to get more clients to the closing table. We always think it's a major change that's needed to up our numbers, in reality it's some small tweaks to our process that will elevate your business. Make sure you have a better understanding of them, their needs, the process, and how to communicate to them in a way they understand. It's connecting with them and resolving the issues they have and might not have actually told you. Rememb...

Rate your business and then level it up

Rate your business and then level it up! It's the journey, not the destination. So don't kid yourself that you're at the top of your game and have no room to improve. Building a business and a life around each other is a challenging thing for anyone to do. It doesn't happen over night, it's a constant give and take process you'll learn to enjoy. Know that no two people are the same, so don't compare yourself and your business to others because you don't know their situation and it might not ...

365 or die.....will you survive?

It's not an easy path, it takes a lot of dedication. If you can hit our key steps, focus on growth and sticking to the basics, and continue on for 1 year, you'll be on a completely different business plan. It's the leverage you get with your activities that can change the path. Do your open houses, blast out to the world you're in Real Estate and get some business. Create video content around you and your area. Focus on what your best spoke of work is and always strive to push the boundaries...

4 Things Mentally Strong People do

4 things mentally strong people do. They set goals outside of their comfort zone, that's close enough to reach and also just far enough out that you're stretching for it. They are Self-aware of themselves and the path they're on. They understand it's a process of growth and that you're meant to struggle through this process as you continue your journey. They keep a positive mindset, both in business and in life. They strive to grow their knowledge. Education is not always a formal thing, it'...

Zillow Killer! James Rembert and his journey in Real Estate

It wasn't an overnight or the result of a secret Facebook ad that transformed him into the powerhouse he is today. It took fighting to grow his Real Estate business as a new agent into owning a team and then developing a program to help other Realtors scale their business as he has. Running a couple companies now, he's taking the time to tell the team how he's succeeded past the 86% and how he can help you in your career. He is one of our trusted resources that we can turn to any time we hav...

Not an agent, still in the business

We've been asked many time about job/careers related to Real Estate that you can do before getting your license to sell Real Estate, or if Real Estate isn't what you thought it would be. We run though a list of great options that might be of interest to you and things you can test out to see if it's a great fit for you. It might sound like it's not the best idea, it can be the best bet if this is a new industry to you. Don't get stuck on one thing, it's a dynamic industry and everyone plays ...

Friday headlines with the team

Part of our effort in building you up as a great agent is keeping you focused on your business with some fun/interesting stories going on around the country with the headlines we see. Today we got to chat about a correction in the market, Redfin and them showing the buyers commission, and how that might change how business is done. Creative financing with rent-to-own company Zero Down and how they're getting people into a home. And, how you might want to take a look around when checking out ...

Time to take the gloves off!

As much as everyone is selling us the easy button to make millions with little to no effort, that's not what's going to get you to a profitable business. All the tech in the industry is only going to get eyes, it's not going to convert people into contracts and closings. You have to get on the phone and get more people to know, like, and trust you at the highest level possible. The most important thing is to get you into action, before your inaction puts you out of action.  Want to strateg...

I goal is a dream with an action plan

This is a about making S.M.A.R.T (specific, measurable, achievable, relevant, and time-based) goals that are realistic. It's about being deliberate and committed to the goal where you're making strides every day to that goal and to your growth. You'll also want to be accountable to someone else to help keep you on track. It's not going to be easy, and you don't really want it to be. You want it to be focused and documented so you can see what is working best for you. If you need help with th...

10 things you need to know about millennials

You don't have to be a millennial to be their best advocate. While you hear constant bashing of millennials, keep in mind they are going to have more buying power than any other generation. While they struggle to get control of the student loan problem, they will house hack and side hustle their way into home ownership. You'll mostly communicate over text, and use technology to keep them on schedule and make all major purchases. Don't get frustrated, just  because it's different, doesn't mea...

Branding is a process, not your ONE THING

Marketing is not the primary focus of your business, it's only an aspect of it. Remember people want to see the journey as you grow your business and the best way is to make small efforts on a weekly basis to show people who you are and why you're in business. In this way, you build a brad around who you authentically are. That builds the know, like, and trust aspect of the relationship from afar. So the best way is to dig into the phones and video to get to the table with everyone you can s...

Why you're broke with no leads or closings

We all hate to hear that we're not doing enough, that we always need to do one thing....MORE. The reason you're not where you want to be is because you're being distracted my YOURSELF. You know what to do because we have told you. Pick your poison, grind it out, and be the best at it in the whole city. It's a numbers game and the only way you can win is by rolling the dice every day to grow your business. It's not a magic pill, it's simple steps you do daily to win. And you know our favorite...

Broker owned or acquired tech, does it really matter?

What's all the fuss about with tech and who owns it? Does it really matter? Are you staying on top of your social media or is it just something you sometimes post on? No, the brokerages tech is not all that important, it's only a perk if you actually use it. No, there's no difference between that or one you pay for on your own. The most important thing is that you use it. Same with social media, it's only important is that you use it and speak to your community. Document your journey and you...

Failure happens when you're not resourceful

As we always say, this business is up to you. You'll either BE RESOURCEFUL or fail when blaming resources. Your job is to hustle and attack the lead gen paths until you get clients under contract and then continue to repeat it every day. You must solve as many problems a possible and by doing so, you'll build your business. It's that simple. While you're doing that, keep your eyes on the business and leverage off the tasks that aren't income producing as you grow. Remember, the one thing you...

Are they really a 100% Brokerage?

While we all understand a Brokerage is like any other business, they have to make money, it's how transparent they are about their cost and benefits for what is paid. Make sure you understand the full cost of doing business with a broker and their benefit before signing on with them. Remember you are interviewing them so it's best that your goals align with the direction they are moving and you'll succeed under their supervision and guidance.  If you want more information or want to hear o...

Fight it out or Negotiate to win.

You have two choices when you're starting to negotiate with another agent.You can either create a great relationship and make sure it's a great negotiation, or fight through every step of the way. If you stay in the business, you're going to work with these agents again, so create a relationship of respect from the start. It's in your best interest and that of your clients to go for a mutual win and get your client to the closing table with little to no issues. Trying to dominate 100% and cr...

Realtors don't prospect, not like Jim does...

Realtors don't prospect, they also don't know how to connect with with potential clients. It's not that you're reaching out to them, it's how to you it and the quality of it. Jim breaks down how to stand out in any market with simple steps and how to focus on what you can do best and market yourself to potential clients. It's not as complex as you though. You do have to focus and stick to your schedule. If you want to learn from him directly, head to amazon and purchase his book, and follow ...

What is your JOB?

Your job is not to talk to a couple people, hope someone finds you, and then start the transactions. Your primary job is to attract business by speaking to as many people as possible to get through as many NOs as you can per day. This is a numbers game and the only way to win is operate at a higher level than everyone around you. What are your numbers?  Tell us at [email protected]

Own your farm with video

Video, Video, and more Video! The team speaks today about why it's important to start using video to attract business and some of the best ways we've found to create content. It's not about perfection and highly produced videos, it's about getting your face out there and connecting with clients and potential clients. It's about supporting other business owners by sharing them with your sphere and being the best resource for your community.  Want more info? Contact the team at info@realesta...

ERP #24 Are you a S.L.G.R. in Real Estate? Part 2 with Steve Fohl

Are you a S.L.G.R. in this business? Guest Steve Fohl explains the depth of the grind so you too can hit it out of the park! He continues his story of his move to Washington (state), his son's diagnosis, the move to Austin, and how he's continued to build amazing agents with simple tasks that anyone can do. All is take is the dedication to the craft and willingness to get out there and make the mistakes that lead to greatness.  Do you want more information or have questions for Steve or th...