Potluck
67 episodes - English - Latest episode: almost 2 years ago -The podcast that stirs up a unique flavour of people, culture and brands in Asia. Presented by Scott Percival and Drago Djourov, two independent market researchers based in Singapore.
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Episodes
Justin Peyton, Wunderman Thompson & BRAND N3XT
October 14, 2022 01:00 - 56 minutes - 38.9 MBObjects: things we covet, collect, display, share and utilise. But what do they mean as ‘stuff’ increasingly integrates with our digital lives, or even morphs into virtual worlds? Who better to ask than Justin Peyton from Wunderman Thompson, whose BRAND N3XT platform explores the people and ideas that are working to make Web3 and Metaverse a positive force for people, business and society. In Potluck’s latest episode, hear Justin’s thoughts on… · How he defines the Metaverse amidst ...
Chris Arning, Creative Semiotics
June 01, 2022 03:00 - 38 minutes - 26.7 MBThis time, it's Chris Arning who's come to stir the pot with Drago and Scott. Chris runs boutique consultancy Creative Semiotics, teaches an online course titled How to Do Semiotics in Seven Weeks and is the co-founder of Semiofest, and more... What did we get up to stirring up: - We start off with that perennial question of what is Semiotics. - Chris shares some examples from applying Semiotics to work in Asia; Chris is an unashamed Japanophile, so of course he mixes in Japan examples, t...
Pei Ying Loh, Kontinentalist
March 14, 2022 23:00 - 55 minutes - 38.2 MBPotluck returns for our 3rd season, and the first episode of 2022. Pei Ying Loh is Head & Co-Founder of Kontinentalist, an organisation dedicated to telling data-driven stories about Asia. As a collective of writers, designers, developers and data-visualisers, they tackle topics connected to Culture, Politics, People and History through various creative approaches. Our discussion charts: - The parallels between Pei Ying’s background in History and storytelling, and Kontinentalist’s origi...
The Big Pot 2021: Year-end Potluck Digest
December 07, 2021 01:00 - 1 hour - 47.1 MBBefore Scott and Drago hang their aprons and ladles for the year, they sit down to stir the pot one last time in 2021. The two hosts discuss their favourite parts of the conversations they've had throughout the year with Katie Dreke, Ambrish Chaudhry, Charlotte Wilkinson, Ajay Jilka, Jocelyn Tse, Simon Chadwick, Vasuki Shastry and Peter Smyth. Among other things, they're discussing... - If Asia's not overhyped, then what is it? ...and some words of caution about the future of Asia in a dige...
The Full Feast with Peter Smyth, Parts 1-3
September 03, 2021 00:00 - 1 hour - 58.4 MBHear the full feast of our conversation with Peter Smyth, a man of many talents, analogies and stories! We follow his cycle from Toronto to Hong Kong, onwards to Tokyo – and now back. Where his career has spanned both big agency life (BBDO) and the world of luxury marketing with Louis Vuitton and latterly Van Cleef & Arpels. We lift the lid on Asia and particularly Japan via his deft tips for navigating Japanese culture (it’s all about finding your role in the play), the Darwinian approach ...
Brand Burns, with Peter Smyth - Part 3
August 27, 2021 03:00 - 25 minutes - 17.8 MBIn the third and final part of our conversation with Peter Smyth, we have the usual conversation for this segment around three main areas: Flavour of the Month, where we travel back in time to Honda motorbike's entry into the US in 1962. In Brand Bullshit, Pete takes on the linearity of decision making in business and marketing strategy. Fortunate Failures draws the curtain on Pete's experience as a young account exec carrying boards for the BBDO creatives in Toronto and how that experien...
Hacking Humans, with Peter Smyth - Part 2
August 25, 2021 00:00 - 28 minutes - 19.4 MBIn Part 2 - ‘Hacking Humans’, we fold in the next layer of our conversation with Peter Smyth. This time, Drago and I enjoy hearing his modus operandi for understanding people and culture… · ‘Thinking in bets’, and how life is far more poker than chess · How great insight boils down to great people illuminating the opportunity ahead… · Balancing gut instinct vs. ‘what the data is saying’, both-ism and the art of integrated thinking (why the separation between art and sci...
Lifting the Lid on Asia, with Peter Smyth - Part 1
August 23, 2021 00:00 - 31 minutes - 21.9 MBDrago and Scott are stirring the pot - with Peter Smyth, Head of Marketing & Comms at Van Cleef & Arpels Japan. A strategy legend in Japan, Peter is with BBDO for 16 years - in Toronto, HK and Tokyo. He then moves to client side to become VP of Comms and Marketing at Louis Vuitton Japan before joining Van Cleef. Peter has been in Japan for 16 years until his recent move to Toronto with his family. In part 1 Lifting the Lid on Asia you can hear: - How far Pete can take a dish analogy - be...
The Full Feast with Vasuki Shastry, Parts 1-3
July 16, 2021 02:00 - 1 hour - 51.5 MBSettle down to hear the full feast of our conversation with Vasuki Shastry, author of 'Has Asia Lost It? Dynamic Past, Turbulent Future'. Vasuki is an inspiring writer, thinker and leader; formerly of the IMF and Standard Chartered Bank, building on his earlier experience in journalism and academia. Today he’s an Associate Asia Pacific Fellow at the thinktank Chatham House, and Senior Fellow for the US Chamber of Commerce. We discuss his book through our usual three segments... Lifting ...
Brand Burns, with Vasuki Shastry - Part 3
July 15, 2021 14:00 - 13 minutes - 9.06 MBFrom Dante's inferno, to Brand Burns...rounding off our conversation with Vasuki is our quickfire segment... Flavour(s) of the month: on a lighter note, we touch on the eclectic range of literature that’s on his summer reading list, and how fiction can play an important part in grasping cultural realities. Brand bullshit: how the decoupling of the US and China markets is far from inevitable, and why the related talk of conflict is thrown around with too much abandon. Fortunate failure: h...
Hacking Humans, with Vasuki Shastry - Part 2
July 14, 2021 00:00 - 36 minutes - 25 MBA 20-minute ride through Mumbai with an auto rickshaw driver, two contrasting realities, and a sudden epiphany for our author. In part 2, Vasuki discusses how human stories helped him anchor the heavy hitting challenges facing developing Asia today. We zoom in on two of the eight ‘circles of hell’ discussed in the book: 1) The Middle Class Trap: how the path towards an aspirational and vibrant middle class in developing Asia is filled with obstacles, including: - Massification of educati...
Lifting the Lid on Asia, with Vasuki Shastry - Part 1
July 12, 2021 04:00 - 26 minutes - 18.3 MBDrago & Scott are stirring the pot - with Vasuki Shastry, author of Has Asia Lost It? Dynamic Past, Turbulent Future. He starts his career in journalism with Business India and India Today in Mumbai, then works with the Business Times in Jakarta and Singapore. After that Vasuki is in the press centre of the IMF, acting as their Asia Pacific spokesperson during the Asia financial crisis. Vasuki then becomes Head of Public Affairs for the IMF and Standard Chartered Bank in London. Today, he...
Lifting the Lid on Asia, with Vasuki Shastry - part 1
July 12, 2021 04:00 - 26 minutes - 18.3 MBDrago & Scott are stirring the pot - with Vasuki Shastry, author of Has Asia Lost It? Dynamic Past, Turbulent Future. He starts his career in journalism with Business India and India Today in Mumbai, then works with the Business Times in Jakarta and Singapore. After that Vasuki is in the press centre of the IMF, acting as their Asia Pacific spokesperson during the Asia financial crisis. Vasuki then becomes Head of Public Affairs for the IMF and Standard Chartered Bank in London. Today, he...
Prof. Simon Chadwick, The Full Feast: Parts 1-3
June 22, 2021 01:00 - 1 hour - 44.1 MBAs we enter a poignant summer of sport, we have a timely conversation with Professor Simon Chadwick, Global Professor of Eurasian Sport at Emlyon Business School (based in Paris & Shanghai). As a writer, academic, consultant and speaker in the global sport industry, Simon has particular expertise working at the intersection of sport, business, politics and technology, especially in a Eurasian context. We stir the pot with Simon on a range of topics, including: - What fascinates him about ...
Jocelyn Tse, The Full Feast; Parts 1-3
June 13, 2021 06:00 - 1 hour - 46 MBTop-down to Bottom-up; this full feast episode cover all 3 parts of our conversation with strategist Jocelyn Tse. Through the lens of a career that has spanned the big creative agency world in China and Hong Kong, and most recently as the founder of the independent collective MMSN, we get Joceyln's take on: - How both an outside-in and human-centred approach has brought her success - Creativity in a Chinese context, and how it differs from Western markets - The rise of the collective agenc...
Brand Burns, with Jocelyn Tse - Part 3
June 11, 2021 03:00 - 15 minutes - 11 MBDrago & Scott are stirring the pot - with Jocelyn Tse, Founder & Lead Strategist, MMSN. Multi-award-winning strategist, Jocelyn brings a rich insider's perspective on strategy and the industry as a whole from her work with all major comms holding companies across Hong Kong & Shanghai: TBWA, Ogilvy, JWT & digital experience agency Isobar, to name a few... Tune in for part 3 of our convo for a quick-fire round: Flavour of the Month: on Jocelyn's fave recent brands out of China. Brand Bulls...
Hacking Humans, with Jocelyn Tse - Part 2
June 10, 2021 02:00 - 24 minutes - 16.6 MBIn part two of our discussion with strategist Jocelyn Tse, we turn to hacking humans. This is where we roll up our sleeves and talk about her shortcuts and tips for understanding real people and culture. We hear from Jocelyn on: - The importance of being 'human' in her role, and the risk in seeing the world through data alone - When the moderator leaves the room, all is revealed... - Top-down to bottom-up: the evolution of her approach to strategy, and how this is a response to China's com...
Lifting the Lid on Asia, with Jocelyn Tse - Part 1
June 09, 2021 01:00 - 28 minutes - 19.3 MBDrago & Scott are stirring the pot - with Jocelyn Tse, Founder & Lead Strategist, MMSN. Multi-award-winning strategist, Jocelyn brings a rich insider's perspective on strategy and the industry as a whole from her work with all major comms holding companies across Hong Kong & Shanghai: TBWA, Ogilvy, JWT & digital experience agency Isobar, to name a few... Tune in for this delicious feast that is part 1 of our convo: - The various personal & professional experiences Jocelyn's had along the ...
Ajay Jilka, The Full Feast: Parts 1-3
May 20, 2021 00:00 - 1 hour - 55.1 MBAjay Jilka works at the exhilarating intersection of Esports and brand partnerships, a space ripe with opportunities across Asia and indeed the globe. In this full feast episode, we take you inside the world of sports marketing in China, learnings from Ajay's journey working in traditional sports through to the new frontier of gaming and ESports, and what the playbook looks like for brands looking to be at the heart of it all. We bring this to life through a deep-dive on Ajay's own resear...
Brand Burns, with Ajay Jilka - Part 3
May 20, 2021 00:00 - 13 minutes - 9.24 MBWrapping thing up with Ajay Jilka, it's time for our quickfire round of 3 burning questions... Flavour of the Month: how Heineken emerged with credit in response to the European Super League fall-out Brand Bullshit: cutting through the hype around NFTs, the natural crossover with gaming and the opportunity for collectibles Fortunate Failure: how a Hedge Fund internship taught him lessons around the broader world of commerce, and not taking shortcuts - you need to do your homework! Plus ...
Hacking Humans, with Ajay Jilka - Part 2
May 16, 2021 23:00 - 32 minutes - 22.4 MBVIDEO GAMES, COVID-19 AND CHINESE YOUTH – in part 2 we learn about some of Ajay’s hacks for understanding the real people behind the rise of Esports. All through the lens of his recent report involving research among 16-21 year old Chinese gamers. As a ‘perfect storm’ forms around the opportunity for brands, we unpack some of the big themes from 3 angles: 1) Cultural significance of Esports, and the driver of national pride 2) Commercial opportunities – including his involvement in Nike’...
Lifting the Lid on Asia, with Ajay Jilka - Part 1
May 11, 2021 22:00 - 35 minutes - 24.5 MBGoing head-to-head with a Mobile Legend! Drago and I stir the pot with Ajay Jilka. In part 1 of 3, we lift the lid on Ajay’s experience of sports marketing in China and the region at large. From the afterglow of the 2008 Beijing Olympics, to the explosion of Esports, we chart how Ajay has broken new ground throughout his career, including: - Escaping from the jaws of a hedge fund, and on to a whole new ballpark - As China has risen, how has sports marketing evolved? - ...
Charlotte Wilkinson, The Full Feast: Parts 1-3
April 04, 2021 05:00 - 1 hour - 42.8 MBEnjoy the full feast of our 3-part discussion with Charlotte Wilkinson of HelloSister & SidebySide. Part 1: Lifting the lid on Asia: lessons in curiosity, empathy and desire to challenge the status quo. We also learn about how female empowerment manifests itself in developing v developed Asia, but why you need to look under the hood to understand what the data fails to tell you. Part 2: Hacking Humans: the importance of adopting empathetic approaches in research and being involved in all s...
Brand Burns, with Charlotte Wilkinson, Hello Sister - Part 3
April 01, 2021 02:00 - 17 minutes - 11.8 MBFinally, in part 3, three burning questions to complete our celebration of IWD and the feast with Charlotte Wilkinson of Hello Sister. Flavour of the month: Charlie speaks about brands that are doing it right, but more brands need to do bolder work to be relevant to the female experience: e.g. Nike (M) or Frida Mom ('Care for your breasts, not just your baby') Brand Bullshit: our guest has a beef with brands that are full of themselves (spoiler alert - most brands!) and believe they are ...
Hacking Humans, with Charlotte Wilkinson, Hello Sister - Part 2
March 31, 2021 01:00 - 19 minutes - 13.6 MBIn part 2 of our discussion, we delve into Charlotte's 'hacks' for deeper human understanding and insight generation, particularly when it comes to women, including: How challenging, more empathetic approaches are necessary to get to the heart of women's lives: removing the one-way mirror, not just telling but showing life looks like (see pizza nights with Chinese teens) The implications of working with female vs male researchers (and clients) Charlotte’s focus on being involved across ...
Lifting the Lid on Asia, with Charlotte Wilkinson, Hello Sister - Part 1
March 29, 2021 02:00 - 26 minutes - 18.2 MBHelping brands embrace diversity and gender equality are at the heart of Charlotte Wilkinson’s work. Based in Singapore, and working on challenges around the region, Charlotte is the Founder of both Hello Sister - a female-focused insights boutique, and Side by Side - a consultancy that helps organisations level up on diversity and inclusion. In part 1 of 3, we start by lifting the lid on Charlotte’s Asian experience, including: Curiosity, empathy and a desire to challenge the status quo ...
Ambrish Chaudhry, Superunion, The Full Feast: Parts 1-3
March 07, 2021 13:00 - 1 hour - 41.9 MBEnjoy the full feast of our 3-part discussion with Superunion's Ambrish Chaudhry... Part 1: Lifting the lid on Asia: lessons from being part of the growth story of SEA Unicorns, perspectives on the region based on an insights and strategy career that has spanned India, Dubai and Singapore, and how Ambrish sees a bigger role for the Asian CMO emerging (should be wish to grasp it!) Part 2: Hacking Humans: the importance of being brave when it comes to human understanding, a case study in de...
Ambrish Chaudhry, Superunion - Parts 1-3
March 07, 2021 13:00 - 1 hour - 41.9 MBEnjoy the full feast of our 3-part discussion with Superunion's Ambrish Chaudhry... Part 1: Lifting the lid on Asia: lessons from being part of the growth story of SEA Unicorns, perspectives on the region based on an insights and strategy career that has spanned India, Dubai and Singapore, and how Ambrish sees a bigger role for the Asian CMO emerging (should be wish to grasp it!) Part 2: Hacking Humans: the importance of being brave when it comes to human understanding, a case study in de...
Brand Burns, with Ambrish Chaudhry, Superunion - Part 3
March 04, 2021 01:00 - 18 minutes - 12.5 MB3 burning questions provide a sizzling finale to our conversation with Superunion's Ambrish Chaudhry... Flavour of the month: in the health and wellness space, we discuss his love for the sports-community focused Rovo app, and his view on a sector set to boom - Telehealth Brand Bullshit: there's plenty to call out here! brands becoming preachy - we discuss why authenticity and core competency can trump the obsession to find higher-order 'purpose', and the risk of jumping on the marketing...
Hacking Humans, with Ambrish Chaudhry, Superunion - Part 2
March 03, 2021 01:00 - 19 minutes - 13.3 MBWe continue to stir the pot with Ambrish Chaudhry, Head of Strategy & MD of Superunion Singapore Lots of yummy bits here: Hacking humans tips – the importance of being brave when it comes to consumer research and not just ticking a box/ ‘hackneyed’ methods The commoditisation of more ‘expected’ methods like brand equity tracking, and the need for research professionals to add value through analysis and more specialised methods like semiotics + joining the dots between multiple data sourc...
Lifting the Lid on Asia, with Ambrish Chaudhry, Superunion - Part 1
March 01, 2021 02:00 - 24 minutes - 17.1 MBScott and Drago stir the pot with Ambrish Chaudhry, Superunion's Strategy Head for APAC. In this first of 3 parts, we start by exploring Ambrish's formative experiences and perspectives on helping brands grow in the region - from his early years in India, to building a career in Dubai and then Singapore: - How the Potato, Fattoush and Chilli sauce provide the perfect analogy for his philosophy around strategy - Lessons learned from 'Unlocking Unicorns' in South East Asia, and where brand ...
Lifting the Lid on Asia, with Ambrish Chaudry, Superunion - Part 1
March 01, 2021 02:00 - 24 minutes - 17.1 MBScott and Drago stir the pot with Ambrish Chaudhry, Superunion's Strategy Head for APAC. In this first of 3 parts, we start by exploring Ambrish's formative experiences and perspectives on helping brands grow in the region - from his early years in India, to building a career in Dubai and then Singapore: - How the Potato, Fattoush and Chilli sauce provide the perfect analogy for his philosophy around strategy - Lessons learned from 'Unlocking Unicorns' in South East Asia, and where brand ...
Katie Dreke, The Full Feast: Parts 1-3
February 27, 2021 09:00 - 1 hour - 49.3 MBBringing together the full feast of our 3-part discussion with Katie Dreke: - Part 1: Lifting the lid on Asia - Part 2: Hacking Humans - Part 3: Brand Burns And if you'd like to listen to each part in a more bite-sized way, please see the earlier episodes in this series. Katie Dreke is a Global Strategy & Innovation Consultant, and formerly of Nike, droga5, adidas, W+K & IDEO. www.potluckpodcast.asia/
Anthropology of Now, Accelerating the Future, with Katie Dreke, Part 3
February 08, 2021 00:00 - 17 minutes - 12 MBIn part 3 - 'Brand Burns' - we change gear, rounding off our discussion by getting Katie's take on three burning questions... 1) Flavour of the month: we discuss the different dimensions of the Singular Society brand (from H&M), and the rise of a subscription based, members-only retail model, where everything is sold at cost! 2) Brand Bullshit: why less can be more when it comes to social, and the risk of losing sight over what makes sense for your brand to say, and where to say it. Case i...
Brand Burns, with Katie Dreke - Part 3
February 08, 2021 00:00 - 17 minutes - 12 MBIn part 3 - 'Brand Burns' - we change gear, rounding off our discussion by getting Katie's take on three burning questions... 1) Flavour of the month: we discuss the different dimensions of the Singular Society brand (from H&M), and the rise of a subscription based, members-only retail model, where everything is sold at cost! 2) Brand Bullshit: why less can be more when it comes to social, and the risk of losing sight over what makes sense for your brand to say, and where to say it. Case i...
Hacking Humans, with Katie Dreke - Part 2
February 04, 2021 00:00 - 27 minutes - 18.8 MBWhat would Katie's advice be for those looking to bring more human and cultural understanding into their work? Hear her 'hacks', including: 'The Anthropology of the Now': the practice of putting your brain into the future to see what's in front of you through fresh eyes Learning to 'edit out your biases' before you get going We then delve into how human-centred thinking featured heavily in forming two amazing initiatives that Katie's been pivotal in: Nike Membership: the balance betwe...
Anthropology of Now, Accelerating the Future, with Katie Dreke, Part 2
February 04, 2021 00:00 - 27 minutes - 18.8 MBPart 2 - Hacking Humans- What would Katie's advice be for those looking to bring more human and cultural understanding into their work? Hear her 'hacks', including: 'The Anthropology of the Now': the practice of putting your brain into the future to see what's in front of you through fresh eyes Learning to 'edit out your biases' before you get going We then delve into how human-centred thinking featured heavily in forming two amazing initiatives that Katie's been pivotal in: Nike Mem...
Anthropology of Now, Accelerating the Future with Katie Dreke, Part 1
February 01, 2021 13:00 - 27 minutes - 19 MBPart 1 - Lifting The Lid on Asia - In Potluck's first episode of Season 2 - and 2021 - we're reaching across the Pacific Ocean to stir the pot with Katie Dreke, a Global Strategy & Innovation Consultant, and formerly of Nike, droga5, adidas, W+K & IDEO. Season 2 launches with a new guest interview format, so we set the scene by asking Katie to imagine herself as a dish. Mmmm... Then, we're asking Katie to look from the outside in on her experience of Asia (she used to live in Australia &...
Lifting the Lid on Asia, with Katie Dreke - Part 1
February 01, 2021 13:00 - 27 minutes - 19 MBIn Potluck's first episode of Season 2 - and 2021 - we're reaching across the Pacific Ocean to stir the pot with Katie Dreke, a Global Strategy & Innovation Consultant, and formerly of Nike, droga5, adidas, W+K & IDEO. Season 2 launches with a new guest interview format, so we set the scene by asking Katie to imagine herself as a dish. Mmmm... Then, we're asking Katie to look from the outside in on her experience of Asia (she used to live in Australia & Japan), so we're asking her to Lift...
The Big Pot: Our Last Serving for 2020
December 20, 2020 13:00 - 33 minutes - 22.9 MBDrago and Scott stir the pot one last time in 2020. It's short and sweet: What have we learnt about how to better understand people this year? (from 11:45) What should brands learn from 2020 and apply to 2021? (from 22:40) What are our bold predictions for the year ahead? ...and talk briefly about what's next for 2021. www.potluckpodcast.asia/
A Strategy for Detecting Culture, with Amanda Lim, BBH
November 17, 2020 13:00 - 41 minutes - 28.6 MBIn the final interview of Potluck's first season, Scott and Drago are joined by Amanda Lim, Senior Strategist at BBH Asia Pacific. We discuss Amanda's experience in Strategy from all angles... Launching a career: what drew her to the role, what it actually entails and the perceptions of being a Strategist in Singapore Converting cultural-awareness into effective-ness: dissecting her experience in delivering an EFFIE-award winning campaign for NTUC Income; from thinking to execution to me...
From Madison Ave to Malaysia: Talking about passion, grit and brand with Austen Zecha
August 17, 2020 14:00 - 58 minutes - 39.9 MBHere's how his CV begins... Austen Zecha has a lifetime of humor and more than 55 years of working experience in Southeast Asian journalism, American political speechwriting, international oil companies’ PR counseling and Asian marketing communications... We're talking to a true legend of marketing and advertising in Asia and beyond. Has anyone ever managed to put Austen in a box? Or two, or five? Has anyone ever managed to keep him quiet? Find the answer to these questions and more in this...
Learning to speak your Own Language, with 손미나-Mina Sohn
July 19, 2020 20:00 - 58 minutes - 40.3 MBPotluck returns by cooking up a storm with Korean journalist, Mina Sohn. In fact, journalist doesn't quite cut it as a descriptor for Mina's inspiring range of skills and passions. Scott & Drago sit down to trace Mina's amazing professional and personal journey through the metaphor of language - 5 of them in fact! 1) Where it all began: the language of mass media and traditional broadcasting, from Mina's days as a KBS news and prime-time anchor 2) Spain: how she fell in love with a lifest...
The Great Return of Experience, with Andrew Au, Eight Inc.
June 02, 2020 07:00 - 56 minutes - 38.6 MBFor our first guest interview under lockdown, Scott and Drago are joined by Eight Inc's Regional MD for Asia, Andrew Au. With big questions arising on how our physical and digital worlds will co-exist going forward, Andrew sheds light on a range of pressing topics including: - The evolution of the Experience Economy - Leveraging the legacy of the Apple Store - The risk in over-estimating the longer term impact of COVID-19 - Return on Experience (ROX) = successful human + business outcomes ...
Life in the Blender, p3: We love (again) the way our world works, but we need to learn to trust (again)
May 19, 2020 08:00 - 57 minutes - 39.5 MBIn the 3rd and final part of our global research on the human impact of COVID-19, the debrief wraps up with two more themes: - Fresh Appreciation for the Way Our World Works: who is essential (and who is not) and the rise of the local - Learning To Trust Again: the end of implicit trust and the need for brands to engage in trust-building www.potluckpodcast.asia/
Life in the Blender, p2: How social connections are being re-framed, and where Old becomes New
May 07, 2020 01:00 - 33 minutes - 23.1 MBIn part 2 of our global Covid-19 investigation, the debrief continues... This time, turning our focus on two new themes: - Re-framing Social Connections: how distancing may be bringing us closer, but not without friction - The New Old: how looking backwards is also helping people look forwards... www.potluckpodcast.asia/
Part 2: How social connections are being re-framed, and where Old becomes New
May 07, 2020 01:00 - 33 minutes - 23.1 MBIn part 2 of our global Covid-19 investigation, the debrief continues... This time, turning our focus on two new themes: - Re-framing Social Connections: how distancing may be bringing us closer, but not without friction - The New Old: how looking backwards is also helping people look forwards...
Part 1: There's really Nowhere like Home, but are we Alone Together?
May 07, 2020 00:00 - 52 minutes - 35.9 MBSince 'lock-down life' began around the world, Scott and Drago have embarked on a broad-ranging set of interviews with people across 5 continents. We wanted to push aside all the 'big picture' noise, and focus on the human impact of Covid-19; how people are feeling, the way they are living and the new perspectives that have been forming. Of course, it's too soon to say what the new, or rather next normal will be, but we've been searching for clues along the way... In the first part of ou...
Life in the Blender, p1: There's really Nowhere like Home, but are we Alone Together?
May 07, 2020 00:00 - 52 minutes - 35.9 MBSince 'lock-down life' began around the world, Scott and Drago have embarked on a broad-ranging set of interviews with people across 5 continents. We wanted to push aside all the 'big picture' noise, and focus on the human impact of Covid-19; how people are feeling, the way they are living and the new perspectives that have been forming. Of course, it's too soon to say what the new, or rather next normal will be, but we've been searching for clues along the way... In the first part of ou...
Going under the Influence, with Siim Sainas, BrandHero
March 26, 2020 00:00 - 38 minutes - 26.8 MBPart 2 of our discussion with Siim sees us delve even deeper on all things social, including: - Hard realities of becoming a mature marketing channel - The mess that is influencer marketing, yet there’s still hope… - China’s advances in social and how this fuels new paradigms in e-commerce - The rise of P2P selling - Super apps: perhaps not all they’re cut out to be? - Siim’s love for experimentation, and why it matters - The role of s...