Hacking Humans, with Ajay Jilka - Part 2

Potluck

English - May 16, 2021 23:00 - 32 minutes - 22.4 MB
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Previous Episode: Lifting the Lid on Asia, with Ajay Jilka - Part 1

Next Episode: Ajay Jilka, The Full Feast: Parts 1-3

VIDEO GAMES, COVID-19 AND CHINESE YOUTH – in part 2 we learn about some of Ajay’s hacks for understanding the real people behind the rise of Esports. All through the lens of his recent report involving research among 16-21 year old Chinese gamers.

As a ‘perfect storm’ forms around the opportunity for brands, we unpack some of the big themes from 3 angles:

1) Cultural significance of Esports, and the driver of national pride

2) Commercial opportunities – including his involvement in Nike’s League of Legends apparel deal

3) Reputational risks and stigmas to navigate

Plus, we’ll hear his big take-aways for non-endemic brands looking to enter this space.

Please note: the opinions expressed in this podcast are the personal views of Ajay Jilka, and do not represent those of his employer.