Lifting the Lid on Asia, with Ambrish Chaudhry, Superunion - Part 1

Potluck

English - March 01, 2021 02:00 - 24 minutes - 17.1 MB
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Previous Episode: Katie Dreke, The Full Feast: Parts 1-3

Next Episode: Hacking Humans, with Ambrish Chaudhry, Superunion - Part 2

Scott and Drago stir the pot with Ambrish Chaudhry, Superunion's Strategy Head for APAC. In this first of 3 parts, we start by exploring Ambrish's formative experiences and perspectives on helping brands grow in the region - from his early years in India, to building a career in Dubai and then Singapore:

- How the Potato, Fattoush and Chilli sauce provide the perfect analogy for his philosophy around strategy

- Lessons learned from 'Unlocking Unicorns' in South East Asia, and where brand comes into the picture versus the Silicon Valley start-up scene

- The importance of brand in Asian boardrooms, and the opportunity for more expansive CMO involvement

Look out for parts 2 and 3 later this week...