Hacking Humans, with Ambrish Chaudhry, Superunion - Part 2

Potluck

English - March 03, 2021 01:00 - 19 minutes - 13.3 MB
Marketing Business marketing culture brands asia interviews insight research strategy people qualitative Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Lifting the Lid on Asia, with Ambrish Chaudhry, Superunion - Part 1

Next Episode: Brand Burns, with Ambrish Chaudhry, Superunion - Part 3

We continue to stir the pot with Ambrish Chaudhry, Head of Strategy & MD of Superunion Singapore

Lots of yummy bits here:

Hacking humans tips – the importance of being brave when it comes to consumer research and not just ticking a box/ ‘hackneyed’ methods

The commoditisation of more ‘expected’ methods like brand equity tracking, and the need for research professionals to add value through analysis and more specialised methods like semiotics + joining the dots between multiple data sources (embracing secondary data)

A case study working for a regional beauty brand that helped to refresh & grow the equity of the brand around 'Romance'.

The future of the research agency being focused on helping their clients understand the business they are in and grow it

Part 3, Brand Burns to go out tomorrow. Tune in!