The Full Feast with Peter Smyth, Parts 1-3

Potluck

English - September 03, 2021 00:00 - 1 hour - 58.4 MB
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Previous Episode: Brand Burns, with Peter Smyth - Part 3

Next Episode: The Big Pot 2021: Year-end Potluck Digest

Hear the full feast of our conversation with Peter Smyth, a man of many talents, analogies and stories! We follow his cycle from Toronto to Hong Kong, onwards to Tokyo – and now back. Where his career has spanned both big agency life (BBDO) and the world of luxury marketing with Louis Vuitton and latterly Van Cleef & Arpels.

We lift the lid on Asia and particularly Japan via his deft tips for navigating Japanese culture (it’s all about finding your role in the play), the Darwinian approach to biz and marketing strategy and a comparison between Western and Japanese strategic thinking.

With the pot fully boiling, part 2 sees us uncover Peter’s modus operandi for understanding people and culture, whether it be ‘thinking in bets’, the role of insight to illuminate (vs validate) and balancing gut instinct with ‘what the data is saying’.

Before we finish with an eclectic flurry – from Honda motorbikes and the bullshit of ‘linear’ strategic thinking, to the quirks of young ad executive life.