Charlotte Wilkinson, The Full Feast: Parts 1-3

Potluck

English - April 04, 2021 05:00 - 1 hour - 42.8 MB
Marketing Business marketing culture brands asia interviews insight research strategy people qualitative Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Brand Burns, with Charlotte Wilkinson, Hello Sister - Part 3

Next Episode: Lifting the Lid on Asia, with Ajay Jilka - Part 1

Enjoy the full feast of our 3-part discussion with Charlotte Wilkinson of HelloSister & SidebySide.

Part 1: Lifting the lid on Asia: lessons in curiosity, empathy and desire to challenge the status quo. We also learn about how female empowerment manifests itself in developing v developed Asia, but why you need to look under the hood to understand what the data fails to tell you.

Part 2: Hacking Humans: the importance of adopting empathetic approaches in research and being involved in all stages of the planning cycle. Also, why life-stage is more critical to understanding women than men.

Part 3: Brand Burns: a rapid-fire take on her flavours of the month in the world of branding, why brands should be more humble and tips about how to work in Asian markets.

And if you'd like to listen to each part in a more bite-sized way, please see the earlier episodes in this series.

Charlotte is Founder & MD of research agency Hello Sister focusing on female marketing and employee diversity consultancy Side by Side.