Lifting the Lid on Asia, with Peter Smyth - Part 1

Potluck

English - August 23, 2021 00:00 - 31 minutes - 21.9 MB
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Previous Episode: The Full Feast with Vasuki Shastry, Parts 1-3

Next Episode: Hacking Humans, with Peter Smyth - Part 2

Drago and Scott are stirring the pot - with Peter Smyth, Head of Marketing & Comms at Van Cleef & Arpels Japan.

A strategy legend in Japan, Peter is with BBDO for 16 years - in Toronto, HK and Tokyo. He then moves to client side to become VP of Comms and Marketing at Louis Vuitton Japan before joining Van Cleef. Peter has been in Japan for 16 years until his recent move to Toronto with his family.

In part 1 Lifting the Lid on Asia you can hear:
- How far Pete can take a dish analogy - being Canadian and all
- His shorthands for navigating Japanese culture and learning the script of the Japanese 'play'
- The Darwinian approach of Japanese business and marketing strategy
- The Japanese concept of choice: is it a good or a bad thing?
- Differences and similarities between Japanese, French and American approach to strategy
- What the responsibility of the marketer is in telling the brand story (Pete doesn't mean to sound grand!)
...and more

A few books mentioned:
Annie Duke's Thinking in Small Bets
Maria Konnikova's The Biggest Bluff
Barry Schwartz's The Paradox of Choice

Tune in for part 2 Hacking Humans where we hack into Pete's brain to learn about learning.