Settle down to hear the full feast of our conversation with Vasuki Shastry, author of 'Has Asia Lost It? Dynamic Past, Turbulent Future'.  
Vasuki is an inspiring writer, thinker and leader; formerly of the IMF and Standard Chartered Bank, building on his earlier experience in journalism and academia. Today  he’s an Associate Asia Pacific Fellow at the thinktank Chatham House, and Senior Fellow for the US Chamber of Commerce.

We discuss his book through our usual three segments...

Lifting the Lid on Asia:  the inspiration and premise behind his book,  defining the 'dysutopia' of Asia, his concerns for the future of developing markets, especially around social mobility, and how it his argument has been received in the West. Plus the crucial role that the market research community can play in bringing the realities of people in the region to life.

Hacking Humans: how human stories power the narrative of his book, and an exploration of two key of the 'circles of hells' it portrays: The Middle Class Trap and 'To be a Teenage girl in a Rising Asia'

Brand Burns:  must-read literature, the struggles between China and America and how a false start to his career in advertising and film set Vasuki up for success.

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