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Pei Ying Loh, Kontinentalist
Potluck
English - March 14, 2022 23:00 - 55 minutes - 38.2 MBMarketing Business marketing culture brands asia interviews insight research strategy people qualitative Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Potluck returns for our 3rd season, and the first episode of 2022.
Pei Ying Loh is Head & Co-Founder of Kontinentalist, an organisation dedicated to telling data-driven stories about Asia. As a collective of writers, designers, developers and data-visualisers, they tackle topics connected to Culture, Politics, People and History through various creative approaches.
Our discussion charts:
- The parallels between Pei Ying’s background in History and storytelling, and Kontinentalist’s origins
- Cartography of culture: how maps have played a pivotal role in taking readers on a journey, and building empathy for the issue at hand
- Bridging the gap between research and the public: with much of the work being cause-driven, we discuss the need to turn heavy data into digestible stories for a wider audience
- Asia misunderstood: the motivations that lie behind debunking myths and being sensitive to the region’s data and cultural contexts
- Data-visualisation: lessons on what makes it effective, and avoiding the trap of style-over-substance
Plus Drago and I share our views on how brands are approaching the War in Ukraine.
Check-out some of the stories we discuss:
https://bri.kontinentalist.com/
https://kontinentalist.com/stories/sexual-assault-and-abuse-in-singapore-need-more-than-the-law
www.potluckpodcast.asia/