Ponderings from the Perch
369 episodes - English - Latest episode: 2 months ago - ★★★★★ - 110 ratingsConversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
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Episodes
Tapping into the Power of Your Voice to Inspire
January 20, 2023 06:00 - 31 minutesDo not get on the train to “I suck.” When fear rears its head, especially in regards to public speaking, it’s too easy to get lost in the mental story of, “I have nothing to say, and I'm not good at this and nobody wants to hear what I have to say.” That is the train to “I suck,” and it doesn’t go anywhere else. Enter: Johanna Walker. As a speaking coach and storytelling expert, Johanna joins Little Bird Momma and CEO, Priscilla McKinney, on the Ponderings from the Perch podcast to discuss...
Collaboration is the New Competition: A Sneak Peek at Priscilla's Upcoming Book
January 13, 2023 14:15 - 26 minutesBe forewarned: This episode is probably a gateway drug to a Little Bird Book Club. If you keep up with Priscilla, you probably already know some of her thoughts on competition (yuck!), and how collaboration (yay!) is a better strategy. But even collaboration can be a perilous landscape. It goes all the way back to fifth-grade group projects where one kid does all the work and the others just coast. In the professional realm, there are many examples of things that *look* like collaboration o...
Writing Tips for the Real World of Content Marketing
January 06, 2023 00:00 - 28 minutesNo matter what Little Bird Momma and CEO, Priscilla McKinney, and Executive VP, Ashley Le Blanc do, they somehow end up writing. If you’re working on writing posts on LinkedIn, blogs or books, get ready for four applicable tips from these seasoned veterans to make writing that much easier for you. You know Priscilla is a straight shooter who doesn't shy away from tackling the big issues. In this episode, she delves into the world of ChatGPT, OpenAI, and the impact of NLP and NLG on business...
Brand Transformation with Emmanuel Probst
December 30, 2022 06:00 - 25 minutesTo succeed, brands can’t just go around selling products anymore. Brands have to create transformative experiences and positively impact people’s lives and the world as a whole. Join Little Bird Momma and CEO, Priscilla McKinney and the Global Lead: Brand Thought-Leadership at Ipsos, Emmanuel Probst, as they discuss Emmanuel’s new book, Assemblage: The Art and Science of Brand Transformation and how brands can transform today to be truly successful. So just what is assemblage? Emmanuel draw...
7th Annual Holiday Spectacular! Spectacular!
December 23, 2022 19:46 - 28 minutesIt’s here! It’s here! It’s the 7th Annual Holiday Spectacular! Spectacular! Get ready for holiday fun, a movie quote quiz, musical merriment and the Great Birdish Bake Off! The Peeps are baking holiday treats and the judge is none other than our CEO and Little Bird Momma, Priscilla McKinney! Follow the trials and tribulations of our passionate holiday bakers whose goal is to be named the best Little Bird baker and the champion of the Great Birdish Bake Off! The bakers each tackle a differen...
Colson Steber: Specialist and Generalist in the Market Research World
December 16, 2022 06:00 - 19 minutesDo you want to bring a box of chocolate chip cookies to the party, or do you want to bring a box of gluten-free, Himalayan sea salt, fair-trade dark chocolate cookies to the party? Are we really talking about cookies? Nope. This is our segue into the differences between generalists and specialists. Generalists are generally suited for everyone whereas specialists serve a niche market. CEO and Little Bird Momma, Priscilla McKinney, and Co-CEO of Ag Access and Co-CEO of Communications for Rese...
WTF about Market Research with Dan Foreman
December 09, 2022 06:00 - 45 minutesThis show certainly gave us lots to ponder! Join CEO and Little Bird Momma, Priscilla McKinney, and the Former President of ESOMAR and Chair of the Board at Zappi, Dan Foreman, as they unpack a laundry list of questions about WTF is going on with market research right now? They start by pondering the big questions: Why are market researchers, albeit jokingly, bad at business? Are they really bad at business or are they just focused on their work? Do they simply lack the vernacular to have t...
Where Marketing and Market Research form a Story
November 18, 2022 06:00 - 18 minutesWhat is the difference between marketing and storytelling? While marketing is promoting your business, storytelling is a method for engaging your audience that takes longer, is more honest, and asks people to pause, take a minute and connect with your brand. Is there storytelling in marketing? Absolutely. It takes time. It takes effort. It takes vulnerability. Join Little Bird Momma and CEO, Priscilla McKinney, and VP of Marketing and Communications at Fluent Research, Stefanie Cousins, as t...
Let's Turn Marketing Chaos into Organization
November 11, 2022 13:00 - 31 minutesChaos isn’t a word that usually makes us feel warm and fuzzy inside. It’s a word that maybe you flinch when you hear, or your stomach does a little flip. Who wants life to be filled with chaos and uncertainty anyways? Well, chaos is inevitable. It’s part of growth and change. Personally and professionally. CEO and Little Bird Momma, Priscilla McKinney, and Executive VP Ashley Le Blanc know a thing or two about navigating chaotic situations with grace and strategic planning. Join us on the Pon...
4 Ways you Can Digitally Transform Your Team Today
November 04, 2022 05:00 - 19 minutesDigital transformation is more than a buzzword. It’s a real, valid, and necessary concept and change necessary to be a part of the market today. Nobody uses a phonebook to find a business phone number, and your employees likely aren’t carrying around heavy three-ring binders anymore. To play ball— you’re going to have to step up to the plate: the digital transformation plate. In this episode of the Ponderings from the Perch podcast, CEO and Little Bird Momma Priscilla McKinney pulls back the...
Dig into Tech-enabled Consumer Insights with Paul Gaudette
October 28, 2022 05:00 - 23 minutesWant a standing invitation to every party? Your wish is our command. Actually, it’s at the generous command of Paul Gaudette, CEO and co-founder of Dig Insights. Priscilla McKinney, CEO and Momma Bird, talks shop with Paul about tech-enabled consumer insights. As Dig Insights is one of the fastest growing consumer insights companies in Canada and is often listed as one of the most innovative research companies globally— Paul is definitely someone who talks the talk and walks the walk. He also...
Stop Doing Email Marketing Wrong: Learn from Hank Hoffmeier
October 21, 2022 05:00 - 30 minutesNo one wants a bag of crap on their doorstep. If you’re thinking about email marketing in the wrong ways, you’re essentially delivering bags of crap to people’s virtual doorsteps. No bueno. Luckily, we have the Senior Manager of Client Solutions at iContact, Hank Hoffmeier, on the podcast to talk shop with CEO and Little Bird Momma, Priscilla McKinney about the top things people are doing wrong with email marketing. Your hazard lights will be flashing. Your red flags will go up left and righ...
Esomar Council Elections: A Conversation with Lisa Wilding-Brown
October 14, 2022 23:12 - 23 minutesWith Esomar Council elections in full swing until October 25th, host Priscilla McKinney and Lisa Wilding-Brown meet to unpack all the reasons why leaders in the insights space would take this much time and effort to volunteer for this gig. While both our CEO and Momma Bird and InnovateMR CEO are on the ballot this episode is about pulling the curtain back and showing those curious about this effort what it really takes, how you can contribute and why it is important to get more people partici...
3 Ways to Become a Better Collaborator
October 07, 2022 05:00 - 22 minutesWork faster. Work smarter. Work harder. Work more. These things are no longer the answer. Work has fundamentally changed, especially for knowledge workers, and the answer lies in working differently. Collaboration in the workplace is key. Are you the kind of person who needs some data? Employees working for companies with effective internal and external collaboration initiatives are about 22% more likely to believe that their employer cares about their morale, thus making collaborative emp...
Priscilla and Ashley Went to ESOMAR and All I Got Was This Amazing Podcast!
September 30, 2022 17:00 - 28 minutesOh, Canada. Priscilla and Ashley are back from the 2022 ESOMAR Congress in Toronto. In between attending sessions and networking events, the duo connected with colleagues to record their takeaways from the conference. Tune in to the episode to hear from thought leaders in the market research industry. This episode features: Pravin Shekar of ESOMAR Aryn O'Donnell of Fieldwork Anne Stephenson of Explorer Research Crispin Beale of Behaviorally, Insight250 and mTab Horst Feldhaeuser of Infotools ...
Identifying a Laughably Small Step in Leadership with Ben Dueck
September 28, 2022 05:00 - 33 minutesWhen you think about leadership do you want to flop down on a therapist’s couch and begin rattling off a string of worries and woes? We’re not crying. You’re crying. CEO and Little Bird Momma Priscilla McKinney and Ben Dueck, President/Founder of Cantera Leadership and a Gallup certified CliftonStrengths coach, join forces to talk about the principles of leadership, leadership qualities, and a laughably small step you can take in leadership. No pressure on leaders but 70% of the success of...
Trends in Market Research Approaches with Tony Cheevers
September 14, 2022 05:00 - 18 minutesWhat sets apart one research company from another? Each company will actually give you the same answer— quality. As Inigo Montoya says, “You keep using that word. I do not think it means what you think it means.” We’re going to have to second that motion, Montoya. It’s inconceivable! Join Little Bird Momma Priscilla McKinney and Tony Cheevers, the Customer Success Officer with Researchscape International, as they dive into current trends and pet peeves when it comes to the world of market re...
Top Tips to Crush it on Social Media
September 09, 2022 05:00 - 22 minutesWhat do a Thanksgiving turkey and social media strategy have in common? If something is worth doing once in a big way, then you should pull it apart to use it again in different ways. Thanksgiving day turkey transforms into turkey sandwiches on Friday, and a turkey casserole on Saturday. A blog post becomes the script of a podcast episode, which turns into pull quotes for social media! Voila! CEO and Little Bird Momma, Priscilla McKinney, and Executive VP, Ashley Le Blanc, have prepared a f...
Evaluating The Value of Your Business with Damon Pistulka
August 26, 2022 05:00 - 26 minutesSo…you have this business. But are you curious about how you’ll find your way to what’s next? Does it involve a payout? Do you know your number? Oh, there is so much to talk about and Damon Pistulka joins us on the podcast today to address some of the pressing questions around prepping your business for growth and ultimately, a profitable exit. What can you do to help ensure your business is ready for sale? What do I need to change now to get my team engaged to meet my goals? Why do onl...
Get SMART: How to Attain Your Goals
August 19, 2022 05:00 - 21 minutesIf your goals aren’t written down, they’re just hopes and dreams. Goals take strategy, and one of the best strategies on the market is SMART goals. CEO and Little Bird Momma, Priscilla McKinney and Executive VP, Ashley Le Blanc talk shop about SMART goals and they break down S-M-A-R-T with cheerleader levels of exuberance. SMART goals is a system that is not only strategic but is repeatable. Nailing your goals this year is great, but achieving all your goals for the next five years? Now, th...
Using AI for a Deeper Digital Transformation with Jennifer DaSilva
August 12, 2022 05:00 - 22 minutesNFTs, cryptocurrency, and the Metaverse oh my! Oh the good ol’ days when we were only dealing with lions, tigers, and bears. Now, we’re on a whole new level. We here at Little Bird Marketing are eager to share this episode of our other podcast, Digital Transformation Sucess, with our dear listeners here on Ponderings from the Perch. Join CEO and Little Bird Momma, Priscilla McKinney, and President of Berlin Cameron, Jennifer DeSilva, as they pull back the curtain on the world of digital tran...
The Best Blogging Tips for Non-Writers
August 05, 2022 05:00 - 26 minutesStruggling to write quality content to drive revenue? Hate staring at a blank page knowing you need to just get on with it? Know what it takes to write compelling content? Curious what the pros know that keeps them producing on quality blogs? Once upon a time, our CEO and Momma Bird and host of this podcast, Priscilla McKinney used to write every blog that left Little Bird Marketing. That is not scalable. We talk to a lot of companies having scaling problems. Probably at your company you...
How CivicScience is Transcending Traditional Market Research with Trevor Farris
July 29, 2022 05:00 - 27 minutesCivicScience is pushing the boundaries to transcend traditional market research practices. Our Momma Bird, Priscilla McKinney, was able to steal Trevor Farris, SVP of Sales & Marketing at CivicScience, for a can’t-miss discussion on the most impactful factors shaping the future of market research. Right now, you may find yourself asking, “What does transcending traditional market research actually mean?” Well, you can find the short, yet tease of an answer in these show notes, but you’ll have...
No Excuses: Write a Book and Build Your Brand with Miles Rote
July 22, 2022 17:00 - 32 minutesWhether you have already written a book and don’t know how to break into the publishing world, or still have a book inside you and don’t want to go to a surgeon to have it surgically removed, this episode is for you. Meet Miles Rote, Author Strategist at Scribe Media. Miles, through Scribe Media, helps entrepreneurs, executives and experts write, publish and market their books. In this episode, host, CEO (and Author!) Priscilla McKinney and Miles discuss the obstacles facing would-be authors ...
4 Reasons Digital Ads Are Worth the Spend
July 15, 2022 05:00 - 21 minutesYou’re invited to sit down and pour yourself a glass of champagne as Priscilla McKinney, Momma Bird and CEO of Little Bird Marketing has her favorite guest back on to talk shop. On the agenda today is a romp with Executive VP, Ashley Le Blanc around how to spend money to make money - on digital ads, that is. Creating amazing targeted content plans with strategic SEO is a long term plan. Building authority is the ultimate goal to win online ranking to get your content found organically. You ...
Special Sauce: What Makes a Good Branding Strategy
July 08, 2022 12:00 - 24 minutesHave you ever wanted your customers to spend twice as much money with you? In a compelling study, Capgemini found that users who feel a connection to a brand spend twice as much money as those who don't. Priscilla and Leighton made a pact during this episode not to bury that important statistic, and here it is right at the top. Huzzah! We've been trained to hear the word "branding" and think about color palettes and typography choices. In reality, branding is a much broader subject that exten...
Flight Patterns with Fieldwork: Staying True to the Fieldwork Mission with Crystal Majik
June 24, 2022 15:55 - 27 minutesLord of the Rings. The Godfather. BACK TO THE FUTURE. Who doesn't love a good trilogy? In the third episode of Flight Patterns with Fieldwork, CEO and Momma Bird Priscilla McKinney talks with Fieldwork Webwork/Fieldwork Anywhere President Crystal Majik about the past, present and future of research. Crystal started with Fieldwork in 1998 and has worked in the Denver, Schaumburg and Network offices. Fieldwork was already doing virtual qualitative research long before the pandemic, but the sud...
Flight Patterns with Fieldwork: Preparing for the Next Thing with Aryn O'Donnell
June 17, 2022 15:00 - 28 minutesFlight Patterns with Fieldwork continues! In this episode, Little Bird CEO and Momma Bird Priscilla McKinney and Fieldwork’s Vice President of Corporate Services Aryn O’Donnell discuss how Fieldwork cultivates and nurtures relationships with clients. Fieldwork is famous for its research venues - this is no surprise, because their facilities are 1. gorgeously and meticulously designed for in-person research, and 2. prominently located in most major cities across the US. Undeniably, that's a pr...
Flight Patterns with Fieldwork: Being a Valuable Resource Through Market Research with Sarah Kotva
June 10, 2022 13:00 - 18 minutesA rising tide lifts all ships. When the going gets tough in business, it takes a special kind of leader to reach out in the spirit of collaboration, using creativity and action to forge a path forward. Sarah Kotva, Executive Partner and VP at Fieldwork is that kind of leader. Flight Patterns with Fieldwork is a special miniseries hosted by Momma Bird Priscilla McKinney to showcase a selection of leaders at Fieldwork, Inc., qualitative research recruitment and supporting service experts. Fiel...
From DIY to DIT with Edward Staples
June 03, 2022 13:00 - 27 minutesFledgling. Novice. Greenhorn. Tenderfoot. Noob. We have a lot of words for people who are trying things for the first time, and generally, the more words there are to describe a thing, the more prevalent and complex that thing is. This issue presents itself in two common ways in the market research industry: 1. A steady stream of new researchers entering the field, and 2. A continually shifting landscape full of new methodology, new technology, new objectives and new(ly reduced) budgets. Rese...
Shopper Insights for Inflationary Times with Anne Stephenson LIVE at IIeX
May 20, 2022 05:01 - 28 minutesIt’s no surprise there has been a scramble recently as companies adapt to economic conditions and ever-changing consumer behaviors. Rapid inflation has meant that consumers are becoming more critical of their spending– putting pressure on companies both big and small. So what can brands do to adapt and ensure the best shopper experience and most effective brand strategy moving forward? We’re LIVE from IIEX Austin with a familiar face, Anne Stephenson, shopper insights expert and founding part...
Book Writing Doesn't Have to be Hard! Advice from Scribe CEO, JeVon McCormick
May 13, 2022 05:01 - 23 minutesWriting a book is hard, luckily, you don't have to do it alone. CEO of Scribe Media, Jevon McCormick sits down with Momma Bird, Priscilla McKinney to discuss what it takes to move forward on your path to authorship. Whether you need coaching, a ghostwriter, or marketing to spread your message, Scribe is there to assist you along the way. Listen in as we (hopefully) convince you to take that leap and finally write that book you've always dreamt of.
Driving Impact Through Customer Centricity with Scott Sabin
May 06, 2022 05:01 - 22 minutesResearch is great. Consumer insights are great too. But at the end of the day, if those insights aren’t being leveraged strategically to create lasting business and consumer impact, what’s the point? With consumer needs continually shifting, it’s become more important than ever to be mindful and strategic when it comes to consumer behavior research. "In order to make insights more impactful and make projects last, we need to be more mindful and strategic in the work we're doing." Scott Sabin...
Fostering a Life of Joy with Debby Schlesinger-Hellman and Andrew Cannon
April 29, 2022 05:01 - 38 minutesJoy /joi/noun: a feeling of great pleasure and happiness In the last few years, it’s been hard for many to “find the joy” in life. Given the pandemic has put the stability of every sector of our lives to the test, it’s not hard to see why. But what if we told you there’s a science behind living a more joy-filled life? Joy connoisseurs Debby Schlesinger-Hellman and Andrew Cannon join Priscilla on the Perch to discuss all things “joy.” Debby and Andrew are on a mission to inspire and empower p...
Not Another LinkedIn Training in Social Influence
April 22, 2022 05:01 - 17 minutesGrab the balloons! Pop the champagne! It’s time for a mindset shift about LinkedIn, and it’s a FUN one. Long gone are the days when you viewed LinkedIn like it’s a ho-hum social media platform. It’s a fabulous cocktail party! And you’re invited! CEO and Little Bird Momma Priscilla McKinney is here to help you make a vital mindset shift about LinkedIn. Get ready to take a BIG step toward building social influence in a way that is meaningful for your business goals and your career objectives. ...
The Importance of Adaptability in Market Research with Roseanne Luth
April 15, 2022 05:01 - 31 minutesThere is always a risk of becoming obsolete when it comes to the market research industry or any industry for that matter. The truth is that things are constantly changing, and that includes consumer preferences and the shopper journey. Hence, the importance of being adaptable. And adaptability is a skill that Roseanne Luth is no stranger to. A true representation of women in research, Priscilla is joined on the Perch by the founder and president of Luth Research, Roseanne Luth. Roseanne brin...
How Neuroscience Enhances Behavioral Psychology with Hunter Thurman
April 08, 2022 05:01 - 43 minutesSo the story goes, a neuroscientist and an insights strategist walk into a bar. Well, that's not exactly how it went, but the interaction resulted in a unique collaboration with the goal of helping brands better understand human behavior using neuroscience. Priscilla is joined on the Perch by a good friend and colleague, Hunter Thurman, to discuss the behavioral psychology behind consumer behavior. Hunter is the founder and president of Alpha-Diver – the unique insights consultancy leveragin...
Marketing for the Insights Industry with Jenn Vogel of Voxpopme
April 01, 2022 05:01 - 27 minutesInsights and marketing professionals are under a lot of pressure. Mmm num ba de Dum bum ba be Doo buh dum ba beh beh How quickly can that campaign get out? How quickly can you generate more leads? Increase revenue! Optimize your team! Um ba ba be Um ba ba be De day da Ee day da, that's okay Jenn Vogel, Senior Vice President of Marketing at Voxpopme joins us with more than ten years of market research experience, providing knowledge on the ins and outs of corporate researchers. Jenn and ...
Solving the Empathy Crisis with Rob Volpe
March 25, 2022 05:01 - 31 minutesTime to get in shape. Relax. We aren’t talking about the “running a mile for gym class” in shape. We’re actually talking about practicing and building up your empathy skills. Make empathy your new superpower and change the way you work and live. Joining Priscilla on The Perch is Rob Volpe, CEO and Empathy Activist at Ignite360. Rob is sharing the most impactful way forward with insight into his book, Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time. Plain and...
How to Fight Complacency and Be Vigilant! with Len Herstein
March 18, 2022 05:01 - 21 minutesDoes your company or team (marketing, sales or dodgeball) take part in the crucial practice of briefing and debriefing? If not, please see the definition of “crucial” and then continue reading to learn how to Be Vigilant! Many companies have undergone major changes due to recent global events, this we all know, but what we often don’t consider is if these blindside adjustments were due to an issue rooted far deeper in strategy and day-to-day operations. Enter, complacency. com·pla·cen·cy...
What it Means to Stay Curious in ResTech with Marc Hubbard
March 11, 2022 06:01 - 17 minutesCOVID-19 put the insights industry on an accelerated path to digitalization, much like every other industry impacted by the pandemic. Before COVID, the research industry relied heavily on in-person interviews—and they likely won’t go away—however, research has changed. The Research Technology industry, nicknamed ResTech, quickly identified the need for insights that were fast, scalable AND affordable. Now, high-quality data can be available in a matter of seconds, helping businesses make the...
Getting Strategic About Account Based Marketing with Peter Levitan
March 04, 2022 06:01 - 37 minutesMake clients unignorable. That’s a pretty good basis for working in the marketing industry, right? We think so, and so does our guest on this episode of Ponderings from the Perch. Introducing thought-leader Peter Levitan, Owner, Peter Levitan & Co. So, put on those headphones, plug into your aux cord or play it over Bluetooth for your daily commute — either way, don’t miss this intriguing discussion between Peter and Priscilla on B2B marketing in the 21st century. “What in fact is that 'idea...
Social Media Strategies to Leverage for Success
February 23, 2022 06:01 - 14 minutes'Tis the season to see your local Girl Scouts posted up at your favorite grocery store. It only makes sense to talk about cookies in this episode — well, maybe not those types of cookies (though a Little Bird Marketing fan favorite is Thin Mints... in the freezer). Priscilla McKinney and Ashley LeBlanc are back on the Perch to give you 3 strategies to leverage for success on social media. With the advent of cookies, the marketing world shifted. But not like "getting comfy on the couch" shif...
Investing in Growth at InnovateMR with Lisa Wilding-Brown
February 16, 2022 06:01 - 23 minutesA celebration is in order for our friends at InnovateMR! They have received a significant investment from CIVC Partners, a Chicago-based middle-market private equity firm focused on investments in the business services sector. “The big takeaway when you are looking to raise investment is to take your time and find the right partner. And I think we've really done that with CIVC their terrific company. They are a terrific group of folks that are already adding a tremendous amount of value to o...
Leading from Core Values with Michaela Gascon
February 09, 2022 06:01 - 21 minutesMost people can appreciate the importance of core values, but often, core values are overlooked or poorly implemented into the foundation of an organization. Though a business can change over time, core values remain constant, a sturdy backbone helping us to stay rooted and true to our beliefs. For the KJT Group, core values are always top of mind. How are you consciously and unconsciously showing up? On this episode of Ponderings from the Perch, Priscilla sits down with her good friend Mich...
Looking into the Future of Brand Strategy Optimization with Emmanuel Probst
February 02, 2022 06:01 - 24 minutesMarket Research is no longer solely focused on measurement but has grown to include prediction and optimization of the impact of marketing. On today's episode, Priscilla talks with Emmanuel Probst, a brand health tracker for Ipsos and author of Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning. Emmanuel has a long-running background that combines over 16 years of market research and marketing experience with strong academic achievements. Together they pull back the cu...
Cheskie Rosenzweig on 2022 as the Year of Data Quality
January 28, 2022 06:01 - 31 minutesOn today's episode, Momma Bird, Priscilla McKinney, and her guest, Cheskie Rosenzweig discuss a topic that often gets talked about but never seems to get resolved: Data quality. Cheskie is a Senior Research and Product Scientist at CloudResearch where his work centers around improving data quality in online research. He is also a Doctoral Candidate in clinical psychology at Columbia University. I mean, talk about being an expert in your field. Together, they discuss concepts that include the ...
Tapping into Narrative Research and Behavioral Science with Leigh Caldwell
January 14, 2022 22:03 - 37 minutesThere's been a tradition in some aspects of the humanities and social science academic world of using narrative research to listen to people and discover unheard messages and ideas. Now that has crossed over into the quantitative research world. Leigh Caldwell, Partner at Irrational Agency, joins Priscilla McKinney in this episode of Ponderings from the Perch to dive deep into narrative research as it relates to behavioral science. So how does narrative research collectively bring a better un...
Networking Tips with Kingsley Aikins
January 07, 2022 06:01 - 42 minutesAre soft skills going to be more important in the future than hard skills? Are you spending too much time networking with people who echo your own views? And what does all this have to do with networking? Find out in the episode of Ponderings from the Perch with Kingsley Aikins, CEO of The Networking Institute, and Priscilla McKinney. The Networking Institute has worked with over 100 companies, in 30 countries, non-profits and governments as they seek to embed Networking as a core competenc...
Get a Growth Mindset for 2022 with Kristin Luck
December 31, 2021 06:01 - 46 minutesGrowth starts with a mindset. Are you doubling down or are you taking a deer in the headlights approach? In this episode, Kristin Luck, Founder and Managing Partner of Scalehouse, joins Priscilla for a vital conversation on establishing a growth mindset for the upcoming year. Will you double down in 2022?