Ponderings from the Perch
369 episodes - English - Latest episode: 2 months ago - ★★★★★ - 110 ratingsConversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
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Episodes
The 6th Annual Holiday Spectacular! Spectacular!
December 22, 2021 15:18 - 31 minutes…the stockings were hung by the chimney with care, in hopes that the Little Bird Marketing 6th Annual Holiday Spectacular! Spectacular! podcast soon would be there. Wait no more, Clement, the moment has arrived with a highly metaphorical clatter on the lawn! In this very special year-end episode, you will hear the peeps battle it out in a game of obscure holiday trivia, witness the airing-of-grievances-style “Cold Weather/Hot Takes,” (prepare to have your sensibilities offended!) and hear Mo...
A Non-Boring Behavioral Economic Lesson with Melina Palmer
December 17, 2021 06:01 - 38 minutesJoin Priscilla McKinney as Melina Palmer, Founder and CEO of The Brainy Business, educates us on all things in the Behavioral Economics sphere. As an expert on behavior, pricing, decision making and messaging — Melina is on the podcast for a tell-all. Get the tips, tricks and insider knowledge in this episode of Ponderings from the Perch.
The Anatomy of a Content Marketing Plan
December 10, 2021 06:01 - 33 minutesJoin Ashley Le Blanc and Priscilla McKinney as they break down the anatomy of a successful content marketing plan. Dive deep into blogs, emails, social media and—most importantly—implementing a system. Say goodbye to chaos and hello to sustainable lead generation. SOAR™ is a system that will help you understand, unlock and unleash. We'll lay the framework, map out a strategy and develop the marketing actions needed to execute that strategy, ultimately creating your unique flight plan. Have...
The Best of the Best with Shopper Insights Expert Anne Stephenson
December 03, 2021 06:01 - 24 minutesTis' the season for shopper insights. Joining Priscilla on this episode of Ponderings from the Perch is Anne Stephenson, a shopper insights expert and founding partner at Explorer Research, a shopper insight company that helps clients develop and launch winning retail strategies grounded in shopper behavior. Tune in as Anne and Priscilla collaborate in a valuable conversation to answer the ultimate question, “What does it mean to be the best?”
Strategizing for Success with Zach Frantz
November 26, 2021 06:01 - 24 minutesZach Frantz has come a long way since starting his own e-commerce business at age 9. Now, Zach is a successful entrepreneur with a thriving business, Wildland Coffee. Join Priscilla and Zach on this episode of Ponderings from the Perch as they discuss the value of a well-thought-out brand strategy, thriving in a competitive space and so much more.
Under Pressure? Try a Content Marketing System
November 19, 2021 06:01 - 18 minutesCollaboration is truly meaningful when the system is intended for people to collaborate. We should be putting pressure on systems, not on people. Ashley Le Blanc joins Priscilla McKinney for a critical and potentially business-altering discussion regarding the benefits of a content marketing system. Utilizing a CMS provides you with a space to implement permissions and adjust access based on each user and assure your branding is consistent across emails, blogs, webpages and more. Ultimately, ...
Pushing the Boundaries of Insights with Raj Manocha
November 12, 2021 06:01 - 24 minutesRaj Manocha, CEO of Methodify by Delvinia, has played a very pivotal role in developing their research automation platform. Join Raj and Priscilla for an invaluable conversation on the ever-shifting landscape of market research and insights. BONUS: Methodify has been acquired by the Schlesinger Group — get the insider details now.
4 Reasons People Are Ignoring Your Emails
November 05, 2021 05:01 - 21 minutesWhy are your emails getting ignored? Priscilla McKinney and Ashley Le Blanc are here to give you four tangible tips to start implementing right now. From personalization to optimization, they're here to help you make sure you get the results you want and more from those marketing emails.
4 Questions to Audit Your Website
October 29, 2021 05:00 - 27 minutesJoin Priscilla McKinney and Ashley Le Blanc, sexy, sickly voices and all, to discuss ways to make your website better than great. Working on your website can be a slow and steady process. It is important to remember not to change everything all at once, all the time, but to troubleshoot what might be working and what isn’t in a methodical manner. Priscilla and Ashley urge you to ask these questions: Is my website relevant? is it optimized? is it easily navigable? This episode of Ponderi...
An Insights Marketing Day Panel: Q&A with the Speakers
October 15, 2021 05:00 - 48 minutesIn this special episode, we’re stoked to share with you an exclusive recording from the recent Insights Marketing Day in Chicago. Listen in to an amazing Q&A panel on all things Marketing with: Priscilla McKinney, host and CEO of Little Bird Marketing Andy Crestodina, Co-Founder and Strategic Director at Orbit Media Studios Jamin Brazil, Host of Happy Market Research Podcast Emily Soccorsy, CEO and Co-Founder of Root + River Enjoy!
Lisa Wilding-Brown: There's a New CEO in Town
October 08, 2021 05:01 - 37 minutesInnovateMR has been undergoing some major changes and now, there's a new CEO in town. Lisa WIlding-Brown has stepped into the role as Chief Executive Officer with nearly 20 years of industry experience under her belt. Lisa has a passion for building strong relationships and a relentless mission to drive innovation and efficiency. Tune in for a chat between fellow female leaders and Girl Bosses in this episode of Ponderings from the Perch.
Making a Call for Change with Katja Cahoon
October 01, 2021 05:00 - 42 minutesLet's take a break from market research and talk about humanity. Whether in the workplace or life in general, some of us are suffering. This may present itself as burnout, anxiety, phobias or even depression. Ultimately, it's a signal — a call for change. Join licensed psychotherapist Katja Cahoon and Momma Bird, Priscilla McKinney, in this episode for a vital discussion on stigma, shifting perspectives and understanding the call for change. You can find more from Katja Cahoon on Youtube
Bridging the Gap Between Quant and Qual with Nihal Advani
September 24, 2021 05:01 - 26 minutesNihal Advani joins Priscilla McKinney to help you bridge the gap between quantitative and qualitative research. Tune in now to hear Nihal's secrets for attaining "deep qual" in market research. You'll want to hear how this Founder & CEO of QualSights successfully built his company up to be the #1 fastest-growing market research company.
Navigating the Evolution of Ideal Client Personas
September 17, 2021 05:00 - 27 minutesReady to get behind the curtain of marketing? On this episode of Ponderings from the Perch Priscilla McKinney discusses how to refresh your client persona. “Like real humans, buyer personas are not stagnant.” It is important to update your persona on a regular basis. This does not necessarily mean starting from scratch, but instead updating the base motivations, the persistent problems, and pressing issues your customer is facing. “This is about developing incredible empathy toward your best ...
The Future Imagined at Mars Wrigley - An Interview with Jo Lepore
September 10, 2021 05:01 - 26 minutesInsights are valuable for the past and present landscape of a business, but what about the future? That's where Global Foresight Leaders steps in. Join Priscilla Mckinney and Jo Lepore in a vital discussion of collaboration, competition and pivoting for change.
Red Flags and Quick Tips for Better SEO
September 03, 2021 05:01 - 22 minutesIn this episode, Priscilla gets into the nitty-gritty of marketing — search engine optimization. Is your traffic stagnant? Are you seeing contact conversions? Tune in now for red flags that should spark the revision of your SEO strategy + quick tips to help your business make that pivot.
Designing for the Human Experience with Michele Ronsen
August 27, 2021 05:01 - 28 minutesIn this episode, we welcome the founder of Curiosity Tank, Michele Ronsen, to the Perch. As a professionally trained graphic designer and design strategist, she provides expertise in facilitating connections through design and user research, user-centered design, UX strategy and innovation acceleration. Tune in now to hear how a jumbled mess of terminology evolved into a comprehensive glossary for the UX industry. Find the evolving, interactive glossary of UX research terms here: UX Lexicon ...
How to Pivot into a Successful Content Marketing Plan
August 20, 2021 05:01 - 15 minutesAccording to HubSpot, about 50% of marketers confess that they do not have a clearly defined marketing plan. Of that 50%, how many plans actually deliver the desired results? Your content marketing plan should ensure that your goals are aligned with your values. Let's start with the basics.
The Magical World of Market Research with Maya Kantak
August 13, 2021 05:01 - 15 minutesIn this episode, Priscilla welcomes Disney Park's Manager of Consumer Insights, Maya Kantak, to the Perch. As a second-generation researcher, Maya volunteers her insights and unique history to bridge the education gap for anyone breaking into the market research industry. Tune in to hear how she actively pushes the industry forward and toward realizing a better, more inclusive future.
Marketing Collateral for Lead Generation
August 06, 2021 05:01 - 14 minutesGo a step beyond in your treatment of your ideal buyer in mind with help content that focuses on their needs. It’s the platinum rule! In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney describes the best ways she supports her personas and follows the mantra #alwaysbehelping.
Applying Behavioral Science for Good: An Interview with Ziba Goddard at IIeX Behavior
July 30, 2021 15:32 - 30 minutesJoin Ziba Goddard and Priscilla McKinney in this lively fireside chat from GreenBook's IIeX Behavior 2021. Ziba discusses the ways that businesses have changed their response to BeSci, the challenges she's faced, and how she is using her research to support vulnerable customers.
A UX Research Call for More Inclusion with Zoë Glas
July 16, 2021 05:00 - 23 minutesNeed a ride? Call Lyft. Need UX research? Call Zoë Glas! Zoë leads research for Lyft’s Rentals team. While a lot of her day is research, a surprising amount of her job is devoted to advocating for and pushing the real business impact of UX research. A large part of that implementation involves diversity in the research process. By bringing in a wide range of genders, backgrounds and career paths Zoë has found her research solutions are pushed to the next level. In this episode of Ponderings f...
SEO vs. PPC: Finding the Balance in Your Content Marketing Strategy
July 09, 2021 16:46 - 27 minutesSearch Engine Optimization and Pay-Per-Click are two significant buzzwords in the marketing industry. Priscilla McKinney and Ashley LeBlanc go in-depth with the pros and cons of implementing each process in your business strategy. Make sure you’re getting the most out of your time AND money — find the balance in your content marketing strategy.
A Revenue Driven Approach to Data Science with Lillian Pierson
July 02, 2021 19:57 - 30 minutesMomma Bird Priscilla McKinney welcomes the CEO of Data-Mania Lillian Pierson to the perch to discuss how to take intangible ideas and put them into a rock solid plan into a product that sells. In addition they speak on the dividing line between those who understand the science of data science and those who understand actually how to communicate the value and apply that science for practical applications. Lillian Pierson Linkedin Profile: https://www.linkedin.com/in/lillianpierson QUIZ: Data S...
Making a Fearlessly Authentic Leader with Leaderology’s Kay Basi
June 18, 2021 09:00 - 34 minutesYou can tell a lot about Kay Basi from the leader she finds the most inspiring, Malala Yousafzai. Malala’s ideas of seeing value in others despite their differences and a strong commitment to education bleed over into Kay’s goals for her personal and professional life. Through her position as Chief Strategy & Marketing Officer at Leaderology, she approaches every initiative and conversation as an opportunity to bring out the fearlessly authentic leader in those around her, regardless of age, ...
Dana Kim Highlights Entrepreneurship
June 04, 2021 05:00 - 27 minutesAs 2020 pushed consumers in-home and online the rest of the world was forced to follow suit. Established brands struggled to adjust, but new businesses stopped before they even started. Enter Dana Kim, CEO of Highlight, who had just founded her business for market research product testing with showcase vending machines. Undeterred by the challenges of the future, she harnessed her entrepreneur spirit to pivot into in-home product insights through curated discovery boxes. These boxes help bra...
Why the Buyer's Journey Matters
May 28, 2021 12:00 - 22 minutesWe’ve all heard the saying, “Life is about the journey, not the destination.” Why would marketing be any different? In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney and co-host Ashley Le Blanc discuss the importance of the buyer’s journey and how it can affect business growth. They demonstrate how helpful content is the best solution and why simply pushing your business isn’t always enough to make the sale. After all, In tandem with your ideal buyer persona, creatin...
Dialing into Market Research Personas with David Paull
May 21, 2021 13:58 - 37 minutesAs founder of Dialsmith Lillian Labs, David Paull's experience lives at the intersection of sales, marketing, and research. Dialsmith’s technologies are used globally to capture real-time opinions—moment by moment—to understand people’s motivations and predict their behavior. David couples that with qualitative research and his own Behavioral Storytelling framework to build concepts, products, & messages that stick. David and his team have helped media companies and consumer product giants te...
7 Critical Website Mistakes Most B2B Businesses Make
May 14, 2021 13:12 - 19 minutesError alert! Error alert! Is your website built to push your business forward? In this episode, Momma Bird Priscilla McKinney and Ashley Le Blanc list out the top mistakes they see b2b businesses make on their website most frequently. When your website is confusing or outdated it creates a domino effect which ultimately costs you time and money. These tip help guide you to a website which works with you and not against you. For more website tricks check out our Blog 8 Steps You Forgot When Op...
Mission Leadership: Errol Doebler is Out for Success
May 07, 2021 05:00 - 38 minutesErrol Doebler’s past career serving as a Surface Warfare Officer, Navy SEAL and as an FBI Special Agent/FBI SWAT Operator have not only left him with a decorated resume but a deep understanding of leadership. Owner of Leader 193 and author of The Process, Art, and Science of Leadership, Errol pulls his experience on the battlefield to the boardroom and beyond. He discusses what he considers the main pillars of leadership with Little Bird Marketing’s Mama Bird, Priscilla McKinney, and how indi...
Collaboration is the New Competition: Collaboration Starts with Giving
April 23, 2021 05:00 - 43 minutesThere’s no doubt, the spirit of giving is strong in the market research industry. Look no further than Insights Marketing Day which brought together over 150 market research community members for collaboration and learning. This combined effort involved many companies, including three that went the extra mile in support of the event. Industry leaders Anne Brown of Gazelle Global Research, Kristin Luck of Scalehouse and Brian Peterson of EMI Research Solutions continuously step up to the plate...
Biz 417's Women Who Mean Business
April 16, 2021 05:00 - 50 minutesThese women mean serious business! Priscilla McKinney, Michelle Billionis, Stephanie O'Connor, Carrie Richardson and Melody Savley share their leadership lessons with 417 Magazine in this tell-all Q&A. From meaningful moments in their career development to challenges and future plans, each woman offers her unique experience and perspective to inspire others. 417 Magazine Panel Members Priscilla McKinney, Momma Bird and CEO of Little Bird Marketing https://www.linkedin.com/in/priscillamckinney...
Collaboration is the New Competition: Panel with Zontziry Johnson, Jamin Brazil and Adam Jolley
April 09, 2021 05:00 - 51 minutesIn this episode, Priscilla McKinney invites three of her fellow podcast hosts Zontziry Johnson, Jamin Brazil and Adam Jolley to discuss how competitors can work together to raise the bar. Pulling from their own podcast experiences, each describes the necessity to collaborate as professionals and how working together helps impact the market research industry around them.
Bringing Order to Chaos: The Power of Systems and Processes for Work
March 26, 2021 14:42 - 22 minutesLittle Bird Marketing CEO Priscilla McKinney talks with January Khoshnood, Senior Vice President Research Solutions at Screen Engine/ASI about how finding her own path to success in male heavy organizations and how transitioning into a new position during COVID allowed her to determine what her focus would be moving into the future. About January Knoshnood Accomplished results-driven leader, proven in cultivating high-performing cross-functional teams and strategically leveraging relationship...
Prove You're a Pro on LinkedIn
March 19, 2021 12:15 - 14 minutesIn this episode, Priscilla McKinney and Ashley Le Blanc provide practical and actionable tips to celebrate your achievements and gratitude on LinkedIn. Many people don't like to 'brag' on themselves and feel uncomfortable shining a light on their own accomplishments, especially on social media. Priscilla and Ashley share ideas to change your thinking about how you connect with other professionals on LinkedIn and how you can best acknowledge your own work while sharing in your success with oth...
Carlos Martinez Knows What the Pandemic Did to MR Technology Last Summer
March 12, 2021 13:24 - 14 minutesCarlos Martinez, Fieldwork’s Executive Vice President, is no stranger to constantly evolving realm of technology. Since 1995 he has paved the way in IT for Fieldwork, and in that time, he has seen many trends come and go. However, 2020 was a whole new level of change. Never before has everyone had to become their own technology experts. In this episode, Momma Bird Priscilla McKinney and Carlos reflect on how communication has developed in the field of market research and beyond since last yea...
Carlos Martinez
March 12, 2021 13:24 - 14 minutesOn this episode of Ponderings from the Perch, Little Bird Marketing CEO Priscilla McKinney speaks with Fieldwork's Carlos Martinez. Self Taught and Self Motivated, Carlos finds his drive from an unquenchable thirst for knowledge. Whether building networks, apps, or teams, his accomplishments have touched the daily operations of Fieldwork for two decades. Always on the hunt for what's next in the evolution of Qualitative Research you may find him attending an industry event or nose deep in a s...
Leading the Change with Julia Eisenberg
March 05, 2021 11:46 - 20 minutesLittle Bird Marketing's Momma Bird Priscilla McKinney welcomes Julia Eisenberg to this week's podcast to discuss a multitude of topics including WIRe (Women in Research) and working through change, acquisition and re-branding in a COVID environment. Julia Eisenberg serves as Senior Vice President at Aspen Finn (formerly Insights for 20|20). In this role she manages an incredibly smart group of strategic thinkers and is happiest when helping her team and clients use insights to drive growth. J...
Leading the Change
March 05, 2021 11:46 - 20 minutesLittle Bird Marketing's Momma Bird Priscilla McKinney welcomes Julia Eisenberg to this week's podcast to discuss a multitude of topics including WIRe (Women in Research) and working through change, acquisition and re-branding in a COVID environment. Julia Eisenberg serves as Senior Vice President at Aspen Finn (formerly Insights for 20|20). In this role she manages an incredibly smart group of strategic thinkers and is happiest when helping her team and clients use insights to drive growth. J...
Lisa Wilding Brown for ESOMAR Council
March 03, 2021 15:30 - 29 minutesMomma Bird Priscilla McKinney is joined by Lisa Wilding Brown, Chief Research Officer at Innovate MR who is currently running for ESOMAR Council. She has a successful 18 year track record developing research communities and panels. She is a proud advocate and member of Women in Research (WIRExec), the Multicultural Insights Collective, inaugural member of the Insights Associations’ Laureate Program and recipient of the Global Research Business Network’s Participant Excellence Program. Her spe...
Kristin Luck for President of ESOMAR
February 19, 2021 16:46 - 21 minutesPriscilla is joined by Kristin Luck who is currently campaigning to be the next president of ESOMAR, a global membership organization for market, social, and opinion researchers. ESOMAR works globally to ensure that the insights industry continues to be able to collect data in an ethical and socially responsible manner, evaluates new methods of research, and takes steps to preserve the longevity of the industry. Kristin, founder and managing partner of Scalehouse, serves as an advisor and gro...
Michelle Gansle: Connecting the Research Dots for Business Impact
February 12, 2021 15:36 - 23 minutesThis episode is an insightful conversation between Mama Bird Priscilla McKinney and the Global Senior Director of Insights at Mars Wrigley Michelle Gansle. Having met through Zappi, an insights vendor, Michelle and Priscilla began to collaborate with other big brands in the industry as professionals sharing best practices and helping each other more effectively answer the changing needs of today's consumer. They discuss how working in a collaborative effort changed the way they do other thing...
Digital Transformation & What it Means for Social Media
February 05, 2021 07:00 - 23 minutesLooking back in the not so distant past, agencies were told they couldn’t survive without print, billboard and TV ads. Now, there is not a company in existence who doesn’t take social seriously. But that doesn’t mean they are using it effectively, or are even convinced of its scalability or power for brand influence. In this episode, Momma Bird Priscilla McKinney and Ashley Le Blanc take a deep dive into the magical, mystery of digital transformation and what it means for you and your social ...
Unlocking the Magic in Others with Julie Kurd
January 29, 2021 17:05 - 28 minutesJulie Kurd is a bold and big picture thinker. At CMB she leads enterprise relationships as they serve Fortune 500 companies for bigger business impact. Together with her clients they dream, explore and design studies to help transform brands, inspire advocacy and create positive and lasting change. She is a number one fan of Ponderings from the Perch and avid follower of many industry podcast including Adam Jolley and Adam Dietrich's The R.I.D.E Podcast https://podcasts.apple.com/us/podcast/t...
BREAKING NEWS: Behaviorally Rebrand with Alex Hunt
January 22, 2021 20:00 - 10 minutesPonderings from the Perch frequently highlights a need in the marketing and market research industries for dynamic change to meet the growing digital needs of brands. In this episode, host and Momma Bird Priscilla McKinney and Alex Hunt, CEO of Behaviorally discuss an exciting rebrand which accentuates a digital-first strategy for Behaviorally.
Branding in 2021: Intrinsic Marketing, Ethics and Emotion with Emily Soccorsy and Justin Foster
January 15, 2021 18:41 - 41 minutesOn today's episode Host and Momma Bird at Little Bird Marketing Priscilla McKinney has a lively and engaging conversation with the co-founders of Root and River, Emily Soccorsy and Justin Foster as they explain the concepts of intrinsic branding, ethical marketing and what great brands look like in 2021. They also discuss their book, 'Rooting Up Essays on Modern Branding' which brings a compelling blend of leadership doctrine, spiritual intelligence and practical marketing advice intended to ...
Growing Up in Market Research
January 08, 2021 21:00 - 30 minutesIn this episode, host and Momma Bird Priscilla McKinney talks with 3 second-generation market research professionals about their experiences growing up in the market research space. Listen as Belinda Brown of Gazelle Global, Colson Steber of Communications for Research and Ag Access and Kai Fuentes of Ebony Marketing Systems share their unique perspectives, ranging from an immediate calling as a “born researcher” to slowly developing their own motivations to follow in their parents’ footsteps...
The 5th Annual Holiday Spectacular! Spectacular!
December 23, 2020 16:40 - 30 minutesThe holidays are upon us, so that definitely means it’s time for the 5th Annual Little Bird Holiday Spectacular Spectacular podcast! If you thought little old cursed 2020 could deter us from the best nest tradition, you thought wrong, kittens. For your entertainment, we have made the implausible plausible. This very special episode is all about the treats - Christmas cookies, savory snacks and decadent drinks! The peeps opened their family recipe vaults and hand-selected the very best to sha...
Priscilla and Jon Bostock Want to Break Free
December 18, 2020 06:00 - 30 minutesIn this episode, host and Momma Bird Priscilla McKinney breaks free with author, entrepreneur, and thought leader Jon Bostock. Bostock’s career is living proof that positive change in business can be both fun and effective. Their discussion about Jon’s newest business, Truman's, covers everything from the inspiration of a good barista and the semantics of the word “duty” to recognizing the opportunity for innovation in industries and the legacy we leave through our professional journey. As co...
Priscilla and John Bostock Want to Break Free
December 18, 2020 06:00 - 30 minutesIn this episode, host and Momma Bird Priscilla McKinney breaks free with author, entrepreneur, and thought leader Jon Bostock. Bostock’s career is living proof that positive change in business can be both fun and effective. Their discussion about Jon’s newest business, Truman's, covers everything from the inspiration of a good barista and the semantics of the word “duty” to recognizing the opportunity for innovation in industries and the legacy we leave through our professional journey. As co...