Ponderings from the Perch
369 episodes - English - Latest episode: 2 months ago - ★★★★★ - 110 ratingsConversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
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Episodes
Priscilla Gives the Gift of Goals
February 20, 2015 08:00 - 35 minutesJoin Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter in a follow up conversation about creating New Year’s resolutions in the workplace and aligning them with your business values. She gets practical and talks about how and why to make SMART goals which are S for specific, M for measurable, A for assignable, R for realistic and T for time-driven. In a fast-paced work environment, she talks about stepping back and asking yourself what is meaningful...
Priscilla Practices Her Backswing
February 06, 2015 08:00 - 32 minutesJoin Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Gary Hood, Sales Manager at KSNF/KODE, local affiliates of the NBC and ABC stations. Join these two golf enthusiasts as they discuss ad agency ownership and life working in the media. Listen as these old friends examine the long-term benefits of marketing for consumers and offer advice for small mom and pop shops looking to advertise in television. And who knows, you might even get some advice on your backswin...
Priscilla Cleans Out Her Bathroom Drawer
January 23, 2015 08:00 - 47 minutesJoin Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about creating New Year’s resolutions in the workplace and aligning them with your business values. In a fast-paced work environment, she talks about stepping back and asking yourself what is meaningful to you this year. She also gives insight about simplifying life — at work and home — by using energy towards the things that truly matter. She discusses her company’s process of setting SMART goa...
Priscilla Practices Creativity, Not Yoga
January 09, 2015 08:00 - 35 minutesJoin Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about creativity and what it is like to "turn it on" when you are a paid creative. In an industry where ideas are inventory, how do you stick to a winning process for idea generation. She also gives insight into the environment of allowed failure which keeps creatives encouraged to explore new ideas. She discusses the value or lack of value people place on creative thought, and the importance of...
Priscilla Evangelizes for Trello
December 15, 2014 08:00 - 26 minutesJoin Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Stella Garber, Marketing Director at Trello. Speak with Priscilla for 5 minutes about organization and she'll MAKE you sign up for Trello. Why not? It's free and it is SUPER AWESOME to say the least. Join these two funny and smart girls (wearing amazing lipstick) as they discuss the many uses for Trello from shopping lists, party planning to managing large advertising budgets. BEHOLD the first podcast giveaway...
Priscilla Reviews Big Website Strategy
December 01, 2014 08:00 - 46 minutesJoin Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about the big WHY behind every website build. She encourages clients to have patience for the STRATEGY needed to develop a great website. Clients are an integral part of understanding what problems a website can solve for them. As they discuss creativity, relevance, page ranking, sales cycles, and mostly integration of marketing strategy online, etc., she reveals a few words which cannot be utte...
Priscilla Talks Brass Tacks on Websites
November 17, 2014 08:00 - 30 minutesJoin Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about the purpose of a website, website design trends. From cascading tiles, to She confesses purchasing the domain addresses of her kids' names for safekeeping. If you have been wanting a website opening with a chicken and a balloon, this is the episode for you! Original theme music by Chris Stewart.
Priscilla Longs for an Autoharp
November 10, 2014 08:00 - 27 minutesJoin Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about creativity. From Emily Dickinson's poem, "There is no frigate like a book..." she takes inspiration to read and write as one lump event and explores the interconnectivity of multiple creative endeavors. Fighting the Protestant Work Ethic's notion of doodling as lazy, she encourages everyone to dive into their creative side and listen to one's own life for creative threads which can lead to...
Priscilla Talks Writing Talent, Native Advertising and Opera (Part 2)
November 06, 2014 08:00 - 18 minutesJoin Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about her thoughts on the huge growth of native advertising and how much of a demand for creative writing exists with current digital marketing trends. They discuss writing as a profession, finding writing talent and the forthcoming opera entitled BREAKER, BREAKER, ONE NINE. Original theme music by Chris Stewart.
Priscilla Talks Writing Talent, Native Advertising and Opera (Part 1)
October 23, 2014 07:00 - 18 minutesJoin Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about her thoughts on the huge growth of native advertising and how much of a demand for creative writing exists with current digital marketing trends. They discuss writing as a profession, finding writing talent and the forthcoming opera entitled BREAKER, BREAKER, ONE NINE. Original theme music by Chris Stewart.
Priscilla is Sure You Do Not Need a CD of Flute Music
October 09, 2014 07:00 - 24 minutesJoin Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about her thoughts on the "garage days" and the deep connection you breed with co-workers when you have really been through a challenge together. She discusses the value of asking for help from her team to assuage the mild panic that occurs when you try to do it on your own. Original theme music by Chris Stewart.
Priscilla Dives Deep with Superfluous Talents
October 02, 2014 07:00 - 22 minutesJoin Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about her superfluous talents. Life in the Midwest has so far brought her fluency in Spanish no where fast, which keeps coming as a big shock to her system. She and Dan discuss the nuances of culture and how different ethnicities relate to different marketing messages, and different marketing platforms. Original theme music by Chris Stewart.
Priscilla Has Some Calls to Make
September 23, 2014 07:00 - 23 minutesJoin Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about her journey to trusting her sixth sense. She delves into the compassion she feels for her clients as they walk the frightening path of perceived loss of control of their brand as they engage with an agency for the first time. This experience is only improved with a strong dose of communication. Original theme music by Chris Stewart.
Priscilla Questions China's Central Authority
September 16, 2014 07:00 - 23 minutesJoin Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter in a completely superfluous and sensational way about a not-so-current event which leads them to wonder if China might be using censorship as a thinly veiled attempt to parent their teenagers. This podcast falls outside of the current frugality campaign. Original theme music by Chris Stewart.
Priscilla Goes Super Niche (Part 2)
September 09, 2014 07:00 - 19 minutesJoin Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about her experience bringing her companies back after disaster. Located in Joplin, an EF5 tornado destroyed 30% of their town and three weeks later she arrived at her studio just in time to watch it all burn to the ground. Disaster preparedness is not a sexy topic, but this entrepreneur puts it on the line. This is part two of a previously published podcast. Original theme music by Chris Stewart.
Priscilla Goes Super Niche (Part 1)
September 02, 2014 07:00 - 16 minutesJoin Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about her experience bringing her companies back after disaster. Located in Joplin, an EF5 tornado destroyed 30% of their town and three weeks later she arrived at her studio just in time to watch it all burn to the ground. Disaster preparedness is not a sexy topic, but this entrepreneur puts it on the line. Original theme music by Chris Stewart.
Priscilla Puts Terror on the Menu
August 26, 2014 07:00 - 21 minutesJoin Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Leadbetter about liminal moments and the frightening void that calls out to be filled with creative thinking. They discuss reliance on instincts, collaboration with a great team and the art of trusting your process to produce something truly beautiful. Original theme music by Chris Stewart.
Priscilla Goes Native
July 15, 2014 07:00 - 21 minutesJoin Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Ledbetter about her journey into discovering her native genius. She ruminates about her exposure to Kristen Wheeler's trademarked Native Genius Method and how it dovetails with her journey to authentic branding, connecting larger ideas, and "dream whispering". Original theme music by Chris Stewart.
Priscilla Admits She Owned a Pager
June 15, 2014 07:00 - 18 minutesJoin Priscilla McKinney, Momma Bird here at Little Bird Marketing as she talks with Dan Ledbetter about her journey to owning a marketing firm. Entrepreneurship, she says, is sometimes as surprising to the entrepreneur as it is to those around them. It is always an interesting set of skills, natural abilities and curiosity, unique to each person, which helps them carve out their own particular career. Listen in as she reflects on her journey and deep commitment to helping clients grow their m...