Ponderings from the Perch
369 episodes - English - Latest episode: 2 months ago - ★★★★★ - 110 ratingsConversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
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Episodes
Priscilla and Carmen Bohoyo - Istanbul to Los Angeles
January 24, 2020 06:00 - 28 minutesIf you believe pop culture wisdom from the 1980s, you know that to exist in 2020 is to exist in “the future.” We finally made it. And because we live in the future, we have an unbelievable amount of technology that provides volumes and volumes of data on all imaginable subjects. Let’s call that “the rose,” and refer to another 1980s prophesy: “Every Rose Has Its Thorn.” The thorn, in this instance, is that it can be extremely difficult to put those volumes and volumes of data to use in a mean...
Priscilla and Lucy Davison in the Conservatory with the Lead Pipe
January 17, 2020 06:00 - 38 minutesPriscilla “Momma Bird” McKinney and Lucy “Colonel Mustard” Davison keep it real in this episode of Ponderings from the Perch! Lucy is founder and president of Keen as Mustard Marketing, and she talks with Priscilla about Insights Marketing Day 2020, B2B marketing intricacies, mustard (of course) and Women in Research. Hold that thought for a second, though. FIRST, you must know that Insights Marketing Day London is fast approaching - like, January 30 fast. If you haven’t jumped on that yet,...
Priscilla and Steve August Do Not Block the Exit (Strategy)
January 10, 2020 06:00 - 41 minutesLittle Bird Marketing CEO Priscilla McKinney and Disconnect | Reconnect Founder Steve August are no strangers to the “stunning discomfort of entrepreneurship.” In this episode, Steve recounts the early experiences in scaling and exiting the digital qualitative research platform Revelation. Along his journey, which includes multiple successful exits, he witnessed a continuity between entrepreneurs. This observation led him to found Disconnect | Reconnect to help those entrepreneurs reframe and...
Priscilla and Adam Warner on Insights Marketing and Scotch Eggs
January 03, 2020 06:00 - 29 minutesAs Communications Director at Keen as Mustard Marketing, fellow road warrior, and foodie, Adam Warner and Priscilla McKinney have a lot in common, and a lot to talk about. In this episode, they discuss the state of marketing in the insights industry, the importance of persona development, the upcoming Insights Marketing Day event in London (Jan. 30), and of course, food. Adam’s previous experience as the Marketing and Digital Communications Manager at ESOMAR, as well as his experience at KaM ...
2019 Holiday Spectacular! Spectacular!
December 20, 2019 06:00 - 19 minutesHark! What’s that we hear? Carolers? Elf on the Shelf? MARLEY? No, wait! It’s the 4th annual Little Bird Marketing Holiday Spectacular Spectacular! In this episode, Momma Bird Priscilla McKinney and the Peeps take a sleigh ride through the magical world of Christmas and holiday music. Play along with a top 20 trivia musical game show, identify decontextualized holiday music snippets, learn some weird trivia behind some of your favorite classics, and hear everyone’s favorite and least favori...
Priscilla Goes Back to Bangkok
December 13, 2019 06:00 - 24 minutesIIeX Asia Pacific in Bangkok was packed with the best and brightest of the insights industry, joining forces to discuss latest research and emerging trends in market research. Colleen Kennedy, Director of Marketing at GreenBook gets the ball rolling in this special episode, sharing information about GreenBook’s events and initiatives, which include the GreenBook Directory, the GRIT Report, and the GreenBook Global Event Series. Little Bird Marketing President Priscilla McKinney, in addition ...
Priscilla Gives a Shoutout to the Mentors
December 06, 2019 06:00 - 12 minutesIn this episode, Little Bird Marketing CEO and Momma Bird Priscilla McKinney discusses how mentorship and sponsorship have shaped her journey as a business owner and a thought leader. This journey has been fundamentally shaped by several associates and consultants, each of whom has left a lasting mindset mark. Priscilla shares those mindsets, and lists her top three mentors, which include: Brett Baker of TrustPoint Christine Kane of Uplevel You Kristin Luck of ScaleHouse Listen to the episod...
Priscilla and Emma Are On Their Best Behavior
November 22, 2019 06:00 - 15 minutesJoin in as Little Bird Marketing President Priscilla McKinney and Content Marketing Specialist Emma Hanson talk with speakers and attendees of Greenbook’s IIeX Behavior in Boston. This groundbreaking event is a global learning experience focused on behavioral insights and technology. This episode of Ponderings from the Perch features a selection of micro-interviews from these special guests: Ryan Baum, CEO at Wolvereye Luke Cahill, Managing Principal at Real Insight Julia Durgee, Artist and C...
Priscilla and Jill Bishop - Cultural Anthropologists Unite!
November 15, 2019 06:00 - 33 minutesIn this episode of Ponderings from the Perch, Little Bird Marketing President and Momma Bird Priscilla McKinney talks with Multilingual Connections founder and CEO Jill Bishop. With similar backgrounds in cultural anthropology, the two discuss a variety of linguistic eccentricities as they apply to marketing, as well as the importance of nuanced translation. They also discuss Jill’s time as a Culture, Diversity and Language Consultant with Chipotle Mexican Grill, where, among other things, th...
Priscilla is Down with CRC (Yeah You Know Me!)
November 08, 2019 06:00 - 22 minutesA fortnight ago, Insights Association’s Corporate Research Conference (CRC) in Orlando brought together the best and brightest market research specialists from around the world. At this premier event, Momma Bird Priscilla McKinney, along with fellow podcasters Jamin Brazil (Happy Market Research Podcast), Sima Vasa (Data Gurus Podcast), and David Paull (Engagious & Audible Insights Podcasts) hosted a one-day Insights Leadership Symposium. This is where you're all... "Four podcasters hosting a...
Priscilla's Top Three Technology Tools
November 01, 2019 05:00 - 18 minutesRunning a business is hard. Running four businesses is quadruple-y hard. In the olden days, people who ran four businesses were just tired and grouchy all the time, but with the advent of mechanized looms and subsequently the internet, things have changed. In this episode, Momma Bird Priscilla McKinney dishes on the top 3 technological advancements that allow her to continue being a chill individual, whilst juggling a host of businesses and employees (not literal employee juggling, btw.) Thos...
Priscilla and Pals Recap Insights Marketing Day Denver
October 25, 2019 05:00 - 23 minutesFor those who attended Insights Marketing Day in Denver, this podcast serves as a keepsake of the lessons learned and the good times shared. May we remember forever! For those who couldn’t make it, this podcast will allow you to share in the magic vicariously. Oh, and for those about to rock…we salute you! Listen in as special guests Jamin Brazil, host of Happy Market Research Podcast, and Brian Peterson, Digital Marketing Director at EMI Research Solutions hit the floor at Insights Marketing...
Priscilla and Adam Jolley Do Not Pounce
October 18, 2019 05:00 - 31 minutesIn this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney talks with EMI Research Solutions President, and Intellicast Podcast host Adam Jolley about how freaking much they have in common. Separated at birth? You decide. Here’s what we know: They’re both selling presidents. They both work in the market research field. They both go to conferences galore, and value making connections over making pouncy-sales. They’re both podcast hosts. They both have blue hair. Ok, that last...
Priscilla's Top 3 Tips for a Successful Conference Season
October 11, 2019 16:15 - 3 minutesFresh off the heels of Insights Marketing Day in Denver, Priscilla McKinney checks in from the road to share her top 3 tips for a successful conference season, in a fun and informative micro-episode! Can we be real for a second? Conference fatigue is a real thing, and it’s a beast. Momma Bird’s three easy tips can help you maximize your learning, connection-making, and enjoyment at any conference you’re planning to attend. Woot! Did you miss Insights Marketing Day in Denver? No worries! You c...
Priscilla and Baillie Buchanan Fight the Good Fight
October 04, 2019 05:00 - 48 minutesGoodness, according to Emerson, is where the roots of wisdom are planted. In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney talks with Baillie Buchanan, cofounder and CRO of Research for Good. Research for Good has a disruptive business model. They specialize in market research sample and fieldwork solutions, but their unique mission provides charitable donations for each response, in addition to compensating the respondents. For the past few years, that charity has...
Priscilla and Xenia Muntean Make A Plan With Planable
September 20, 2019 05:00 - 42 minutesIn this episode of Ponderings from the Perch, Priscilla McKinney and Xenia Muntean discuss the best ways to develop micro and macro content, how content management is handled for B2B models compared to B2C, and how people in the content management world seemed to be lacking the perfect tool to handle social media in a modern way. That's until Xenia came along with Planable, a program that made social media content management more efficient, allowing workflow and scheduling to overlap perfectl...
Priscilla and Jackie Rousseau-Anderson Climb Ev’ry Mountain
September 13, 2019 05:00 - 44 minutesIn this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney talks with Jackie Rousseau-Anderson about analytics, self-promotion, being a champion of other women, and business growth. Jackie is a Strategic Advisor and Growth Strategist with ScaleHouse, working alongside Ponderings from the Perch friend and alumni Kristin Luck. Jackie’s impact and work on social media and customer satisfaction won her a 2013 ARF Great Minds Award. Her understanding of social media and speciali...
Priscilla and Jackie Rousseau-Anderson Climb Every Mountain
September 13, 2019 05:00 - 44 minutesIn this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney talks with Jackie Rousseau-Anderson about analytics, self-promotion, being a champion of other women, and business growth. Jackie is a Strategic Advisor and Growth Strategist with ScaleHouse, working alongside Ponderings from the Perch friend and alumni Kristin Luck. Jackie’s impact and work on social media and customer satisfaction won her a 2013 ARF Great Minds Award. Her understanding of social media and specializa...
Priscilla and Jeffrey Hayzlett Dance on iTunes' Grave
September 06, 2019 05:00 - 43 minutesAt any point between 2004 and 2014ish, if Apple had announced that it was doing away with iTunes, music consumers and tech-heads around the world would have dejectedly tossed down their 2nd gen. 4 gig capacity blue ipod minis and shouted, “But my music!” Recently, however, when Apple casually mentioned that they were killing the service (in name, at least), it was sort of met with a worldwide “Ok, whatever.” In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney met with ...
Priscilla and Bob Ferro Have a Very Particular Set of Skills
August 30, 2019 05:00 - 31 minutesFor the sesquicentennial episode of Ponderings from the Perch, Momma Bird Priscilla McKinney and special guest Bob Ferro dig down to the core of talent acquisition in the Market Research field. Ferro is the Managing Director at Trusted Talent, which specializes in executive recruiting for market research and insights professionals. They talk about retention of innovative employees, how the MR industry is being impacted by the gig economy, and the importance of urgency in the hiring process -...
Priscilla and Shelly Bouren Dunk On 'Em!
August 23, 2019 05:00 - 36 minutesShe shoots, she scores! Listen to Shelly Bouren, Research Manager for the NBA’s Detroit Pistons, as she discusses the overarching connection between building relationships and the research that glues those buyer personas together. In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney and Bouren pass baskets of knowledge back-and-forth, from discussing how to use data and research to better target the market you’re trying to reach, to the non-linear journey of the buyer ...
Priscilla Discusses Contagious Content with Engagious Host David Paull
August 16, 2019 05:00 - 39 minutesIn this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney discusses the importance of knowing your audience and understanding your Buyer Persona with David Paull, who likes to deliver value to content marketing. Paull has used marketing research technology to focus on political and focus group research, but has morphed those strategies into a real-time scoring system for action sports through his company Dialsmith. David Paull also has a podcast, called Engagious, where he h...
Priscilla and Wendy Yellen Talk About Transformation
August 09, 2019 05:00 - 42 minutesLife is tough and busy, and everyone is looking for a quick fix for problems within their family, business, and overall livelihood. In this episode of Ponderings from the Perch, Priscilla talks with Wendy Yellen, who believes the best solution for managing our lives isn’t a band-aid, rather a deep understanding of our brain through the power of Eidetics. Eidetic Image Therapy is defined as a system of psychotherapy. The method of Eidetic therapy techniques and exercises have been successful ...
Priscilla and Anese Cavanaugh Spread the Good Vibes
August 02, 2019 05:00 - 50 minutesIf you’ve ever noticed how a single person in a bad mood can negatively impact a room full of people, then you understand the importance of presence. In this episode of Ponderings from the Perch, Priscilla McKinney talks with her friend Anese Cavanaugh, author of “Contagious Culture” and new book “Contagious You.” Anese and Priscilla discuss the books as well as Anese’s IEP Method (Intentional Energetic Presence) that can be used to make intentional personal decisions that can have a wide-rea...
Priscilla and Nikki Darré Hold The Field
July 26, 2019 05:00 - 32 minutesIn this episode, Momma Bird Priscilla McKinney talks with Fieldwork, Inc. Executive VP and Fieldwork Denver President, Nikki Darré. They discuss Darré’s journey within Fieldwork, and the impressive longevity of project managers and supervisors at Fieldwork. They also discuss change within the industry and how Fieldwork keeps up with design trends to maximize the client experience. Fieldwork Denver is the host of Insights Marketing Day on October 10, and Priscilla and Nikki talk about the im...
The Priscilla and Tricia Houston Experience - From Shoes to Zoos to Chick-Fil-A
July 19, 2019 05:00 - 42 minutesAs our old pal, Oliver Wendell Holmes said, “A mind that is stretched by a new experience can never go back to its old dimensions.” He probably wasn’t talking about the business and consumer dynamic, but as this episode illustrates, it certainly applies. This week, Priscilla discusses how experiences between businesses and customers can be consciously designed toward excellence, with MMR Live Founder and Chief Operating Officer Tricia Houston. In addition to speaking about experience strateg...
Priscilla and Nicholas Holland Talk Hubspot
July 12, 2019 05:00 - 42 minutes“It’s never been easier to get started. There’s never been a time in all of business where there’s more things at your fingertips to help you be successful. But on the flip side, it’s also never been harder to scale, because competition is so fierce.” In this episode of Ponderings from the Perch, Priscilla talks with Nicholas Holland, GM/VP of Product at Hubspot. In case you don’t know, Hubspot is a Customer Relationship Management (CRM) solution for inbound or content marketing. Little Bird...
Flock Stars WIRe Miniseries 2 - Episode 2: Notes From the WIRExec Retreat
July 05, 2019 05:00 - 27 minutesFlock Stars is back with a new Women in Research miniseries! In this episode, Priscilla McKinney, Momma Bird and President of Little Bird Marketing takes the podcast on the road, bringing listeners an audio postcard of the goodness of the 2019 WIRexec Annual Retreat. Listen in to hear the wisdom and insights straight from the source! You'll hear from: Tacie Avedikian, Director of Customer Development at Critical Mix Brin Moore, partner at Trusted Talent & San Francisco Loval Event Lead at W...
Priscilla and Andy Crestodina Are Risktakers!
June 28, 2019 05:00 - 39 minutesSo, you think you’re pretty tough, do you? Well lemme introduce you to a couple toughies who eat fear for breakfast. Their names: Priscilla McKinney and Andy Crestodina. I heard they’re so accustomed to living on the edge that they don’t even flinch at…using Wordpress for a web host. Pretty hardcore, yeah? In this episode, Momma Bird Priscilla McKinney enlists the cognitive muscle and steely reserve of Orbit Media Co-Founder and CMO Andy Crestodina, to analyze an article arguing that Wordpre...
Flock Stars WIRe Miniseries 2: Notes From the WIRExec Retreat
June 21, 2019 05:00 - 22 minutesFlock Stars is back with a new Women in Research miniseries! In this episode, Priscilla McKinney, Momma Bird and President of Little Bird Marketing takes the podcast on the road, bringing listeners an audio postcard of the goodness of the 2019 WIRexec Annual Retreat. Listen in to hear the wisdom and insights straight from the source! You'll hear from: Sandy Casey, SVP of Global Strategic Alliances at Toluna Shannon Smith, COO at Jibunu Erica Van Lieven, Managing Partner at InSites Consulting...
Priscilla and Michael Roderick Have Unrestricted Access
June 14, 2019 05:00 - 41 minutesWhat do you think of when you hear the word “access?” Do you think of exclusive backstage tickets, a master key, or getting your foot in the door? In this episode, Momma Bird Priscilla McKinney and Michael Roderick, host of the podcast “Access to Anyone,” discuss how access is less about sneaking in, and more about sharing interest. Michael went from being a high school English teacher to a Broadway producer in under two years, then started his journey toward establishing Small Pond Enterpr...
Priscilla and Kahlief - Shoe Shopping Under the Scrutinous Eye of Google
June 07, 2019 05:00 - 27 minutesIf you really want to fulfill your lifelong dream of swimming through gold coins like Scrooge McDuck, you’re going to need to make some smart marketing decisions. Does anybody know a way to drive real, ready-to-buy-things customers to your website? Like - we’re talking 50% more customers than are driven organically? Anyone? Oh look! It’s Priscilla and Kahlief! In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney gets into the sweet details about Google Ads with Little B...
Priscilla and Rachael O'Meara Press Pause
May 31, 2019 05:00 - 37 minutesFeeling stressed? You’re not alone. Studies have shown that 80% of Americans are afflicted by stress, and that number is on the rise. In this episode, Priscilla is joined by her friend and Ponderings from the Perch alumni Rachael O’Meara. Rachael is a transformational leadership and executive coach who wrote the critically-acclaimed 2017 book Pause: Harnessing the Life-Changing Power of Giving Yourself A Break. Rachael and Priscilla discuss intentionality and incremental mindset changes, and...
Priscilla and Ashley Teach Robots to Chat
May 24, 2019 05:00 - 39 minutesLBM: Are you interested in learning a unique way to boost social engagement by using programmable chatbots, which can help you circumnavigate algorithms that might otherwise suppress your awesome links? Comment “yes” or “no” below. YOU: “Yes.” ...typing LBM: So glad that you want to know more about chatbots! ...typing LBM: Check out this episode of Ponderings from the Perch, where Priscilla McKinney and Ashley Le Blanc talk all about the different ways you can use chatbots to deliver mess...
Priscilla and John Lee Dumas Fell into a Burning Ring of Fire
May 17, 2019 05:00 - 21 minutesEntrepreneurship is a burning thing. And it makes a fiery ring. Seriously though, in this episode Priscilla talks with John Lee Dumas (or JLD) about two of her favorite things: entrepreneurship and podcasting. JLD is host of the award-winning Entrepreneurs on Fire - a daily podcast that features interviews with successful entrepreneurs as well as tips and creative solutions from the host. He and Priscilla discussed FireNation, his listener network, and the importance of listening to the audie...
Priscilla and Andrew Kuiler Will Only Be Impressed By a Hurdy-Gurdy
May 10, 2019 05:00 - 34 minutesTravel. Exotic food. Cultural research. Obscure musical instruments. The areas of overlapping interest in a Venn diagram between Priscilla and Andrew Kuiler, founder and CEO of The Silk Initiative are so abundant that we might actually need a larger diagram. In this episode, Priscilla and Andrew discuss how The Silk Initiative - brand insight, strategy and innovation firm - uses their specialized knowledge and custom research to provide detailed consulting for the international food and beve...
Priscilla, Ashley and Emma in Bird On The Street - IIeX NA Edition
May 03, 2019 05:00 - 42 minutesYou’d have to be pretty stone cold not to miss Austin as soon as you got to the city limits. That’s how Priscilla, Ashley and Emma felt when IIeX North America was over. Hosted by GreenBook, IIeX is all about new ideas, new approaches and new connections in market research and insights. In addition to co-chairing the event with our pal Will Leach, teaching a master class, and doing her part to Keep Austin Weird, Priscilla and the Little Bird crew attended amazing lectures, hit the pavement f...
Priscilla and Carliz Sotelo Moore Flip Their Wigs
April 26, 2019 16:32 - 34 minutesOne entrepreneur started a marketing company, and loves wigs. The other started a wig company, and loves marketing. Put them together, and what do you get? This episode of Ponderings from the Perch! Listen in as Priscilla chats with Carliz Sotelo Moore, founder of wigs.com - the largest online hair and wig retailer in the world! They discuss a wide array of topics including: • Employee buy-in, and the importance of making a positive impact • Growth of the non-need based wig industry • The i...
Priscilla and Andy Crestodina Get Super Specific About Content
April 20, 2019 05:00 - 40 minutesQ: What’s the one thing that Andy Crestodina wants you to get better at? A: Specificity! Here’s what you need to know about Andy: He’s the co-founder and CMO of Orbit Media, Chicago-based web design and development firm, he’s the author of Content Chemistry: The Illustrated Handbook for Content Marketing, and he’s the founder of Content Jam, Chicago’s largest marketing conference. Oh, and he was named a Top 10 Online Marketing Expert by Forbes Magazine! In this episode, Andy and Priscilla ta...
Priscilla and Ashley Go to Quirk's Chicago
April 12, 2019 05:00 - 52 minutesAnddddd we’re back! After 3 Quirk’s events, Momma Bird, Priscilla McKinney is in the podcast booth and recapping her time at the most recent Quirk’s Event in Chicago. In this episode of Ponderings from the Perch, Priscilla and Content Marketing Manager, Ashley Le Blanc, discuss their favorite parts of the conference, including: networking events, the MR Jam Band and eating french fries in bed after a long day. Per usual, the two give out a few awards for their favorite giveaway item, best sh...
Priscilla and Jamin Brazil Show How the Sausage Gets Made
April 05, 2019 05:00 - 47 minutesBlasting out of the gate with a Baader-Meinhof phenom moment, Priscilla and Jamin Brazil hit the ground running in this episode of Ponderings from the Perch. Jamin, CEO of Happy Market Research podcast discusses his early love of market research methodology that led him to found Decipher, a market research software company, eventually selling the product to and becoming CEO of FocusVision. Brazil currently wears many hats, but the art of podcasting is top among his discussion points. Prisci...
Priscilla and Ashley Demystify LinkedIn
March 29, 2019 05:00 - 44 minutesDespite the fact that LinkedIn predates almost all popular social networking sites (2003!!), there are still a lot of relatively savvy internet users who have no idea what the social business site is all about. Until now. Listen in as Priscilla and Ashley discuss common misconceptions, what the site is and is not designed for, and how to utilize the platform to facilitate authentic connections. Priscilla - an undeniable LinkedIn whiz - gives special shoutouts to former podcast guest Tim Hugh...
Priscilla and Leonard Murphy Keep It Weird
March 22, 2019 05:00 - 49 minutes“It can be easy to forget the motivation that ultimately all we’re here to do is to help people. And we help people by connecting supply and demand, as new opportunities emerge. So we work hard to fight against that. To remind everybody, every day: This is what we’re here to do. We’re here to help folks.” It’s impossible to overstate the impact that GreenBook Executive Director Leonard “Lenny” Murphy has had on the world of market research. In this episode, Priscilla talks to Lenny about so...
Priscilla Is Gone: Kahlief and Leighton Break The Podcast
March 15, 2019 05:00 - 17 minutesWhy is it important to stay on brand in all elements of design? What’s the most challenging part of designing specifically for content marketing? Will Little Bird invest in a memes department in 2019? It was Priscilla's birthday, and Kahlief and Leighton said, "G'ahead and have a great trip... we'll handle the podcast for you!" Then they did it. In this episode, The Design Dojo - a.k.a. two of Little Bird's lead graphic designers - discuss the importance of graphic design for inbound marketin...
Priscilla and Sima Vasa on Tech, Podcasting and Armadillo Racing
March 08, 2019 06:00 - 45 minutesThe last time Sima Vasa was on the podcast, it was for the Flock Stars WIRe miniseries. In this episode, she and Priscilla discuss how founding Infinity Squared Ventures allowed her to combine her knowledge of research with her entrepreneurial experience to help entrepreneurs scale for growth or for sale: “Taking the emotion out of things and really looking at financials objectively, and saying, ‘okay, if I peel back the layers here, I have to be realistic in what I think I can sell this com...
Priscilla in London Bird on the Street
March 01, 2019 06:00 - 42 minutesOver the pond and through the woods, to the Quirk’s Event we go! In this episode of Ponderings from the Perch, Momma Bird, Priscilla McKinney, recaps her time at the very first Quirk’s Event in London, England. Tune-in as Priscilla and Ashley review the benefits of attending industry events and give out a few awards like Best Interactive Booth and Best Giveaway Item (spoiler: Priscilla also gives her own award for Best Pants). This isn’t your average event recap. Listen in as Priscilla takes ...
Priscilla and Pam Didner II: The Wrath of Khan
February 22, 2019 06:00 - 36 minutesPonderings from the Perch doesn’t usually get squeakquel episodes. However, when we heard that our friend Pam Didner had a new book, we were like, “Look who’s invited to the podcast now,” and also kind of like, “I still know this is going to be a great podcast!” For those who don’t know, Pam is a sales, marketing & communication consultant, two-time author, prolific blogger, and global marketing speaker. She was also a guest of Ponderings way back in episode 39. Pam’s latest book, “Effective...
Priscilla and Ashley Seal the Tomb of Google+
February 15, 2019 06:00 - 12 minutesLawn darts. Robotic gutter cleaners. In-car coffee brewers. These are just a few things that have enjoyed more commercial success than Google+. Google’s social networking endeavor seemed poised to make big waves… something about their $719 billion in market capital lent a bit of credibility to the effort that turned out to be an almost immediate cricket-fest. The recent announcement that they would be pulling the plug on the sleeping giant wasn’t a huge shock to most people, but it’s not wit...
Priscilla and Kelly McNelis Speak The Truth
February 08, 2019 06:00 - 34 minutesReady for a dose of the truth? In this episode, Priscilla discusses “messy brilliance,” inspiring confidence, and the power of truth telling with Women for One founder Kelly McNelis. Women for One is a global community that empowers women to find and embrace their own voices, inspiring the confidence needed for them to achieve their dreams. McNelis’s journey has seen not only the creation of this community, but also the launch of the Truth Teller Tour, a series of courses, and toolkits aimed...
Priscilla Presents Bird On The Street
February 01, 2019 06:00 - 12 minutesEMAIL - an open line of communication between brand and buyer. With this kind of direct contact, it makes sense that emails have remained a fundamental part of our marketing strategies for years. In this episode of Ponderings from the Perch, Priscilla hands the mic to Colton Harrington of Little Bird Marketing and he takes to the streets to interview everyday people about their email behaviors in a new segment we’re calling THE BIRD ON THE STREET. Over the years, as people continued to rece...