Ponderings from the Perch
369 episodes - English - Latest episode: 2 months ago - ★★★★★ - 110 ratingsConversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
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Episodes
Insights Marketing Day 2020 Recap from Intellicast
December 11, 2020 06:00 - 23 minutesOriginally broadcast on the Intellicast Podcast: On today’s episode – the last one of this year – Brian Lamar and Producer Brian give a recap of Insights Marketing Day. It kicks off with a review of the Podcast panel, featuring Z Johnson, Jeffrey Hayzlett, Producer Brian, and Adam Jolley. Producer Brian talks about the focus of the discussion, the tips each of the panelists gave, and the different perspective each panelist provided to the attendees. Next Producer Brian gives some of his key t...
Advocacy and Growth - A look at the Insights Association's 2021 Plans with Melanie Courtright
December 04, 2020 06:00 - 20 minutesCalling all market research lovers! In this episode, Little Bird Executive Director and co-host Ashley Le Blanc and Insights Association CEO Melanie Courtright discuss why the industry needs you to be a part of the movement. After a momentous year of changes, Melanie breaks downs the lessons they’ve learned from 2020 and turns her eyes to the future of insights, research, and data analytics. As 2021 continues the trend of change Melanie and her team are taking on legislation, shaking it up wi...
Ashley and Juliana Wood Play the Long Game
November 27, 2020 06:00 - 25 minutesIn this episode, Little Bird Executive Director and co-host Ashley Le Blanc talks with Juliana Wood, Director of Certifications at the Certification Institute for Research Quality (CIRQ). Juliana’s diverse background includes marketing and PR in the publishing industry, Educational Program Management at the National Information Standards Organization (NISO), and the Healthcare Businesswomen’s Association. In her current role, she oversees the certifications for CIRQ, a wholly owned subsidiary...
Dear Priscilla: How Do I Build Relationships Remotely?
November 20, 2020 06:00 - 24 minutesIn this episode of Dear Priscilla, Momma Bird/CEO Priscilla McKinney answers not one, but two questions about networking during remote events. Question 1: Dear Priscilla, From years of going to industry conferences I have a lot of colleagues to draw from and interact with on LinkedIn. This helps me start great conversations, which in turn increases the reach of my posts. But, I feel I'm just talking to colleagues and these efforts don't seem to make their way into the view of the prospects I...
Priscilla and Tiama Hanson-Drury Build a Longer Table
November 13, 2020 06:00 - 33 minutesIn this episode, host Priscilla McKinney talks with Tiama Hanson-Drury, Executive Vice President of Product and EVP Partner for Diversity and Inclusion at Dynata. They discuss the creation of customer-centric products and solutions, including a mindset shift that Tiama utilizes to create products that walk the line between being bespoke and being reusable. Priscilla and Tiama discuss their involvement with and appreciation for Women In Research, and Tiama tells about her work with diversity a...
Priscilla and Ashley - 3 Email Marketing Myths Debunked
November 06, 2020 06:00 - 16 minutesBigfoot. Nessie. The Squonk. Some myths persist because they’re too compelling to let go. Other myths, on the other hand, are dumb and should vanish completely (like any concrete evidence of those first three.) It’s time to debunk three email marketing myths. In this episode, semi-pro myth busters Priscilla McKinney and Ashley Le Blanc tackle three persistent yet misguided beliefs about email marketing. Preview time! Email marketing is dying Email is still one of the most trusted forms of co...
Priscilla and Colson Steber Look for a Needle in a Haystack
October 30, 2020 05:00 - 23 minutesAs Will Rogers famously said, “The farmer has to be an optimist, or he wouldn’t still be a farmer.” In this episode, host and Momma Bird Priscilla McKinney talks with Colson Steber, Co-CEO at both Communications for Research, Inc (CFR) and Ag Access. They talk about agricultural research and how Ag Access has created an insights community specifically centered around a highly specialized sector that includes crop growers, livestock producers, feed mills, veterinarians, and more. “I joke tha...
Priscilla and Ashley - 3 Website Metrics that Actually Matter
October 23, 2020 05:00 - 20 minutesSimply put: Your website matters. Like really matters. In a digital world, it’s where people meet you - it’s your first impression to your future customers. But before you type in your URL and start auditing your website’s appearance, let’s talk about the metrics you should be tracking to evaluate performance. In digital marketing, data is how we track progress and make informed decisions. From determining your marketing budget to the details of your next campaign, your marketing metrics gui...
Priscilla and Friends - Collaboration is the New Competition
October 16, 2020 05:00 - 48 minutesGoodbye competition…Hello collaboration! 2020 has been full of learnings, but if we’ve benefited anything from this year, it’s this new mantra - “the only way forward is together.” In this video podcast, Momma Bird and CEO of Little Bird Marketing, Priscilla McKinney, is joined by Sarah Kotva of Fieldwork, Melanie Courtright of Insights Association and Lisa Wilding-Brown of InnovateMR. The group talks about leaving behind the mentality of scarcity and how doing good for more people - even yo...
Dear Priscilla: What Gives with LinkedIn Stories?
October 09, 2020 05:00 - 34 minutesOver the past couple weeks, a whole bunch of people have thought they accidentally opened the wrong app when they noticed a “Stories” button at the top of their LinkedIn feed. “Ope, accidentally got Instagram, dang thumbs,” they muttered and then headed over toward LinkedIn ONLY TO REALIZE THAT THEY WERE IN LINKEDIN ALREADY! As with any new feature, LinkedIn Stories opens a lot of questions for users. Both pros and noobs have asked, “Should I upload a photo of these pancakes I made?” or Shoul...
Priscilla and Andy Foote Find the Missing Link on LinkedIn
October 02, 2020 05:00 - 43 minutesAre you struggling with using LinkedIn to effectively grow your network and generate leads? You’re not alone! In this episode of Ponderings from the Perch, host and LinkedIn wiz Priscilla McKinney chats with Advanced LinkedIn Strategies Coach Andy Foote. Andy is the author of “3 Stunningly Good LinkedIn Profile Summaries,” author of the LinkedInsights blog, and host of the Foote-Notes Podcast. Together, they discuss commonly seen but seldom diagnosed missteps on LinkedIn interactions, includi...
Dear Priscilla: How Do I Avoid Virtual Conference Fatigue?
September 25, 2020 05:00 - 34 minutesYou remember regular-old in-person conference fatigue, right? The packing, traveling, and reservations…the seminars, breakout groups and after-parties…the (slightly-tipsy) 2 am bedtime, and (still-tipsy) return to the fray? By contrast, one might assume that attending virtual conferences from either the office or the comfort of one’s home would be a walk in the park. And yet, digital conferences somehow combine all the frenetic information overload of in-person conferences, the focus struggle...
Priscilla Interviews Bianca Pryor and Chrystal Day at IIEX NA 2020
September 11, 2020 05:00 - 50 minutesDuring Greenbook’s IIeX North America 2020 event, Priscilla McKinney hosted a live visual podcast with Bianca Pryor, VP of Consumer Insights at BET, and Chrystal Day, Global Head of Marketing Measurement at Google. While 2020 has had its share (and more!) of hardship and struggle, it has also fostered many new opportunities for increased representation and social impact. Bianca and Chrystal discuss their roles, and the opportunities they are finding to champion diversity and inclusion in the...
Priscilla and Mary Martha Stasinopoulos - Fireside Chat at IIEX NA
September 11, 2020 05:00 - 25 minutesAt Greenbook’s IIEX NA 2020, Priscilla McKinney, Little Bird CEO and Momma Bird sat down for a fireside chat with Mary Martha Stasinopoulos, Head of Consumer Insights at Kairos. Stasinopoulos came to Kairos after serving as Head of Consumer Insights at Glossier, and previously Insights Manager at HBO - each with wildly diverse internal insights configurations. Mary Martha discusses the differences between working in a well-established, process-oriented team versus starting from the ground up ...
Priscilla and Courtney Williams Discuss Continuous Improvement
September 04, 2020 05:00 - 23 minutesIn this episode, host and Momma Bird Priscilla McKinney talks to QualSights Head of Operations Courtney Williams about continuous improvement, the industry-wide race toward better and faster insights, and the importance of the consumer voice. Growth, in any industry, poses an opportunity for reinvention and improvement. Sometimes, however, the growth becomes the focus, and the quality inadvertently falls by the wayside. Courtney’s work with QualSights, a visual insights platform, is centered...
Priscilla and Mark Menig - Subjectivity of Data Quality
August 28, 2020 05:00 - 28 minutesWhat constitutes “quality?” As Mark Menig, CPO at PureSpectrum points out, the phrase “one man’s trash is another man’s treasure,” perfectly illustrates that quality is a subjective construct. In this episode, host and Little Bird Marketing CEO Priscilla McKinney geeks out with Menig about how PureSpectrum uses advanced machine learning to process unfathomable amounts of data and objectively identify patterns. Menig discusses the responsibility in the market research technology industry for...
Priscilla and Mark Menig Subjectivity and Data Quality
August 28, 2020 05:00 - 28 minutesWhat constitutes “quality?” As Mark Menig, CPO at PureSpectrum points out, the phrase “one man’s trash is another man’s treasure,” perfectly illustrates that quality is a subjective construct. In this episode, host and Little Bird Marketing CEO Priscilla McKinney geeks out with Menig about how PureSpectrum uses advanced machine learning to process unfathomable amounts of data and objectively identify patterns. Menig discusses the responsibility in the market research technology industry for...
Dear Priscilla: WTF is an SSI Score?
August 21, 2020 05:00 - 25 minutesIn the “Dear Priscilla” series, host and Little Bird Marketing CEO Priscilla McKinney, along with Executive Director Ashley Le Blanc provide answers to the sometimes-weird, oft-embarassing marketing questions that everyone has — and everyone is afraid to ask. This episode is all about LinkedIn’s SSI Score. What is it? Where does it live in LinkedIn? What is it used for? If your SSI score is low, can you pay half a million dollars and still get into a top university? The SSI Score (Social Sel...
Priscilla and Josh Haynam Ask the Million Dollar Question
August 14, 2020 05:00 - 34 minutesOur notion of online quizzes is largely limited to ideas like, “Which Bertie Botts Every Flavor Bean Are You?” or “How Would You Die in an Agatha Christie Novel?” However, Josh Haynam, cofounder of Interact is proving that quizzes have a lot more to offer in terms of lead generation. Interact helps businesses (like Eventbrite, Forbes, American Red Cross, and Marie Forleo) build beautiful and engaging quizzes. Those quizzes are founded on the principle of curating helpful interactions with po...
Dear Priscilla: Should I Be Paying for LinkedIn?
August 07, 2020 05:00 - 29 minutesSo, you’ve got questions about marketing. Not the type of questions you can just raise your hand and ask in the middle of a crowded auditorium. No, no. These are the questions you’re maybe a little…embarrassed to ask. Maybe you’re afraid you should already know the answer. Maybe you think you’re the only one with this particular problem. Fear not: you’re not alone! Between immeasurable speaking engagements, industry events, consultations, and online interactions, Little Bird CEO and podcast h...
Priscilla and Katrina Noelle - Pandemic Narrative Chapter 2
July 31, 2020 05:00 - 21 minutesNo, it’s not Christmas, but in this episode we unwrap the truths of research during the pandemic. Katrina Noelle of KNow Research returns to the podcast and comes bearing the gift of insights. Merry Christmas, ya filthy animal. In this episode, Priscilla McKinney and Katrina elaborate on the recent collaboration between KNow Research and Logica Research and how brands are hungry for deeper insights. They two companies planned their partnership pre-pandemic, but quickly shifted directions in ...
Priscilla and Rana el Kaliouby Live at IIeX Behavior 2020
July 24, 2020 05:00 - 29 minutesThis episode was originally a live podcast, broadcast during IIeX Behavior 2020 by Greenbook on July 22. In this episode, host Priscilla McKinney talks with Rana el Kaliouby, co-founder and CEO of Affectiva, and author of Girl Decoded. As a pioneer in artificial intelligence, Kaliouby’s personal mission is in humanizing technology. She and Priscilla discuss the trajectory of societal empathy, programming emotional intelligence, and the importance of equatibility in AI algorithms. About equat...
Priscilla and Michael Brenner Do a Double Take
July 10, 2020 05:00 - 32 minutesThe last time Michael Brenner was on the Ponderings from the Perch, we thought it was weird that at the end of the show he said, in a spot-on Schwartzenegger voice: “I’ll be back.” But now, it’s all starting to make sense, because sure enough, he’s back as the special guest of this episode. Brenner is many things. He’s the CEO of Marketing Insider Group, an author of bestselling books The Content Formula and Mean People Suck, and a globally-recognized keynote speaker on leadership and market...
Priscilla and Stephanie Robotham Live at IIeX Forward 2020
June 19, 2020 05:00 - 20 minutesThis episode was originally a live podcast, broadcast during IIeX Forward 2020 by Greenbook on June 15. In this episode, Priscilla McKinney talks with Stephanie Robotham, CMO of Gainsight about mindset shifts toward customer-centric thinking. They also discuss the role of marketing in insights, humanistic presence, and thought leadership. IIeX Forward 2020, a new virtual conference, was presented by Greenbook. The event featured 2 full days of content with over 45 sessions broadcast live to ...
Priscilla and Sigi Hale, Ph.D. Get all Neurosciencey
June 12, 2020 05:00 - 38 minutesAs brands attempt to understand how consumers are navigating the ever-changing landscape of Coronavirus, good market research acts as a counterfriction against oversimplification. Instead, deeper understanding is dependent upon recognizing the mechanisms with which people react in establishing their routines. In this episode, Priscilla talks with Sigi Hale, Ph.D., Principal Neuroscientist and Director of Research at Alpha-Diver about the role that brands must play in helping the world bounce ...
MR Leadership Week: Lenny Murphy of GreenBook, IIeX, Veriglif & Gen2Advisors
June 05, 2020 17:41 - 17 minutesIn the insights industry Lenny Murphy is a household name. From his list of concurrent roles, including Director at Veriglif, Thought Leader at GreenBook, Senior Partner at Gen2Advisors, and Chairman/Producer at IIeX, to his prolific insightful content production, it is easy to understand that Lenny knows what he’s talking about. Fittingly, his reaction to the global pandemic was different from most: “When all of this started, for me the thought was, ‘A lot of people are going to need help to...
MR Leadership Week: AJ Keirans of Disqo
June 04, 2020 16:54 - 37 minutesIf authentic relationships are your thing, this is the episode for you. Listen in as Priscilla and AJ Keirans, VP of Client Development at Disqo discuss authenticity, emotional connection, and embracing partnerships as learning experiences. Through Disqo, AJ helps businesses make informed decisions using customized proprietary technology. He shares his views on being open to evolution by embracing varying perspectives, and how those relationships can be adapted in virtual settings. Along the...
MR Leadership Week: Robert Gray of Paradigm Sample
June 03, 2020 21:43 - 21 minutesRobert Gray is co-founder and COO of Paradigm Sample. His superpowers are operation strategy and world-class client services. In this episode he elaborates on how Paradigm Sample is meeting this pandemic head on and moving forward. From internal promotions to far-reaching collaborations from within the industry, he celebrates the human side of insights and data collection. Check out this quote from Robert about service: “The biggest thing that anybody can do, especially in operations, is rea...
MR Leadership Week: Rob Volpe of Ignite 360
June 02, 2020 14:04 - 26 minutesAnyone who knows Rob Volpe knows he is a deeply empathetic professional and leader. As the CEO of Ignite 360, he leads a team consulting with some of the world's leading brands to help them connect and understand their consumers. In this episode he gets into great data on who consumers are dealing with the pandemic and recession. Beyond the data, his team is focused on helping companies think about their employees and their consumers with the empathy lens. He shares with us the steps needed ...
MR Leadership Week: Sarah Kotva of Fieldwork, Inc.
June 01, 2020 05:00 - 13 minutesIf you're in the qualitative side of the MR business then you know the team at Fieldwork. They are friendly, helpful and definitely teach us all a thing or two about five-star hospitality. Whether they volunteer to check you in at Quirks, or sponsor Women in Research continued education and networking events, they always show up with a smile. With the advent of Coronavirus few segments of the industry were hit as hard as focus group facilities. With that perspective, we talked with Sarah Kotv...
Priscilla and Jocelyn Simon Share a Moment of Truth
May 29, 2020 05:00 - 29 minutesDecisions are like onions. They have layers. And sometimes they make you cry a little bit. The truth is, the complex cognitive and emotional workings that drive our choices are not always aligned with our perception of them. In this episode, Priscilla McKinney talks with Nailbiter’s SVP and Head of Client Services, Jocelyn Simon, about the minute, specific decision point: the moment of truth. Nailbiter’s platform helps brands unlock shopper insights through a platform that facilitates video ...
Priscilla and Ashley Put the “Fun” in Marketing Fundamentals
May 22, 2020 05:00 - 39 minutesShow of hands: Anyone else getting sick of receiving random messages from every site you’ve ever bought anything from over the past 13 years? They’re like “Here’s how we’re handling the pandemic...need some new cuff links for these trying times?” What a bunch of applesauce. Priscilla and Ashley use Superman vision to reveal the hidden cause behind this unprecedented outcropping: It is the panic caused by an absence of marketing fundamentals. See, when you have your marketing fundamentals lin...
Priscilla and Becky Harrison On The Importance of Communication
May 15, 2020 06:00 - 36 minutesIn the midst of a global pandemic the insights industry has proven to be flexible and dynamic. Looking for ways to meet brands' needs to navigate an era of drastically changing consumer opinion, leaders are digging into empathy, doubling down on communication and letting positive work culture guide their daily decisions. Becky Harrison, President of both the Ft. Lee, NJ and New York Fieldwork offices gives us a glimpse into the realities of managing during a crisis. With both facilities so n...
MR Leadership Week: Merrill Dubrow of M/A/R/C Research
May 08, 2020 16:00 - 27 minutesMerrill Dubrow is a thoughtful leader, podcast host, blogger, sought after keynote speaker and CEO of M/A/R/C Research. At the first sign of the Coronavirus making an impact on American business, Merrill moved quickly to spearhead a leadership roundtable and has been listening as much as leading, giving voice to many within the MR industry to help us all face what he refers to as this "opportunity to lead." He's moving through a hard time to lead 65 employees with class and a total commitment...
MR Leadership Week: Anne Brown of Gazelle Global
May 07, 2020 16:00 - 17 minutesAnne Brown is an experienced market research professional and serial entrepreneur. As founding partner in Gazelle Global Research she leads a global team with international data collection, data processing and total fieldwork management. She knows market research in multiple time zones, continents and languages. She's no stranger to change. In this episode her experience and practical knowledge shines through. She's built a global team who quickly were able to respond to the Coronavirus thre...
MR Leadership Week: Sandy Casey of InnovateMR
May 06, 2020 16:00 - 18 minutesSandy Casey is the Senior Vice President of Global Supply at InnovateMR - a trusted provider for consumer and B2B panels used for surveying and data collection. Sandy kicks off this episode with a super helpful paradigm to help navigate the stress during COVID-19. Of course it's a great piece of advice at any time, but it seems especially relevant today. She offers the best feedback loop as follows: Stay positive Stay healthy (physically and mentally) Stay aware Stay focused Stay in sight Th...
MR Leadership Week: Ryan Barry of Zappi
May 05, 2020 15:00 - 29 minutesRyan Barry leads Zappi's global commercial function overseeing its sales, partnerships, marketing and client service functions and serves as a member of the firm's executive leadership team. He is well know in the market research industry Want to talk about Boston teams and have a beer? Ryan's your guy. Want to talk about effective sales enablement? Ryan's your guy. Interested in leaving behind industry jargon to really talk about what insights could look like in 2,3 or 5 years? Still, Rya...
MR Leadership Week: Mario Carrasco of ThinkNow
May 04, 2020 05:00 - 20 minutesIt’s MR Leadership week! Benefit from the collective wisdom of market research thought leaders, who share their experiences, mindsets, and tips for managing in these trying times. Mario Carrasco is the cofounder and principal at ThinkNow - a technology-driven cultural insights agency. ThinkNow is also responsible for Diga y Gane, one of the largest and most representative Hispanic online panel in existence and ThinkNow Connekt, a powerful on-demand multicultural research tool. In this episode...
Priscilla and Peter Levitan - How To Be Un-Ignorable!
May 01, 2020 05:00 - 40 minutesImagine that you are friends with a guy who has consistently been an advertising industry juggernaut since the 1970s - hypothetically, let’s say this guy has been a major account executive with Saatchi & Saatchi, has owned an ad agency with clients including Nike, MLB and Harrah’s, has written a best-selling book, and has worked with RADIOHEAD. Now imagine that there’s a global pandemic that’s threatening to Thanos-snap a significant portion of the advertising and marketing industry, and that...
Priscilla and Natalie Renna Celebrate Success
April 24, 2020 05:00 - 15 minutesIn these trying times, it’s especially important to celebrate success. In this episode, Ponderings from the Perch host and LBM president Priscilla McKinney talks with Fieldwork’s Natalie Renna, who has recently accepted a position as president of the Minneapolis Fieldwork facility. Natalie served as project manager at Fieldwork Minneapolis for five years and celebrates Fieldwork’s culture of valuing people and talents. In addition to discussing what makes Fieldwork Minneapolis unique - the 1...
Priscilla Offers LinkedIn Tips & Tricks
April 17, 2020 05:00 - 33 minutesTimes are tough. Times are confusing. What is clear is that we are ALL now ONLINE. The global pandemic has hit brands hard, but it has hit sales professionals even harder. Those who were not in up to date with the skills needed to survive in an ONLINE only sales environment are kind of freaking out right now. Interestingly enough, some people think that Coronavirus created this situation, but I would argue this situation was a reality long before this virus hit the world stage. Successful...
Priscilla and Kristin Luck Explain Marketing Strategy in the Time of COVID
April 10, 2020 05:00 - 39 minutesIn the midst of a global pandemic, companies everywhere are taking a serious look at their marketing strategies. In this episode of Ponderings from the Perch, Priscilla and ScaleHouse founder/managing partner Kristin Luck join forces to take a deep look at what constitutes a successful business mindset in these trying times. From early decision making, to familiarity with day-to-day expenses, to the importance of helpful communication, Priscilla and Kristin pull from their personal experienc...
Priscilla's 3 Tools to Unify Your Team
April 03, 2020 05:00 - 8 minutesWant to know what it takes to successfully unify a team? Of course you do! Check out this episode, wherein Priscilla shares her top three tools for teamwork unity activation (visual: multicolor power rings in a semicircle!) Guess what? Each tool is centered around a component of communication. Learn how Little Bird wrangles intensive project management both internally and externally (Trello), how we bridge the connectivity gap (Slack), and how we share accountability (Standup meetings), in a...
Priscilla and Friends Scrutinize Successful Market Research Sales Insights
March 27, 2020 05:00 - 38 minutesAnd now for something completely different! By popular request from the ever-inquisitive listener base of Ponderings from the Perch, this episode centers around sales in the market research space. In order to present a well-rounded picture of successful sales insights, Priscilla phones a friend - actually, three friends! Those three thought leaders are: Noelle Emmons, Sales Director at Remesh Dyna Boen, Chief Customer Officer at Survata Tacie Avedikian, Senior Director of Client Developmen...
Priscilla and Brad Farris Tell Head-Trash to SCRAM!
March 20, 2020 05:00 - 43 minutesGrowth, as a business owner, strikes up against a number of obstacles - control issues, financial issues, team dynamics, and perhaps most of all: the stories we tell ourselves, when those stories don’t match up with reality. The truth is, the clutter of these largely-internal struggles create what CEO and host Priscilla McKinney calls “head-trash,” leaving little room for leaders to rise above with clarity and direction. In this episode, Priscilla talks with Brad Farris, prolific author, spe...
Priscilla and Friends Recap IIeX Europe
March 13, 2020 05:00 - 35 minutesProst! We’re back from IIeX Europe in beautiful Amsterdam! In addition to presenting in a marketing module with esteemed colleagues from DLA Ignite, Keen as Mustard Marketing, and the Retail Performance Company, Priscilla McKinney chatted with several other presenters and attendees - both during the event and after - to learn what their key takeaways were. Additionally, we received some exceptional tips on making the most of conference season. Esteemed contributors: Adam Gray, co-founder DL...
Priscilla and Kris Hull Wield the Double-Edged Sword of Specialization
March 06, 2020 06:00 - 38 minutesAcross the market research space, specialization is becoming an increasingly sought-after quality - but it can also create an unintended silo effect. In this episode, CEO and Momma Bird Priscilla McKinney talks with SVP and Senior Client Officer of Ipsos, Kris Hull about striking a balance between deep expertise and a broader lens to uncover meaningful insights. Hull discusses the importance of listening and understanding client needs, and shares a mind-shift he calls “suspend your agenda,” t...
Priscilla's Top 3 Overlooked Marketing Tips about Podcasts
February 21, 2020 06:00 - 10 minutesOne of the most frequent requests we get is to share more information about podcasting. In this episode, Little Bird Marketing CEO and podcast host Priscilla McKinney shares three simple, actionable tips that can be implemented immediately by anyone - whether you’ve been a guest on somebody’s podcast, or are the host of your own! These tips will change your mindset regarding audio content promotion, and help you expand a single podcast appearance into a multifaceted piece of content. Sneak ...
Priscilla and Sondra Brown Ask The Tough Questions
February 07, 2020 06:00 - 46 minutesIn this episode, CEO and Momma Bird Priscilla McKinney talks with President and Founder of Market Dynamics Research Group Sondra Brown. In addition to discussing how to uncover rich insights for companies, the importance of events like CRC (Corporate Researcher’s Conference), and coffee, they also talk about a major shift that MDRG initiated in 2018 and 2019. That change helped refocus the direction of the company - looking closely at deliverables, staff, methodologies and more - it allowed t...
Priscilla Talks Success A La Malcolm Gladwell's Outliers
January 31, 2020 06:00 - 13 minutesSuccess is kind of like the triangulation of GPS systems - nonlinear. In this episode, CEO and Momma Bird Priscilla McKinney talks about her journey to success through the lens of Malcolm Gladwell's bestseller Outliers. Where humanity celebrates a simplified "rags to riches" style tale of human ingenuity, Priscilla opts for a more realistic view that encompasses the bumpy path of entrepreneurship. She dishes on an important success, a devastating failure, a pivotal stroke of luck, and a Matri...