Ponderings from the Perch
376 episodes - English - Latest episode: 4 days ago - ★★★★★ - 95 ratingsConversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
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Episodes
Priscilla Gets Emotional With Paul Conner: Lessons from a Specialized Market Researcher
June 02, 2017 07:00 - 44 minutesJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she interviews Paul Connor of Emotive Analytics. Group. Together they consider the deeper human feelings behind our actions and how market research can handle measuring these emotional associations. This podcast is a great follow up to Priscilla Looks at Consumer Relationships with Brands, where Priscilla and Dan discussed these sometimes hidden forces which compel us toward or against a brand. In this episode, Paul revea...
Priscilla has an A-ha Moment with Ahava Liebtag
May 19, 2017 07:00 - 37 minutesJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she interviews Ahava Liebtag of Aha Media Group. They discuss Priscilla's favorite topic, the "stunning discomfort of entrepreneurship". The hard work and passion for great writing is still driving both of them to lead creative teams. In terms of content that responds to the current needs of clients, Ahava talks about how consumers are actually zigging and zagging throughout their thought their interactions with brands. ...
Priscilla Gets into Serial Entrepreneur World with Greg Shugar
May 05, 2017 07:00 - 32 minutesJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she interviews Greg Shugar, serial entrepreneur and prolific writer. He, along with his wife Gina started Tie Bar in 2004 in true entrepreneurial fashion. They built the business from the ground up, starting alone in their basement with no employees. Over the next 9 years, they grew their brand and their business, employing 55 employees. Having sold the majority share to a private equity firm in 2013, Greg sheds a little ...
Priscilla Goes Global with Content Marketing Expert Pam Didner
April 21, 2017 07:00 - 37 minutesJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she talks with Author, global B2B Marketing Consultant and Keynote Speaker, Pam Didner. Pam is an expert creating global marketing strategies to guide a company's content marketing efforts and together they dig into the nitty gritty of effective content marketing for the Fortune 100 Senior Marketer. Most pressing in this world is the challenge of scaling content across not only multiple teams, but multiple languages and i...
Priscilla Looks at Consumer Relationships with Brands
April 14, 2017 07:00 - 47 minutesJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing along with Dan Leadbetter as they discuss consumer relationships with brands. What brands do you love? What brands do you hate? What brands do you love to hate? Interestingly many people don't consider that their lives are full of actual relationships with brands. They are tied into our family stories, our values, our conversations, daily routines and holiday traditions. No matter how much you think about it, we do develop ...
Priscilla Gets Holistic Marketing Pointers from Mitch Joel
March 24, 2017 07:00 - 55 minutesJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she talks with author, prolific writer and marketing guru, Mitch Joel. As the President of Mirum, a global digital marketing agency operating in close to 20 countries, he has earned the right to direct huge brands as they navigate digital marketing. He talks openly about how the marketing industry must come to grips with how consumers adopt quickly to technology while agencies and brands tend to lag behind. Since Mitch i...
Priscilla is a St. Patty's Day Birthday Girl
March 17, 2017 07:00 - 46 minutesJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing along with Dan Leadbetter as they celebrate her St. Patty's Day birthday. As they are fellow-holiday birthday peeps (Dan having debuted on New Year's Eve) they talk about the joys and perils of a holiday birthday. What they can't wrap their minds around is the reality of actual St. Patrick's Day Birthday cards for sale. Seriously, individualized cards celebrating your birthday falling on this holiday. Hmmmm.... To celebrate,...
Priscilla Hosts the Best Damn Website Episode Ever
March 10, 2017 08:00 - 31 minutesJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and her special guest, Stoney deGeyter of Pole Position Marketing. He is the author of the very definitively titled book, The Best Damn Web Marketing Checklist, Period! among others. Where others focus on search engine optimization (SEO) only for ranking results, his team goest beyond with a laser focus on total web presence optimiation for the sake of helping the visitor. Stoney elaborates on his process of writing his boo...
Priscilla Gets Some Life Coaching from Robin Barr
February 24, 2017 08:00 - 40 minutesJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Robin Barr, Chief Inspiration Officer at Unleash Your Brilliance in this episode. As a Life Coach Robin works with high performing executives who feel as if they are "dying at their desks". She addresses the true suffering many experience when they are out of alignment with their own values and are frustrated with their own inability to alter behaviors or outcomes they so strongly desire to change. They discuss the role...
Priscilla Goes to London Town
February 17, 2017 08:00 - 39 minutesJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing along with Dan Leadbetter as they discuss her upcoming speaking engagement in London. As she heads out to speak to marketing researchers about the future of social media she focuses on what she continues to do to disrupt the market. She discusses how her book of business differs from most other agency owners she meets. Any given day the team could be working content about turbo engines, chiropractic care, sheet metal or aut...
Priscilla Gets a Taste of Qualitative Research with Liz Van Patten
February 10, 2017 08:00 - 39 minutesJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Liz Van Patten, an accomplished qualitative researcher. Her experience discovering marketing insights for companies, advertising agencies, governments and industry groups for more than 25 years has honed her skills in marketing research. They discuss the difference between qualitative and qualitative research and how they fit into concept testing/development, understanding path-to-purchase and decision-making, new produc...
Priscilla Tackles the Nitty Gritty of Content Marketing with Michael Brenner
January 27, 2017 08:00 - 41 minutesJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Michael Brenner, CEO of Marketing Insider Group. Michael is a sought-after keynote speaker on Leadership, Culture, and Marketing. He is the co-author of best selling book The Content Formula. As a recognized Top CMO Influencer, B2B Marketer, Content Marketer, and Social Media Marketer, Michael delivers insight into the content marketing industry. They discuss what it means to truly start a conversation with your brand fo...
Priscilla Blends Old School with New School with David Reimherr
January 20, 2017 08:00 - 50 minutesJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and her special guest, David Reimherr, founder of Magnificent Marketing. These two have a lot in common and a lot to talk about. They both lead a team of creatives at full-service marketing agencies with specialized expertise in content marketing. He is also the host of the Magnificent Marketing Podcast. You'll enjoy his take on mixing old school techniques with the latest and greatest marketing tools and strategies for maxi...
Priscilla Talks B2B Marketing with Bernie Borges
January 13, 2017 08:00 - 47 minutesJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and her special guest, Bernie Borges, CEO of Find and Convert, a content marketing agency serving B2B clients across the U.S. He is the author of Marketing 2.0, one of the first 50 books written on social media strategy. He can be found pontificating on his expertise on his podcast called Social Business Engine which can be found at http://www.socialbusinessengine.com/podcasts/. In this episode they discuss the nuance and ex...
Priscilla Hosts the Extravaganza Spectacular 1st Annual Little Bird Marketing Superfluous Talent Variety Christmas Show
December 22, 2016 08:00 - 25 minutesJoin Priscilla McKinney, CEO and Momma Bird and all of the creative "peeps" at Little Bird Marketing for the EXTRAVAGANZA SPECTACULAR 1st ANNUAL SUPERFLUOUS TALENT AND CHRISTMAS VARIETY SHOW! You'll laugh, you'll cry and "You'll poke your eye out kid!" Enjoy cherished Christmas memories, dramatic readings, horrible holiday jokes and musical interludes featuring the ukulele, records and of course, the autoharp. This episode features Priscilla McKinney, Dan Leadbetter, Brad Jones, Beth Claybroo...
Priscilla Talks Market Research with Tony Cheevers
December 09, 2016 08:00 - 38 minutesJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and her special guest, Tony Cheevers. With 20 plus years experience working in sales and marketing leadership roles with global brands like Virgin, KLM, Schlumberger and the U.S. Postal Service. They talk about the reality that with social media and more sophisticated marketing dashboards, companies are getting "insights" and data about their clients. But even with this access to what only large companies could see before ma...
Priscilla Throws Away Her To-Do List
November 25, 2016 08:00 - 39 minutesJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing along with Dan Leadbetter as they ponder the modern tragedy that is the ubiquitous TO-DO LIST. As the CEO of three companies, she has learned some ways to be freakishly productive. As her reality doesn't include simply not being interrupted on a normal basis, she offers some insights about how to calendarize tasks, understand what is your "genius work", effectively delegate and maintain clarity about how to use her time wise...
Priscilla Hits the Road
November 11, 2016 08:00 - 34 minutesJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing along with Dan Leadbetter as they gaze into the marketing crystal ball. As a keynote and breakout session speaker, Priscilla has been traveling much lately, called upon to talk mostly about the FUTURE OF MARKETING. She gives highlights from the road along with answers to some of the most frequently ask questions. Mostly, people are just confused about what is NEXT in marketing. Whether she is speaking with market researchers...
Priscilla Gets Some Fuel from Vivian Blade
October 28, 2016 07:00 - 50 minutesJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she interviews Vivian Blade. She is a powerful woman of experience and recognized talent management expert, working with companies to build solid and sustainable bench strength in their leadership pipeline. In her work as a consultant, author, keynote speaker, trainer and executive coach, her passion in building leaders and developing excellence empowers companies to fuel incredible leadership, and professionals to fuel i...
Priscilla Takes a Pop Quiz
October 14, 2016 07:00 - 48 minutesJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Dan Leadbetter as she takes a pop quiz! Priscilla takes an awful lot of compliments from Dan right before he announces that he is going to shoot questions at her and put her on the spot! He collected questions from listeners and added some of his own. He starts with an easy pitch about what albums she would take if she were stranded on a deserted island. Once they finish discussing Freddy Mercury, they move on with the q...
Priscilla is Open for Consulting
September 30, 2016 07:00 - 46 minutesJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Dan Leadbetter as they discuss the pros and cons of consulting. It seems these days there is a consultant for every kind of expertise needed and in some ways it can seem frivolous until that day you NEED that expertise and someone truly delivers thoughts, tools and concepts that help you take your business or personal life to the next level much more efficiently. They ask questions about what kinds of expertise would be ...
Priscilla and Kathryn Budig Aim True
September 16, 2016 07:00 - 34 minutesJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Kathryn Budig. She is the author of "Aim True: Love Your Body, Eat Without Fear, Nourish Your Spirit, Discover True Balance!" She is a totally authentic and beautiful person demystifying good health, self love and whole body health. Priscilla gushes on and on about how amazingly stylized this book is and seriously wants you to buy multiple copies of this for all of your friends this year. THIS WILL MAKE YOU POPULAR. Kath...
Priscilla Will Show You Her Tabuchi if You Show Her Yours: Thoughts on Brand Positioning Statements
September 02, 2016 07:00 - 40 minutesJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Dan Leadbetter as they discuss brand positioning statements. As companies step out into the market they seem to ask questions about how to position themselves, but as older companies morph over time they sometimes fail to come back to reviewing their brand positioning statement even as their company has completely changed and the people who they serve has changed. They grapple with the dilemma of how you figure out how y...
Priscilla Organizes an Interview with Dan Chiodo
August 19, 2016 07:00 - 36 minutesJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she interviews Dan Chiodo. He is the author of "Perfect Timing" a book about how to gain at least two hours each day through developing time saving strategies. As a Certified Mastermind Executive Coach (CMEC) he works with Fortune 500 companies and others to help them ask the best possible questions in order to create the best possible work. As a solopreneur he gives great advice about how to spin your greatest expertise ...
Priscilla Doesn't Need a Crystal Ball: Content Marketing is Here to Stay
August 05, 2016 07:00 - 46 minutesJoin Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Dan Leadbetter as they discuss the state of marketing. Every once in awhile someone will comment to me that they believe social media to be dead. On the contrary, it is alive and kicking. What seems to be more the issue is HOW people are using social media and WHY marketers are using it. This episode really focuses on the changes that are here to stay because of the major shift in the advertising world which is the domin...
Priscilla Wants Carts of Champagne Coming by: Interview with Mary Maru
July 22, 2016 07:00 - 45 minutesJoin Priscilla McKinney, Momma Bird and CEO at Little Bird Marketing as she talks with Mary Maru about website design, user experience and user interface and how they go hand in hand to create amazing design. As creative director of Mary Maru Design, she works with clients who are ready to make a significant impact on their overall marketing strategy with the help of her design and technical expertise. Check out her clean and beautiful aesthetic at www.marymaru.com. Once you see her work you'...
Priscilla Might Go to Mars: An Interview with Intern Jackson Bueno
July 08, 2016 07:00 - 52 minutesJoin Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with her nephew and inbound marketing intern, Jack Bueno. If you've become cynical about "kids these days" you need to hear this inspiring conversation with a young man with ideas and ideals who is ready to take on the world! His unique perspective having lived abroad for much of his childhood is refreshing and if you're not careful you'll really get excited about visiting Mars with him as well. His work as an intern wi...
Priscilla Learns the Art of Money with Bari Tessler
June 24, 2016 07:00 - 48 minutesJoin Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Bari Tessler Linden, MA, Financial Therapist, Mentor Coach and Mama-preneur. Bari’s gentle, body-centered approach weaves together personal, couple, and creative entrepreneurial money teachings into one complete tapestry. She is the founder of The Art of Money: a global, year-long money school, which integrates Money Healing, Money Practices and Money Maps. Bari is also the Author The Art of Money: A Life-Changing ...
Priscilla Spins a Web - a World Wide Web
June 10, 2016 07:00 - 46 minutesJoin Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter trends in website builds. The discuss what Priscilla is hearing from clients about their websites and how she challenges clients about their perception of their website. Even for clients who are not actually selling products a website is a tool. They discuss their biggest frustrations with websites that don't work, and especially those that don't work on your phone. She also is amazed by how many bus...
Priscilla and Dan's First Book Club Meeting
May 27, 2016 07:00 - 45 minutesJoin Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about books they love. But before they get started you'll enjoy the BONUS STUNNING AUTOHARP INTRO by Priscilla herself and special whistling guest, Leighton Cordell. Once they stop relishing the goodness of her new autoharp, they discuss books and the general disdain Priscilla has for business books that gloss over self doubt and instead choose a revisionist history. They discuss the following books:...
Priscilla and Doug Podcast about Podcasting
May 13, 2016 07:00 - 42 minutesJoin Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Doug Sandler of the Nice Guys on Business podcast. Not only do they share their favorite podcast, but they get into the WHY and HOW of podcasting. In the middle of some truly helpful information you'll learn about "chicken pot pie", "beef stroganoff" and how just to not be a jerk in general. This is a favorite theme of Doug Sandler, author of Nice Guys Finish First, which you really should buy and read! Deep in the...
Priscilla Interviews Wendy Limbert on her Start Up
April 29, 2016 07:00 - 41 minutesJoin Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Wendy Limbert about her recent start up, Popcorn Coaching. If you're ready to take the entrepreneurial plunge or wonder what would possess anyone to leave behind a well-paying traditional job for the uncertainty of business ownership, then this episode is for you! They discuss process, marketing, packages, and putting yourself and your expertise out there. As a life coach, Wendy also provides insight into the curre...
Priscilla Insists that Content is Still King
April 15, 2016 07:00 - 49 minutesJoin Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about her newest acquisition - HER VERY OWN AUTOHARP. Once they stop talking about it, they get back to marketing issues specifically, dealing with content and content marketing. It is no small subject matter, but with 4 Content Marketing Specialists on her award-winning team they get down to demystifying INBOUND MARKETING, DIGITAL MARKETING and CONTENT MARKETING. No matter what you call it, it is th...
Priscilla Plays the Rating Game
April 01, 2016 07:00 - 43 minutesJoin Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about the importance of online reviews. She most certainly was not going to go to Medieval Times without doing her research. After Yelp!, Trip Advisor and Facebook reviews she decided she would probably live through the experience and not hate it - as long as Borat does not show up. But what can be said about online reviews and ratings. Do they provide instant legitimacy? Do they sway the potential c...
Priscilla Talks to a Canadian - Nancy Milton on Your Very Best Communication
March 18, 2016 07:00 - 36 minutesJoin Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Nancy Milton about REAL communication and what it takes to set yourself up for total success in your personal and work relationships. These two fierce female entrepreneurs slide into a comfortable dialogue about designing alliances in order to engage wholeheartedly in any given instance. As a speaker and facilitator she inspires leaders and change-makers to use communication tools to increase effectiveness and sati...
Priscilla is Nice to Doug Sandler
March 04, 2016 08:00 - 41 minutesJoin Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Doug Sandler about his "Mr. Nice Guy" paradigm for success. They discuss the habits we form in business and how we can control our own behavior and always take the high road while still coming out ahead. With his 30 years of experience as an entrepreneur, his take on the importance of positivity as an important part of not only being kind to ourselves, but truly valuing others around us. While some may think his "j...
Priscilla's Clients are Better Than Your Average Bear
February 19, 2016 08:00 - 39 minutesJoin Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about her ideal client. First of all they are "better than your average bear" but their marketing is not telling the truth. Her team is looking for clients who are great at what they do, but their marketing hasn't caught up yet and the peeps want to make up the gap. Dan knows she loves her job, but she shares the three things that she is thinking about when arriving to work each morning. It is what a...
Priscilla Blogs Her Heart Out
February 05, 2016 08:00 - 42 minutesJoin Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about the WHY behind blogging. She gets a lot of questions about blogging, but she worries more about the people who are NOT asking her. They discuss how blogging is such an integral part of search engine optimization and how important it is in establishing one's expertise as a part of a company's strategic marketing platform. They discuss positioning and usefulness of blogs along with other creative...
Priscilla Keeps Her Mojo
January 22, 2016 08:00 - 42 minutesJoin Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about how she keeps her mojo - even through a very demanding schedule and the pressure of growth. She talks about paying attention to your life and how you carve out a great balance by simply becoming awake and alive to what inspires you and what truly feeds you. She challenges listeners to think about separating out what makes you money and what makes you happy and making sure you know the differenc...
Priscilla Talks Trade Shows
January 08, 2016 08:00 - 31 minutesJoin Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about the do's and dont's for trade shows. Especially after the 2008 downturn in the economy many companies trimmed the budget and cut out trade shows. That was much to Priscilla's liking in what seems like the wasted time and effort at most trade shows. But trade shows done correctly can be AMAZING. Done poorly they are a TOTAL WASTE OF MONEY. She challenges the listeners to not only think about the...
Priscilla's Top 8 Habits for Less Stress in the New Year
December 25, 2015 08:00 - 1 hourJoin Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about listening to your life in such a way as to lower the stress levels and get more done that is TRULY MEANINGFUL to you. She openly admits she loves goals and New Year's resolutions!!!! Really, she does, but she hates it when people make meaningless resolutions without thinking about meaning first. She focuses on how small habits can make radical changes in your life and encourages people to start...
Priscilla Introduces You to Brett Baker. You're Welcome.
December 11, 2015 08:00 - 51 minutesJoin Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Brett Baker of Trustpoint Management. As her sales coach, he has brought infinite wisdom and deep personal growth at a critical time in her entrepreneurial journey. They talk about bringing your sales process in alignment with your values and how to respect yourself and others when faced with other personalities and methods for making decisions. They discuss the worst podcast episode ever http://www.thisamericanlif...
Priscilla Introduces Personas
October 09, 2015 07:00 - 48 minutesJoin Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about why understanding your ideal client makes a powerful impact on your marketing strategy. She talks about the "red flag" statements she hears from marketing managers and business owners which tell her that they are no longer considering their audience. With the insanely important need to create epic and relevant content for digital marketing, social media engagement and search engine optimization...
Priscilla Shares Entrepreur Secrets
September 25, 2015 07:00 - 48 minutesJoin Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about how the reality of entrepreneurship and how hard it is to keep up with all you should know about business. Priscilla talks candidly about the shame that surrounds what we don't know about business and how few risk showing their vulnerability. Priscilla talks about how to listen to fear and use it to bring your true self to the table to grow through the process. They discuss the risk of entrepre...
Priscilla Emerges with Chantal Pierrat
September 11, 2015 07:00 - 37 minutesJoin Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Chantal Pierrat, the amazing power behind Emerging Women. This movement was birthed out of a true transformation she experienced in her career as she emerged into owning her feminine power. They discuss what it means to walk through life with focused self reflection and how that can offer opportunities for total alignment with our true selves. They talk about finding support, the courage to be who we truly are, the...
Priscilla Talks about "My Generation"
August 28, 2015 07:00 - 38 minutesJoin Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about the meaning of generational differences. Popular business culture demands that management change their practices to accommodate specific generations, but Priscilla's entrepreneurial experience has left her to believe she should do no such thing. They discuss The Economist's article "Myths about Millennials" http://www.economist.com/news/business/21660110-businesses-should-beware-dubious-general...
Priscilla Calls you to Action
August 14, 2015 07:00 - 34 minutesJoin Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about how the importance of asking for what you need. Key ingredient of asking for what you need is first knowing what you need. She points out that companies many times fail to craft a successful calls to action because they don't truly know what they need clients or potential clients to do. Perhaps that comes from a lack of understanding profit, or simply a lack of understanding the audience. They ...
Priscilla Says "Get LinkedIn"
July 30, 2015 07:00 - 39 minutesJoin Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about how LinkedIn is NOT a dating site. They explore the mighty, mighty power of LinkedIn and the mighty, mighty fears people have about maintaining a presence online. However, as more than 300 million other professionals are using it to successfully connect and generate leads on a wide scale it is high time you created a profile. Priscilla likes to refer to her teachings on LinkedIn use as a primer...
Priscilla Sings a Song
July 17, 2015 07:00 - 38 minutesJoin Priscilla McKinney, Momma Bird at Little Bird Marketing as she interviews Chris Stewart, who you might know as the musician behind the Ponderings from the Perch soundtrack. Priscilla has known Chris for more than two decades and has worked with him on multiple music projects for clients. They dive into the difficulty of marketing yourself as an artist, and making something as subjective as music for commercial purposes. They tried to keep the Spinal Tap references to a minimum but agree ...
Priscilla Dreams a Little Dream of Work
June 19, 2015 07:00 - 27 minutesJoin Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about dream jobs. Starting with an interesting list, they discuss the pros and cons of having some portion of your hobby become your job. If you love to cook, do you really want to have to do it as a J.O.B.? From cooks, to bed and breakfast owners to travel writers, they discuss the pros and cons of so many jobs people consider to be dream jobs. Just know that you can't be a Purveyor of Fine Cognac a...