Why the Buyer's Journey Matters
Ponderings from the Perch
English - May 28, 2021 12:00 - 22 minutes - ★★★★★ - 110 ratingsBusiness Technology health business entrepreneur fitness entrepreneurship money leadership marketing finance success Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
We’ve all heard the saying, “Life is about the journey, not the destination.” Why would marketing be any different? In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney and co-host Ashley Le Blanc discuss the importance of the buyer’s journey and how it can affect business growth. They demonstrate how helpful content is the best solution and why simply pushing your business isn’t always enough to make the sale. After all, In tandem with your ideal buyer persona, creating content with all stages of the buyer's journey in mind can multiply ROI by 13. So stop hesitating and come along for the journey!
Looking to build your own persona? Check out our free resource here:
Buyer Personas - Little Bird Marketing
We’ve all heard the saying, “Life is about the journey, not the destination.” Why would marketing be any different? In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney and co-host Ashley Le Blanc discuss the importance of the buyer’s journey and how it can affect business growth. They demonstrate how helpful content is the best solution and why simply pushing your business isn’t always enough to make the sale. After all, In tandem with your ideal buyer persona, creating content with all stages of the buyer's journey in mind can multiply ROI by 13. So stop hesitating and come along for the journey!
Looking to build your own persona? Check out our free resource here: