Outperform with Acceleration Partners artwork

Outperform with Acceleration Partners

75 episodes - English - Latest episode: almost 3 years ago - ★★★★★ - 58 ratings

What exactly is affiliate/performance marketing? And how are the world's leading companies using this model to outperform in their marketing and business partnerships? Join us on the Outperform with Acceleration Partners podcast to hear insightful, valuable and eye-opening discussions about what it truly means to create transparent, high-value partnerships that bring more customers, incremental sales and faster growth.

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Episodes

Are you Prepared for the Cookieless Future of Marketing?

May 20, 2021 15:53 - 22 minutes - 20.8 MB

On this episode, Jon Claydon, founder and CEO of Streamline Marketing (an Acceleration Partners’ company) sheds light on this issue and explains what it’s likely to mean for advertisers and their affiliate marketing programs. Show Notes What “cookies” are/do and how they’ve historically been used in marketing. How cookies have been used in affiliate marketing specifically. Changes in the world of web browsers and mobile device operating systems that are impacting tracking cookies. A...

How Trademark Plus Partnerships are Improving Affiliate Program Performance

March 05, 2021 19:32 - 20 minutes - 19 MB

On this episode, we discuss how brands are using Trademark Bidding and Trademark Plus within their affiliate programs to help prevent competitors from bidding on their branded keywords in paid search campaigns. Show Notes What Trademark Bidding is in affiliate marketing. Why Trademark Bidding/Trademark Plus is unique to affiliate marketing. How brands are leveraging their affiliate partnerships to effectively run Trademark Plus campaign within their affiliate programs. The process J...

What’s Ahead for Affiliate Partnerships

December 08, 2020 19:08 - 22 minutes - 20.5 MB

On this episode, Michelle Morgan, Director of Publisher Development at Acceleration Partners, shares insights into what the future holds for affiliate partnerships and why this evolution is so valuable to brands. Show Notes What the affiliate partnership landscape looked like in 2020 Learnings from how brands have and are partnering with affiliates Surprising partnership challenges and opportunities What’s likely to lie ahead in 2021 and beyond for affiliate marketing partnerships ...

Answers to Affiliate Marketing FAQs

October 05, 2020 14:09 - 19 minutes - 18.2 MB

On this episode, Brianna Stetson, an Account Director at Acceleration Partners, answers some frequently asked questions about affiliate marketing, the key players that make up the affiliate model and how brands measure success within their affiliate programs. Show Notes: What affiliate marketing is and how it works What performance-based means in affiliate marketing What an affiliate partner is and what they do for brands Traditional and nontraditional affiliate partners How brands...

Exploring the Global Expansion Trend in Affiliate Marketing

July 14, 2020 16:53 - 12 minutes - 11.8 MB

On this episode you’ll learn about a growing global expansion trend in affiliate marketing that many brands are embracing. Our guest, Kevin Osborne, Sr. Vice President of Client Strategy at Acceleration Partners, talks about what brands have shared with him about this global expansion trend and why he thinks it will likely increase in 2020 and beyond.

How Purple Carrot’s Affiliate Partners are Helping Them Navigate a New Normal

July 06, 2020 16:11 - 36 minutes - 33.3 MB

In this episode of Outperform, you’ll hear Purple Carrot’s Marketing Project Manager, Allison Rolish, share how the plant-based meal kit company grew their business before and during the global pandemic with the help of their affiliate partners, as well as what they did to effectively keep up with the increased demand for their subscription-based service. Show Notes: How Purple Carrot’s affiliate partners were helping the brand grow their awareness and meal kit service prior to COVID-19. ...

How Brands Use Affiliate Marketing to Test Performance of Other Channels

June 15, 2020 14:25 - 16 minutes - 15.1 MB

On this episode, Lindsey Scerba, an Associate Director at Acceleration Partners, explains how brands are using the affiliate model to efficiently and cost-effectively test the performance of their other marketing channels, such as search and retargeting. 

Why Brands are Missing the Opportunity To Take Market Share From Amazon

April 24, 2020 15:23 - 16 minutes - 15.6 MB

A precarious issue is unfolding related to affiliates – specifically Amazon Associates—who are enthusiastically attempting to join brands’ affiliate programs right now. On this episode, Bob Glazer, Acceleration Partners’ founder and CEO and Scott Ginsberg, Vice President of Client Development at BrandCycle, share what’s happening between brands and these Amazon Associates who are looking for new brands to partner with.   Show Notes Who Amazon Associates are and what makes them such valu...

Why Changing Payments to Publishers Will Have a Lasting Impact

April 17, 2020 17:16 - 22 minutes - 21.1 MB

In these challenging and uncertain times, we’re seeing some brands and technology platforms not treating affiliates with the respect or regard they deserve. On this episode, Acceleration Partners’ founder and CEO, Bob Glazer and Michelle Morgan, Acceleration Partners’ Director of Publisher Development, discuss what they are seeing right now between affiliates, the brands they partner with and the affiliate technology platforms who administer payments to those publishers. Show Notes: How...

Why Affiliate Marketing Should Be Taught In Universities

March 30, 2020 20:53 - 23 minutes - 21.8 MB

Our guest on this episode, Veronica Gauthier, Senior Director of Key Accounts at Acceleration Partners, explains why it’s so important for universities to be including the affiliate model in their marketing and business course curriculum and the value that will offer to students and the business industry as a whole. What MIT students wanted to know about affiliate marketing when Veronica was invited to teach a class on the model. How Acceleration Partners’ Affiliate 101 education initiati...

Getting the Best Performance from your Partner Marketing Agency

February 03, 2020 16:56 - 13 minutes - 12.2 MB

Brands hire partner marketing agencies for a variety of reasons, but most all want the same thing—solid performance from their partner program. In this Outperform episode we discuss what’s needed for a strong client-agency relationship and what helps a partner marketing agency drive the best performance for a brand. Show Notes What a brand should do or communicate to their agency even before they become a client. How this information can result in better performance once they become ...

The Future of Partner Marketing with Robert Glazer and Helen Southgate

January 07, 2020 01:45 - 43 minutes - 40.2 MB

In this Outperform episode we discuss what the term “Partner Marketing” means to most brands, why and how the term is changing and what the future holds for this evolving marketing channel.  What is happening that’s shifting brands' perspectives on the term Partner Marketing. How the wants and needs of both brands and Performance Partners® are changing. Bob and Helen’s perspective on whether Partner Marketing is synonymous with Affiliate Marketing. How Partner Marketing is likely to e...

New Opportunities in Partner Marketing with Josh Lapidus-Home Depot

October 01, 2019 03:44 - 31 minutes - 28.6 MB

Josh Lapidus, Manager of Paid Media Strategy and Performance Partnerships at Home Depot, joins us on Outperform to discuss how the concept of “partnerships” has evolved over the last few years and how brands like Home Depot are identifying new types of partnerships, testing campaigns with them and how these types of partners tend to differ from “traditional” affiliate relationships. Show Notes How the affiliate model has evolved over the past few years in terms of partnerships formats and...

Loyalty Partners and How Brands are Working with Them

September 03, 2019 21:32 - 19 minutes - 17.9 MB

In this episode we discuss loyalty partners and explore what they do, how they add value to brands and what makes these marketing partners unique. Show Notes What loyalty partners are and do. The types of brands that tend to work with loyalty partners. How leading brands are leveraging the user data provided by loyalty partners. Misconceptions around working with loyalty partners. What loyalty partners look for when determining whether to partner with a brand. Why it’s not a mat...

What Brands Need to Know About Cost Per Action in Affiliate Marketing

August 12, 2019 17:43 - 14 minutes - 13.4 MB

In this episode, we unpack what CPA means in the world of affiliate marketing and why affiliate partnerships typically result in one of the lowest CPA marketing options for brands. Show Notes: Why the cost per action compensation model is a key differentiator in affiliate marketing. Why affiliate programs tends to be a natural next step for younger brands that have been primarily leveraging paid social and paid search marketing to acquire clients and build brand recognition. What larg...

Increasing Return On Ad Spend with Affiliate Marketing

June 25, 2019 13:41 - 12 minutes - 11.8 MB

In this episode of Outperform we discuss return on ad spend (ROAS), its role within affiliate marketing and why affiliate’s CPA model tends to equate to a higher ROAS. Show Notes: Why ROAS has become more of a focus for brands in recent years. New partnerships brands are entering into via their affiliate program and how that’s impacting return on ad spend. Challenges some brands face when trying to increase their return on ad spend – in their general digital marketing and within their...

Maximizing Customer Lifetime Value in Affiliate Marketing

May 28, 2019 14:12 - 14 minutes - 13.1 MB

In this episode of Outperform we discuss customer lifetime value in affiliate marketing and what brands -- especially those with subscription or reoccurring services -- need to do to effectively maximize that performance element in their affiliate programs. In this episode you'll learn: Why customer lifetime value has increased in importance for most brands. How understanding customer lifetime value helps brands get a better return on their ad spend. Types of partners brands can work ...

Getting the Most Out of your Affiliate Management Agency Partnership

May 14, 2019 15:36 - 12 minutes - 11.4 MB

On this episode of Outperform, Joelle Hargadine, Senior Account Manager at Acceleration Partners, shares her simple and insightful role categorizations for three different types of client contacts and what each role type needs to get the most out of their affiliate program management agency partnership. Show Notes What the three role categorizations are for different types of client contacts. The descriptions and characteristics of each of these three role category types. What each ro...

3 Teams Within your Company that Can Expand your Affiliate Marketing Partnerships

April 09, 2019 14:24 - 22 minutes - 20.6 MB

On this episode of Outperform, Acceleration Partners’ Senior Director of Performance Partnerships, Alison Chew, shares insider insights about: 3 teams within your company that can help attract new, high-value partners in your affiliate program. Specific examples of how these teams can do that.  How the affiliate marketing model plays in helping you grow, streamline and optimize these partnerships. Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-cente...

Aron Ain On Building An Organization Where People Love to Work

January 10, 2019 22:57 - 36 minutes - 33.8 MB

Aron Ain is the chief executive officer of Kronos and author of WorkInspired: How to Build an Organization Where Everyone Loves to Work.   His book chronicles the Kronos employee engagement journey and imparts lessons Ain has learned for senior leaders, HR professionals, and people managers to turn employee engagement into a strategic weapon. Aron joined us on Outperform to discuss: What having an engaged workforce means and how that plays out day-to-day throughout Kronos. What “My Ti...

Tiffani Bova on Why Business Growth Is A Thinking Game

January 04, 2019 18:53 - 40 minutes - 37 MB

Tiffani Bova is Global Customer Growth and Innovation Evangelist at Salesforce. Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to Fortune 500 companies. She spent ten years at Gartner, the world's leading IT research and advisory firm. Bova's cutting-edge insights have helped Microsoft, Cisco, Hewlett-Packard, IBM, Oracle, SAP, VMWare, AT&T, Salesforce, Dell, Amazon-AWS and other prominent technology companies expand their mark...

James Clear on Writing, Shaping New Habits & Breaking Bad Ones

January 02, 2019 15:11 - 45 minutes - 41.6 MB

James Clear is an American author, entrepreneur and photographer. On his personal website, JamesClear.com, he writes about habits and human potential. James is also the author of Atomic Habits. Show Notes A formative accident in James’ life that set him on a new career path. How the new habits he developed led him to become an academic All-American in baseball. How James stumbled into writing and how that evolved into a business, led to his focus on habits and writing his book, Atomic...

Alex Hutchinson the Art and Science of Endurance

December 04, 2018 17:45 - 45 minutes - 62.7 MB

Our guest, Alex Hutchinson, is a National Magazine Award-winning journalist. He writes mostly about science and endurance sports and is also currently a contributing editor at Outside, a columnist at the Globe and Mail, and a senior editor at Canadian Running.  His latest book, ENDURE: Mind, Body, and the Curiously Elastic Limits of Human Performance is an exploration of the science (and mysteries) of endurance. Alex is also an avid runner and was previously a Runner's World columnist a...

Garrett Gunderson on Investing in your Family Legacy

November 21, 2018 15:23 - 44 minutes - 41.3 MB

Garrett Gunderson is the founder of Wealth Factory, a company that provides personal financial education, guidance and family legacy programs for entrepreneurs, professionals and small business owners. He is also the New York Times bestselling author of Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity. Show Notes Garrett’s upbringing and how that influenced his values around money and entrepreneurism. Garrett’s first entrepreneurial endeavor. F...

Jay Baer on Growing Businesses and Captivating Customers

November 12, 2018 20:06 - 38 minutes - 52.3 MB

Jay Baer, founder and President of Convince & Convert, joined us on the Outperform podcast to discuss the past, present and future of digital marketing, his approach to building successful businesses and captivating customers.    Jay's advised more than 700 brands since getting started in online marketing in 1993. He is also the New York Times best-selling author of five books, including his latest, Talk Triggers. Jay is the most retweeted person in the world among digital marketers and ...

Yanik Silver on Catalyzing Catalysts and Rethinking How Business is Played

October 30, 2018 14:14 - 37 minutes - 51.4 MB

Yanik Silver, founder of Maverick1000, joined us on Outperform to talk about his lifetime goal of connecting and catalyzing visionary leaders and game changers to solve the world’s most impactful issues by the year 2100. Maverick1000 is a private, invitation-only global network of top entrepreneurs and industry leaders. This group periodically assembles for breakthrough retreats, rejuvenating experiences, and impact opportunities (to-date raising over $3M+) with participating icons such as...

How to Fix the Friction Caused by Affiliate Marketing Misconceptions

October 24, 2018 14:09 - 19 minutes - 26.4 MB

Internal friction can arise within companies between their internal affiliate program team and other internal digital marketing teams. This friction is almost always caused by misconceptions about what affiliate marketing is and does and how it adds value to the entire digital marketing mix.  Getting others within your organization to grasp this requires both education, perspective and patience. AP account manager, Kari Kallhoff, joined us on Outperform to shed light on this, explain w...

Jeff Haden On Ghostwriting, Goals and Motivation Myths

September 24, 2018 22:16 - 38 minutes - 53.2 MB

Our guest on this Outperform episode is ghostwriter, author and Inc. columnist, Jeff Haden. Jeff's written about everything real estate, management, process improvement, finance and investing to hydroponics, horticulture and magic.  After an intriguing discussion with Metallica guitarist, Kirk Hammett, plus dozens of interviews with other incredibly successful people, Jeff decided to pull back the veil on what it really means to “get motivated” and reach goals. These insights led him to wr...

Taking Your Affiliate Program Global – Part 3

September 17, 2018 18:33 - 22 minutes - 31 MB

This episode is Part Three of a three-part Outperform series on “Taking Your Affiliate Program Global.” Although this series barely scratches the surface, we thought that the best way to convey some of the key aspects of a global affiliate marketing program launch and expansion would be to break it down into three parts: Part One: The important things to consider and do BEFORE you go global. Part Two: What to know and do AFTER you determine there’s a viable opportunity to take your aff...

Taking Your Affiliate Program Global – Part 2

September 17, 2018 18:28 - 35 minutes - 49.1 MB

This episode is Part Two of a three-part Outperform series on “Taking Your Affiliate Program Global.” Here's a breakdown of this 3-part series: Part One: The important things to consider and do BEFORE you go global. Part Two: What to know and do AFTER you determine there’s a viable opportunity to take your affiliate program global. Part Three: What you should be looking at and evaluating in the months following the global expansion of your affiliate program.   Hear more Outperfor...

Taking Your Affiliate Program Global – Part 1

September 17, 2018 18:08 - 26 minutes - 35.8 MB

This episode is Part One of a three-part Outperform series on “Taking Your Affiliate Program Global.” Although this series barely scratches the surface, we thought that the best way to convey some of the key aspects of a global affiliate marketing program launch and expansion would be to break it down into three parts: Part One: The important things to consider and do BEFORE you go global. Part Two: What to know and do AFTER you determine there’s a viable opportunity to take your affil...

Q3 Publisher Spotlight: Lead Generation Partners

September 11, 2018 18:09 - 18 minutes - 25.7 MB

On this quarter’s Publisher Spotlight episode, Cassandra Scarbeck and Vikki Danielson, managers on the Publisher Development team here at Acceleration Partners, take a deep dive into performance partners who help companies drive high-value leads on a Cost Per Action (CPA) basis.    Show Notes What lead generation means in the world of affiliate marketing. How lead gen/CPA partners differ from those paid on a sale, a flat fee or revenue share. Benefits of adding CPA publisher partner...

Derek Coburn On How to Ask for a Connection and Un-Networking

September 04, 2018 21:15 - 41 minutes - 57.5 MB

Derek Coburn is our guest on this episode of Outperform. Derek is the co-founder and CEO of CADRE, an “un-networking” community in Washington D.C. that currently supports over 100 CEOs and business leaders. Derek is also the author of #1 Amazon Best-Selling book Networking is NOT Working. Insights from Derek: How he went from cold-calling prospects to networking to build his financial advising business. The most common question about networking that he gets asked. Advice he would gi...

David Burkus On Why You Can’t “Grow” Your Network

August 21, 2018 22:32 - 43 minutes - 60.4 MB

Our guest, David Burkus, is the author of several books including Friend of a Friend: Understanding the Hidden Networks That Can Transform Your Life and Your Career. Friend of a Friend offers readers a new perspective on how to strengthen their networks and build key connections—one based on the science of human behavior, not rote networking advice.  When he’s not speaking or writing, David is in the classroom. He is associate professor of leadership and innovation at Oral Roberts Unive...

Life and Leadership Lessons from AmyK Hutchens

July 31, 2018 00:50 - 33 minutes - 46 MB

The dynamic and driven AmyK Hutchens joins us on this episode of Outperform to discuss aligning brilliance, attributes of high-performing leaders, the secrets leaders keep and the troubling rise of “comparison condition.” At her core, AmyK is a teacher. Beginning her career teaching 5th grade, she eventually starting teaching other teachers and entire organizations about how to teach critical thinking. She then took her love of teaching to the corporate world and became a sales trainer for...

Episode 39: Hal Elrod on Waking Up to the Life-Changing Power of Morning Routines

July 16, 2018 17:32 - 39 minutes - 53.7 MB

Hal Elrod, best-selling author of one of the highest rated, best-selling books in the world, The Miracle Morning, joins us on this episode of Outperform. The Miracle Morning has been translated into 27 languages, has over 2,000 five-star Amazon reviews and is practiced daily by over 500,000 people in 70+ countries. What you'll hear from Hal on this episode: Hal’s “humble beginnings” selling Cutco knives. What Hal’s mornings looked like before implementing his SAVERS routine. What h...

Episode 38: Eric Kapitulik on Leadership, Coaching and Parents these Days

July 02, 2018 21:37 - 42 minutes - 58.9 MB

Our guest on this episode of Outperform is Eric Kapitulik, a well-known and well-respected leader, coach and teammate. He served in the United States Marine Corps as both an Infantry Officer and Special Operations Officer with 1st Force Reconnaissance Company, 1st Marine Division. As a Platoon Commander within his company, Eric led a team of 20 covert operations specialists on numerous Special Forces-related missions. After leaving active duty, Erik founded The Program in 2008 with the sol...

Episode 37: Q2 Publisher Spotlight

June 07, 2018 21:08 - 18 minutes - 24.8 MB

On this special Outperform episode, two members of our dynamic Publisher Development team, Alison Chew and Cassandra Scarbeck, discuss card-linked offers (CLOs) and spotlight a few CLO performance partners that they are excited about. Tune in to this special episode to learn about what CLOs are, how merchants are working with them and how they are adding incremental value to merchants’ affiliate marketing programs.    Show Notes What card-linked offers (CLOs) are and what they do Why ...

Episode 36: How to Never Lose a Customer Again – Joey Coleman

June 03, 2018 17:45 - 40 minutes - 55.1 MB

Our guest on this episode of Outperform is Joey Coleman, founder and Chief Experience Composer of Design Symphony and author of, Never Lose a Customer Again. His bestselling book explains how to simply but intentionally create a customer experience that will generate an army of raving fans who will want to tell everyone about your company. Tune in to this episode to hear: Where Joey got the idea for his First 100 Days program  The realization Joey had that led him on a multi-year jour...

Episode 35: Daniel Coyle – Secrets to Building and Sustaining a High-Performing Culture

May 30, 2018 14:04 - 44 minutes - 61.6 MB

Our guest on this episode of Outperform is bestselling author, Daniel Coyle. Daniel has looked inside some of the world’s highest performing groups, including U.S. Navy SEAL Team Six, Pixar and the San Antonio Spurs, and lays out what their success has in common in his newest book, The Culture Code. Daniel is also the New York Times bestselling author of The Talent Code, The Little Book of Talent and The Secret Race, a book he co-authored with former professional road bicycle racer, Tyler ...

Episode 34: The Points Guy on Affiliate Marketing, Partnerships & Maximizing Travel

May 15, 2018 13:57 - 38 minutes - 53.3 MB

On this episode of Outperform, we take a journey through affiliate marketing and travel with Brian Kelly – AKA, The Points Guy -- one of the largest credit card industry affiliate marketers and travel influencers. Brian is the founder and CEO of The Points Guy (TPG), the preeminent voice in the industry of credit card points, miles and everything travel-related. Brian launched TPG in 2010 during his time as a Wall Street road warrior, but developed his keen sense for maximizing travel expe...

Episode 34: The Points Guy on Affiliate Marketing, Partnerships & Maximizing Travel

May 15, 2018 13:56

On this episode of Outperform, we take a journey through affiliate marketing and travel with Brian Kelly – AKA, The Points Guy -- one of the largest credit card industry affiliate marketers and travel influencers. Brian is the founder and CEO of The Points Guy (TPG), the preeminent voice in the industry of credit card points, miles and everything travel-related. Brian launched TPG in 2010 during his time as a Wall Street road warrior, but developed his keen sense for maximizing travel expe...

Episode 33: Kim Scott on How Radical Candor Creates a High-Performing Work Culture

May 07, 2018 23:22 - 57 minutes - 78.6 MB

On this episode of Outperform, we get candid with Kim Scott about radical candor. Kim is the author of Radical Candor: Be a Kickass Boss Without Losing Your Humanity, a New York Times and Wall Street Journal Best Seller. She is also the co-founder of the company, Radical Candor, LLC. Kim has been an advisor at Dropbox, Kurbo, Qualtrics, ReelGoodApp, Rolltape, Shyp, Twitter, and several other Silicon Valley companies. She was a member of the faculty at Apple University and before that led...

Episode 32: Gretchen Rubin on Happiness & The Four Tendencies

April 30, 2018 17:52 - 1 hour - 85 MB

Bestselling author, Gretchen Rubin, joined us on this episode of Outperform to discuss risk-taking, happiness, purposeful growth, our unique tendencies, and how to discover and use them to outperform. Gretchen is the author of several books, including #1 New York Times bestsellers The Happiness Project, Happier at Home, Better Than Before and The Four Tendencies. Her books have sold almost three million copies and been published in more than thirty languages. With her work, Rubin has eme...

Episode 31 - Daniel Pink on Motivation, Timing, Napping and Outperforming

April 06, 2018 17:50 - 53 minutes - 73 MB

Daniel H. Pink joins us on this episode of Outperform. Dan is the author of six thought-provoking books, including his most recent New York Times bestselling book When: The Scientific Secrets of Perfect Timing, Drive, To Sell is Human, and A Whole New Mind. This episode is full of fascinating insights from Dan's research, including:  Dan’s drive behind writing Drive What most business leaders don’t understand about motivation Why business leaders often misuse if/then rewards  Why ex...

Episode 30: Q1 Publisher Spotlight

March 27, 2018 16:09 - 18 minutes - 25.9 MB

On this special Outperform episode, members of our innovative Publisher Development team, Alison Chew and Cassandra Scarbeck, spotlight a few select publishers/affiliates that they think are adding value to advertisers’ affiliate programs. They review who they are, what they’re doing and what sets them apart in the crowded affiliate marketing landscape. Show Notes On this episode you’ll learn about: Two exciting technology partners out of the UK and how they’re helping advertisers out...

Episode 29: What to Know Before Trying to Partner with a Financial Services Company

March 23, 2018 19:01 - 32 minutes - 44.3 MB

Tune in to this episode to learn how financial services companies are using the affiliate model to promote their products and what opportunities lie ahead for those in the affiliate space who want to partner with them. We talk with Marilyn Valace, Regional Director at Impact about how financial services companies are leveraging the affiliate model to market their products and services. Show Notes How SaaS platforms have contributed to the changing landscape of the performance marketing ...

Episode 28: Profile of a Growth Marketer – Jesse Eisenberg, Elite SEM

March 18, 2018 23:36 - 30 minutes - 42.4 MB

On this episode of Outperform, we profile Jesse Eisenberg, VP of Client Services for Elite SEM. You’ll hear how he ventured into the world of digital marketing after a few years in the mortgage industry, his rise from account analyst to VP of Client Services at Elite SEM and his thoughts on how the digital marketing landscape has changed over the past five years. Insights Jesse shares during his podcast interview: His thoughts on how digital marketing change over the past five years C...

Episode 27: Jenny Evans - Shifting from Stressed Out to Outperforming

March 13, 2018 20:25 - 44 minutes - 60.7 MB

On this episode of Outperform, we have a candid conversation with speaker and award-winning author, Jenny Evans about resiliency, stress, confidence and human performance. Listen in as we take a deep dive into how our brains work, how it’s impacted by stress and simple things we can do to quickly recover from stress while optimizing our personal and professional performance. Show Notes Jenny’s journey to changing her body, brain and performance and how it led her to start her company, Po...

Episode 26: Tucker Max On Book Publishing Realities, Quitting As CEO & Outperforming

March 03, 2018 21:07 - 44 minutes - 60.5 MB

On this episode of Outperform we chat with NYT bestselling author and Book In A Box co-founder, Tucker Max about why and how he and Zach Obront decided to start Book In A Box, what the traditional publishing industry is really like, why he decided to step down as CEO of Book In A Box and what he’s discovered is his true passion. Show Notes The inspiration behind why Tucker and Zach Obront started Book In A Box Impressive business results their first author realized from publishing her b...