Jeff Haden On Ghostwriting, Goals and Motivation Myths

Our guest on this Outperform episode is ghostwriter, author and Inc. columnist, Jeff Haden. Jeff's written about everything real estate, management, process improvement, finance and investing to hydroponics, horticulture and magic. 

After an intriguing discussion with Metallica guitarist, Kirk Hammett, plus dozens of interviews with other incredibly successful people, Jeff decided to pull back the veil on what it really means to “get motivated” and reach goals. These insights led him to write and publish his own book The Motivation Myth.

Show Notes

How Jeff got started in ghostwriting and writing for Inc. How Jeff has grown his Inc. column readership to over 20 million. Where he gets his topic ideas for his Inc. articles. Jeff’s “white whale” that he wants to interview for an article. How Metallica guitarist, Kirk Hammett, sparked Jeff’s interest in the exploring this topic of motivation and the misconceptions behind it. Myths people have around motivation and where they come from. The process to create motivation and how business leaders can apply it to their teams. How Jeff has used this process to stay motivated in his own life Jeff’s lunch interview with Richard Branson and what surprised him about it. A mistake/failure Jeff’s made in his life that he’s learned the most from.

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