How to Fix the Friction Caused by Affiliate Marketing Misconceptions

Outperform with Acceleration Partners

English - October 24, 2018 14:09 - 19 minutes - 26.4 MB - ★★★★★ - 57 ratings
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Internal friction can arise within companies between their internal affiliate program team and other internal digital marketing teams.

This friction is almost always caused by misconceptions about what affiliate marketing is and does and how it adds value to the entire digital marketing mix.

Getting others within your organization to grasp this requires both education, perspective and patience.

AP account manager, Kari Kallhoff, joined us on Outperform to shed light on this, explain why discord between internal team member and stakeholders tends to arise and offer useful recommendations for how to resolve it.