Outperform with Acceleration Partners
75 episodes - English - Latest episode: almost 3 years ago - ★★★★★ - 57 ratingsWhat exactly is affiliate/performance marketing? And how are the world's leading companies using this model to outperform in their marketing and business partnerships? Join us on the Outperform with Acceleration Partners podcast to hear insightful, valuable and eye-opening discussions about what it truly means to create transparent, high-value partnerships that bring more customers, incremental sales and faster growth.
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Episodes
Episode 25: Peter Atwater - How Confidence Affects Our Performance & Decision-Making
February 23, 2018 18:42 - 39 minutes - 54.4 MBOn this episode of Outperform, you’ll hear Bob Glazer and Financial Insyghts founder, Peter Atwater, discuss some fascinating topics, including why Peter looks at books, music, architecture and food when researching confidence-levels in the markets and why he recommends that you should buy Adele and sell Pharrell. Show Notes Tune in to this Outperform podcast episode with Peter Atwater to learn: What happens in our minds when confidence falls What the “me-here-now” concept is, how it ...
Episode 24: How to Affect Positive Change - Dr. Abdul-Malik Muhammad
February 05, 2018 15:37 - 43 minutes - 472 MB application/octet-streamHow do we bring about positive change in others? In organizations, communities … in ourselves? These are the questions that Dr. Abdul-Malik Muhammad and his team at Akoben seek to answer. Dr. Muhammad, our guest on this Outperform podcast episode, is the founder of Akoben, an inspiring organization that provides trainings, consulting and keynotes with the goal of transforming individuals, organizations and communities and positively affecting change. In addition to his work with Akoben...
Episode 23: Managing It All - A Candid Conversation about Being a Working Parent with Sarah Johnson
January 19, 2018 22:19 - 35 minutes - 386 MB application/octet-streamAt our recent AP Summit, our VP of Client Services, Sarah Johnson, gave a candid TED talk-style presentation titled, How I manage to manage it all (or not!): Real talk from a working parent. The insights she shared incited frequent head nods, laughter, groans and much applause. Even though her talk centered on how she manages to integrate her work life and her parenting life, what she shared resonated with everyone, regardless of whether they were a parent. In this Outperform episode,...
Episode 22: What It's Like to Go Through AP's Affiliate Academy
January 08, 2018 23:13 - 28 minutes - 38.9 MBOn this Outperform podcast episode, we take a deep-dive into what it’s like to go through AP’s Affiliate Academy. Angela Hughes, AP’s Associate Director of Affiliate Training & Quality and Amelia Glynn, our very first Affiliate Academy graduate, share what it’s like to actually go through the program, how to get the most out of it and why someone with account management in the digital marketing world should consider it. Tune in to learn:Tune in to learn: How Amelia learned about AP’s A...
Ep. 21: Going Global with Nicole Sahin
December 18, 2017 15:56 - 29 minutes - 322 MB application/octet-streamOn this Outperform podcast episode, Bob Glazer (AP Founder and Managing Director) chats with Nicole Sahin, CEO of Boston-based Globalization Partners, about critical considerations for taking your business global. As you’ll hear from Nicole, there’s a LOT that goes in to expanding your business into a new country. You’ll also learn that, when you have the right partners and expertise in place, going global doesn’t have to be as arduous or costly as many companies find it to be. Tune in t...
Episode 20: Exploring the Capacity Experience Paradox
December 01, 2017 22:52 - 30 minutes - 42 MBWhat is the Capacity Experience Paradox? Why is it so critical to the success and growth rate of your business? And why is hiring someone who is “experienced” not always the wisest thing to do? These important questions are what AP founder and Managing Director, Bob Glazer and General Manager, Matt Wool, tackle on this special “Truth, Transparency and ‘Tails” episode of Outperform. Show Notes How Bob came up with the Capacity Experience Paradox Why this paradox is so important for a ...
Episode 19: How Our Health Impacts Our Performance – Naveen Jain
November 28, 2017 19:35 - 43 minutes - 477 MB application/octet-streamNaveen Jain is the founder of many impressive companies, including Moon Express and Viome. He's a visionary entrepreneur who sees beyond the current business and technological landscape to create companies that make a true impact. Naveen generously accepted our invite to join us on our Outperform podcast to discuss how performance is linked to health and share his insights about how we have the ability to take make things like chronic illness truly a matter of choice. Tune in to this f...
Episode 18: EOS, Traction and How We Apply It at AP
November 13, 2017 15:36 - 29 minutes - 67.5 MBAsk many thriving, fast-growing companies the secret to their success, and many will respond with, “EOS.” What’s EOS®, you ask? It stands for the Entrepreneurial Operating System. On this Outperform podcast episode, Bob Glazer, founder and Managing Director of Acceleration Partners, walks us through what the Entrepreneurial Operating System (EOS) is and how we apply it at AP to outperform in our industry. You’ll also learn: Why it’s a model Bob wanted to implement at AP How Bob intr...
Episode 17: How a Company Went From $25K to $30M in 2 Years
October 16, 2017 14:54 - 30 minutes - 70.7 MBOn this Outperform podcast episode we chat with Mike Filbey, co-founder of ButcherBox, about how they’ve grown the company to over $30 million in just over two years marrying pay-for-performance with influencer marketing. Tune in to this episode to hear Mike generously share: ButcherBox’s marketing structure and why they decided to set it up this way The types of partners ButcherBox collaborates with for their marketing campaigns How ButcherBox tracks and measures the success of their...
Episode 16: How Expertise Elevates Your Business – David Baker
September 25, 2017 19:37 - 31 minutes - 71.5 MBIn this Outperform podcast episode, AP founder Robert Glazer talks with David Baker about his fascinating background and some key insights from his newest book, The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth. From growing up with a tribe of Mayan Indians in a remote village in Guatemala to becoming an author of five books, high performance motorcycle racer and TEDx speaker, David's vast and varied background is one of the things that makes him a s...
Episode 15: Balancing Client Demands with Core Competencies - Dan Golden
September 18, 2017 17:16 - 28 minutes - 66.3 MBOn this Outperform podcast episode, AP founder, Robert Glazer talks with Dan Golden about an important challenge facing marketing agencies: balancing your core service competency with the demands of your clients. As President and Chief Search Artist at Be Found Online (BFO), Dan and his co-founder, Steve Krull, have built BFO into one of the fastest growing full-service digital marketing agencies in the Midwest, optimizing paid and organic media across search, display, social, and mobile p...
Episode 14: John Ruhlin and the Art and Science of Gifting in Business
August 07, 2017 17:47 - 26 minutes - 60.8 MBIn this Outperform podcast episode, AP founder Robert Glazer talks with John Ruhlin about all these benefits of gifting in business as well as common gifting gaffes. John Ruhlin is the founder of gifting and logistics company, The Ruhlin Group and author of Giftology. When you listen to this episode, you'll learn How John got started in the business of gifting Why he recently sent one prospect 18 gifts over 18 months What the status quo of gifting looks like and why it’s not impac...
Episode 13: Tackling the Talent Shortages in the Affiliate Industry
August 07, 2017 17:27 - 22 minutes - 51.1 MBOn this episode of Outperform, Emily Tetto (Director of Talent and Culture) and Angela Hughes, (Associate Director of Affiliate Training and Quality) discuss what Acceleration Partners is doing to reduce our reliance on the industry’s limited capacity of talent and fulfill the increasing demand for strategic account managers. Show Notes What we mean when we say that there’s a lack of talent and expertise in the affiliate marketing industry Things contributing to the talent shortage in t...
Episode 12: Profile of a Growth Marketer: Griffin Thall, Pura Vida Bracelets
August 07, 2017 17:07 - 19 minutes - 43.7 MBThis Outperform podcast episode features Griffin Thall, CEO and Co-Founder of Pura Vida Bracelets for our Profile of a Growth Marketer series. Listen in as Griffin delves into Pura Vida’s world, shares his and co-founder, Paul Goodman’s incredible Pura Vida journey and gives us a look at what’s ahead for this inspiring company. Episode Sneak Peek: Griffin and his long-time friend, Paul Goodman, founded Pura Vida Bracelets in 2010. Since then they've... Grown it into a million-dollar b...
Episode 11: Performance-Driven Influencer Marketing
July 05, 2017 17:59 - 26 minutes - 21.2 MBThis Outperform episode features Alison Chew, Acceleration Partners' Director of Partners & Innovation. Alison shares her expertise on how you can connect Influencer Marketing with Affiliate (Performance) Marketing to close the loop on tracking, get top of funnel and bottom on funnel metrics and tell the whole story of how your influencer marketing campaign is performing. In this episode you'll learn about: How "influencers" and "affiliates" are defined What a micro-influencer is and...
Episode 10: Reflecting on Our Business Mistakes
June 02, 2017 15:11 - 25 minutes - 58.8 MBOn this special edition episode, Robert Glazer and Matt Wool, two of AP’s fearless leaders, transparently reflect on a few client, people, and decision-making mistakes they’ve made over the years while growing Acceleration Partners. You'll hear Bob and Matt transparently discuss: How they totally bombed a meeting with a potential client, what that prospect told them, and how they still heed that advice today. Client mistakes they’ve made. Why a business coach called them out for acting ...
Ep. 9 - Affiliate Networks vs SaaS Platforms
April 28, 2017 15:20 - 33 minutes - 76.4 MBWhat exactly is an "affiliate network?" And how is it different from a software as a service (SaaS) solution? If you have an affiliate (performance) marketing program, these are essential questions to answer - and we do, on this Outperform podcast episode! Speaking with much experience and authority on this topic are two industry leaders: Todd Crawford and Bob Glazer. Todd is the Vice President of Strategic Initiatives at Impact Radius, a company that provides a software as a servic...
Episode 8: Why Transparency Matters in the Workplace
April 20, 2017 01:27 - 23 minutes - 52.7 MBOn this 8th Outperform podcast episode, we discuss transparency in the workplace, what it looks like, and why it matters. Speaking to this topic is Emily Tetto, Acceleration Partners' Director of Talent and Culture. If you care about creating an open, transparent, high-performing culture within your organization, this episode is a must-listen. In addition to talking about why transparency in the workplace matters, we also discuss: What transparency can look like in a remote work cult...
“Truth, Transparency, and ‘Tails”: Visionary vs Integrator
April 04, 2017 17:52 - 31 minutes - 72.5 MBThe Visionary role and the Integrator role are essential in any organization. But why? Who says? And who should be in these roles? In this special Outperform podcast episode, which we're calling “Truth, Transparency, and ‘Tails", Bob Glazer (AP’s founder and managing director) and Matt Wool (AP's general manager) answer these very questions - and quite a few more - while sipping a cocktail. On our “Truth, Transparency, and Tails” episodes, Bob and Matt open up the AP kimono by trans...
Episode 6: What the Heck are Performance Partnerships?
March 14, 2017 11:00 - 22 minutes - 51.6 MBWhat the heck do we mean by Performance Partnerships™? On this podcast episode, Bob Glazer, Acceleration Partners’ fearless founder and managing director, explains what Performance Partnerships™ are and why they will define the future of affiliate (performance) marketing. Prepare to hear some pretty insightful stuff. In this podcast we discuss: • What we mean by Performance Partnerships™ • What inspired Bob and team to come up with this concept • Why performance partnerships are lik...
Episode 5 - Hiring for Day 1, Promoting When Ready
February 12, 2017 23:23 - 9 minutes - 21 MBOn this short and sweet episode (8 min, 45 sec), AP’s Director of Talent and Culture, Emily Tetto, discusses AP’s philosophy for hiring for day one and then promoting when ready. From our perspective, this information is helpful for: • Existing and prospective AP clients. Emily shares insights into who we hire to manage their program, how we do it and our approach to making sure that our team members are in the right seat at the right time. Before we bring on an account manager to overs...
Episode 4: How to Avoid PTSD In Your Affiliate Management Agency Relationship
February 08, 2017 10:00 - 21 minutes - 50.2 MBOn this episode, we talk about how a company's in-house affiliate team can work effectively with an affiliate management agency -- a dynamic that sometimes leads to companies having "agency PTSD." Speaking to this topic is Veronica Morales, an Associate Account Director at Acceleration Partners. Veronica manages the affiliate program for one of our largest clients and has received many accolades for her work from their internal team. She knows first-hand how an agency can and should work w...
Episode 1: Where the Performance Marketing Industry is Headed in 2017 and Beyond
January 17, 2017 15:41 - 25 minutes - 58.3 MBThere are a LOT of changes taking place in the performance marketing space. Learn what they are and how they could affect your business in 2017 and beyond from one of the industry's foremost experts, Robert Glazer, Founder and Managing Director of Acceleration Partners. In this episode you'll learn about: • What's driving these changes in the performance marketing industry • The shifting role of the affiliate network • Mega affiliates explained • Alternatives to the performance fee...
Episode 3: How to Get the Career you Want Working Remotely from Home
January 04, 2017 19:23 - 28 minutes - 64.5 MBWho doesn't love the idea of working full-time with a company, from home, in your PJs? If that picture strikes a cord, then this podcast episode is for you. Hear from Emily Tetto, the Director of Talent & Culture at Acceleration Partners, about: What it means to work remotely. Questions you should ask yourself before seeking a position at a company with a remote work environment. Questions you should ask a potential employer to ensure it's a legit remote position (i.e. with salary,...
Episode 2: Publisher Development 101
December 16, 2016 01:01 - 22 minutes - 7.76 MBOn today’s episode, we chat with our Global Director of Strategic Partnerships and Publishers, Alison Chew about the ins and outs of Publisher Development. She explains: What publisher development is. What publishers do and why they are so important to a performance marketing program. The role that a publisher development team plays to help brands grow their business. Where publisher development is headed in the next few years and how it's evolving. For anyone with a performance m...