Episode 1: Where the Performance Marketing Industry is Headed in 2017 and Beyond
Outperform with Acceleration Partners
English - January 17, 2017 15:41 - 25 minutes - 58.3 MB - ★★★★★ - 57 ratingsCareers Business affiliatemarketing partnerships performancemarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
There are a LOT of changes taking place in the performance marketing space.
Learn what they are and how they could affect your business in 2017 and beyond from one of the industry's foremost experts, Robert Glazer, Founder and Managing Director of Acceleration Partners.
In this episode you'll learn about:
• What's driving these changes in the performance marketing industry
• The shifting role of the affiliate network
• Mega affiliates explained
• Alternatives to the performance fee model
• Mobile in the performance marketing space
• Types of Performance Partners™
• How the Russian mob is making millions from programmatic advertising
• Attribution
• What changes performance marketers can expect to see in 2017 and beyond
If you do any kind of performance marketing - affiliate marketing, paid marketing, search engine optimization, influencer marketing, etc. - you'll definitely want to hear this episode. It could change the way you conduct and think about your marketing.