Getting the Best Performance from your Partner Marketing Agency
Outperform with Acceleration Partners
English - February 03, 2020 16:56 - 13 minutes - 12.2 MB - ★★★★★ - 57 ratingsCareers Business affiliatemarketing partnerships performancemarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Future of Partner Marketing with Robert Glazer and Helen Southgate
Next Episode: Why Affiliate Marketing Should Be Taught In Universities
Brands hire partner marketing agencies for a variety of reasons, but most all want the same thing—solid performance from their partner program.
In this Outperform episode we discuss what’s needed for a strong client-agency relationship and what helps a partner marketing agency drive the best performance for a brand.
Show Notes
What a brand should do or communicate to their agency even before they become a client. How this information can result in better performance once they become a client. What a brand should clearly communicate after they become a client and why. What a partner marketing agency should be doing to offer the most value to their client. Real examples of how the how misalignment and miscommunication can negatively affect performance.Hear more Outperform podcast episodes at https://www.accelerationpartners.com/resource-center/our-podcasts/