How Brands Use Affiliate Marketing to Test Performance of Other Channels

Outperform with Acceleration Partners

English - June 15, 2020 14:25 - 16 minutes - 15.1 MB - ★★★★★ - 57 ratings
Careers Business affiliatemarketing partnerships performancemarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Why Brands are Missing the Opportunity To Take Market Share From Amazon

Next Episode: How Purple Carrot’s Affiliate Partners are Helping Them Navigate a New Normal

On this episode, Lindsey Scerba, an Associate Director at Acceleration Partners, explains how brands are using the affiliate model to efficiently and cost-effectively test the performance of their other marketing channels, such as search and retargeting.