Increasing Return On Ad Spend with Affiliate Marketing
Outperform with Acceleration Partners
English - June 25, 2019 13:41 - 12 minutes - 11.8 MB - ★★★★★ - 57 ratingsCareers Business affiliatemarketing partnerships performancemarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Maximizing Customer Lifetime Value in Affiliate Marketing
In this episode of Outperform we discuss return on ad spend (ROAS), its role within affiliate marketing and why affiliate’s CPA model tends to equate to a higher ROAS.
Show Notes:
Why ROAS has become more of a focus for brands in recent years. New partnerships brands are entering into via their affiliate program and how that’s impacting return on ad spend. Challenges some brands face when trying to increase their return on ad spend – in their general digital marketing and within their affiliate programs. Why ROAS is typically higher with affiliate marketing. Insights from a leading direct-to-consumer meal delivery company on why they’re moving the majority of their digital marketing budget to affiliate. ROAS misconceptions with affiliate marketing.Hear more affiliate marketing industry insights on our Outperform podcast at https://www.accelerationpartners.com/resource-center/our-podcasts/.