Marketing For Owners - Marketing Tips You Can Use Today | Expert Interviews With Millionaire Marketers
500 episodes - English - Latest episode: about 7 years ago - ★★★★★ - 109 ratingsMarketing For Owners is a growing community of owners, managers and executives of businesses who want to be in control of their destiny without relying on outsiders for their sales.
From our Wednesday expert interviews with millionaire marketers and the daily podcast tips and blog, you’ll find the basis of your future ideas for growing your business. We guide you through the 7Ps of Modern Marketing.
Presence - Profile - Potential - Permission - Purchase - Preacher - Perpetuate
Don't Rent Marketing. Own It.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
How to Increase Sales in a Downward Market #426
July 18, 2016 12:29 - 11 minutes - 21.6 MBWhen you get a lead, you need to convert them into a purchaser, into a sale and make them into a customer. And then make them into a repeat customer. And then into a regular customer. From that point, they become a preacher and build your business. But what if the market is on a ... The post How to Increase Sales in a Downward Market #426 appeared first on Marketing For Owners.
Would You Refer You? #425
July 15, 2016 06:00 - 12 minutes - 24.2 MBHello it s Friday and it s time for a weekend challenge. This is where I, me being Jon Butt on the Marketing For Owners podcast, give you something to do over the weekend. Because it s no good me saying don t do any work take the weekend off cause you re going to do something so, if you re ... The post Would You Refer You? #425 appeared first on Marketing For Owners.
Are You Using the Changing Seasons? #424
July 15, 2016 00:34 - 12 seconds - 24.7 MBSo we are in the summer right now, we are in July, it’s a lovely month, I’m telling you where the summer because if you could see the sky in the background, this is England, it doesn’t look like we are in the summer. I am in the garden, I am in a T-shirt but ... The post Are You Using the Changing Seasons? #424 appeared first on Marketing For Owners.
Andy Crestodina Shares How to Make Your Website Work For You #423
July 13, 2016 06:00 - 41 minutes - 47.6 MBAs co-founder of Orbit Media Studios, Andy Crestodina has watched the internet evolve since he started building websites in 2000. And during that time, his job roles have also changed. Technology is constantly evolving, and it opens up new avenues for marketers to do their thing, and more data to understand how well it works. ... The post Andy Crestodina Shares How to Make Your Website Work For You #423 appeared first on Marketing For Owners.
Jon Shares His Thoughts on Using Social Media #422
July 12, 2016 06:00 - 12 minutes - 24.2 MBWimbledon s finished, football is finished, it’s not actually sunny and so bit of a doldrums week. So time for some social media, time to cheer ourselves up and get in and see what everyone else is doing. But are we using social media correctly? Are we thinking about it in the right way? Now I ... The post Jon Shares His Thoughts on Using Social Media #422 appeared first on Marketing For Owners.
How to Deal with Competition #421
July 11, 2016 06:00 - 10 minutes - 20.9 MBNow what I really want to do is to make you think differently about competition. So it would be a very short podcast if I gave my real opinion which is to tell you that there is no such thing as competition. Competition is if you think of someone as a competitor, you are thinking ... The post How to Deal with Competition #421 appeared first on Marketing For Owners.
Much Better Than a Business Development Plan #420
July 09, 2016 02:41 - 10 minutes - 21.2 MBHappy Friday Owners! It’s time for another weekend challenge. This is where I give you a bit of stuff to work on over the weekend to increase your business. I know this is a strange title, but generally when we start businesses, or change things up, or even applying for a loan, we are often ... The post Much Better Than a Business Development Plan #420 appeared first on Marketing For Owners.
How to Improve Sales Quickly #419
July 07, 2016 13:47 - 12 minutes - 23.2 MBMost people who tell me what they would like to improve in their business is their sales. Most people want to generate more income for their business and this includes increasing sales. Most people think that this is the answer to increasing profits. That is quite often not true. Most of the time, this is ... The post How to Improve Sales Quickly #419 appeared first on Marketing For Owners.
Janet Murray Reveals How You Can Get Top-Class Publicity, For Free #418
July 06, 2016 12:36 - 37 minutes - 42.7 MBAfter years as a journalist and an editor at The Guardian newspaper, Janet Murray has had her fair share of people pitching to her for media coverage. It s a great method of getting your product or services free publicity in front of potential customers. However, they only work when they re done right. And during her ... The post Janet Murray Reveals How You Can Get Top-Class Publicity, For Free #418 appeared first on Marketing For Owners.
Why You Need a Mentor for Business #417
July 05, 2016 12:57 - 11 minutes - 13.3 MBWhy do you need a mentor in your business? Do you know how to create a self-marketing company? Do you know how to set up an auto pilot lead generation system that generates qualified clients? No? Is that why you are here? Well then I am acting as a kind of mentor to you. And ... The post Why You Need a Mentor for Business #417 appeared first on Marketing For Owners.
There are 3 Main Reasons for Failure #416
July 04, 2016 06:00 - 12 minutes - 13.8 MBFirst of all, let s clear one thing up. When I mean failure here, I mean proper failure. I mean out of business, doing something else, because in general, now for those of you that are in the world wide audience, we have different opinions in different countries over the way we look at things. In ... The post There are 3 Main Reasons for Failure #416 appeared first on Marketing For Owners.
Should You Exhibit at Trade Shows? #415
July 01, 2016 06:00 - 13 minutes - 16 MBIt’s Friday and that means it is time for another weekend challenge. Today, I am going to talk to you about trade shows, so grab your pen and your paper and let’s get started. So take your time. We like to write this down, because writing engages the brain. It makes it sink in more. ... The post Should You Exhibit at Trade Shows? #415 appeared first on Marketing For Owners.
Campaigns Must Have a Timeline #414
June 30, 2016 06:00 - 11 minutes - 13.5 MBIf you’re going to place an advert or something like that, that is a campaign. You need to be more organized, you cannot just “Oh, let’s have a sale next week. Let’s put on a little seminar.” Everything needs to be planned. Once you plan things, things will work out so much better for you. ... The post Campaigns Must Have a Timeline #414 appeared first on Marketing For Owners.
Sally Hogshead Shares How to Make Your Brand Impossible to Resist #413
June 29, 2016 06:00 - 40 minutes - 46 MBSally Hogshead quickly became successful in the advertising profession when she started out in her 20s. As a copywriter, she loved working with different brands and finding out what makes them fascinating. And that s a word you re going to hear and read a lot during this interview. Not just because she is fascinating, but also ... The post Sally Hogshead Shares How to Make Your Brand Impossible to Resist #413 appeared first on Marketing For Owners.
Speak to One Person Specifically #412
June 28, 2016 06:00 - 13 minutes - 14.9 MBThis one tip will dramatically improve your e-mails and all of your marketing communications. So basically, when you get e-mails if you think of your inbox, it s full of spam, full of annoying stuff, the stuff you don’t want to read, it’s all corporate, it’s all boring. If you ever send a message to a ... The post Speak to One Person Specifically #412 appeared first on Marketing For Owners.
Do You Have Customers or Clients? #411
June 27, 2016 06:00 - 10 minutes - 12.1 MBWe all want more sales. And there are only a few ways to get more sales. There are 3 ways for sure and one of them that I have talked about before is to have more clients. Simple as that. More people that buy. Or more customers. But for a lot of people, there s a ... The post Do You Have Customers or Clients? #411 appeared first on Marketing For Owners.
How to Get Maximum Value by Visiting Events #410
June 26, 2016 12:36 - 12 minutes - 13.8 MBHello, Friday. Time for a weekend challenge. And today, I m going to be talking about visiting events. You know, webinars, well even webinars, seminars, conferences, that kind of thing. By the way, I am going to start telling you about The Owners club, every now and again. So I might throw that in once in ... The post How to Get Maximum Value by Visiting Events #410 appeared first on Marketing For Owners.
How Many Clients Do You Need? #409
June 23, 2016 14:12 - 11 minutes - 7.82 MBSo in your business, I want you to think about the number of clients that you actually need. See it’s not just about customers, about sales, you need a number of clients. Now if you are say Amazon or even Fire Protection Online, my e-commerce store, we have a lot of one off orders and ... The post How Many Clients Do You Need? #409 appeared first on Marketing For Owners.
Ryan Stewman s Top Tips on Becoming A Hardcore Closer #408
June 22, 2016 06:00 - 41 minutes - 24.8 MBRyan Stewman is known as the Hardcore Closer and has earned his nickname by becoming one of the best salesmen of a generation. He may not have any fancy qualifications or gone through life down the easy route, but he has absorbed every experience like a sponge. You can tell from the way he talks ... The post Ryan Stewman s Top Tips on Becoming A Hardcore Closer #408 appeared first on Marketing For Owners.
Is Internet Marketing a Scam? #407
June 21, 2016 06:00 - 11 minutes - 7.58 MBThis is controversy, as we say in the UK, and I’m saying the things because I am English and we tend to be a little bit more blunt. So, Internet Marketing, let me explain what Internet Marketing is, in my personal opinion what I am talking about. So, of course much material is marketed on ... The post Is Internet Marketing a Scam? #407 appeared first on Marketing For Owners.
Finish What You Started #406
June 20, 2016 06:00 - 10 minutes - 6.99 MBThe reason I’m going to talk about finishing what you start, is that this week, I am going to be talking about Internet marketing and Internet marketing gurus. By the way, I am not one and I am not an Internet marketer in what I am talking about. But many people get addicted to these ... The post Finish What You Started #406 appeared first on Marketing For Owners.
Find Prospects and Turn Them Into Customers #405
June 17, 2016 06:00 - 11 minutes - 7.78 MBSo today, we are talking about the very basics of marketing. It s a simple thing and this is going to be your weekend challenge so I m talking now. Quickly grab yourself a pen or a pad or a bit of paper. Now, remember — we write these down the old fashioned way — not electronically. ... The post Find Prospects and Turn Them Into Customers #405 appeared first on Marketing For Owners.
What Are CRM and CMS Systems? #404
June 16, 2016 06:00 - 13 minutes - 8.99 MBEvery now and again, someone will send me in a question to pick my brain. Someone recently asked what on earth is the difference between CRM and CMS systems and do we need both? They also wanted to know how are they different or isn t there a software that does both? I am going to ... The post What Are CRM and CMS Systems? #404 appeared first on Marketing For Owners.
Claire Williams Teaches How to Automate Your Business Like Amazon #403
June 15, 2016 06:00 - 46 minutes - 27.9 MBClaire Williams is a very talented artist, and when Jon met her many years ago, she was making the most of her art and her artistic abilities. Over time, Claire decided to automate her business online and because of her experience with it, became an expert in the business automation world. Today, Claire is going ... The post Claire Williams Teaches How to Automate Your Business Like Amazon #403 appeared first on Marketing For Owners.
The Power of Supply and Demand #402
June 14, 2016 06:00 - 11 minutes - 7.57 MBAnybody who has ever done an Economics course will find that that is one of the cores of Economics, supply and demand. In other words, if there is not much supply, if there’s hardly anything and the demand is high, then you can charge more. If there is lots of supply, it’s plentiful and there’s ... The post The Power of Supply and Demand #402 appeared first on Marketing For Owners.
Perfect Your Aim to Boost Response #401
June 13, 2016 06:00 - 11 minutes - 7.67 MBToday we are going to talk about perfecting your aim to get a bigger response. This is a very interesting topic, one which I am sure you will definitely want to stick around and hear about. Part of this business you are in is making sure that whatever you do, you need to always find ... The post Perfect Your Aim to Boost Response #401 appeared first on Marketing For Owners.
What I Have Learned from Recording 400 Podcasts #400
June 10, 2016 20:49 - 11 minutes - 7.63 MBI have learned a few things after recording 400 podcast episodes. Today, I am sharing the top 6 that I feel will benefit you most. The post What I Have Learned from Recording 400 Podcasts #400 appeared first on Marketing For Owners.
Visitor Quality Makes a Difference #399
June 10, 2016 06:00 - 10 minutes - 7.05 MBMost people I speak to, think they want more people to visit their website. More web visitors equals more money, to most people. It s not strictly the case. If you had more people come in your shop, will they all buy? Nah, not necessarily. Some are browsing, some are there with friends, some are looking ... The post Visitor Quality Makes a Difference #399 appeared first on Marketing For Owners.
Ryan Holiday Shares 7 Secrets to Open the Door to a Career You Will Love #398
June 08, 2016 12:22 - 41 minutes - 25.1 MBRyan Holiday is an author, a marketer and an entrepreneur. Much of his career has been spent courting controversy surrounding marketing and publicity. But in reality, Ryan has been learning how to hone his two crafts — 1) how to write and structure books and 2)how to sell stuff including books. Click here to grab ... The post Ryan Holiday Shares 7 Secrets to Open the Door to a Career You Will Love #398 appeared first on Marketing For Owners.
Where to Find Experts for Half the Cost #397
June 07, 2016 06:00 - 10 minutes - 7.11 MBEarlier this week I was talking to Jennifer.She was telling me about fiverr saving her. Now www.fiverr.com is a freelancer site where things cost from $5 and up. I said, don t you feel, it s not fair for other people who do not know about fiverr? We use fiverr every single day. And it s not just ... The post Where to Find Experts for Half the Cost #397 appeared first on Marketing For Owners.
The Advantage of Being Small #396
June 06, 2016 06:00 - 12 minutes - 8.16 MBYes. My friends, there is an advantage. I am not very tall myself, but I am not actually talking about that. I am talking about size of business. So sometimes people want to grow. But there are advantages to just being a small business. And there are disadvantages, tons of them, to being large. And ... The post The Advantage of Being Small #396 appeared first on Marketing For Owners.
Pricing Your Products and Services #395
June 04, 2016 00:00 - 13 minutes - 8.69 MBIt’s Friday and the weekend is coming and I’m hoping it’s going to be sunny again because I am back indoors. By the way, if you’re wondering, I am in Canada now. The other day I was in Deal on the beach in England but now I’m roughly 5000 miles away. Again, for those of ... The post Pricing Your Products and Services #395 appeared first on Marketing For Owners.
There are Two Types of Buyers #394
June 02, 2016 14:18 - 10 minutes - 7.17 MBI actually said there are two types of buyers and I mean in relation to the way I am going to discuss this. There are probably many other types of buyers, so I apologize to all other buyers. But let me explain and perhaps it will all come to you. Firstly, there are people who ... The post There are Two Types of Buyers #394 appeared first on Marketing For Owners.
Tucker Max Reveals How to Write a Book Without Really Writing Anything #393
June 01, 2016 06:00 - 40 minutes - 46.9 MBYou may know Tucker Max from his previous life as a humorous writer of books which are based on the dumb things he did in his 20s , to put it lightly. But he does have three best-selling books to his name and accidentally created a new literary genre called Fratire , according to The New York ... The post Tucker Max Reveals How to Write a Book Without Really Writing Anything #393 appeared first on Marketing For Owners.
Climb Inside Your Customer’s Head #392
May 31, 2016 06:00 - 13 minutes - 8.68 MBIn your business, you have many functions. You are a business owner. You have to do a lot, but marketing and getting more customers is the most important. Also, keeping the customers you ve got is more important than anything else you could possibly do. Now I know you are going to argue about that, but ... The post Climb Inside Your Customer’s Head #392 appeared first on Marketing For Owners.
Surprise and Delight Your Existing Clients #391
May 30, 2016 06:00 - 10 minutes - 7.43 MBSo your clients. I have mentioned this before. You make all that effort to get a customer or a client, so why do you not make a lot of effort to keep them once you have got them? Most people put all this effort into marketing. They advertise, they go to exhibition, they send out ... The post Surprise and Delight Your Existing Clients #391 appeared first on Marketing For Owners.
Ideas for Your Lead Magnet #390
May 27, 2016 06:00 - 11 minutes - 7.7 MBIt’s Friday and you know what that means! It is time for the Marketing for Owners Weekend Challenge. Today we are talking about lead magnets. I have mentioned them before. Now, I don’t want you listening and not knowing what one is so be sure and check out the link above and it will give ... The post Ideas for Your Lead Magnet #390 appeared first on Marketing For Owners.
An Easier Method for Keyword Research #389
May 26, 2016 06:00 - 11 minutes - 7.81 MBToday we re talking about keyword research because in your business, in your marketing you need to concentrate on keywords. Keywords are terms you know when you re searching google, and say you want a new flat screen TV, and you look up something for instance like, I don t know, Samsung curved TV. That Samsung curved TV ... The post An Easier Method for Keyword Research #389 appeared first on Marketing For Owners.
Craig Ballantyne Teaches 6 Tips to Make Every Day a Perfect Day #388
May 25, 2016 06:00 - 36 minutes - 42 MBIt all started with a single article in Men s Health magazine. Now, Craig Ballantyne helps people all over the world. His website Early To Rise helps people to build their wealth, improve their wealth and to develop personally. Plus he has helped many people to lose their stubborn weight with his Turbulence Training program. It ... The post Craig Ballantyne Teaches 6 Tips to Make Every Day a Perfect Day #388 appeared first on Marketing For Owners.
Get Better Rankings in Google #387
May 24, 2016 06:00 - 13 minutes - 8.92 MBWell google, rankings, we are talking about websites. Now hopefully, I hope you have got a website. If you ve got a business, you have to have a website. If you have to ask, why? Then I don t think you are seeing the big picture. The internet is going to catch on, it s quite popular, you ... The post Get Better Rankings in Google #387 appeared first on Marketing For Owners.
How to Get People to Visit Your Website #386
May 23, 2016 06:00 - 11 minutes - 7.78 MBIf you haven t got a website, you may leave the building. Its okay, it s okay. No one s looking, no one will know. But please have one. And now it s no good just having a website, it s got to be good, it s got to be effective. And good does not mean pretty, does not mean expensive. ... The post How to Get People to Visit Your Website #386 appeared first on Marketing For Owners.
Some Questions to Ask from Your Website #385
May 20, 2016 16:24 - 11 minutes - 7.81 MBIt s Friday so it s the weekend challenge. Now I tend to set these to give you something to think about over the weekend. Because you are a business owner and you know you shouldn t be working, but you re going to do something because you can t help yourself, can you? I know how this works, I ... The post Some Questions to Ask from Your Website #385 appeared first on Marketing For Owners.
Are You Seeing the Real Problem? #384
May 19, 2016 06:00 - 9 minutes - 6.56 MBOn Tuesday, I was talking on a similar sort of subject, and my question is — are you looking at the real problem, or are you simply seeing the symptoms and the symptoms of that problem? So for example, a common challenge that I hear with businesses is that businesses need more sales. In fact ... The post Are You Seeing the Real Problem? #384 appeared first on Marketing For Owners.
Christopher Gimmer Shares 5 Secret Content Marketing Habits That Work – 383
May 18, 2016 06:00 - 36 minutes - 22.4 MBHaving recently released the brilliant graphic design tool Snappa, co-founder Christopher Gimmer understands the importance of content marketing. It helped him to build an audience, and to also create the brand. This is all experience he s developed from years of creating online businesses. And it s while doing so he realized the importance of graphic design ... The post Christopher Gimmer Shares 5 Secret Content Marketing Habits That Work – 383 appeared first on Marketing For Owners.
Identify Their Pain Points #382
May 17, 2016 06:00 - 7 minutes - 5.44 MBEverybody has pain points. Your spouse, your boss, your customers — everyone including you has pain points. When you are providing solutions to people’s problems, then you are going to get customers who love you, who knows that you understand them and want to stay devoted to you. The customers will sing your praises from ... The post Identify Their Pain Points #382 appeared first on Marketing For Owners.
Reverse Engineer What You Need #381
May 16, 2016 06:00 - 11 minutes - 13.1 MBNow today, because it’s Monday, I’m assuming you’re more awake than later in the week, so I’m going to give you a load of calculations and numbers. But don’t worry, I ll be making them up as I go along, you don’t have to work them out. You just need to follow along, please bear with ... The post Reverse Engineer What You Need #381 appeared first on Marketing For Owners.
The AIDA Formula Explained #380
May 13, 2016 22:40 - 12 minutes - 8.34 MBNow AIDA stands for attention, interest, desire, action. It has been at the forefront of successful selling processes for a long time. No idea where it came from, who first coined it, I’m sure you can look it up in Wikipedia, it doesn’t matter, it simply works. But people hear about it and forget about ... The post The AIDA Formula Explained #380 appeared first on Marketing For Owners.
What Offer Did You Make Today? #379
May 12, 2016 06:00 - 9 minutes - 6.56 MBSo when I’m talking about offers, did you realize that making an offer does not have to involve discounts or selling stuff or giving stuff away for free? A lot of people are worried about giving discounts purely because they think that sets precedence. Oh no, we don’t discount our products, we are not like ... The post What Offer Did You Make Today? #379 appeared first on Marketing For Owners.
Joel Boggess Teaches How To Launch a Rockstar Podcast in 12 Days #378
May 11, 2016 16:37 - 39 minutes - 51.6 MBJoel Boggess has practically spent his whole life giving other people confidence, focus, and direction. All in order to help them achieve their goals. He s been a martial arts instructor, swimming teacher, personal trainer, and spent nearly 25 years in radio broadcasting. Now, he s a podcast and book launch coach, with a No.1 podcast on ... The post Joel Boggess Teaches How To Launch a Rockstar Podcast in 12 Days #378 appeared first on Marketing For Owners.
What is Your Morning Routine Like? #377
May 10, 2016 12:59 - 10 minutes - 12.5 MBLast week I talked to you about having an evening routine, so today I want to talk to you about having a morning routine. Now, some people have an evening routine, and then some have a morning routine. Some people, who are smarty pants people, have both. I am going to suggest to you that ... The post What is Your Morning Routine Like? #377 appeared first on Marketing For Owners.