Marketing For Owners - Marketing Tips You Can Use Today | Expert Interviews With Millionaire Marketers
500 episodes - English - Latest episode: almost 7 years ago - ★★★★★ - 109 ratingsMarketing For Owners is a growing community of owners, managers and executives of businesses who want to be in control of their destiny without relying on outsiders for their sales.
From our Wednesday expert interviews with millionaire marketers and the daily podcast tips and blog, you’ll find the basis of your future ideas for growing your business. We guide you through the 7Ps of Modern Marketing.
Presence - Profile - Potential - Permission - Purchase - Preacher - Perpetuate
Don't Rent Marketing. Own It.
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Episodes
How Much Does Price Influence the Sale? #226
October 12, 2015 06:00 - 10 minutes - 7 MBNow most small business owners are obsessed with price. We are not really obsessed but it’s like we think we can’t touch that price, or that’s a fixed price. You might even think you know what people are going to pay, or what people won’t pay, and that you can’t do anything about that. This ... The post How Much Does Price Influence the Sale? #226 appeared first on Marketing For Owners.
How Well Do You Know Your Customer? #225
October 09, 2015 18:25 - 11 minutes - 7.63 MBIn my perpetual sales cycle, step two, the second P, is potential. This is where we figure out who are our perfect customers, there may not be one exact type, there may be two, there may be three. I suggest that you start with one, work on that then possibly get a second one, then ... The post How Well Do You Know Your Customer? #225 appeared first on Marketing For Owners.
First Impressions Always Count #224
October 08, 2015 06:00 - 10 minutes - 6.04 MBToday we are talking about first impressions and these are always, always going to count. You only get one chance. I’ve said it before — how can you make sure your first impression is a good one? For your business and your brand, have you told everyone else about this? So what first impression do ... The post First Impressions Always Count #224 appeared first on Marketing For Owners.
You Will Not Learn Digital Marketing and Customer Acquisition in College #223
October 07, 2015 06:00 - 11 minutes - 7.66 MBNow when you go to college and you learn marketing or you learn anything along that side, they have to teach traditional marketing and traditional marketing has passed, it’s done. You won’t learn about customer acquisition In fact, if you’re starting a course now, by the time you’ve finished it, it’s even further behind. But ... The post You Will Not Learn Digital Marketing and Customer Acquisition in College #223 appeared first on Marketing For Owners.
Make It Easy For Your Customer #222
October 06, 2015 06:00 - 10 minutes - 7.14 MBImagine being able to get on with your normal work while customers and leads just happen. It can be done. I do it. Ask me how and I will tell you. There are lots of aspects to it. One of them is making sure your customer is king or queen. We all hear it that ... The post Make It Easy For Your Customer #222 appeared first on Marketing For Owners.
What Is Holding You Back From Outsourcing? #221
October 05, 2015 06:00 - 10 minutes - 6.96 MBToday it is all about outsourcing. This is like having staff but you only have to do it per job. It’s like you have a project and you outsource it to somebody who does the project and when it is done to your satisfaction, the job is done. They say thank you and then you ... The post What Is Holding You Back From Outsourcing? #221 appeared first on Marketing For Owners.
How to Create Your Website Redesign – #220
October 02, 2015 06:00 - 14 minutes - 9.24 MBIt is Friday and we will be creating a weekend challenge and this weekend, you are going to work on getting your website redesigned. Now, I am not going to say that it is going to be completed this weekend. But you can make progress in getting it done. This episode will be more about ... The post How to Create Your Website Redesign – #220 appeared first on Marketing For Owners.
What I Get Wrong and the Lessons I Learn #219
October 01, 2015 06:00 - 9 minutes - 6.86 MBIn learning to create a self marketing company, I’ve made mistakes. In fact, I have made lots, and lots, and lots of mistakes. For example, you may have noticed in my recent podcast, I recently discovered that although I am not a perfectionist in the most sense when it comes to my business, I am ... The post What I Get Wrong and the Lessons I Learn #219 appeared first on Marketing For Owners.
How Reading Inspirational Books Will Change Your Life #218
September 30, 2015 06:00 - 11 minutes - 7.8 MBToday I want to talk to you about inspiration and books. Now, I am not talking about novels and things like that, although those are great to read. It’s good to read — and that is where we learn so much! I accredit a lot of my learning from when I discovered my love of ... The post How Reading Inspirational Books Will Change Your Life #218 appeared first on Marketing For Owners.
Why Patience Pays Off #217
September 29, 2015 06:00 - 11 minutes - 7.84 MBI hear a lot of podcasts and business people are asked what their favorite quote is and what gets them motivated. My favorite quote is “Slow and steady wins the race.” It is one of the most boring of all quotes, and I cringe when people ask me because it sounds so ordinary. But the ... The post Why Patience Pays Off #217 appeared first on Marketing For Owners.
Is Perfectionism Holding You Back? #216
September 28, 2015 08:08 - 11 minutes - 20.8 MBI have been on a voyage of discovery, recently. Being a member of Strategic Coach, I had a one-on-one meeting in Manchester because I’d missed the group session. One of the subjects that we’re discussing right now is perfectionism. Dan Sullivan is fabulous, who, by the way, is the guy who started Strategic Coach. He ... The post Is Perfectionism Holding You Back? #216 appeared first on Marketing For Owners.
How to Do Better Keyword Research #215
September 25, 2015 06:00 - 11 minutes - 7.53 MBWhat is all this talk about keywords? Keywords have to do with what your customers want to know. Now, let me explain why you need to know that. In our system, you have a website that teaches, that is working and effective, and is teaching your customers something. You have your social media profiles filled ... The post How to Do Better Keyword Research #215 appeared first on Marketing For Owners.
Learn From Your Experience and Not Your Concepts #214
September 24, 2015 06:00 - 11 minutes - 7.6 MBSo what am I talking about today? Well what I have to say first of all, I have to tip James Wedmore because this came from a Facebook group that he was a part of and it was discussed. James is my business guru and my go to video guy, because he is absolutely fantastic. ... The post Learn From Your Experience and Not Your Concepts #214 appeared first on Marketing For Owners.
Do All Your Staff Know How to Close a Sale? #213
September 23, 2015 06:00 - 9 minutes - 6.84 MBToday we are going to talk about sales. Now I know that you are probably saying — Hang on Jon, haven t you always told us that you don t actually need to do any sales. You don t need any salespeople, so what s all this about closing the sale? Well, you re sort of right, but if you ... The post Do All Your Staff Know How to Close a Sale? #213 appeared first on Marketing For Owners.
Growing a Team vs. Delegating vs. Outsourcing #212
September 22, 2015 06:00 - 10 minutes - 7.41 MBOne of the most important things you can do to progress your business and to make your life easy in general, is to build a team. Another thing you can do is to delegate, and another thing is you can outsource. The reason that I want to talk about this today is because many people ... The post Growing a Team vs. Delegating vs. Outsourcing #212 appeared first on Marketing For Owners.
How Well Do You Treat Your Customers #211
September 21, 2015 06:00 - 9 minutes - 6.71 MBCustomers are quite important. Oh, no they re not. They re very important. If you didn t have a customer, you wouldn t have to have a business. A lot of people think their business is the most important part or that they are the most important part or that production is the most important part, but no. Your ... The post How Well Do You Treat Your Customers #211 appeared first on Marketing For Owners.
The 6 Metrics You Must Know to Make a Profit #210
September 18, 2015 06:00 - 12 minutes - 22.7 MBGetting more sales is not as tough as you think it might be. Today, we are going to talk about metrics — how much to price something, how much profit you need to make, etc — there are tons of them. While there may be many metrics, there are 6 main ones you need to ... The post The 6 Metrics You Must Know to Make a Profit #210 appeared first on Marketing For Owners.
Dealing With Your Fears #209
September 17, 2015 06:00 - 15 minutes - 10.2 MBToday, we are covering what I regard as one of the very most important subjects that is out there. It has nothing to do with marketing but it has to do with mindset. Today we are talking about conquering fear. Now, lots and lots of people I know have fears. We all do and me ... The post Dealing With Your Fears #209 appeared first on Marketing For Owners.
What to Do Before You Start Marketing #208
September 16, 2015 06:00 - 8 minutes - 6.33 MBToday’s topic is an important one. I talk a lot about marketing. Obviously, it’s what I do, but what do you do before that? Because remember, I said marketing is kind of everything, except taking the money off the customer. So marketing is everything else. What do you do before that? Okay, read all list. ... The post What to Do Before You Start Marketing #208 appeared first on Marketing For Owners.
7 Things You Can Do to Ensure a Good Night’s Sleep #207
September 15, 2015 06:00 - 9 minutes - 6.51 MBToday we are going to list out 7 things you can do to make sure that you are getting more sleep. Now, I bet you are wondering– what does sleep have to do with my business? Is he a nutritionist or whatever? No, I’m not a doctor, but I know what works for me and ... The post 7 Things You Can Do to Ensure a Good Night’s Sleep #207 appeared first on Marketing For Owners.
Are You Struggling with Delegation? #206
September 14, 2015 06:00 - 10 minutes - 7.04 MBWe are on Episode 206 of the Marketing for Owners Podcast and that may sound like a lot, but the reason I manage to do so many of these is because I can delegate. If you’re the typical, common type A personality — the type who wants to do everything, who needs to make sure ... The post Are You Struggling with Delegation? #206 appeared first on Marketing For Owners.
How to Gather, Monitor, and Respond to Customer Feedback #205
September 11, 2015 06:00 - 11 minutes - 7.71 MBCustomer feedback is everything. If you don t ask your customers to tell you what they think, you ll never know and if you re doing stuff wrong, the way you ll going to find out is by going out of business with no customers. If you re doing stuff right, you d like to know about it so you can ... The post How to Gather, Monitor, and Respond to Customer Feedback #205 appeared first on Marketing For Owners.
https://www.marketingforowners.com/podcast/204/
September 10, 2015 06:00 - 9 minutes - 6.39 MBYesterday I talked things about making sure that you are running a business that you love so today I’m going to cover more for the people who may not have that business yet and are at the very early stages. So how to discover your business passion? It’s a very important subject because like I ... The post How to Discover Your Business Passion #204 appeared first on Marketing For Owners.
How to Make Sure That You Are Running a Business That You Love #203
September 09, 2015 06:00 - 11 minutes - 7.69 MBSo today, I’m going to talk about working in a business that you love. For whatever reason, many people hate their jobs. Now they may not … they may say they don’t really hate it, they’re just joking with their friends down the pub or over dinner. But to be honest, if you love your ... The post How to Make Sure That You Are Running a Business That You Love #203 appeared first on Marketing For Owners.
How to Set Boundaries for Your Clients #202
September 08, 2015 06:00 - 10 minutes - 7.26 MBFortunately for me, I personally choose not to have individual clients and that comes from years of experience of dealing with them and also a personal choice of not to trade my time for money because, quite simply, I only have twenty-four hours each day. I appreciate that the vast majority of people I speak ... The post How to Set Boundaries for Your Clients #202 appeared first on Marketing For Owners.
Dean Jackson’s 9 Word Email #201
September 07, 2015 06:00 - 7 minutes - 5.3 MBI bet you’re thinking, “Who’s this Dean Jackson bloke?” Well, he was mentioned back on episode 14, as our recommended podcast that week. Dean Jackson is just plain brilliant. He is inspiring, but his specialty is email. In fact, he’s thought to have invented the squeeze page for all you marketers who know what a ... The post Dean Jackson’s 9 Word Email #201 appeared first on Marketing For Owners.
6 Tips for Overcoming Procrastination #200
September 04, 2015 06:00 - 12 minutes - 8.48 MBHi, my name is Jon Butt and I m a procrastinator. We should all try that. Remember I said this a few times that the first trick to overcoming procrastination is admitting that you procrastinate and figuring out why. We all do it. You are not unique my friend. We all do it. I don t know ... The post 6 Tips for Overcoming Procrastination #200 appeared first on Marketing For Owners.
How to Delegate More Effectively #199
September 03, 2015 06:00 - 9 minutes - 6.93 MBAs a small business owner, I can’t do everything. I need to delegate and over the years I’ve learned to delegate and I’ve learned the hard way how not to do it. What I did was to get an outside source to come and interview my staff and ask them what they thought of me ... The post How to Delegate More Effectively #199 appeared first on Marketing For Owners.
The Importance of Having a Good Support Network #198
September 02, 2015 06:00 - 9 minutes - 6.75 MBYesterday I mentioned about how not to spend lots of money at the start of your business, and one of the things I mentioned was having a good support network. Now I need to make that clear, having a good support network is different to having a mastermind or being a member of a mastermind. ... The post The Importance of Having a Good Support Network #198 appeared first on Marketing For Owners.
How Not to Spend Too Much at the Start #197
September 01, 2015 06:00 - 12 minutes - 8.31 MBMy friend Caroline, said that she struggled when she got her business online and when she started her home-based business. In trying not to spend too much, there are lots of temptations. So how do we avoid that? At the start of your business, the start of you changing up your business, or of you ... The post How Not to Spend Too Much at the Start #197 appeared first on Marketing For Owners.
The Importance of Staying Healthy and On Your Game #196
August 31, 2015 06:00 - 10 minutes - 7.25 MBI am not a dietitian, so I am not going to recommend any form of diet. I am not an exercise or fitness expert, and yes I know what you re thinking you noticed that too . Yes, I may not be in the best shape, but I recognize that I need to be healthy and for ... The post The Importance of Staying Healthy and On Your Game #196 appeared first on Marketing For Owners.
Six Lessons I Learned from Straight Outta Compton and NWA #195
August 28, 2015 06:00 - 11 minutes - 7.86 MBJust having recently seen the movie Straight Outta Compton featuring the NWA guys, it is one of the best movies I’ve seen all year. I recommend you see it. It was also two and a half hours I believe and did not feel like it at all. It’s more of an adult movie so I ... The post Six Lessons I Learned from Straight Outta Compton and NWA #195 appeared first on Marketing For Owners.
Six Mistakes Owners Make When Hiring #194
August 27, 2015 06:00 - 12 minutes - 8.25 MBSo, this idea of bad hiring, we all as business owners need to hire whether it’s in a marketing department or in general. At some point in life even if we are going to hire someone to do all our hiring for us. So, a friend of mine asked me if I wouldn’t mind doing ... The post Six Mistakes Owners Make When Hiring #194 appeared first on Marketing For Owners.
Why Procrastination is Hurting Your Business #193
August 26, 2015 14:36 - 9 minutes - 6.82 MBNow, most people do procrastinate which is just simply putting stuff off that needs to be done. There are lots of books on it. But procrastination hurts our business because as small business owners, small teams, we don’t have lots of people to do all of the work. Now, if you’re Coca Cola or BMW ... The post Why Procrastination is Hurting Your Business #193 appeared first on Marketing For Owners.
What Do You Do When You Feel Like You Are Chasing Your Tail #192
August 25, 2015 06:00 - 12 minutes - 8.5 MBIt’s common that a lot of us feel like a lot of times we are going around in circles not getting anywhere. When that happens, we are chasing our tail — so how do we get out of that cycle? It’s not easy — that is the first thing we need to understand. Some people ... The post What Do You Do When You Feel Like You Are Chasing Your Tail #192 appeared first on Marketing For Owners.
How to Treat Your Staff Like Kings #191
August 24, 2015 06:00 - 10 minutes - 7.47 MBYour staff — you need to think of them as your colleagues! Don t think of them as staff because as soon as you think of them as staff, that makes a you and them sort of theory. In my business customers are everything, however without a happy staff, without happy people, they won t be looked ... The post How to Treat Your Staff Like Kings #191 appeared first on Marketing For Owners.
5 Daily Rituals of the Small Business Owner – 190
August 21, 2015 06:00 - 9 minutes - 6.74 MBI thought for Friday, the weekend challenge, I thought I would tell you how I get through my day. Not in a so much of a sort of a to-do type thing, but some daily rituals. Five things that I do and I would suggest that you consider doing. You may tweak them a bit, ... The post 5 Daily Rituals of the Small Business Owner – 190 appeared first on Marketing For Owners.
Are You Proud of What You Sell – 189
August 20, 2015 06:00 - 12 minutes - 8.44 MBAre you proud of what you sell? The reason I ask is because so many people are not. Now the reason that’s important is because you’re going to find it difficult to muster up some bravado, some knowledge, and some interest in your product if, you’re not proud of it. Lots and lots of people ... The post Are You Proud of What You Sell – 189 appeared first on Marketing For Owners.
You Don’t Need to Follow Everyone Back on Social – 188
August 19, 2015 06:00 - 7 minutes - 5.28 MBShocker. Shock. Awe. So many people, if they get followed, follow back automatically. Now that’s okay. However, it is very difficult to pick through the clutter and find the information that you really want to find. That’s not a bad thing, it’s polite. But some of us feel that it’s what we have to do. ... The post You Don’t Need to Follow Everyone Back on Social – 188 appeared first on Marketing For Owners.
Why Mastermind Groups Rock – 187
August 18, 2015 06:00 - 9 minutes - 6.66 MBSo Mastermind Groups, why do they rock? Because they do! In fact, the original title might have just been Mastermind Groups Rock, would’ve been a lot shorter and saved on ink. But you want to know why don’t you? Because I want to inspire you to join one or form one, because there’s a concept. ... The post Why Mastermind Groups Rock – 187 appeared first on Marketing For Owners.
3 Tips from Top CEO’s – 186
August 17, 2015 06:00 - 10 minutes - 7.33 MBToday’s subject is not about me. It s about the top CEO s, Chief Executives Officers, for those who are not in the business, acronyms. So, full credit to the BBC because I borrowed this from their website. They wrote a fantastic article on this two or three weeks ago. I thought I d talk about it at ... The post 3 Tips from Top CEO’s – 186 appeared first on Marketing For Owners.
Are You Scheduling Downtime? – 185
August 14, 2015 06:00 - 9 minutes - 6.84 MBHealth and lifestyle is important for anybody who is in business. Now whether you are the owner, whether you re running a marketing team, whatever you do, I want you to think of you. So, the weekend challenge is for you to get some downtime. Some of the things on this list will sound impossible. But ... The post Are You Scheduling Downtime? – 185 appeared first on Marketing For Owners.
Don’t Forget to Use YouTube as a Search Engine – 184
August 13, 2015 06:00 - 7 minutes - 5.69 MBYouTube is a fantastic resource, and the reason I’m bringing this up is because me, my friends, my staff, my team, we all forget this. I bet you do too. When you want to know how to do something at work, no matter what it is, have you ever looked it up on YouTube? Now, ... The post Don’t Forget to Use YouTube as a Search Engine – 184 appeared first on Marketing For Owners.
3 Reasons People Won’t Buy From You and How to Fix Them – 183
August 12, 2015 06:00 - 9 minutes - 6.46 MBYesterday, I mentioned about going to get the report from marketingforOwners.com/71. A lot of you did, so I’m going to say it again so that everyone else can go and get it as well. What we do there is we use the perpetual sales cycle — the system we teach. It doesn’t cost anything. Nothing ... The post 3 Reasons People Won’t Buy From You and How to Fix Them – 183 appeared first on Marketing For Owners.
What Are Periscope and Meerkat? – 182
August 11, 2015 06:00 - 10 minutes - 7.28 MBWhat are Periscope and Meerkat? You may have heard of Periscope, especially if you follow business people who have podcasts and such. Now, when we’re talking about Meerkat, we’re talking about the app. These are live streaming apps. Now, I’m instantly going to discount Meerkat, poor Meerkat because although they’re doing fine I’m sure someone ... The post What Are Periscope and Meerkat? – 182 appeared first on Marketing For Owners.
The Benefits of Paying it Forward – 181
August 10, 2015 06:00 - 7 minutes - 5.41 MBToday we are going to talk about paying it forward. Now, this comes as suggestion of something that I discussed with Clare, the lovely Clare of eBizWisdom.com. Now, for those who looking up eBizWisdom that’s eBizWisdom.com and finding it says, website coming soon. That’s because Clare’s been on line for a long time and her ... The post The Benefits of Paying it Forward – 181 appeared first on Marketing For Owners.
How to Improve Your Sales Today – 180
August 07, 2015 06:00 - 6 minutes - 5.26 MBToday I am going to tell you how you can improve your sales! That means right now. So this is a weekend challenge, my friends. Get that pad, get a pen or a pencil and write these down. Just don’t do this electronically. Weekend Challenge Number 1. To get more sales. When was the last ... The post How to Improve Your Sales Today – 180 appeared first on Marketing For Owners.
Convert Your Website Into an Asset – 179
August 06, 2015 06:00 - 8 minutes - 14.8 MBSo what am I talking about when I say turn your website into an asset? Let me explain. Too many people treat their website as just another form of advertising. They treat it like the pile of business cards laying on their desk, or that stack of leaflets that never got passed out, the letter ... The post Convert Your Website Into an Asset – 179 appeared first on Marketing For Owners.
Marketing Requires a Strategy First – 178
August 05, 2015 06:00 - 6 minutes - 4.95 MBToday we are going to talk about marketing that will include strategy, systems, and the perpetual sale cycle. We are also going to talk about my system at Marketing for Owners — The Six P’s of Modern Marketing. That is a system that is amazing and works, but before you get to the system, you ... The post Marketing Requires a Strategy First – 178 appeared first on Marketing For Owners.
What is Content Marketing- 177
August 04, 2015 06:00 - 7 minutes - 5.74 MBContent marketing — is in my opinion, to create useful information for your ideal audience that teaches them all they need to know about your product and services and your industry as a whole and getting that information to them when and where they want it. Content marketing is to deliver useful content. It is ... The post What is Content Marketing- 177 appeared first on Marketing For Owners.