Marketing For Owners - Marketing Tips You Can Use Today | Expert Interviews With Millionaire Marketers
500 episodes - English - Latest episode: almost 7 years ago - ★★★★★ - 109 ratingsMarketing For Owners is a growing community of owners, managers and executives of businesses who want to be in control of their destiny without relying on outsiders for their sales.
From our Wednesday expert interviews with millionaire marketers and the daily podcast tips and blog, you’ll find the basis of your future ideas for growing your business. We guide you through the 7Ps of Modern Marketing.
Presence - Profile - Potential - Permission - Purchase - Preacher - Perpetuate
Don't Rent Marketing. Own It.
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Episodes
How to Build Trust #276
December 21, 2015 07:00 - 11 minutes - 7.65 MBWhat is all this about trust? Well let me tell you — it is very needed. In this technology age, with ratings and reviews, etc — they are so easy to get, but are they trustworthy? If you are looking at getting something new, you can tweet out pictures to people asking their opinion on ... The post How to Build Trust #276 appeared first on Marketing For Owners.
6 Steps to Becoming an Industry Expert #275
December 18, 2015 07:00 - 12 minutes - 8.11 MBToday I want you to think about becoming an industry expert. Now of course, I am doing this in six steps. There are more steps out there, but today I am just talking about six. This is not going to magically get you onto TV and get you a slot on breakfast TV and your ... The post 6 Steps to Becoming an Industry Expert #275 appeared first on Marketing For Owners.
More Metrics You Should Be Tracking #274
December 17, 2015 07:00 - 11 minutes - 7.8 MBMetrics are things that need to be tracked. Yes, if you don t like numbers sorry, you re going to have to get to like numbers. If you have a business, it’s all about the numbers and it’s not just when you see your Accountant or your CPA after a few months, after a year, depends on ... The post More Metrics You Should Be Tracking #274 appeared first on Marketing For Owners.
Some Easy Off Line Marketing Wins #273
December 16, 2015 07:00 - 10 minutes - 7.35 MBPeople have asked me recently, Yeah, Jon, it s all well and good to talk about online marketing, but do you not do offline, do you not do normal marketing? I think someone actually used the words normal marketing which made me laugh, but yeah, we do. However, you have to kind of find your niche ... The post Some Easy Off Line Marketing Wins #273 appeared first on Marketing For Owners.
The Darkest Side of Facebook Ads #272
December 15, 2015 07:00 - 11 minutes - 7.7 MBFacebook is your friend but only if you use it right. Now personally, I think the reason that Facebook comes up so often is because we are all addicted to Facebook, it s simple, it s like watching TV. The reason everyone watches TV is because it s easy, the box is stuck in a corner, all the ... The post The Darkest Side of Facebook Ads #272 appeared first on Marketing For Owners.
What Can Your Customers Tell You About You? #271
December 14, 2015 07:00 - 8 minutes - 6.05 MBYour customers are quite important, did you realize that? They can help you in lots of ways. Not only do they make you money, but those customers are rather important and strangely, their opinion of you is also rather important. Do you realize that without a customer, you might as well not have a business. ... The post What Can Your Customers Tell You About You? #271 appeared first on Marketing For Owners.
Change Today or Start Planning Your Business Funeral #270
December 11, 2015 07:00 - 11 minutes - 7.77 MBIt s a bit dramatic saying that if you don t get with the program you re going to go out of business, but, sorry, you are. You re history, you re toast, you can call it whatever you want, but if you won’t change, you’re not standing still, you’re going backwards. Have you heard of inflation? Inflation applies to ... The post Change Today or Start Planning Your Business Funeral #270 appeared first on Marketing For Owners.
Can Blogging Work for Everyone? #269
December 10, 2015 07:00 - 11 minutes - 7.79 MBSo, let’s talk about the question — can blogging work for anybody, any business, anyone? Let me just say, you’re asking the wrong question. Now you may be saying, Wait, hang on Jon, it’s your show, it’s your title, you asked the question. But, what I was doing was asking a question that I have ... The post Can Blogging Work for Everyone? #269 appeared first on Marketing For Owners.
Your New Assistants Are All Around You #268
December 09, 2015 07:00 - 10 minutes - 7.25 MBToday, I m talking about assistants — Help assistants, virtual assistants, personal assistants, whatever you want to call them. You need help. I ve told you before and I ll tell you again that you shouldn t be doing all this stuff yourself. There is much that you should not be doing. You shouldn t be opening your emails, because ... The post Your New Assistants Are All Around You #268 appeared first on Marketing For Owners.
Don’t Tell Lies #267
December 08, 2015 07:00 - 10 minutes - 7.18 MBWhen I say don’t tell lies, what I mean is that you need to get to a state of transparency and honesty into your entire life. Now, I’m not really talking about outside of work, because that’s not really my thing, but in business, in your marketing, in your relationships with your colleagues, with your ... The post Don’t Tell Lies #267 appeared first on Marketing For Owners.
What Are You Scared of? #266
December 07, 2015 07:00 - 8 minutes - 4.79 MBIt s the time of year when people start to consider next year. You kind of give up on 2015 and you start planning for what you should do next year. So — what are you scared of? You start thinking — what are my goals going to be, and everyone s going to send you emails ... The post What Are You Scared of? #266 appeared first on Marketing For Owners.
Tasks You Should Not Be Doing #265
December 04, 2015 07:00 - 13 minutes - 8.81 MBNext week I am headed to Vancouver again and you know what? I could not do that if I were doing all these tasks that I shouldn’t be doing. So today’s weekend challenge is going to be all about those pesky tasks that you keep trying to do, but really should be delegated to your ... The post Tasks You Should Not Be Doing #265 appeared first on Marketing For Owners.
Make This Simple Change in Your Writing #264
December 03, 2015 07:00 - 10 minutes - 7.46 MBToo many times I read people’s websites, people’s brochures, leaflets, or even quotations and most of the sentences start with the word We . Yes, go and look at many websites and they will say Welcome to our thing, we are. And what everyone does is, they launch in and they introduce themselves. However, to the ... The post Make This Simple Change in Your Writing #264 appeared first on Marketing For Owners.
How Many People Does it Take to Make a Business #263
December 02, 2015 21:45 - 11 minutes - 7.63 MBThis is a point of view and I want you to start thinking this way. It could be one person. To create a compay, you can start with just one person — you. That sounds pretty cool, right? From the outside, it looks like a great idea and lots of fun. However, if you are ... The post How Many People Does it Take to Make a Business #263 appeared first on Marketing For Owners.
My Webinar Mistakes #262
December 01, 2015 07:00 - 11 minutes - 7.95 MBLast week I did a live webinar about WordPress and how to make your website work a little better. During that hour, I made a few mistakes so let’s look at those and see what I did wrong. First of all, I was not prepared enough. Quite often, we are not prepared. I thought I ... The post My Webinar Mistakes #262 appeared first on Marketing For Owners.
How I Set Up My Live Training Webinar #261
November 30, 2015 07:00 - 13 minutes - 8.94 MBLast Wednesday I held my first ever live webinar. It was good fun and everyone enjoyed it so I thought I would share with you exactly how I did it. This is like any other system, the same as everything else, you have to have all your ducks in a row. So first of all, ... The post How I Set Up My Live Training Webinar #261 appeared first on Marketing For Owners.
Answer These Questions and Create 6 Months of Content #260
November 27, 2015 07:00 - 1 ByteIf you have been listening for any time here, you know that the hub of your business is your marketing website. Somebody needs a strategy to organize your site and it needs content, but not just any old content. A lot of people do keyword articles where they choose a keyword and then they go ... The post Answer These Questions and Create 6 Months of Content #260 appeared first on Marketing For Owners.
Where to Find Fabulous Images for Free #259
November 26, 2015 07:00 - 1 ByteThis is the 21st century – have you noticed that your smartphone has a camera and that it is better than any camera you have ever owned? Remember when we used to carry cameras around and take photos of everything? People expect good photography and good images on your website and social media. On your ... The post Where to Find Fabulous Images for Free #259 appeared first on Marketing For Owners.
Making Videos is an Easy Way to Get and Keep Customers #258
November 25, 2015 07:00 - 9 minutes - 6.89 MBMaking videos is an easy way to get and keep customers, and that’s what we want, isn’t it? Video is one of the most popular things you can do and it’s so darned easy. Think of it, do we watch TV? Yes. Do we prefer radio? No. Radio came out, fantastic, TV came out, dump ... The post Making Videos is an Easy Way to Get and Keep Customers #258 appeared first on Marketing For Owners.
How to Change Your Website #257
November 24, 2015 07:00 - 11 minutes - 7.75 MBYesterday, on Monday, I told you that you need to update or to change your website. Today I am going to tell you the next bit, how to do it, it’s not that hard. Your website is the hub of your marketing, and this my friend is the 21st-century. If you haven’t got a website, ... The post How to Change Your Website #257 appeared first on Marketing For Owners.
Why Your Website Needs to Change #256
November 23, 2015 07:00 - 11 minutes - 7.79 MBI know that might come as a bit of a shock, but let me explain what I mean. I look at websites all day long and it kills me that many of them are just not up to snuff. Why am I telling you that your website needs to change or that you need a ... The post Why Your Website Needs to Change #256 appeared first on Marketing For Owners.
Improve Your Web Content in 6 Easy Steps #255
November 20, 2015 07:00 - 11 minutes - 6.45 MBContent is all sorts of things — blogs, posts, pages, information, pictures, all sorts – and it needs to be improved periodically. These posts may even be put on Linked, Facebook or Google+, but it needs to be effective. There are millions and millions of websites that give the reader the choice, and you want ... The post Improve Your Web Content in 6 Easy Steps #255 appeared first on Marketing For Owners.
Is Your Marketing Back to Front? #254
November 19, 2015 07:00 - 10 minutes - 7.37 MBSo, how can we do this with marketing in the right order? So, back to front. This is the 21st century, it is the word of content marketing, it is not the word of the old-fashioned advertising world. Now don’t get me wrong, ads still work, but in the old way, adverts interrupt their way ... The post Is Your Marketing Back to Front? #254 appeared first on Marketing For Owners.
Is Your Team Doing Its Best Work? #253
November 18, 2015 07:00 - 12 minutes - 8.22 MBToday is quite an important topic. I ve discussed this before and I will discuss it again. Your team and you and me, all have a unique ability, an innate and in built ability to do a particular type of work. Do you know what it is? If so. How do you know? Are you guessing? ... The post Is Your Team Doing Its Best Work? #253 appeared first on Marketing For Owners.
The Power of Automation #252
November 17, 2015 07:00 - 10 minutes - 7.1 MBYesterday, if you were listening, I discussed multiplying your effectiveness, which is using delegation and outsourcing to enable you to do more of what you need to be doing. Today, we are adding automation. The beauty of the Internet and the 21st century is there are innumerable tools and apps, and they just keep coming, ... The post The Power of Automation #252 appeared first on Marketing For Owners.
How to Multiply Your Effectiveness #251
November 16, 2015 07:00 - 8 minutes - 15.3 MBWhat work do you do and how effective are you? Are you a control freak or do you have the ability to see the bigger picture? Let me give you an example. If you were going to start an airline, you would buy an airplane, hire your staff — pilots, ground crew, stewardesses. But you ... The post How to Multiply Your Effectiveness #251 appeared first on Marketing For Owners.
6 Steps to Instantly Improve Your Business #250
November 13, 2015 07:00 - 13 minutes - 8.93 MBThings that you can do to instantly improve your business is important — and can sometimes be considered tough love. To improve your business, you need to remove the following. This will be your weekend challenge also. We provide these every week for you (you can access the past ones by clicking here). Be sure ... The post 6 Steps to Instantly Improve Your Business #250 appeared first on Marketing For Owners.
How Professional Does Your Business Look? #249
November 12, 2015 07:00 - 11 minutes - 7.9 MBWhen customers meet you, as I was saying yesterday, that they form a first impression of you, and that is in your look, your staff, your premises, your website, your emails, your messaging, your marketing, everything. This is why marketing is everything, except the transaction of asking for the order and taking the money off ... The post How Professional Does Your Business Look? #249 appeared first on Marketing For Owners.
My Top Marketing Tip Ever #248
November 11, 2015 07:00 - 10 minutes - 7.24 MBThere are many tips in marketing. I can give you a list as long as my arm of some of my best marketing tips. However, there is one tip that stands out from the rest of them. Want to know what that tip is? It’s very simple my friendly Owner — You must give people ... The post My Top Marketing Tip Ever #248 appeared first on Marketing For Owners.
When Did You Last Renew Your Upsell #247
November 10, 2015 07:00 - 11 minutes - 7.55 MBPart of your marketing system is what you sell and the way you sell it is called an upsell. Do you have an upsell? Have you updated it in a while? When anyone talks about upsells, the one brand that comes to mind is always McDonald’s. So you walk into McDonald’s and decide you want ... The post When Did You Last Renew Your Upsell #247 appeared first on Marketing For Owners.
Can You Ever Love Emails? #246
November 09, 2015 07:00 - 11 minutes - 7.79 MBPeople hate emails, and some people love them, or do they? For most, the term email, when its mentioned just brings up every negative thought in your head. When you think of emails, you think spam, hassle, time suck, everything associated with it, and you think, “I couldn t deal with emails.” So can you ever ... The post Can You Ever Love Emails? #246 appeared first on Marketing For Owners.
How Do You Follow Up? #245
November 06, 2015 07:00 - 13 minutes - 7.7 MBSo do you follow up with your customers? So many people do not follow up, and it is so frustrating for me as the potential customer. It kills me. When I leave a message on a voice mail or an answering machine and I do not get a reply, or when I fill in an ... The post How Do You Follow Up? #245 appeared first on Marketing For Owners.
It Is Never About You #244
November 05, 2015 07:00 - 10 minutes - 7.41 MBIt s never about you. And that includes me. In our business we write letters to people and we send quotes. We have sales pages on our websites. So we have brochures. Have you gone and read one of those? Quite often they ll start with, (I am using my other business as an example) At Fire ... The post It Is Never About You #244 appeared first on Marketing For Owners.
How Do You Learn? #243
November 04, 2015 07:00 - 9 minutes - 6.62 MBLearning something new is pretty cool. I recommend that you learn a lot and keep learning. The question is though — how are you learning? What effort are you making to consciously learn something? There are plenty of ways of doing it. For example, while you are on the job, you can continue to test ... The post How Do You Learn? #243 appeared first on Marketing For Owners.
What I Continue to Get Wrong Every Week #242
November 03, 2015 07:00 - 11 minutes - 7.7 MBIt s confession time. The confession is this — I am not perfect. Yeah, that’s it, but I’ll give you a bit more detail. I get stuff wrong all the time. I watch people who I look up to and I think to myself, Yeah, but it’s alright for you because you’ve got 100,000 customers or ... The post What I Continue to Get Wrong Every Week #242 appeared first on Marketing For Owners.
What Progress Will You Make Towards Your Goals This Week? #241
November 02, 2015 14:17 - 10 minutes - 6.15 MBIf there’s one thing I have learned about successful people, it’s this — they have written goals and their goals are proper targets that they will achieve or try to achieve. They will be broken down and there would be a plan to get to them. Now for those of us who do not have ... The post What Progress Will You Make Towards Your Goals This Week? #241 appeared first on Marketing For Owners.
5 Lead Magnet Examples #240
October 30, 2015 06:00 - 13 minutes - 8.77 MBHave you seen our free e-book – 71 Ultimate Marketing Tools? Thousands of people have downloaded it. People get good stuff from it and that is called a lead magnet. So if you go there, to check it out, I am giving you something in exchange for you giving me permission to market to you. ... The post 5 Lead Magnet Examples #240 appeared first on Marketing For Owners.
The Easiest Way to Create Great Business Content #239
October 29, 2015 06:00 - 8 minutes - 6.23 MBToday, I am talking about creating business content, because at Marketing for Owners, we teach you how to create a self-marketing company. And to be honest, all you need is great content and then to get it out and about, and then get leads and stuff. So, let s go just on to the great content. ... The post The Easiest Way to Create Great Business Content #239 appeared first on Marketing For Owners.
Nobody Hates Customer Service #238
October 28, 2015 06:00 - 9 minutes - 5.39 MBThis is an obvious statement, but not as obvious to me, especially when I visit some establishments all over the world. There are lots of little steps in between that help keep your business at its optimal peak and customer service is one of them. I just cannot believe it when people think they are ... The post Nobody Hates Customer Service #238 appeared first on Marketing For Owners.
How to Convert Your Website into An Employee #237
October 27, 2015 06:00 - 11 minutes - 7.91 MBToo many people think of a website as a box of letterheads or a box of compliment slips or packs of business cards in a stationary cupboard. A website has a job to do. It s not a brochure, or rather if it is a brochure, it shouldn t be a brochure. So it needs to earn ... The post How to Convert Your Website into An Employee #237 appeared first on Marketing For Owners.
My Method For Getting Things Done This Week #236
October 26, 2015 06:00 - 9 minutes - 5.33 MBSo, why should you be interested in what I m trying to get done this week? Well, let me tell you. Because, we as business owners, marketing people, we have a lot to do. We have a lot of projects, we have a lot to take on. How do we get it all done? Well I ve ... The post My Method For Getting Things Done This Week #236 appeared first on Marketing For Owners.
5 Types of Content People Actually Want #235
October 23, 2015 06:00 - 11 minutes - 6.85 MBToday is Friday and that means it is weekend challenge time. Your weekend challenge this week we are going to be looking at content so that we can figure out what we should be sharing. So as usual, take out your pad or your piece of paper, grab a pen or a pencil and get ... The post 5 Types of Content People Actually Want #235 appeared first on Marketing For Owners.
Do You Have a Job or Skill? #234
October 22, 2015 06:00 - 8 minutes - 6.19 MBSo – what do you do? You are probably a lot more talented than you realize. The reason I say that is because most of the small business owners I speak to don t even realize when they re experts. They don’t realize that they have a talent. Most just think they are a baker, or a ... The post Do You Have a Job or Skill? #234 appeared first on Marketing For Owners.
Those Who Do Better Teach Better #233
October 21, 2015 06:00 - 10 minutes - 7.37 MBBefore we get started on today’s topic, let me clear something up for you — I m not a teacher. There is a ridiculous phrase that goes something like, Those who can, do, those who can’t, teach. It’s ridiculous. First of all, I challenge any of you to teach a classroom of either nursery school kids ... The post Those Who Do Better Teach Better #233 appeared first on Marketing For Owners.
How to Change Your Website the Easy Way #232
October 20, 2015 06:00 - 10 minutes - 7.21 MBIt is one of my missions in life for you as a business owner to have a better website, or a website at all. And if you’re going to have one at all, have the right type. Right now if you Google something like cheap website , you ll come up with all sorts of results. If ... The post How to Change Your Website the Easy Way #232 appeared first on Marketing For Owners.
Have You Nailed Down Your Story? #231
October 19, 2015 06:00 - 10 minutes - 7.23 MBToday I’m talking about stories and how they can help your business really get going. At Marketing for Owners, I help you create your self- marketing company, a company that does the marketing for you while you get on with the things that you want to be doing. Stories are all part of that. If ... The post Have You Nailed Down Your Story? #231 appeared first on Marketing For Owners.
How You Can Improve Your Talents Without College #230
October 16, 2015 06:00 - 10 minutes - 7.43 MBHow do you get better at things? How do you improve yourself without going to college? Yes — you can do it. You have talent! You are running a business, or maybe you are about to start a business, or you are thinking about it, but you have a talent, everyone has a talent. For ... The post How You Can Improve Your Talents Without College #230 appeared first on Marketing For Owners.
Who is in Control of Your Images? #229
October 15, 2015 06:00 - 9 minutes - 6.92 MBToday we are talking about images and photos you use on your website.This is important stuff — on how to protect those images and finding out who is in control of them. The reason this came up is because on my fire protection online website, we have some special software tucked in the background that ... The post Who is in Control of Your Images? #229 appeared first on Marketing For Owners.
When to Give Stuff Away for Free #228
October 14, 2015 06:00 - 8 minutes - 5.93 MBToday, we are talking about free stuff. Very simply sometimes you are going to have to give away stuff for free. The reason I wanted to say this was because of the fact that, a friend of a friend was advised to make an offer of a discount to get people into his store. But ... The post When to Give Stuff Away for Free #228 appeared first on Marketing For Owners.
You Need Better Email Subject Lines #227
October 13, 2015 06:00 - 8 minutes - 6.14 MBToday, we are talking about email subject lines. Now, it may sound boring, and you may thinking, “What do I have to know?”. People need to open your emails. People are going to open your email quotes and replies, and maybe they will open all your plain emails of trying to get a lead, appointment, ... The post You Need Better Email Subject Lines #227 appeared first on Marketing For Owners.