Marketing For Owners - Marketing Tips You Can Use Today | Expert Interviews With Millionaire Marketers
500 episodes - English - Latest episode: about 7 years ago - ★★★★★ - 109 ratingsMarketing For Owners is a growing community of owners, managers and executives of businesses who want to be in control of their destiny without relying on outsiders for their sales.
From our Wednesday expert interviews with millionaire marketers and the daily podcast tips and blog, you’ll find the basis of your future ideas for growing your business. We guide you through the 7Ps of Modern Marketing.
Presence - Profile - Potential - Permission - Purchase - Preacher - Perpetuate
Don't Rent Marketing. Own It.
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Episodes
Why Is It So Hard to Make a Successful Business? #476
September 26, 2016 06:00 - 11 minutes - 9.4 MBToday s question is actually from a listener. Or in fact, no, to be more precise, a listener was asked this question. And she sent it in, asking me how I would answer. Because she, one of her clients, or rather in a, not a client, in a mastermind she s in, somebody said why is it ... The post Why Is It So Hard to Make a Successful Business? #476 appeared first on Marketing For Owners.
Mike Templeman Shares How to Fall in Love With Your Business #475
September 23, 2016 12:08 - 45 minutes - 32.2 MBMike Templeman has been creating websites since the early noughties. It wasn t until around 2007 that he entered the digital marketing world with an actual marketing and a budget. Even in those 10 years, things have changed drastically. That was back in the days of black hat marketing when the go-to tactic was spamming websites ... The post Mike Templeman Shares How to Fall in Love With Your Business #475 appeared first on Marketing For Owners.
Do You Need Motivating Today? #474
September 22, 2016 06:00 - 12 minutes - 9.77 MBBusiness in all levels is tough ongoing. Sometimes we need a bit of motivation. Now first of all, let me point out, this is a huge thanks to the amazing Corbett Barr of Fizzle. www.Fizzle.co. The guy is brilliant so big thanks because I kind of stole this from him. But much of because the ... The post Do You Need Motivating Today? #474 appeared first on Marketing For Owners.
Ben Settle Shares How to Create An Excellent Email Marketing Plan #473
September 21, 2016 06:00 - 45 minutes - 32.6 MBOnce upon a time, Ben Settle was secretly sleeping in a two-room office and he was regularly mocked for selling cassette tapes door-to-do. After two years of hard living, he came to the conclusion that this wasn t something which he was meant to be doing. He went over to the bookshelf in his bedroom-come-office and ... The post Ben Settle Shares How to Create An Excellent Email Marketing Plan #473 appeared first on Marketing For Owners.
Are All Customers Created Equal? #472
September 20, 2016 06:00 - 13 minutes - 25.3 MBSo customers, are they all created equal? The short answer is no, but I know you want a little bit more detail, a little bit more qualification and proof. No they are not. You will have top customers, you ll have average customers, and you will have lower customers. I m going to call them low, because ... The post Are All Customers Created Equal? #472 appeared first on Marketing For Owners.
Can You Tell Me Your USP? #471
September 19, 2016 06:00 - 10 minutes - 8.71 MBSo the USP. Your unique selling proposition. There are many other terms for this but you need one. And very simply, it needs to be unique. What I ve been talking about a lot recently is that the customers, or your potential customers don t care about you. They are not interested in your opinion. So this ... The post Can You Tell Me Your USP? #471 appeared first on Marketing For Owners.
Tony Brown Shares His Favorite System For More Time And Bigger Profits #470
September 17, 2016 12:26 - 47 minutes - 44.6 MBTony Brown was influenced by his two uncles as a teenager and wanted to become a business owner himself. However, after a careers officer told him that wasn t a proper job, he went down a different path. He started off repairing the bodywork of cars with one of his uncles, before having other laboring jobs. ... The post Tony Brown Shares His Favorite System For More Time And Bigger Profits #470 appeared first on Marketing For Owners.
Should You Create Leads or Sales? #469
September 15, 2016 06:00 - 12 minutes - 23.5 MBThis is one of the important concepts of it. Leads or Customers? Now let me explain, just in case. A lead is a potential customer who has given you permission to market to them, who could become a customer. They are in your target market. Remember what we talked about recently? About only talking to ... The post Should You Create Leads or Sales? #469 appeared first on Marketing For Owners.
Andre Chaperon s 6 Tips For A Winning Email Marketing Strategy #468
September 14, 2016 06:00 - 54 minutes - 44.7 MBSince leaving school, Andre Chaperon worked in IT in London. But with many jobs like his getting outsourced to India, he started to see what else he could do to earn a living instead. However, in October 2003 his whole department was finally sacked and he was out of a job. But this forced him ... The post Andre Chaperon s 6 Tips For A Winning Email Marketing Strategy #468 appeared first on Marketing For Owners.
Are You Selling to the Wrong People? #467
September 13, 2016 06:00 - 11 minutes - 21.6 MBNo matter what marketing you do, no matter what selling you do, there is always going to be a wrong person. Now I m going to read something that is going to set off a light bulb. But quite simply, selling to the right person is more important than all the sales methods, all the copywriting ... The post Are You Selling to the Wrong People? #467 appeared first on Marketing For Owners.
Your Customers Do Not Care About You or How You Feel #466
September 12, 2016 06:00 - 12 minutes - 23.3 MBThis podcast is all about marketing tips. Little simple tweaks that you can apply that don t cost you anything that help out — And one of them is understanding the mind of a customer. Now you don t need to be a psychologist or a doctor or some genius with a degree or anything like that ... The post Your Customers Do Not Care About You or How You Feel #466 appeared first on Marketing For Owners.
Jake Baadsgaard Shares How to Use Analytics to Up Your Marketing Game #465
September 09, 2016 13:31 - 40 minutes - 74.4 MBJake Baadsgaard who is the CEO of Disruptive Advertising has a background that is kind of interesting. He worked as an implementation consultant at a company that was bought out by Adobe where he helped companies like General Electric, John Deere and others implement their web analytics. This is kind of the one thing that ... The post Jake Baadsgaard Shares How to Use Analytics to Up Your Marketing Game #465 appeared first on Marketing For Owners.
Helpful Marketing Works #464
September 08, 2016 20:14 - 9 minutes - 17.8 MBYou need to be nice to your customers and your potential customers. It is called helpful marketing and it s cool that, it s not really a well-known term but it s the easiest way to describe it. Very very very simple. Be helpful. Now what most of us do is we try and get people to notice ... The post Helpful Marketing Works #464 appeared first on Marketing For Owners.
Ryan Langford Shares 6 Secrets For Balancing Work and Home Life #463
September 08, 2016 11:58 - 36 minutes - 67.3 MBWith five children, it s a wonder that Ryan Langford manages to find time to have so many businesses. But somehow, with the help of his wife Stephanie, they have together built multiple business successes. And let s not forget that his family manages to regularly holiday, having visited over 40 countries together. Currently, he has three ... The post Ryan Langford Shares 6 Secrets For Balancing Work and Home Life #463 appeared first on Marketing For Owners.
Never Put Down the Competition #462
September 06, 2016 18:38 - 11 minutes - 21.6 MBToday’s sales tip is very very simple and it is also counter intuitive. So we all know to never put down the competition. If you ask top sales people — they will tell you one of the top 5 things of not to do is never put down the competition. Now — if your current ... The post Never Put Down the Competition #462 appeared first on Marketing For Owners.
Contact Your Customers Regularly #461
September 05, 2016 06:00 - 9 minutes - 19.5 MBWhat I mean by contacting them is just make any excuse speak to them. So, not contact them, at least speak to them and regularly; so perhaps every single day. Now if you think that is difficult, I would like you to write down a list on piece of paper as to why. Write down ... The post Contact Your Customers Regularly #461 appeared first on Marketing For Owners.
Get Your Profile Everywhere #460
September 04, 2016 21:37 - 7 minutes - 14.3 MBToday I want to encourage you to get your profile out there everywhere. It is not going to happen all on its own. This is Friday and we usually have an interview, but today, I am sneaking in a weekend challenge for you. So — get your pad and pen and get ready to take ... The post Get Your Profile Everywhere #460 appeared first on Marketing For Owners.
Never Risk Upsetting Customers #459
September 01, 2016 20:05 - 10 minutes - 19.6 MBNow the reason for this is because you have made a lot of effort. You may be thinking, “Whew I am glad that’s over! They bought something and now I can move on.” But no. That’s not it. There’s more. At this point, they have just started to trust you by buying from you, so ... The post Never Risk Upsetting Customers #459 appeared first on Marketing For Owners.
Mary Beall Adler s Recipe For Turning Your Business Around #458
September 01, 2016 13:54 - 45 minutes - 84.4 MBOnce a gymnast competing in national tournaments at school alongside a future Olympian, Mary Beall Adler has now been a successful businesswoman for over 30 years. But while at Law School in Washington, she met her now ex-husband who was then just starting up a brand new bagel shop in Georgetown. Click here to grab ... The post Mary Beall Adler s Recipe For Turning Your Business Around #458 appeared first on Marketing For Owners.
Give People Their Expectations #457
August 30, 2016 12:40 - 7 minutes - 15.6 MBGive them their expectations. That s my message for today. People get the wrong impression of what to expect. Now you get complaints. People say, didn t arrive quickly enough. It wasn t in stock. The price was too high. There were extras that were needed. However that is simply a case of miscommunication. And it s unfortunately, remember ... The post Give People Their Expectations #457 appeared first on Marketing For Owners.
Why Offers Need Deadlines #456
August 29, 2016 12:54 - 9 minutes - 19.1 MBNow the great thing about offers is they will get you sales. See people, your customers, your potential customers, so when I say customers, obviously they become repeat customers, clients or whatever you want to, which of way you want to describe them. But it s also potential new customer. Now if they are ready to ... The post Why Offers Need Deadlines #456 appeared first on Marketing For Owners.
How to Pursue With Passion by Challenging Yourself With Sarah Williams #455
August 26, 2016 13:49 - 38 minutes - 71.7 MBBack in 2013, Sarah Williams quit her respected banking job in London to have adventures and seek new challenges. A few years later and she s now inspiring women all over the world with Tough Girl Challenges. Despite working hard in her well-paid and stressful job, she was lacking satisfaction in her life. She looked up ... The post How to Pursue With Passion by Challenging Yourself With Sarah Williams #455 appeared first on Marketing For Owners.
Run Your Own Race #454
August 25, 2016 06:00 - 8 minutes - 17.5 MBToday I m going to advise you to run your own race. Now that s another Olympics inspired title. And the inspiration came when I was watching the Cycling pursuit race. Now if you don t know what that is, it s where a line of 4 cyclists in the men s at least, they go around the track with ... The post Run Your Own Race #454 appeared first on Marketing For Owners.
Jon Morrow Shares His Revelations For How You Can Become A Smart Blogger #453
August 24, 2016 12:39 - 47 minutes - 87.5 MBYou ve almost certainly heard of Jon Morrow. He is an expert when it comes to getting more traffic flowing through your blog, and making sure your readers are fully engaged. He s written and edited for the likes of Copyblogger and Kissmetrics, before finally creating his own business at Boost Blog Traffic. You may have already ... The post Jon Morrow Shares His Revelations For How You Can Become A Smart Blogger #453 appeared first on Marketing For Owners.
Which is More Important? Price or Brand? #452
August 23, 2016 06:00 - 10 minutes - 21.2 MBDo you spend all your time and energy creating a brand? Or do you go for the best price? Well neither is the right answer. It s a trick question. Because it s nothing to do with the price. It is nothing to do with your branding. Yes, Coca-Cola, McDonald s, Pepsi, Barclays bank, all those kind of ... The post Which is More Important? Price or Brand? #452 appeared first on Marketing For Owners.
3 Tips to Stay in Control of Your Own Success #451
August 22, 2016 06:00 - 12 minutes - 23.8 MBI like people to be in control of their own success and what I mean by that is do not allow others to take control; pretty obviously. And that’s how I have been successful in my businesses, by knowing what goes on and by it all being down to me. I have only got myself ... The post 3 Tips to Stay in Control of Your Own Success #451 appeared first on Marketing For Owners.
Creating An eCommerce Master Plan With Chloë Thomas #450
August 19, 2016 06:00 - 34 minutes - 64.4 MBDuring her time marketing for eCommerce businesses, and helping others, Chloë Thomas has seen a lot of people struggle to get to grips with it. In a bid to help them out, she created the MasterPlan which helps companies to plan, develop and grow eCommerce businesses. And amongst a lot of other things, not only ... The post Creating An eCommerce Master Plan With Chloë Thomas #450 appeared first on Marketing For Owners.
Find Yourself a Mentor #449
August 18, 2016 18:36 - 11 minutes - 21.7 MBHello. It s Thursday. It s me, its Jon, it s the Marketing for Owners. I am talking about mentors today. Now I have said it before. It s one of these things I m going to say over and over again because I believe it s that important. You need a mentor. Now what does a mentor do? Well in ... The post Find Yourself a Mentor #449 appeared first on Marketing For Owners.
Mark Schaefer Spills His Secrets for Great Content #448
August 17, 2016 06:00 - 38 minutes - 71.9 MBIt seems like Mark Schaefer has done just about everything over the past 30 years. But he s currently well-known and respected for his numerous books and great blog posts, as well as his work as a podcaster too. Mark has always loved to write and started out working for his local newspaper when he was ... The post Mark Schaefer Spills His Secrets for Great Content #448 appeared first on Marketing For Owners.
You Are Always Dealing With One Person #447
August 16, 2016 06:00 - 10 minutes - 21.1 MBToday’s topic comes about because I get a lot of emails and I do not like to be included as a group of people. Customers like you, etc. I m a me. I m just me. Now whether I m buying as for my business, where we have a whole bunch of staff and it s a company, whether ... The post You Are Always Dealing With One Person #447 appeared first on Marketing For Owners.
Cherry Pick Your Easiest Sales Opportunities #446
August 15, 2016 06:00 - 9 minutes - 19.3 MBNow I think, when there are many opportunities in front of you, you should pick the easiest and the best. Which we call cherry picking. So in sales, for example, you have different types of potential customers. You have cold customer, people that have never heard of you. Don t know who you are. You have ... The post Cherry Pick Your Easiest Sales Opportunities #446 appeared first on Marketing For Owners.
Ian Anderson Gray Teaches Us The Power of Live Broadcasting #445
August 12, 2016 21:08 - 36 minutes - 66 MBFor Ian Anderson Gray, the two main joys in life have always been technology and music. And he s been lucky enough to have made careers for himself from both of his passions in life. When he came to that scary moment in his life when he had to decide what he wanted to do with ... The post Ian Anderson Gray Teaches Us The Power of Live Broadcasting #445 appeared first on Marketing For Owners.
Arm Your Team With Informative Content #444
August 12, 2016 20:54 - 9 minutes - 18.1 MBToday we are talking about your team. So what I mean by that is your staff or your team that can answer phone calls, your delivery drivers, your service technicians, your sales people, your ones that take orders that stand behind the counter, absolutely anyone, even yourself if you visit customers. Anyone who has anything ... The post Arm Your Team With Informative Content #444 appeared first on Marketing For Owners.
Nicholas Kusmich Shares His Secret Formula For Facebook Ads That Actually Work #443
August 10, 2016 12:23 - 42 minutes - 79 MBWhen it comes to advertising on Facebook, you want to go to no-one else but Nicholas Kusmich. He was one of the first to use the social media platform for targeted advertising, and he is probably one of the most successful as well. In fact, you ve probably seen and clicked on one of his ads. ... The post Nicholas Kusmich Shares His Secret Formula For Facebook Ads That Actually Work #443 appeared first on Marketing For Owners.
10 Reasons People Buy From You #442
August 09, 2016 12:31 - 10 minutes - 18.8 MBToday, I am going to suggest that you create a sheet, a one piece of paper, A4 or letter size, whichever country you are from, that is titled Ten reasons people buy from you. Now what you are going to do is going to create this with a view to using it for your customers. ... The post 10 Reasons People Buy From You #442 appeared first on Marketing For Owners.
What Can We Learn From the Olympic Athletes? #441
August 08, 2016 12:14 - 8 minutes - 15.1 MBI love sports so when the Olympics started, it made me think, what can we learn from them that we can apply to marketing and to our business? There are two main lessons we can learn. 1) These are the best of the best of their sport and they train all the time to constantly ... The post What Can We Learn From the Olympic Athletes? #441 appeared first on Marketing For Owners.
Fabienne Raphaël Shares How to Make Lasting Connections in Your Business#440
August 05, 2016 13:19 - 33 minutes - 63.3 MBWhen you want to know how to crush your competitors with effective marketing, then Fabienne Raphaël is the person you want to do to. She used to be a full-time athlete and was even part of the Canadian Handball team for over 10 years. However, this has fully prepared her for becoming a successful businesswoman. ... The post Fabienne Raphaël Shares How to Make Lasting Connections in Your Business#440 appeared first on Marketing For Owners.
Do You Research Your Potential Clients? #439
August 04, 2016 06:00 - 9 minutes - 18.6 MBWhat I mean by that question is this — if you are going to meet a sales prospect or attend an event where you will meet clients, do you research them beforehand? If someone has booked a call with you, how much time do you spend researching them? The reason you should is because a) ... The post Do You Research Your Potential Clients? #439 appeared first on Marketing For Owners.
Thor Holt Shares 5 Tips for Speaking Like A Pro #438
August 03, 2016 06:00 - 38 minutes - 72.6 MBThor Holt isn t connected to the God of Thunder in any way, but he is one of the most powerful and influential public speakers around. However, it wasn t always that way. As a child living on the Shetland Islands, just over 100 miles from the coast of Scotland, he was incredibly shy. In fact, he ... The post Thor Holt Shares 5 Tips for Speaking Like A Pro #438 appeared first on Marketing For Owners.
Why Continuity Plans Make Sense #437
August 02, 2016 12:49 - 9 minutes - 18.4 MBToday we are talking about continuity plans and what I mean by this is when you have a product or service and people pay you periodically again and again, like a monthly membership. We have the Owners Club Gold. This is a monthly membership where people pay every month and they get all that we ... The post Why Continuity Plans Make Sense #437 appeared first on Marketing For Owners.
How to Improve Your Sales Letter #436
August 01, 2016 12:13 - 8 minutes - 16.8 MBToday I m going to talk about sales letters. Now firstly, I guess it will make sense to me what I explain when I say sales letter. By that, I mean any form of communication that goes from you to a potential client or to a client. So this could be the copy on your website. ... The post How to Improve Your Sales Letter #436 appeared first on Marketing For Owners.
Become A Content Marketing Wiz With Chris Marr #435
July 29, 2016 06:00 - 44 minutes - 83.6 MBWhen it comes to content marketing in the UK, Chris Marr is one of the leading figures. He s helped many organizations to grow their fortunes with a different marketing strategy. Back when Chris left school in Fife, he went off to college to study hospitality after spending some of his teenage years working in a ... The post Become A Content Marketing Wiz With Chris Marr #435 appeared first on Marketing For Owners.
A Simple But Clever Marketing Idea #434
July 28, 2016 13:04 - 8 minutes - 16.3 MBWe all need those, don t we? I have seen this happen before. But this was really inspired by a TV advert, watching in the UK, for a bed company, called Dreams. It s a major, major store. Now what they have done is they have invented their own lifetime expectation of their product. So what they ... The post A Simple But Clever Marketing Idea #434 appeared first on Marketing For Owners.
Phil Pallen Offers 7 Tips to Help You Become a Social Media Super Star #433
July 27, 2016 12:08 - 40 minutes - 73.1 MBPhil Pallen is a brand strategist who seems to turn everything into a smash hit. He s been instrumental in creating personal brands and social media strategies for every sort of person you can think of. He travels the world, helping people and businesses to position, promote and build their brands. He thrives on being creative ... The post Phil Pallen Offers 7 Tips to Help You Become a Social Media Super Star #433 appeared first on Marketing For Owners.
How to Deal with Customer Objections #432
July 26, 2016 13:18 - 12 minutes - 24.6 MBThis comes about today from a couple of people who asked me about, when they are in front of clients, or talking with the clients on the phone or wherever, and the clients simply has the reasons why they don t want to buy. Customer objections. What do you do? What are the answers? Now it s ... The post How to Deal with Customer Objections #432 appeared first on Marketing For Owners.
Personalize the Experience #431
July 25, 2016 11:56 - 9 minutes - 10.5 MBThis is one of the ways of retaining customers because, those of you that have listened to me, harp on about this know exactly what I am talking about. Once you get that first purchase, you have made a lot of effort to get the person there, to buying something. And a lot of people ... The post Personalize the Experience #431 appeared first on Marketing For Owners.
6 Marketing Tips that Work #430
July 23, 2016 14:28 - 12 minutes - 24.7 MBNow that s a title. Yes. These actually work. They are proven. And you may not have heard some of these before. Hello. Welcome to the Friday edition of the Marketing for Owners podcast, with me Jon Butt. Yes. That Jon Butt. The world famous one. Well maybe. People from so many countries, all over the ... The post 6 Marketing Tips that Work #430 appeared first on Marketing For Owners.
Is Networking for Everyone? #429
July 21, 2016 12:40 - 11 minutes - 22 MBWell the short answer is no. but I ll explain a bit more in a sec. This kind of comes from personal experience. In my previous business like Triangle Fire Protection, built up the south east, one of the largest independent fire protection companies that was sold to the billion pound kidder PLC, back in 2003. ... The post Is Networking for Everyone? #429 appeared first on Marketing For Owners.
How Not Having a Plan for Life Set Jeff Goins on His Career Path #428
July 20, 2016 14:20 - 47 minutes - 87.6 MBIt s fair to say that Jeff Goins has never really lived his life with a plan. And yet, he s achieved so much. He makes a good living from doing what brings him the most joy in life, which is writing and educating. He may have spent his whole life writing, but it took him a ... The post How Not Having a Plan for Life Set Jeff Goins on His Career Path #428 appeared first on Marketing For Owners.
Show and Tell for Business #427
July 19, 2016 13:40 - 10 minutes - 20.2 MBIn school, kids love show and tell. They bring something to school and they get to tell all their friends about it and it is great. It makes the kids really excited. Their friends love it and it is always exciting, so why not use this same concept in your business? In the online business ... The post Show and Tell for Business #427 appeared first on Marketing For Owners.