Marketing For Owners - Marketing Tips You Can Use Today | Expert Interviews With Millionaire Marketers
500 episodes - English - Latest episode: almost 7 years ago - ★★★★★ - 109 ratingsMarketing For Owners is a growing community of owners, managers and executives of businesses who want to be in control of their destiny without relying on outsiders for their sales.
From our Wednesday expert interviews with millionaire marketers and the daily podcast tips and blog, you’ll find the basis of your future ideas for growing your business. We guide you through the 7Ps of Modern Marketing.
Presence - Profile - Potential - Permission - Purchase - Preacher - Perpetuate
Don't Rent Marketing. Own It.
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Episodes
4 Ways to Use Video in Your Business #576
February 14, 2017 14:22 - 10 minutes - 8.11 MBFor those of you listening right now, the Marketing for Owners podcast always starts out as a video. Did you know that? I use my iphone, a tripod, a microphone and some lighting, but really you don’t even need that. There are simple ways to use video for your business and today I am going ... The post 4 Ways to Use Video in Your Business #576 appeared first on Marketing For Owners.
Jules Lund Makes Word of Mouth Even More Powerful #575
February 10, 2017 16:20 - 42 minutes - 30.6 MBJules Lund spent 15 years hosting television and radio shows in Australia. He had the dream job of traveling the globe as a travel reporter for 10 years and hosted a radio show which was broadcast on 90 radio stations across the country. It was through his radio work which he discovered social media. Jules ... The post Jules Lund Makes Word of Mouth Even More Powerful #575 appeared first on Marketing For Owners.
Turning Your Haters Into Great Customers #574
February 09, 2017 15:14 - 11 minutes - 11.6 MBIn your business you will have haters. Now haters will be in probably two forms. One. Competitors. Who hate what you do. And second one, customers who think they hate you. So let me explain. So let s do the customers first. Firstly sometimes, customers, clients, whatever, whichever way you call them, will be having a ... The post Turning Your Haters Into Great Customers #574 appeared first on Marketing For Owners.
Shawn Blanc Helps You to Take Ownership of Your Time #573
February 08, 2017 21:38 - 41 minutes - 29.4 MBWhen Shawn Blanc s wife was pregnant with their first child, he decided it was time to quit his job and start up his own business. He wanted to lead by example and allow his children the freedom to try new things and to take risks. Six years later and he has multiple businesses to his ... The post Shawn Blanc Helps You to Take Ownership of Your Time #573 appeared first on Marketing For Owners.
How to Automate Your System Better #572
February 07, 2017 07:00 - 11 minutes - 9.17 MBThis month our theme is the How. The how of 5 five questions every small business owner has to be able to answer to have a truly successful business. Now when we are talking about how, it s the how we do things. And you want to be more effective. Now I ve recently talked about that, ... The post How to Automate Your System Better #572 appeared first on Marketing For Owners.
How to Get More Done with Half the Effort #571
February 06, 2017 15:23 - 11 minutes - 9.06 MBNow processes and systems are part of the answer to what we are going to talk about today. But actually getting more done is a dream of a lot of people. Most of us that want to get more done, only want to get more done because we haven t got time to do everything we ve ... The post How to Get More Done with Half the Effort #571 appeared first on Marketing For Owners.
Barnaby Wynter s 6 Step Plan To Market Your Business #570
February 03, 2017 07:00 - 44 minutes - 31.5 MBOften referred to as the Mad Man of the 21st Century, Barnaby Wynter has nearly 30 years of experience helping big brands of market themselves. With a degree in psychology and postgraduates in advertising and marketing, Barnaby went straight into advertising. He spent nine years building himself up in multiple agencies until he was headhunted ... The post Barnaby Wynter s 6 Step Plan To Market Your Business #570 appeared first on Marketing For Owners.
How to Reuse Content Throughout the Year #569
February 02, 2017 13:37 - 10 minutes - 8.77 MBContent. Content, content, content. It is everywhere. People churn the stuff out. Content, blog posts, social media posts, videos, etc. podcasts –some people do them every day. But you don t need to churn out tons of content. There is a thought in blogging that you have to keep generating new content, otherwise Google will forget ... The post How to Reuse Content Throughout the Year #569 appeared first on Marketing For Owners.
Kevin Kurtz s Recipe For A Dedicated Audience #568
February 01, 2017 13:46 - 43 minutes - 31.4 MBKevin Kurtz is one-half of the husband and wife team behind Bigger Bolder Baking. Over the past few years, they have made themselves a name as the place to go online to get new and tasty recipes, with a loyal tribe who named themselves Bold Bakers. With his wife Gemma, who was a chef in ... The post Kevin Kurtz s Recipe For A Dedicated Audience #568 appeared first on Marketing For Owners.
You and Your Staff are In This Together #567
January 31, 2017 13:46 - 10 minutes - 8.21 MBPeople used to talk about being on a team in the business sense and I wondered what that meant. I have a staff and gradually learned that my team are those staff members are those who are involved in the project or business that I am working on. I want you to consider this — ... The post You and Your Staff are In This Together #567 appeared first on Marketing For Owners.
A Successful Exhibition and Event Strategy #566
January 30, 2017 16:14 - 11 minutes - 9.27 MBNow this comes about because many many many of us are determined to use exhibitions. No matter how expensive they are. No matter how little results we get. So I just thought I d give you a few tips to try and make your money better spent. Now of course exhibitions can be huge things. I ... The post A Successful Exhibition and Event Strategy #566 appeared first on Marketing For Owners.
Croz Crossley Teaches You How to Program Yourself for Success #565
January 27, 2017 07:00 - 44 minutes - 31.9 MBWhen Croz Crossley was in his early 40s, he left behind his business in the UK and went to Australia with the aim of teaching them how to do business. His original plan of investing in property hadn t worked out after his cousin told him he needed a license. It later turned out that was ... The post Croz Crossley Teaches You How to Program Yourself for Success #565 appeared first on Marketing For Owners.
Tell the Truth Even If It Hurts #564
January 26, 2017 16:20 - 10 minutes - 8.35 MBSo telling the truth seems like a funny subject for a podcast. But I m not, this is not for you and your general life. Although it d be nice if we are like good old Cinderella. But I mean in business. Now in business, too many businesses are, they are not dishonest, but they are not ... The post Tell the Truth Even If It Hurts #564 appeared first on Marketing For Owners.
Amanda C. Watts Method for Escaping the Corporate World #563
January 25, 2017 16:19 - 42 minutes - 30.3 MBA specialist in helping bored, frustrated and desperate corporate professionals, Amanda C. Watts helps them to escape their unsatisfying career. She s here when you re stuck in a corporate job, you re unhappy and not experiencing the exciting world from behind the desk. Amanda used to live in the corporate world herself which is dominated by men. ... The post Amanda C. Watts Method for Escaping the Corporate World #563 appeared first on Marketing For Owners.
Are You Using Surveys to Your Advantage? #562
January 24, 2017 07:00 - 10 minutes - 8.17 MBI am not going to talk a lot about the ins and outs of a survey, but about how a survey can better your business. Now, first off, if you are using online surveys, there are plenty of free tools at your fingertips to use that won’t cost your business a dime. There are ones ... The post Are You Using Surveys to Your Advantage? #562 appeared first on Marketing For Owners.
How to Build Trust Among Your Team #561
January 23, 2017 13:24 - 8 minutes - 7.3 MBTrust and teams. Those are two very important words in modern business. These days everything has changed. It used to be us and them, management and staff and that sort of thing. Now, with team — everyone feels involved in the process and not set apart. When you use the word staff, that gives off ... The post How to Build Trust Among Your Team #561 appeared first on Marketing For Owners.
Katya Varbanova Will Get You Started With Live Video #560
January 20, 2017 07:00 - 41 minutes - 29.4 MBBetter known as LiveStream Katya, Katya Varbanova lived and grew up in Bulgaria for the first 19 years of her life. With hopes of being a lawyer, her father had mapped out her career. Not long before she was due to begin her studies, she left and instead studied law and business in the UK ... The post Katya Varbanova Will Get You Started With Live Video #560 appeared first on Marketing For Owners.
Are You Communicating With Your Team? #559
January 19, 2017 07:00 - 10 minutes - 8.64 MBSo how does communicating with your team relates to working less? Let me explain. One of the things, in my last business that I sold 13 years ago, I thought we were communicating with the team, the staff. You can call them staff, team, whatever works for you. And I thought we re communicating all the ... The post Are You Communicating With Your Team? #559 appeared first on Marketing For Owners.
Ian Dickson s Secrets for Setting Goals and Being Happy #558
January 18, 2017 13:27 - 42 minutes - 30.1 MBIan Dickson has coached 100 s of businesses in the UK since he started nearly 13 years ago. What he shares with his clients is the result of the many experiences he s had in a varied career path which took him from Police Officer to Corporate Director, and now Business Coach. He joined the Metropolitan Police ... The post Ian Dickson s Secrets for Setting Goals and Being Happy #558 appeared first on Marketing For Owners.
Do You Offer Any Upsells With Your Emails? #557
January 17, 2017 07:00 - 12 minutes - 9.67 MBUpsells. So where does this come from? In reality we all want to sell more stuff. We actually want to make more profit. But for most that equates to getting more sales. There are only 3 ways to get more sales or to get more revenue rather. So increase your revenue. Only 3. Now if ... The post Do You Offer Any Upsells With Your Emails? #557 appeared first on Marketing For Owners.
4 Steps to Building a Winning Company Culture #556
January 16, 2017 15:10 - 11 minutes - 8.87 MBYou hear about Google and you hear about all these modern high tech buzzy companies — they get chefs in the canteen and are buzzing around on their powered skateboards around things and sliding down slides, and they ve got all this company culture. They sit around on bean bags and things like these. Gary Vaynerchuck s ... The post 4 Steps to Building a Winning Company Culture #556 appeared first on Marketing For Owners.
David Bain s No Fail Tips For Mastering Podcasts And Live Video #555
January 13, 2017 07:00 - 40 minutes - 28.7 MBDavid Bain is the host of Digital Marketing Radio and has helped many businesses to achieve success on the internet. He s been online since 2000 when he and a few friends decided that the internet was the place to be to become a millionaire. So they set up a business which did well but ultimately ... The post David Bain s No Fail Tips For Mastering Podcasts And Live Video #555 appeared first on Marketing For Owners.
How to Tell the World About Your Business #554
January 12, 2017 21:10 - 11 minutes - 9.29 MBWhere a lot of us go wrong, me included, is we will produce content we will put all our effort in, we write stuff, we blog about something, we ll make a video, we ll do whatever. But then, we don t tell anybody about it. And this is the thing is, as I said at the start, ... The post How to Tell the World About Your Business #554 appeared first on Marketing For Owners.
Rand Fishkin Shares How to Handle Business Trials And Tribulations #553
January 11, 2017 15:25 - 45 minutes - 43.1 MBBefore Moz.com, Rand Fishkin was just a college dropout, and his only previous work experience was working for nine months at The Wizards of the Coast game center where people played magic and Pokemon. In 1999, he paid for college with his job which earned him $4.75 an hour. But he dropped out of college ... The post Rand Fishkin Shares How to Handle Business Trials And Tribulations #553 appeared first on Marketing For Owners.
Why The Owners Club is Essential #552
January 11, 2017 07:00 - 12 minutes - 9.76 MBThis is a special episode today, on the day this is published. Of course you may be listening to this years later, or you may be an alien catching it about three hundred years later; in which case you missed this. But today is the opening of the Owners Club, Gold Level. Now I want ... The post Why The Owners Club is Essential #552 appeared first on Marketing For Owners.
How to Make Your Customers Think You are the Leading Expert #551
January 10, 2017 00:59 - 10 minutes - 8.28 MBWhy do you need to be considered as the leading expert in the field you are in? It does not matter if you are a landscape gardener, or a ski instructor, or hiking guide. If people feel you are a leading expert, then you will have no problem getting customers. Pricing is down to the ... The post How to Make Your Customers Think You are the Leading Expert #551 appeared first on Marketing For Owners.
Nigel Whittaker Spills On The Value Of Mastermind Groups #550
January 06, 2017 07:00 - 34 minutes - 24.9 MBAfter 25 years working in the city, and doing some travelling, Nigel Whittaker found himself working in sales. Before long, he was running the South of England region for Norwich Union, a medical insurance company. He later moved into brokerage. It was his struggles to find a networking group which suited his needs that resulted ... The post Nigel Whittaker Spills On The Value Of Mastermind Groups #550 appeared first on Marketing For Owners.
How to Make Learning Something New a Habit for 2017 #549
January 05, 2017 07:00 - 10 minutes - 8.6 MBCreating habits in your business is a good thing — and also a good thing for you to do in your personal life, but today we are going to talk about creating habits such as learning something new. If you can continually learn new things in your business, then you can hire the right people ... The post How to Make Learning Something New a Habit for 2017 #549 appeared first on Marketing For Owners.
Sean McCabe’s Visual Business Concept of What Why and Whats #548
January 04, 2017 07:00 - 39 minutes - 28.5 MBSean McCabe runs seanwes, which helps people to build and grow an audience-driven business, and yet it all started with hand lettering. Go back over 10 years ago, Sean was fresh out of high school and had started a computer repair business. He was going around his neighborhood handing out fliers to get custom. He ... The post Sean McCabe’s Visual Business Concept of What Why and Whats #548 appeared first on Marketing For Owners.
Setting Progress Points for your 2017 Goals #547
January 03, 2017 07:00 - 10 minutes - 8.5 MBToday I am talking about 2017 goals and the reason for that is we are now in a new year and this is obviously the time of the year when we focus on our goal setting. Now, the most common trait of all successful people is that they do not set goals right at just ... The post Setting Progress Points for your 2017 Goals #547 appeared first on Marketing For Owners.
How to Create a Year’s Worth of Content #546
January 02, 2017 07:00 - 10 minutes - 7.26 MBIt isn’t that tough to come up with a year’s worth of content even though you think it is. Once you decide you are going to have a website or blogging, you start thinking – what am I going to talk about? You might think you are just a landscape designer, a hairdresser and an ... The post How to Create a Year’s Worth of Content #546 appeared first on Marketing For Owners.
Raubi Perilli Shows You How to Go from Amateur Blogger to Business Owner #545
December 30, 2016 07:00 - 39 minutes - 28.2 MBWhen Raubi Perilli was looking for somewhere to study, she was looking for places which offered courses with a writing component, such as journalism and English. In the end, she found the University of Tampa which offered a B.A. in Writing. The course helped her to learn about all the different aspects of writing, including ... The post Raubi Perilli Shows You How to Go from Amateur Blogger to Business Owner #545 appeared first on Marketing For Owners.
Set One Monthly Challenge to Conquer For Yourself #544
December 29, 2016 07:00 - 9 minutes - 6.71 MBNow this time of the year, we are all talking about that New Year s resolutions and things like that. And I m not talking the old boring, I want to stop smoking, I want to stop drinking, I want to do a diet, I want to lose 10 pounds, whatever it is, because I don t want ... The post Set One Monthly Challenge to Conquer For Yourself #544 appeared first on Marketing For Owners.
Melissa Maker Shares How Multitasking and Scheduling Keeps Her Business Growing #543
December 28, 2016 07:00 - 38 minutes - 28 MBDespite hating cleaning, Melissa Maker has built a successful and well-known cleaning company based in Toronto. But she is also the woman behind Clean My Space, which is the place everyone goes online for cleaning tips and tricks. When she graduated from business school in 2005, she took a job in a bank. It was ... The post Melissa Maker Shares How Multitasking and Scheduling Keeps Her Business Growing #543 appeared first on Marketing For Owners.
What Does Your Tagline Say About You? #542
December 27, 2016 07:00 - 11 minutes - 9.26 MBThe reason I want to bring this up is because you need to start getting back into work mode, I m sorry. Yeah, you can have time off and yeah you are going to have fun. But I know what you like because I ve been doing this for 30 odd years. That s why the grey hair ... The post What Does Your Tagline Say About You? #542 appeared first on Marketing For Owners.
Setting Goals for 2017 #541
December 26, 2016 07:00 - 11 minutes - 9.32 MBAt this time of year, we all look at New Year s resolutions, and goal setting. And I m going to talk about business goals instead of personal ones, so get ready. I personally I don t care if you want to keep fit, get fit, lose 20 pounds, diet, whatever it is because we all know that ... The post Setting Goals for 2017 #541 appeared first on Marketing For Owners.
How To Decide If Your B2B Company Should Use YouTube Marketing, with Dane Golden #540
December 23, 2016 07:00 - 39 minutes - 28.6 MBFrom an early age, Dane Golden has always had an interest in movies and videos. And that s why when YouTube came along, he wanted to make videos for the web and achieve great things with them. He had failures early on when it came to making web videos with his clients. He realized that it ... The post How To Decide If Your B2B Company Should Use YouTube Marketing, with Dane Golden #540 appeared first on Marketing For Owners.
Do Your Customers Understand Your Why #539
December 22, 2016 07:00 - 11 minutes - 7.73 MBNow most of us are working hard, doing what Michael Gerber of what E-Myth would say, doing it, doing it, doing it. But we don t have time for anything else. And I feel that it is my mission to show you what is possible. Business, Your business life does not have to be like that. ... The post Do Your Customers Understand Your Why #539 appeared first on Marketing For Owners.
Johannes Mehlem Helps You To Create a Website That Google Will Love #538
December 21, 2016 07:00 - 43 minutes - 31.1 MBBack in 2004, whilst in a band at high school, Johannes Mehlem started to get an understanding of how to build and promote websites. At the time, it was to help spread their music, but it has since developed into a career in SEO. At university in Germany, he studied media managements with a major ... The post Johannes Mehlem Helps You To Create a Website That Google Will Love #538 appeared first on Marketing For Owners.
The Importance of Consistency #537
December 20, 2016 07:00 - 10 minutes - 8.18 MBToday I want to talk to you about consistency. Now it’s, kind of, I m just thinking, is it a pet peeve of mine, possibly. I think so. I think many of us forget that life goes on around us, and life is formed in a particular way. And now of course some of us want ... The post The Importance of Consistency #537 appeared first on Marketing For Owners.
You Need to Update Your Business Card #536
December 19, 2016 12:46 - 11 minutes - 8.87 MBBusiness cards are an essential part of business. In fact, I am sure there are some who go all modern and trendy and say they only use social media. But I bet you, they ve still got business cards. So are you making the most of them? Are you maximizing the return? Or are you just ... The post You Need to Update Your Business Card #536 appeared first on Marketing For Owners.
Lee Duncan Shares 3 Workflows You Need to Grow Your Business #535
December 16, 2016 07:00 - 42 minutes - 30.1 MBFor Lee Duncan, author of Double Your Business, he was destined to work with small businesses. As a child, family conversations around the dinner table were always about business. It s also thanks to John Harvey Jones, from the 90s television program the Troubleshooter, who inspired him to help people in business when he was older. ... The post Lee Duncan Shares 3 Workflows You Need to Grow Your Business #535 appeared first on Marketing For Owners.
We Are the Root of All of Our Problems #534
December 15, 2016 18:16 - 10 minutes - 8.6 MBThis came from a question I recently heard. I was at a mastermind, and someone asked a question of whether, how they thought staff and things were going to change. And in the following year, in 2017, how things would change with staff and with people. And when he came to me, I said my ... The post We Are the Root of All of Our Problems #534 appeared first on Marketing For Owners.
Jon Acuff Teaches You How to Truly Measure Success #533
December 14, 2016 07:00 - 45 minutes - 32.7 MBJon Acuff is the author of best-selling books Start and Quitter, with his latest Do Over soon to be released. In each of them, he helps the reader to achieve something they want. Unlike other books, he doesn t make promises he can t keep and ensures the goal fits you. He always wanted to be a ... The post Jon Acuff Teaches You How to Truly Measure Success #533 appeared first on Marketing For Owners.
How to Boost the Power of Case Studies #532
December 13, 2016 15:00 - 10 minutes - 6.88 MBCase studies whether you are Jon Butt, Marketing for Owners, whether it’s Fire Protection Online, whether it’s your site, or anything. Everybody benefits from a solid case study for their business. So just simply it’s social proof. It’s genuine proof. It’s from a real customer, a real client. And that s what it’s all about. Alright, ... The post How to Boost the Power of Case Studies #532 appeared first on Marketing For Owners.
Are You in Total Control of Your Website #531
December 12, 2016 13:24 - 10 minutes - 7.52 MBI am going to say this over and over and over and over until I m blue in the face. You must be in control of your website. Here s what we normally do. We order a website like we order stationery. And this was me as well, when I didn t know any better, back in the ... The post Are You in Total Control of Your Website #531 appeared first on Marketing For Owners.
Brad Burton Will Help You To Discover the Entrepreneur Within You #530
December 09, 2016 13:32 - 40 minutes - 29 MBBrad Burton is the UKs No.1 motivation speaker. It s a title he earned by simply putting it on his website, as after all, the first person you have to convince is always yourself. He has achieved a lot in business over the past few years. In fact, in February 2016 he retired from his most ... The post Brad Burton Will Help You To Discover the Entrepreneur Within You #530 appeared first on Marketing For Owners.
Awaken the Entrepreneur Within #529
December 08, 2016 21:47 - 11 minutes - 8.92 MBHere in the UK, we don’t use the term entrepreneur like it is used in the US. It is more on the terms of a millennial thing nowadays. However you look at it, an entrepreneur really means someone who wants to be in control of their own life and make their own destiny. If you ... The post Awaken the Entrepreneur Within #529 appeared first on Marketing For Owners.
Wade Foster Shows You How to Cut Your Workload In Half With Zapier #528
December 07, 2016 13:11 - 40 minutes - 1.7 KBFresh out of University and living in Missouri, Wade Foster was not only working a job but doing any sort of freelance web work he could get which paid in money. One thing he was often being asked to do was to create one-off integrations. Such things included the ability to get PayPal sales into ... The post Wade Foster Shows You How to Cut Your Workload In Half With Zapier #528 appeared first on Marketing For Owners.
Are You Making the Most of Your Speaking Opportunities #527
December 06, 2016 21:50 - 10 minutes - 8.6 MBThis comes up because I was fortunate enough to be the Keynote Speaker at the Social Day event last week. What I love about this event is that when Lucy organizes it, she chooses ordinary people like us to do the speaking. It just makes it more real and transparent, and people take a lot ... The post Are You Making the Most of Your Speaking Opportunities #527 appeared first on Marketing For Owners.