Marketing For Owners - Marketing Tips You Can Use Today | Expert Interviews With Millionaire Marketers
500 episodes - English - Latest episode: almost 7 years ago - ★★★★★ - 109 ratingsMarketing For Owners is a growing community of owners, managers and executives of businesses who want to be in control of their destiny without relying on outsiders for their sales.
From our Wednesday expert interviews with millionaire marketers and the daily podcast tips and blog, you’ll find the basis of your future ideas for growing your business. We guide you through the 7Ps of Modern Marketing.
Presence - Profile - Potential - Permission - Purchase - Preacher - Perpetuate
Don't Rent Marketing. Own It.
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Episodes
4 Little Known Books You Have to Read #526
December 06, 2016 02:36 - 8 minutes - 7.14 MBToday I am going to share with you a few books that have been great tools for helping on my journey as an online entrepreneur. So — here they are. These are real books. We are going to start with a little one. Here we have The Dan Sullivan Question . Now this can be ordered ... The post 4 Little Known Books You Have to Read #526 appeared first on Marketing For Owners.
David Molnar Reveals How to Turn Your Passion into a Career #525
December 02, 2016 13:59 - 42 minutes - 30.4 MBDavid Molnar is a world-class photographer renowned for his work, as well as his signature blue t-shirt. As well as that, he creates training products which help everyone to take better pictures. Photography is essential in today s world, and with everyone having cameras in their pockets, it s also easier for anyone to do than ever ... The post David Molnar Reveals How to Turn Your Passion into a Career #525 appeared first on Marketing For Owners.
Stop Worrying About Growth, More Staff, and More Problems #524
December 01, 2016 16:37 - 11 minutes - 8.79 MBIn my experience of having spoken to clients and various business owners, they want to grow a business, but they haven’t really thought it through. They want to grow their business, but that involves hiring more staff and then there are more problems. Now, before you do all that, I want you to take a ... The post Stop Worrying About Growth, More Staff, and More Problems #524 appeared first on Marketing For Owners.
Michael Hauge’s 6 Simple Steps For A Blockbuster Business Story #523
November 30, 2016 07:00 - 46 minutes - 32.9 MBMichael Hauge grew up in Oregon, earned himself a Master s degree and worked as a teacher. However, he had always secretly dreamed of working and living in Hollywood. After three years of being a teacher, Michael decided that he either had to give his Hollywood dream a shot or to stop dreaming about it. So ... The post Michael Hauge’s 6 Simple Steps For A Blockbuster Business Story #523 appeared first on Marketing For Owners.
You Are Not as Good As You Think So Get Better #522
November 29, 2016 14:36 - 11 minutes - 8.99 MBBe sure to join us today at 7pm UK time as I share my live webinar — Grow Your Business Today. Click here for more details. Now — today’s topic. You are not as good as you think you are and this could contain many different subjects. This even includes me. Yes — yours truly. ... The post You Are Not as Good As You Think So Get Better #522 appeared first on Marketing For Owners.
How to Grow Your Business Today #521
November 28, 2016 15:15 - 10 minutes - 13 MBTomorrow I am going to be doing a live training webinar that is absolutely free for you to attend. It will be held at 7pm UK time/2pm eastern time/1pm central time. That is where this title came from today. In this webinar, I am going to share with you how I do what I do. ... The post How to Grow Your Business Today #521 appeared first on Marketing For Owners.
Lucy Hall Teaches How to Use Social Media to Get People to your Event #520
November 25, 2016 19:35 - 15 seconds - 30.9 MBLucy Hall has a passion for social media marketing and is completely self-taught. She has over 15 years of experience selling and marketing online and is the person behind Social Day a social media event which takes place in cities around the UK. Social Day is a forum in which businesses don t just learn ... The post Lucy Hall Teaches How to Use Social Media to Get People to your Event #520 appeared first on Marketing For Owners.
How Old Is Your Life Coach? #519
November 24, 2016 07:00 - 9 minutes - 7.69 MBI am not a life coach — let’s just get that cleared up. That is not what this is about. The inspiration for this title came from Gary Vee’s book Ask Gary Vee. What I mean by this question is that there are quite a few people in their 20’s these days training to be ... The post How Old Is Your Life Coach? #519 appeared first on Marketing For Owners.
How Michael Gerber’s Dreaming Room Can Keep Your Business From Failing #518
November 23, 2016 07:00 - 41 minutes - 29.8 MBMichael E. Gerber is a legend walking among us. His books, particularly The E-Myth Revisited, are basically the handbook of being a successful entrepreneur. If you re one of the few business owners to have not read it yet, make sure it goes to the top of your reading list. For over 40 years, Michael has ... The post How Michael Gerber’s Dreaming Room Can Keep Your Business From Failing #518 appeared first on Marketing For Owners.
Understand Your Business Better #517
November 22, 2016 07:00 - 9 minutes - 7.93 MBIn your business no matter how small or large it is, you need a better understanding of the business — which generally means the numbers. This does not mean that you need to know how to do everything such as book keeping, packing and shipping, or whatever you do. You just need to handle on ... The post Understand Your Business Better #517 appeared first on Marketing For Owners.
Are You Over Parenting Your Staff? #516
November 22, 2016 00:47 - 9 minutes - 7.82 MBOver the course of the last few years, I have come to realize that this generation and the generation before seems to over parent their kids. Noticing this also made me realize that we do this in business with our staff as well. It’s a natural thing that we want to do. Now — what ... The post Are You Over Parenting Your Staff? #516 appeared first on Marketing For Owners.
Kerry Jones Shares Her Secrets for Making Content Go Viral #515
November 18, 2016 07:00 - 41 minutes - 29.7 MBBack in 2001, when many people had no idea what blogging was, Kerry Jones started her own as a hobby. It wasn t long before she started to realize the potential blogging has for connecting people online. In 2009, when she moved to Australia, she started another blog writing about her ex-pat experiences, connecting with and ... The post Kerry Jones Shares Her Secrets for Making Content Go Viral #515 appeared first on Marketing For Owners.
You Need an Email List and Here is Why #514
November 17, 2016 17:42 - 11 minutes - 9.27 MBNow if you work online you ll hear people say, oh the money is in the list and all this — I wish! What would you do differently if you did this all over again? I wish I d started building a list sooner. That s true. I don t like the statement that the money is in the ... The post You Need an Email List and Here is Why #514 appeared first on Marketing For Owners.
Tim Reid s Easy Marketing Advice For Your Small Business #513
November 16, 2016 13:55 - 39 minutes - 28.2 MBWhen Tim Reid (or Timbo) left school, he went straight into marketing, first studying at University and then working in a large advertising agency for ten years. During his time there, he worked with big brand names such as Dulux, Yellow Pages, and Mercedes-Benz on their advertising campaigns. It s where he cut he first cut ... The post Tim Reid s Easy Marketing Advice For Your Small Business #513 appeared first on Marketing For Owners.
Without This Your Adverts are Wasting Money #512
November 15, 2016 17:16 - 11 minutes - 8.94 MBAnother bold statement, I know. Now there is offline advertising and there is online advertising. For most including myself, the most easiest way that I can think of explaining advertising is yellow pages. Is this still going? Is yellow pages still there? I am not even sure. Who knows? But the yellow pages was easy, ... The post Without This Your Adverts are Wasting Money #512 appeared first on Marketing For Owners.
The 6 Elements of a Modern Marketing System #511
November 14, 2016 07:00 - 11 minutes - 9.21 MBI am going to make it good for you today, because I am going to show you how to create a modern marketing system. And the way I explain it, and the reason I do all this stuff is I want to empower you to be able to do it yourself. Now of course you ... The post The 6 Elements of a Modern Marketing System #511 appeared first on Marketing For Owners.
Become a Podcast Pro Using Mike Russell’s Tips #510
November 14, 2016 02:10 - 42 minutes - 30.6 MBBeing a self-confessed geek of all things audio, it s no surprise that Mike Russell is the creator of Music Radio Creative and founder of the New Media Europe conference. He s long had an interest in radio, so much so that as a child his parents installed an FM antennae on their home so he could ... The post Become a Podcast Pro Using Mike Russell’s Tips #510 appeared first on Marketing For Owners.
The Secret to Increasing Your Referrals #509
November 10, 2016 07:00 - 10 minutes - 8.69 MBAre you a business owner? Are you hoping to be a business owner? There are going to be tips on this show for you. Now one of them is referrals. This is powerful, powerful, powerful. In our, well in my marketing system, we call it the perpetual sales cycle, so that you put people in ... The post The Secret to Increasing Your Referrals #509 appeared first on Marketing For Owners.
Mike Rhodes Ultimate Tips For Google AdWords #508
November 09, 2016 07:00 - 46 minutes - 33.3 MBHaving dropped out of university studying engineering after the first semester, Mike Rhodes started working for a few businesses. This is where he discovered his enjoyment for the business of businesses. So he gave university another go and studied Business with Computing at the University of Kent. Having a skills degree enabled him to successfully ... The post Mike Rhodes Ultimate Tips For Google AdWords #508 appeared first on Marketing For Owners.
These 4 Steps Will Enable You to Double Sales #507
November 08, 2016 16:20 - 12 minutes - 9.48 MBThat s a brave claim. But that s the kind of how I roll. So what are the 4 steps Jon? Okay, since so you asked, I will tell you. #1 Learn So what I mean by that is you are never going to get far in business if you are not prepared to learn to keep ... The post These 4 Steps Will Enable You to Double Sales #507 appeared first on Marketing For Owners.
How to Delegate Without Having Staff #506
November 07, 2016 07:00 - 11 minutes - 8.96 MBIt’s a great question. How on earth can you do that Jon? Oh well, I am going to tell you. If you just hang on 1 sec. Now you are working flat out, you don t have enough hours in the day, etc., etc.. It doesn t have to be like that. One of our problems as ... The post How to Delegate Without Having Staff #506 appeared first on Marketing For Owners.
Justin Stenstrom Helps You To Become the Confident Expert #505
November 04, 2016 06:00 - 44 minutes - 31.6 MBAlthough Justin Stenstrom never knew he was going to become an entrepreneur, it s a path he was always destined to walk down. As someone who never liked to follow rules, he couldn t imagine himself doing anything else. It s something which suits him and has always liked having control of his own life and the route ... The post Justin Stenstrom Helps You To Become the Confident Expert #505 appeared first on Marketing For Owners.
Price is Not the Reason People Buy #504
November 04, 2016 00:31 - 11 minutes - 9.15 MBMy mission is to help you improve your business and you can only really do that through marketing, which in turn will help you get more profits, more sales, and more customers. This will make your life much more easier. Am I right? I started from absolutely nothing, sold a business and started all over ... The post Price is Not the Reason People Buy #504 appeared first on Marketing For Owners.
Tom Kulzer Shares 5 Secrets for Dominating a Competitive Market #503
November 02, 2016 06:00 - 41 minutes - 28.2 MBAWeber is the email marketing service which is the secret ingredient to the success of many businesses around the globe. Tom Kulzer is the founder who created it to in order to save himself time back in 1998. Whilst studying mechanical engineering at college, he was also selling wireless modems back in the days when ... The post Tom Kulzer Shares 5 Secrets for Dominating a Competitive Market #503 appeared first on Marketing For Owners.
Have You Reviewed Your First Impression? #502
November 01, 2016 06:00 - 11 minutes - 8.79 MBToday I am going to talk about first impressions. I have discussed them multiple times here on the blog at Marketing for Owners. If you are going to be a marketer, or if you have a business or a large team, marketing is everything in your business, except for asking for the sale and taking ... The post Have You Reviewed Your First Impression? #502 appeared first on Marketing For Owners.
Stop Your Emails From Going To Spam Folders #501
October 31, 2016 06:00 - 10 minutes - 8.71 MBIn the online world whether you like it or not, email marketing is going to be important. You may be thinking that emails are dying off and you might think everything needs to be done by social media. You are not even close. People are on social media, but that is not where the sales ... The post Stop Your Emails From Going To Spam Folders #501 appeared first on Marketing For Owners.
Matthew Barby s Content Focused Growth Strategies #500
October 28, 2016 14:01 - 44 minutes - 30.4 MBAs Global Head of Growth & SEO at HubSpot, Matthew Barby is a talented professional who really knows his stuff. Best of all, he knows that everything he recommends works because he does it himself. He first started out by simply creating content on his own personal website. It was, and still is, focused on ... The post Matthew Barby s Content Focused Growth Strategies #500 appeared first on Marketing For Owners.
Compress Busy Work Into One Day a Week #499
October 28, 2016 06:00 - 12 minutes - 8.28 MBWhile I am at the helm of my company, I do not do all the busy work involved. My job is to build the business and let my staff run our company. This is what I talked to you about earlier about working on your business and not in your business. Today though, we are ... The post Compress Busy Work Into One Day a Week #499 appeared first on Marketing For Owners.
Ian Brodie Creates Emails Which Actually Work #498
October 26, 2016 06:00 - 48 minutes - 34.3 MBIan Brodie has a degree in mathematics and was once a magician in his spare time. And yet, he s now a leading expert in email marketing whose book Email Persuasion is one of the best. With a degree in maths, Ian had the option of becoming an accountant or working in IT. So he started ... The post Ian Brodie Creates Emails Which Actually Work #498 appeared first on Marketing For Owners.
Let’s Stop Perfectionism From Holding You Back #497
October 25, 2016 13:02 - 13 minutes - 10.2 MBI was all preachy yesterday and giving you tough love saying you should be prepared to value your business and to spend money for advice and for the proper tools. Today, bit more friendly. We re going to talk about perfectionism. And the reason I am going to talk about this is because most of us, ... The post Let’s Stop Perfectionism From Holding You Back #497 appeared first on Marketing For Owners.
How Much Do You Value Your Business? #496
October 24, 2016 06:00 - 13 minutes - 10.3 MBFirst of all, I have to add a disclaimer. This is going to be kind of preachy and this is going to involve some tough love. Now you know me, you guys, it’s just Jon, it’s just me. When I give you some tough love, it s because I love you. You know love you in ... The post How Much Do You Value Your Business? #496 appeared first on Marketing For Owners.
David Jenyns And The Power Of Systemization #495
October 21, 2016 13:32 - 39 minutes - 26.8 MBAlways having the feeling that he should be self-reliant and wanting to do things differently, David Jenyns has achieved a lot in his life so far. He started off as the man who sold Melbourne Cricket Ground for $24.95. At 21 he was figuring out what he wanted to do and saw an opportunity in ... The post David Jenyns And The Power Of Systemization #495 appeared first on Marketing For Owners.
Be Brave and Follow Up #494
October 20, 2016 06:00 - 11 minutes - 9.35 MBIn life and in business, unfortunately you are going to have to deal with clients and potential clients. You are going to have to try to sell them something or deal with problems. You are going to have to communicate. Now, honestly — most people are introverts. You can go online and take a personality ... The post Be Brave and Follow Up #494 appeared first on Marketing For Owners.
Dan Shure Makes SEO Easy For Any Business #493
October 19, 2016 12:52 - 49 minutes - 35.3 MBAlthough Dan Shure is an SEO expert these days, his life used to revolve solely around music. And in fact, one of his earliest memories is the story of how he found music as a young child. He went to music school, gigged and gave piano lessons. But after 10 years of teaching music, and ... The post Dan Shure Makes SEO Easy For Any Business #493 appeared first on Marketing For Owners.
Sell Your New Products to Your Preachers First #492
October 18, 2016 16:19 - 12 minutes - 8.52 MBWhat we are talking about today is when you sell new products. Now of course you are going to say well, I don t have any new products. I don t have any new services. You can always create one. You should always be looking for something new. Because we cannot sit back and be complacent. You ... The post Sell Your New Products to Your Preachers First #492 appeared first on Marketing For Owners.
How to Work on Your Business #491
October 17, 2016 17:04 - 12 minutes - 8.25 MBI talk about this a lot. We are referring to the term that was coined by Michael Gerber of the E-Myth book, which is where it all started for me. But the fact is that I run 4 multiple e-commerce websites that only sell to customers in the UK. We have a full warehouse, staff, ... The post How to Work on Your Business #491 appeared first on Marketing For Owners.
Mark Shaw s Unbeatable Tips for Becoming Memorable on Twitter #490
October 14, 2016 14:53 - 42 minutes - 30.5 MBWhen Mark Shaw first discovered Twitter after a friend suggested he gave it a try, he didn t get it. He couldn t understand why people would want to know that he was having a cup of tea. Now he is the UK s leading expert on Twitter. Mark spent a year figuring out how it worked and ... The post Mark Shaw s Unbeatable Tips for Becoming Memorable on Twitter #490 appeared first on Marketing For Owners.
Help Your Customers Convince Themselves to Buy #489
October 13, 2016 16:35 - 9 minutes - 7.83 MBI want to talk to you about your customers. I want to get you, help you get inside the head of your customers. One of the tricks of this is to remember that you yourself are a customer. Does that make sense? You buy stuff. You are people s customer. So you need to figure out ... The post Help Your Customers Convince Themselves to Buy #489 appeared first on Marketing For Owners.
Joel Comm Shares How He Stays Happy And Ahead Of The Game #488
October 12, 2016 13:50 - 41 minutes - 29.9 MBAs a nerdy 16-year-old, Joel Comm invested in his first computer which was back in the days of cartridge hard drives over 30 years ago. The technology drew him in. Then in July 1995, he launched his first website, World Village, which at the time was one of only 18,000 sites on the web. So ... The post Joel Comm Shares How He Stays Happy And Ahead Of The Game #488 appeared first on Marketing For Owners.
My Number One Tip to Getting More Sales #487
October 12, 2016 02:30 - 12 minutes - 9.77 MBNow sales are the lifeblood of any business. Quite simply a business with no sales will have no income. A business with no income will not survive. Now you may say, oh what about the Facebooks and googles of the world. Yes, they start with no income but the reason they survived and become so ... The post My Number One Tip to Getting More Sales #487 appeared first on Marketing For Owners.
Asking for Help Will Grow Your Business #486
October 10, 2016 12:55 - 8 minutes - 7.33 MBWhat I mean by asking for help is we only know what we know, and quite obviously there are things that we honestly don’t know. If you never ask for help with the things you don’t know, you will never know. What I would advise is you get a mentor, join a local networking or ... The post Asking for Help Will Grow Your Business #486 appeared first on Marketing For Owners.
Tom Morkes Teaches You How to Combat Your Fears #485
October 07, 2016 13:22 - 44 minutes - 68.6 MBAs a graduate from The United States Military Academy at West Point, Tom Morkes served for five years, including a tour in Iraq. In 2013, he left the military and soon became a content and publishing expert. Tom s military background has prepared him well for a life of entrepreneurship as he looks at things strategically ... The post Tom Morkes Teaches You How to Combat Your Fears #485 appeared first on Marketing For Owners.
How to Make Your Website Create New Customers #484
October 07, 2016 12:00 - 10 minutes - 19.2 MBNow I m assuming you have a website because this is the 21st century after all. Its 2016 when I m recording this. Surely your business has a website. Now don t tell me you re getting one, because you should just have one. It’s no big deal. And this is where a lot of people go wrong. You re ... The post How to Make Your Website Create New Customers #484 appeared first on Marketing For Owners.
Neil Patel Shares 4 Tips on How to Blog to Make Money #483
October 05, 2016 13:13 - 30 minutes - 22.2 MBAt just 31 years old, Neil Patel is not only one of the busiest marketers around but also one of the successful and well-known. His advice has helped thousands of businesses to get more customers and make larger returns. And it all started before the age of 16 when he launched his first website Advice ... The post Neil Patel Shares 4 Tips on How to Blog to Make Money #483 appeared first on Marketing For Owners.
Your New Online Marketing System #482
October 04, 2016 06:00 - 10 minutes - 8.67 MBThe reason your current online marketing is not working is not your fault. It is quite important. Generally, the people in the web design game, are unaware of how your website should be created in order to generate sales. Do you know what to actually do with your website once it is set up in ... The post Your New Online Marketing System #482 appeared first on Marketing For Owners.
If You Want More Customers, You Need to Write #481
October 03, 2016 13:27 - 10 minutes - 8.54 MBNow, I don’t mean you have to write a book and I definitely don’t mean you have to be an excellent writer, but you are going to have to write because you are going to have to communicate with people. There is no way around it. For example — social media — that involves writing. ... The post If You Want More Customers, You Need to Write #481 appeared first on Marketing For Owners.
Tim Fargo Shares How He Uses Twitter Like a Pro #480
September 30, 2016 06:00 - 40 minutes - 37.5 MBTim Fargo found himself bankrupt in 1991, but only five years later he ended up creating a business he would later sell for $20 million. So he has experienced the extreme highs and lows of entrepreneurship. As a child he showed this spark when he earned money by shoveling snow, cutting grass, carrying groceries and ... The post Tim Fargo Shares How He Uses Twitter Like a Pro #480 appeared first on Marketing For Owners.
Curious People Become Customers #479
September 29, 2016 06:00 - 9 minutes - 7.79 MBPeople don’t really want to buy what you have. They don’t want to become your customer. They are just going about their business. So, one way to make them buy is to make them curious. One thing you have to know is that they need to be in your target market. So you need to ... The post Curious People Become Customers #479 appeared first on Marketing For Owners.
Brian Dean Shares His 8 Best Tips For Improving Your Ranking on Google #478
September 28, 2016 06:00 - 45 minutes - 32.4 MBBrian Dean is the master of producing the most awesome of content, which ranks highly on Google and has more traffic than a highway at 5pm on Friday. But rather than being envious, learn from the leading man on how you can get your content working for you. After all, Brian started off just like ... The post Brian Dean Shares His 8 Best Tips For Improving Your Ranking on Google #478 appeared first on Marketing For Owners.
Will You Change the Way You Do Things? #477
September 27, 2016 06:00 - 10 minutes - 8.61 MBSo . . .change. Scary! Change is a scary thing, but we have to continually evolve. Without change, we become complacent. so let me give you a few examples of what I am talking about. Now, these might not pertain to your business persay, I know that they don’t pertain to mine — but as ... The post Will You Change the Way You Do Things? #477 appeared first on Marketing For Owners.